• Journal of Korea Society of Digital Industry and Information Management
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• v.11 no.3
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• pp.201-218
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• 2015

The purpose of this study is to verify a causal relationship between social tv services and intended acceptance of social tv service through the SERVQUAL five dimensions which mean generally assessment of superior user. Also I am going to analyze that how factors of intended acceptance of social tv service effect on intended acceptance through perceived usefulness and perceived ease of use based on Technology Acceptance Model which provides theoretical basis for behavior response of information technology. This study is significant that social tv combine the five dimensions of service quality that mean assessment of overall excellent or superior user and Technology Acceptance Model that provides theoretical basis for describing an behavior response of information technology.

• Journal of Distribution Science
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• v.13 no.8
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• pp.73-80
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• 2015

Purpose - This study's objective is to analyze the content of the communications between users and producers based on the construal level theory. User generated content refers to content created in an online-based service where users and producers communicate interactively with each other. In a user generated content platform, the messages sent and received between the many players, the users and producers who use the content, may be analyzed at the psychological level based on construal level theory. Research design, data, and methodology - This study gathered user and producer participation through a snow-bowling sampling method. The data analyzed includes 125 video clips and 2,912 comments. The period of the data collection was from September 2014 to December 2014. The collected data was analyzed using a t-test and two-way ANOVA. Results - This study obtained the following research results. First, users who were a short social distance from producers responded to user participatory activities stated in concrete language rather than abstract language. In contrast, users who were at a longer social distance from producers tended to respond to the content requesting user participation through abstract language. Second, if users and producers were at a short social distance from each other, user preference increased more when a producer response to user participation was expressed concretely rather than when it was expressed abstractly. In contrast, if the users were at a longer social distance, users' preferences increased more when producer response was expressed abstractly rather than when it was expressed concretely. Conclusion - This study found that the effect of suitability, in which the social distance and the content were in congruence at the construal level, could be observed. Therefore, based on this, academic and practical implications were drawn. The three main insights of the study are as follows. First, firms can use psychological factors to analyze the message content of users in their distribution platforms. This study reveals managerial implications for marketing managers who want to take make use of this analysis of user and producer communications. This study indicates that the main factors include the concrete and abstract scores and social distance between users and producers. Second, we also provide the strategic guidelines to maximizing user preferences and other outcomes. The main dependent variable in this study is the user preference shift; the variable increases through the congruence effect; and the construal level is determined by the social distance between the users and producers and the type of producer response. The outcomes here from users can be utilized to develop several systemic strategies. One process to use the outcomes could be: (1) firms could measure the users and producers social distance; (2) calculate the concreteness or abstractness of the messages; and, (3) predict the user preference outcomes by the congruence between user and producer social distance and the abstractness or concreteness of the message content.

• Journal of the Korean Home Economics Association
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• v.36 no.10
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• pp.23-34
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• 1998

The purpose of this study was to identify the relationship between clothing Brand Loyalty and lifestyles The questionnaire was administered to 644 males and females aged 30-40 in Taegu during November 24 to November 28 of 1997. Data was analyzed by frequency, percentage, mean, standard deviation, factor analysis, reliability test MANOVA and ANOVA by using SPSS package. 1. The lifestyles of the responednts were classified into five types such as consumption-oriented, economics-oriented, social-oriented, family-oriented, and conservative-oriented type. 2. The results of clothing Brand Loyalty and lifestyle analysis were as follows; 1) In case of males, the group of consumption-oriented type and in case of females, three groups of consumption-oriented, social-oriented and family-oriented types had great concern for brand loyalty in lifestyles and brand loyalty. 2) With relation to brand loyalty and lifestyles, thirties-aged respondents had a positive tendency to brand loyalty in consumption-oriented and social-oriented types, but forties-aged ones had a positive tendency to brand loyalty in consumption-oriented, social-oriented and family-oriented types. 3) With relation among the academic careers, lifestyles and brand loyalty, three groups(consumption-oriented, social-oriented and family-oriented types) under high-school graduates made high response to brand loyalty, and two groups (consumption-oriented and social-oriented types) of college graduates showed something responsive to it and the consumption -oriented persons of graduate school and upward made response to brand loyalty. 4) With relation among an income, brand loyalty and lifestyles, three types(consumption-oriented, social-oriented and family-oriented types) of an income not exceeding one million and half won a month were related to brand loyalty. And two types(consumption-oriented and social-oriented types) of an income below two million won a month made high response to brand loyalty. And the consumption-oriented type of an income below three million won and more than three million and half a month made good response to brand loyalty. 5) In general relation between brand loyalty and five lifestyles, the consumption-oriented type made positive response to brand loyalty and the social-oriented type was in the second place and the family-oriented type ranked next to the social-oriented type. But the economics-oriented and conservative-oriented type were not related to brand loyalty. 6) It was found that there was a difference between brand loyalty and the same lifestyle according to individual characteristics.

• Survey Research
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• v.12 no.2
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• pp.51-76
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• 2011

Analyzing the 2009 Korean General Social Survey(KGSS), this study attempts to elucidate the mechanism how content-irrelevant response patterns are formed in the social survey. This study investigates the relationship between personality traits and response styles. Specifically, the effects of Big Five factors(extraversion, agreeableness, conscientiousness, emotional stability, openness to experience) of personality on the acquiescent response styles(ARS) and extreme response styles(ERS) are examined, controlling for individual characteristics and interview contexts. The results show that ERS is positively affected by extraversion, openness to experience, agreeableness, and conscientiousness, whereas ARS is not significantly associated with any dimension of personality traits. The implications of findings and the methods to reduce response bias are discussed.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.26 no.8
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• pp.1158-1164
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• 2022

In this study, the emotional reaction process and the cognitive reaction process were divided into the process of building trust in order to form a continuous use intention in the process of using the mobile simple payment system. We examined the process by which various external factors generate continuous use intentions, that is, behavioral responses through the process of each reaction. External factors were divided into social factors, systemic factors, and social factors. Among them, system factors were social norms and images, and systemic factors were simplicity and accessibility. And the social factors consisted of security and compatibility. And the emotional response was set as pleasure and emotional trust, the cognitive response was cognitive trust, and the final dependent variable was set as continuous use intention. A survey was conducted for model analysis, and the analysis results were derived using PLS.

• Communications for Statistical Applications and Methods
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• v.30 no.1
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• pp.49-63
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• 2023

A lot of studies on the summary measures of predictive strength of categorical response models consider the likelihood ratio index (LRI), also known as the McFadden-R², a better option than many other measures. We propose a simple modification of the LRI that adjusts for the effect of the number of response categories on the measure and that also rescales its values, mimicking an underlying latent measure. The modified measure is applicable to both binary and ordinal response models fitted by maximum likelihood. Results from simulation studies and a real data example on the olfactory perception of boar taint show that the proposed measure outperforms most of the widely used goodness-of-fit measures for binary and ordinal models. The proposed R² interestingly proves quite invariant to an increasing number of response categories of an ordinal model.

• The Journal of Asian Finance, Economics and Business
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• v.6 no.1
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• pp.231-240
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• 2019

The paper aims to investigate the relationship between firm size and organizational actions on adopting social media for corporate reputation management. The sample group of 198 companies is selected with a simple random sample method from the New York Stock Exchange (NYSE) listings: Sixty nine companies were from the Fortune 500 listings, seventy one companies from the NYSE midsize capitalization and fifty eight companies from the NYSE small capitalization listings. This study employs cross tabulations and Chi-square analysis, and the Kruskal-Wallis that enables the comparison of three samples that are independent. The results of the study show that (1) large firms have more social media ownership than small firms, (2) large firms respond to social media posts at a greater frequency and quickly than small firms, and (3) firm size is less likely associated with response styles to social media for online reputation management. The results show that reply time and response styles of organizations to social media customers in the 2015 survey has no significant change compared to that of 2011. There appears to be a pervasive lack strategic framework as most firms in the study were found not to be adequately monitoring or leveraging social media communication for their reputation management.

• Journal of Korean Society of Occupational and Environmental Hygiene
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• v.26 no.4
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• pp.426-435
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• 2016

Objectives: The major objective of this study was to analyze stress response after a change to consecutive day shifts from day and night shifts in a motor assembly factory. Methods: Using a survey conducted by a labor union, we collected data on stress response index(SRI), lifestyle factors, work-family conflict and job stress before and after a shift system change. We analyzed the transition on the SRI among 222 workers. The cut-off point for the SRI was a T-score over 60. Results: The high risk stress response group was 20.3% of the population before the shift system change. After the shift system change it decreased to 11.3%. After the shift system change, social support improved, leisure time became more sufficient, work-family conflict declined, and sleep quality in the night shift week improved. In multivariable linear regression, among workers under 40 years old sleep quality on night shift, leisure time sufficiency, social support and work-family conflict contributed to the improvement of stress response. Among workers over 40, work-family conflict contributed to the improvement of stress response. Conclusions: The change to consecutive day shifts improved stress response and mediated with improved nighttime sleep, decreased work-family conflict, increased leisure time and improved work-family conflict.

• Journal of the Society of Disaster Information
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• v.12 no.4
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• pp.329-341
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• 2016

The social crisis like swine flue epidemics can influence on the various groups and organizations in society. The activity and result by the influence can be different according to the kind of social crises and characteristics of organizations. To understand the short-term response of an organization to social crisis, ser-M model has not been used, but in this study, it is shown that the study using ser-M model can be applicable to short-term event and that ser-M model can be one of access methods to social crisis and disaster. In this study author tried to examinate the response of an hospital in Korea to swine flue epidemics from 2009 to 2010 based on ser-M model. This ser-M model can be used for analysis of response by an organization or a company to short-term external environmental impact like social crisis or disaster as well as long-term management strategy.

• Journal of the Korean Home Economics Association
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• v.47 no.1
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• pp.105-113
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• 2009

The purpose of this study was to explore differences in social information processing according to children's sex and types of aggression in response to instrumental and relational provocation factors. Two hundred and fifty-one 4, 5, and 6 graders were selected from an elementary school in Seoul. To evaluate their social information processing, the Intent Attributions and Feelings of Distress(Crick, 1995; Fitzgerald & Asher, 1987) and Response Decision Instrument(Crick & Werner, 1998) were revised and analyzed. A peer-nomination measure(Crick, 1995; Crick & Grotpeter, 1995) was used to select aggressive groups. Data were subjected to descriptive statistical analysis and multivariate [2(sex: M, F)${\times}$3(type of aggression: overt, relational, overt and relational aggression)] analysis of variance. Findings revealed that children's social information processing patterns were different according to sex and type of aggression. Also aggressive children responded differently in their social information processing according to instrumental and relational provocation factors. Implications of these findings for the role of gender, aggression type, and provocation type are discussed in order to better understanding of children's social information processing.