• 의학교육논단
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• 제20권3호
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• pp.141-149
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• 2018

This study examined doctors' images represented in the Korean press to identify overall public perceptions of doctors and to suggest areas for improvement to enhance their image. All news reports published in the two major Korean daily newspapers between years 2011 and 2015 related to doctors and the practice of medicine were searched and collected. The news reports were categorized into the five competency domains in the Korean doctor's role (i.e., patient care, communication and cooperation, social accountability, professionalism, and education and research). Each news item was coded as being either positive or negative and was given a score regarding the extent to which positive or negative image that it represents of doctors using the Doctor Image Scale (DIS) score. A total of 314 news reports were collected, a majority of which were on patient care (36%), professionalism (33%), and social accountability (23%). Positive stories slightly outnumbered negative ones (56% vs. 44%). The largest number of positive news reports was in patient care (n=82); negative news reports most frequently appeared in professionalism (n=99) and patient care (n=32). The total DIS score was also positive (+28): the highest positive DIS score was in social accountability (+164); the highest negative DIS score was obtained in professionalism (-226). This study revealed overall positive portrayals of doctors in the Korean press, yet doctors need to better comply with regulations and ethical guidelines and enhance their medical knowledge and clinical skills and to improve their image.

• The Journal of Asian Finance, Economics and Business
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• 제7권11호
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• pp.381-391
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• 2020

This research article investigates the way eWOM in social media influences the formation of destination image through development of trust and satisfaction for the potential tourist. The research involved administering an 18-point questionnaire taking online reviews, tourist involvement, and eWOM, destination image components of trust and satisfaction as variables. Data was collected from 554 individuals forming a cross-section of social media users and analyzed using multi-variate techniques (Reliability, CFA, and SEM). Results indicate a positive and significant relationship between all except online review and destination trust and satisfaction. Indirect and direct effects indicate that eWOM fully mediates the relationship between destination satisfaction and involvement and partially mediates the relationship between destination trust and involvement. In the case of online reviews, eWOM acts as a full mediator between destination trust and destination satisfaction for the future traveler using social media. The study proposes that components of image vary depending upon the degree of involvement, volume online reviews and eWOM generated also termed as 'virality' and these in turn influence the intention to revisit or recommend a destination. The study highlights its utility for National Tourist Organizations (NTOs) and online travel intermediaries to enhance destination marketing efforts.

• 항공우주의학회지
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• 제30권3호
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• pp.108-112
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• 2020

This study utilizes the image contents, one of the social interaction activities, in role-play. The one-semester class results were used for analysis to prepare teaching-learning plans for the department of aviation services. This study helped students in the Department of Aviation Services understand the airline cabin organization and examined whether it would help them understand the airline cabin organization and examine whether it would help them communicate with customers. In role-play classes, learners or groups of learners use role-playing dialogues to create role-plays and create communication situations similar to the real world.

• International Journal of Human Ecology
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• 제8권2호
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• pp.141-151
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• 2007

The purpose of this study is to classify men in their 20s by their sex role attitudes, and to study their appearance management behavior and inner characteristic variables such as socio-cultural attitudes on appearance and bodily image, which are expected to influence the appearance management behavior of each classified group. For this, a survey of 393 males in the 20s in Seoul and metropolitan areas was conducted. Factor analysis, Cronbach's alpha coefficient, and F-test were conducted on the data. First, as a result of analysis on sex role attitudes, four groups were categorized: Masculinity, Femininity, Androgyny and Undifferentiation. Second, the analysis of individual variables resulted in appearance management behavior being separated into five categories: Interests in fashion, Proper choice of clothing, Importance of bodily attractiveness, Pursuit for personality and Complementation of physical weaknesses. The socio-cultural attitude on 'appearance' was sub-categorized into Internalization, and Awareness, while 'body image' was divided into Cognitive behavioral and Affective aspects. Regarding differences in socio-cultural attitudes for appearance, body image and metro-sexual lifestyle attitudes, the androgyny group produced the highest scores. Based on these results, it can be concluded that people who take care of their physical appearance, cope effectively with social and circumstantial requirements for happiness and success, and respond flexibly and affirmatively.

• 디지털융복합연구
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• 제12권10호
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• pp.353-361
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• 2014

본 연구는 간호사의 전통적, 사회적, 전문적 및 개인적 이미지의 차원에서 전공자와 비전공자간의 지각차이가 존재하는가와 미디어에 비친 간호사역할 이미지 지각차이가 있는가 및 간호사와 관련된 정보를 접하는 매체와 간호사 관련 정보와 이미지 접촉매체에서 기존의 연구결과와 차이가 있는가를 확인하고자 하였다. 이를 위해 간호학 전공자와 비전공자를 대상으로 설문조사 하였다. 연구결과 첫째, 간호사의 전통적, 사회적, 전문적 및 개인적 이미지에서 인식의 격차가 높게 나타났다. 둘째, 미디어에 비친 간호사의 이미지는 의사의 보조역할을 담당하고 있는 것에 대한 이미지가 높게 나타났다. 셋째, 간호사 정보 접촉매체는 TV가 매우 높게 나타났다. 본 연구결과는 환자와 간호사간의 공감커뮤니케이션을 활성화하는데 근거자료를 제공해 줄 것이며, 특히 매체활용(PPL전략과 퍼블리시티 활용전략)을 통한 간호사 이미지 향상방안을 제언하는데 의의가 있다.

• 한국의류산업학회지
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• 제13권2호
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• pp.226-233
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• 2011

The purpose of this study was to examine the relationship of appearance management behavior, appearance management motives and body image perception according to males' gender role identities. A set of questionnaire was administered to 398 male consumers. Data were analyzed by utilizing frequency, factor analysis, ANONA, and Crosstabs. The results showed that four groups of male consumers according to the gender role identity were androgyny, unclassified, femininity, and masculinity. The androgyny oriented group showed more active and various appearance management behavior. And they were more conscious of their own body image and rated themselves high in body image perception. The masculinity oriented group were satisfied with their bodies and showed positive attitudes on their body figures and hair care. The femininity oriented group showed positive attitudes on skin care and plastic surgery for social life.

• 한국의류학회지
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• 제43권4호
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• pp.549-561
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• 2019

This study investigated the impact of appearance pressure from celebrities' social media upon internalization of mesomorphic ideal and muscularity dissatisfaction and the moderating role of time spent on social media in the relationships among variables in a sample of young Korean men (N=247). Those men who regularly participate in physical activities more than three times a week were included in our sample. Structural equation modeling analysis revealed that celebrities' social media pressure directly influenced both internalization and muscularity dissatisfaction, and internalization predicted muscularity dissatisfaction. A significant mediating effect of internalization in the relationships between celebrities' social media pressure and muscularity dissatisfaction was found. However, the moderating effect of time spent on social media was not found. The present results highlight the significant and negative effects of celebrities' social media on male's body image perception. By comparing the results of this study to previous studies, we can anticipate that the effects of social media on users' body image concerns can differ between male and female in the matter of time spent on social media. Implications of the study results and suggestions for future studies are discussed.

• 패션비즈니스
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• 제12권4호
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• pp.99-113
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• 2008

The purpose of this study is to compare the social image and the external image of a Korean woman in 1970s and find out that the make-up can provide an important clue to examine the image of a woman in a given period. The research scope covered 10 top news of the daily newspapers and articles of women's magazines. A focus was made to an analysis on words and photos from them. The relationship of each image scale was examined by comparing the linguistic image scale and the visual image scale. The results were as follows : First, a frugal and tidy image. It was the look of our tidy, simple, traditional and classic woman. Second, an image of a cute and pure lady of refined manners. In 1970s, women were supposed to be 'a loving wife', a cultured female image with a faithful role of a 'wise mother' and a lady of refined manners as the best value. Third, a frivolous and decadent image. Double-faced image of a woman which included the women, who had to live as the lady of refined manners during the daytime and seductive woman during the night. Fourth, an image of a contemporary working woman. It was the image as a chic, confident and dignified working woman requested by the society of the times. Namely, it can be understood that women had a make-up of a soft and gorgeous tone as an expression of a will to keep a confident and female aspect in the course of working in the society by the women experiencing 1970s, the turbulent period. Consequently, it is possible to understand that the make-up was utilized as a means to express an ideal beauty of the time pursuant to the historical background or feature.

• 한국융합학회논문지
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• 제13권4호
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• pp.487-497
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• 2022

본 연구의 목적은 문화자본이 개인과 사회에 미치는 영향을 탐색하고, 문화자본과 관람 충성도 사이의 인과관계를 실증하는 것이다. 문화사회학적 관점에서 수행된 기존 연구들은 문화자본을 주로 사회적 불평등 문제와 연결하였기 때문에 개인적 삶과 사회적 삶에서 문화자본의 역할은 관심을 받지 못했다. 이러한 문헌적 공백을 메우고자 본 연구는 미술 영역을 중심으로 문화자본의 역할을 탐색하였다. 연구가설을 검정하기 위하여 구조방정식 모형이 사용되었고, 서울지역 3개 대학의 대학(원)생들을 대상으로 데이터가 수집되었다. 연구결과, 개인적 삶의 영역에서 미술문화자본은 자아이미지에 유의한 영향을 미치는 것으로 나타났다. 또한 사회적 삶의 영역에서 미술문화자본은 관용적 태도에 긍정적 영향을 미치는 것으로 나타났다. 마지막으로 미술관 방문에 대한 호의적인 태도와 행동을 가리키는 관람 충성도는 미술문화자본에 의해서 유의한 영향을 받는 것으로 나타났다. 본 연구의 결과는 문화자본의 실제적 역할을 탐색하였다는 점에서 학문적, 실무적 시사점을 가진다.

• 한국산학기술학회논문지
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• 제17권3호
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• pp.528-536
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• 2016

본 연구는 중 고등학생들이 지각하는 사회복지사와 간호사에 대한 이미지 차이, 매체별 사회복지사 관련내용 경험, 매체를 통해 본 사회복지사의 역할을 파악하기 위해 시도된 조사연구이다. 연구대상은 경남 S시 소재 중 고등학생 386명으로 하였으며 자료수집기간은 2013년 11월 15일부터 11월 23일까지 실시하였고 SPSS win 18.0 프로그램을 이용하여 분석하였다. 중 고등학생들의 사회복지사와 간호사 이미지를 비교한 결과, 중학생이 고등학생 보다 간호사 이미지가 다소 긍정적으로 나타났으며 간호사 이미지가 사회복지사 이미지 보다 다소 긍정적으로 나타났다. 중 고등학생들의 매체별 사회복지사 관련 내용 경험을 분석 한 결과 TV가 가장 높게 나타났다. 따라서 사회복지사의 이미지에 중요한 영향을 미칠 수 있는 TV를 중심으로 한 대중매체 모니터링을 강화하고 향후 학생들에게 전공학과나 직업을 선택할 때 영향을 미칠 수 있는 전략이 필요하다.