• Journal of Distribution Science
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• v.18 no.10
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• pp.25-38
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• 2020

Purpose: Traditional markets have served as important locations for social-cultural and economic activities. It is a hub of economic transactions and where people gather and exchange information and goods, while also serving as the center of social activities, including commercial exchanges. Accordingly, this study aimed to contribute to the studies on the perceived value in traditional markets for customers in different aspects. Research design, data, and methodology: To analyze the proposed model, data was collected from 456 respondents and analyzed with SPSS 21.0 and AMOS 21.0. The data was analyzed with structural equation modeling (SEM) using path analysis. Results: According to the results of the analysis, the perceived value comprises utilitarian value, emotional value, economic value, and social value, all of which had a positive impact on attitude. Emotional value and social value had a positive impact on subjective norms, while utilitarian value and economic value did not have an impact on subjective norms. Also, attitudes and subjective norms were found to have a positive impact on behavioral intention. Conclusions: Through this study, the value that the traditional markets need to provide to consumers have been identified. Traditional markets should develop into places that can provide value for their consumers.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2013.10a
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• pp.563-565
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• 2013

The issue on cyber ethics cannot be solved within technical and legal boundaries. Therefore, this study intends to consider the antecedents affecting cyber ethics from the perspectives of individual characteristics and social influences. Specifically, the current research aims to investigate (1) the effect of individual characteristics(self-efficacy, locus of control) on cyber ethics in web 2.0 environment, (2) the impact of social influences(subjective norm, image, visibility) on cyber ethics, (3) the moderation effect of a user's personality(extroversion, introversion) between individual characteristics and social influences, finally (4) the interrelationship between cyber ethics and the type of web 2.0 service participation of users(consumption, production).

• Korean Journal of Health Education and Promotion
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• v.20 no.1
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• pp.173-186
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• 2003

The objectives of this study were to verify the determinants of regular exercise behavior in female workers by applying a modified Theory of Planned Behavior. The variables investigated for this study were health status, health concern, health habit, attitude (7 items), subjective norm (3 items), and perceived behavioral control(5 items). Data was collected from 204 female workers using a self-administered questionnaire. The results of this study were as follows. 1) Regular exercise behavior was significantly influenced by perceived behavior control for time, pleasurable attitude, and the subjective norm of their colleagues. 2) A modified Theory of Planned Behavior is particularly useful in explaining exercise behavior of female workers. We suggest that health care providers should focus on not only attitude and social norms but also perceived behavioral control in order to improve the exercise behavior of female workers.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.13 no.1
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• pp.11-21
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• 2018

This study examined which influence the pre-entrepreneurs' individual norm and start-up preparation level have upon a start-up intention, and analyzed a moderating effect in start-up education as for a relationship of individual norm and start-up preparation level with a start-up intention. For the purpose of offering useful data so that the pre-entrepreneurs of planning start-up can do more successful start-up through this, it carried out questionnaire from September 13, 2017 to November 14, 2017 targeting pre-entrepreneurs who received start-up education at an educational institution and a university that are located in K region. As a result, excluding 11 copies with a difficulty in the application to statistics among totally 211 copies, 200 copies were chosen as the final samples. Data were conducted reliability analysis, factor analysis, correlation analysis and regression analysis by using SPSS 20.0. The results are as follows. First, the individual norm had a significant impact on a start-up intention. Second, the start-up preparation level had a significant effect on a start-up intention. Third, the start-up education had a moderating impact in the relationship between the individual norm and the start-up intention. Fourth, the start-up education had a moderating influence in the relationship between the start-up preparation level and the start-up intention. However, this study limited the sampling region to K area, thereby having a limitation in generalizing the findings all over the country. Moreover, there is a suggestion that a continuous research will need to be performed in terms of an influential factor in pre-entrepreneurs' start-up intention as well as in individual norm and start-up preparation level.

• Journal of Family Resource Management and Policy Review
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• v.25 no.1
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• pp.1-13
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• 2021

Using structural equation modeling, this study sought to examine the structural causality between elderly age norms, social activities, and life satisfaction and to determine the moderating effect of death preparation activities. The analysis was conducted using data for 6,288 people over 65 years old, plus their spouses and children, taken from the '2017 National Survey of Older Koreans.' The study found, first, that the more positive the age norms to which the older person subscribes, the more their social activities increase. Second, as these social activities increase, the level of life satisfaction also increases. Third, the more positive the age norms to which the older person subscribes, the more the level of life satisfaction increases. Fourth, there is a significant positive mediating effect of social activity in the relationship between the age norms of the older person and life satisfaction. Fifth, there is a significant moderating effect of death preparation activities in the structural relationship between age norms, social activities, and life satisfaction that specifically impacts the age norm-life satisfaction relationship. Based on these results, practical plans to improve elderly people's life satisfaction are recommended.

• Information Systems Review
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• v.15 no.1
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• pp.69-89
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• 2013

This study examined the factors influencing participation of online community and intention of joint purchase in Korea and China. The online community member actively participate the social activities that can cause the effective communication characters and the great support of the society. In these two factors, the sense of worth related with compensation, norm, interaction, shared values will be taken as the independent variables. These variables as a parameter are related with the intention of joint purchase. To be aware of their behavior norm, interaction, compensation, shared value, these factors will be taken as predicting their behaviors in the online community and their further participating, commitment and co-shopping intention. As the results, compensation, norms, interaction, shared values had significant effects on the participation of online community, and this affected the intention of joint purchase in online community. Compensation and norm were significant in Korean sample. Implications and further direction are suggested on the base of the results.

• Research in Community and Public Health Nursing
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• v.20 no.2
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• pp.225-233
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• 2009

Purpose: This study was to analyse the factors affecting youth smoking, especially self-efficacy and perceived social norm, based on the stage of change. Methods: A self-reported survey was conducted during the period from the 21 st of April to the 17th of May, 2008. Data were collected from 10,707 students of 12 middle schools in Seoul, Gyeonggi-do, and Incheon. The data were analysed with SPSS/WIN 15.0. Results: The smoking possibility was 2.18 times higher in the male students than in female students, and 1.76 times higher in 8th-grade students and 2.48 times higher in 9th-grade students than in 7th-grade ones. Smoking possibility increased when students had more experience in alcohol, more friends who smoke, or worse relationship with their parents. Also this study showed that high-level self-efficacy and perceived social norm were acting as inhibiting factors of smoking. Conclusion: To reduce the youth's smoking rate, smoking prevention programs should provide educational chances to learn knowledge and skills on how to reject smoking temptation. Also, someone significant like parents should make it clear to the youth that they do not want their children to smoke.

• Journal of Korea Society of Digital Industry and Information Management
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• v.19 no.2
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• pp.161-175
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• 2023

The purpose of this study is the effects of Social Characteristics and Personal Characteristics on Virtual Asset Purchase Intention. TPB (Theory of Planned Behavior) model is validated as a theoretical background. possessiveness, and innovation tendency, herding, subjective norm, attitude, and Purchase intention were composed of variables. The method of the study collected 474 data of those experienced in NFT through a survey and conducted as a structural equation modeling method using AMOS. The result of this paper shows that 4 hypotheses are accepted statistically significant except 1 hypotheses among 5 hypotheses. Therefore, this study demonstrated the factors that influence the purchase intention of non-fungible tokens. This study concluded that possessiveness, herding, subjective norm, attitude had a statistically significant effect on Purchase intention. NFT research is just getting started, and there are not many empirical studies targeting investors, interested people, and companies. In this respect, this study will be able to provide useful information for NFT research.

• Journal of Distribution Research
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• v.13 no.2
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• pp.1-27
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• 2008

In a power-asymmetry relationship like franchise system, a high dependent franchisee must often rely on its powerful partner. Therefore, in order to build up 'win-win' systems, therefore channel members should increase trust and commitment each other to enhance the relationship quality to sustain long-term cooperative relationships. First of all, to increase the relationship quality in franchise system, franchisor should increase franchisee's perception of the powerful franchisor's justice. The point of this research, I established basic hypotheses and comparative hypotheses to examine franchisor's behavior what franchisee expected which influences on franchisee's attitude and behavior in power - asymmetry relationship in franchise system. For the purpose of the empirical testing, managers of franchisee in the food service industry of Korea had been selected and analyzed, and major findings in this study as follow: First, the relational norm between franchisor and franchisee increased both distributive justice and procedural justice, especially relational norm had more effect on procedural justice than distributive justice. Second, distributive justice increased both economic commitment and social commitment while procedural justice just increased social commitment only but economic commitment. So, on the relational commitment, distributive justice was more important element than procedural justice. On the other hand, procedural justice had indirect effect on economic commitment through distributive and social commitment.

• School Mathematics
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• v.16 no.4
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• pp.709-726
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• 2014

The purpose of the study was to pay attention to the studies of P. Cobb which have actively been quoted in the international research of mathematics education for the last three decades and to look at the result and effect of his research. In particular, we in-depth studied theories and the methods of the study which he has tried to reduce the gap in the theory and practice and investigated effects of his research to the Korean societies of mathematics education. Cobb made special effort to integrate radical constructivism and social constructivism and used emergent theory and symbolic interactionism as theoretical background of the study. Also he analyzed the mathematics classroom in individual and social perspectives based on the interpretive frames of social norm, sociomathematical norm and classroom-mathematical practices then dealt with equity and identity of the students. Because Cobb contributed significantly to the development of practical theory using design experiment as the method of studies, we presented the definition, characteristics, principles, processes and practices of the design experiment. We anticipate that his ways of research would be used as means of unifying the theory and the practice in school.