• The Journal of Information Systems
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• v.18 no.4
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• pp.87-103
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• 2009

Although the Internet has been a important communication tool in modem societies, researchers did not pay attention to its' positive impacts on individual's psychological process. The Internet provides users with a unique environment such as visual isolation, non face-to-face communication, and easiness to escape from social influences. This environment enables people to take free action according to their personality and disclose themselves. From the uses and gratification perspective, the current research reveals that individuals with high extraversion are inclined to maintain social networking sites and those with high openness participate in web communities. The findings indicate that individuals' social use of the internet may reflect their personality. This study, also, reveals that controlling the big five personality dimensions, the amount of self-disclosure through ones' social networking site is positively related with subjective happiness. This finding suggests that like confession behaviors in religious or curing facilities, people can use the Internet as a therapeutic or a preventative method for promoting their well-being. Theoretical contributions and practical implications are discussed.

• Journal of Information Processing Systems
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• v.13 no.4
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• pp.1014-1028
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• 2017

Social networking services (SNSs) such as Twitter, MySpace, and Facebook have become progressively significant with its billions of users. Still, alongside this increase is an increase in security threats such as cross-site scripting (XSS) threat. Recently, a few approaches have been proposed to detect an XSS attack on SNSs. Due to the certain recent features of SNSs webpages such as JavaScript and AJAX, however, the existing approaches are not efficient in combating XSS attack on SNSs. In this paper, we propose a machine learning-based approach to detecting XSS attack on SNSs. In our approach, the detection of XSS attack is performed based on three features: URLs, webpage, and SNSs. A dataset is prepared by collecting 1,000 SNSs webpages and extracting the features from these webpages. Ten different machine learning classifiers are used on a prepared dataset to classify webpages into two categories: XSS or non-XSS. To validate the efficiency of the proposed approach, we evaluated and compared it with other existing approaches. The evaluation results show that our approach attains better performance in the SNS environment, recording the highest accuracy of 0.972 and lowest false positive rate of 0.87.

• The Journal of Information Systems
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• v.19 no.2
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• pp.1-21
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• 2010

웹 2.0 기술의 급속한 발전은 인터넷을 통한 커뮤니티 형성을 효과적으로 가능하게 함으로서 소셜네트워킹 사이트(SNS)의 급속한 성장을 가져왔다. 본 연구는 소셜네트워킹 사이트의 고객충성도를 높이는 요인이 무엇인가를 실증적으로 밝히는데 있다. 연구모형은 세 개의 독립요인(시스템 능력, 정보 적절성, 콘텐츠 가치)과 두 개의 매개요인(사이트 매력도, e-고객만족)으로 구성되어 있다. 중국인들을 대상으로 한 실증연구 결과 정보 적절성과 콘텐츠 가치가 사이트 매력도에 직접 영향을 미치며, 이는 다시 고객만족을 통하여 고객의 충성도에 간접적으로 영향을 미치는 것으로 나타났다. 또한 사이트 매력도는 고객만족과 고객충성도에 강력한 영향을 미치는 것으로 나타났다. 구조모형에 대한 경로분석결과 사이트 매력도는 고객만족도를 높이는 중요한 매개변수임을 밝히고 있다. 본 연구에서는 소셜네트워크 사이트에서 이 매개변수들을 어떻게 하면 효과적으로 높일 것인가에 대한 다양한 시사점들을 제시하고 있다.

• Journal of Digital Convergence
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• v.14 no.9
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• pp.159-170
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• 2016

In this study, the authors examine the ways in which social media ultimately affects the attachment of individuals to their favorite brands. Through an analysis of data using multiple linear regression, this study finds that SNS (social networking site) users that post status updates for a wide audience have no bearing on the individual's use of socialization agents. Those who consume social news passively are, however, likely to depend on socialization agents for determining their final purchase decisions. Socialization agents, both personal and non-personal, also play a role in the formation of brand attachment among individuals who depend on these social sources. Based on these results, marketers are encouraged to establish an online footprint of a social nature to formulate brand awareness and to provide a means for users of social media to improve their brand attachments to their favored brands. As this research was conducted exclusively in the predominantly collective culture of South Korea, further studies could attempt to analyze social networking use and socialization agent use via a cross-culture study, particularly one including an individualistic culture.

• International journal of advanced smart convergence
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• v.12 no.4
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• pp.224-236
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• 2023

This study aims to investigate the effects of telepresence on young moviegoers' flow experiences and social interactions, and the impact on consumer delight, trust, and experience sharing behavior on cinema mobile social network site pages. Given the scarcity of telepresence research, indirect telepresence on experience sharing via two experiences and social interactions is also included. The study used pages from Korean cinema mobile social network sites, and 175 Chinese moviegoers residing in Korea participated. We found that telepresence positively impacts the activity in both human-human and human-computer interactions. We further contend that telepresence positively affects perceived enjoyment and attentional focus. However, perceived enjoyment does not significantly affect consumer delight. We found that consumer delight positively influences consumer trust and movie experience sharing. Moreover, we illustrated that telepresence significantly and indirectly influences consumer movie experience-sharing behavior through attention focus and consumer delight. Our results provide crucial insights for future study and practical managerial.

• Korean Journal of Labor Studies
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• v.23 no.2
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• pp.109-139
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• 2017

In light that solidarity movements become significant under the situation of 'labor and labor movement' crisis, our study pays attention to the fact that the Hope Bus campaigns made remarkable achievements, and aims to figure out how those campaigns were successful, by focusing on their solidarity networking. The successful operating conditions of solidarity networking in the Hope Bus campaigns are examined in three aspects - the conditions of triggering, forming, and activating. The solidarity networking of Hope Bus campaigns were mainly triggered by the injustice of layoffs by Hanjin Heavy Industry, aerial protest by Jin-sook Kim, and the tragic symbol of the protest site (Crane no. 85). The solidarity movement of Hope Bus could be formed by the mutual trust and cohesive team-building of key network brokers, their utilization and expansion of social movement networks, and massive ripple effect of SNS-mediated communication. The solidarity networking of Hope Bus was effectively activated by open and de-hierarchical operations of the central planning group, active solidarity activities of participant groups, and the provision of 'heuristic experience' for developing the sensibility to labor solidarity. The virtuous combination of those three operating conditions leads to the building of unified forces among social movements, massive civil participation, and meaningful movement outcomes, through the solidarity networking of Hope Bus campaigns.

• Journal of the Korean Society for information Management
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• v.25 no.4
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• pp.205-226
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• 2008

The success of social networking sites (SNSs) may depend on many factors. Continuance use of SNSs is one of these. Especially, in the Web environment where users can leave one service with a single mouse click, maintaining existing members cost much time and efforts. Without continuance use of SNSs, SNS-based service would not create any value. This study focused on identifying factors influencing users' continuance intention in SNSs. Based on relevant literature review, six influencing factors were initially identified. They were reputation, relational capital, knowledge quality, compatibility, personalization, and satisfaction. Web-based questionnaire survey was conducted and a total of 325 usable responses were collected. Reliability test and two rounds of exploratory factor analyses resulted in identifying five factors. The relationship between the factors and the continuance intention was tested by using multiple regression analyses. The analyses revealed that satisfaction was the most significant factor. Knowledge quality and relational capital also had significant effects while reputation and personalization did not have significant effect on continuance intention. Instead, reputation and personalization showed significance in influencing satisfaction.

• Proceedings of the Korea Information Processing Society Conference
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• 2010.11a
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• pp.381-384
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• 2010

최근 휴대전화의 고성능화와 네트워크 인프라의 발달로 언제 어디서나 인터넷 접속이 가능한 유비쿼터스 환경이 조성됨에 따라 LBS 응용정보 서비스 산업이 크게 성장하고 있다. 본 논문에서는 방문자의 IP Address를 통해 사용자의 Geolocation 데이터를 획득하고 Google Map API를 사용하여 사용자의 현 위치와 주변의 편의시설 위치를 지도에 표시하며 편의시설 이용 정보를 공유할 수 있는 소셜 네트워킹 사이트를 설계하고 구현하였다.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.11
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• pp.4994-5004
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• 2012

This paper aims at investigating voluntary user participation such as user citizenship behavior and aberrant user behavior in the SNS context. Also it examines on how user participation behavior affects social connectedness, privacy concern, and user satisfaction. The empirical assessment of the research model was conducted using a total of 143 responses. The findings show that user citizenship behavior impacts on social connectedness positively and significantly whereas aberrant user behavior does not influence on social connectedness. Aberrant user behavior is proven not to be related to social connectedness, and to has positive relationship with concern for privacy invasion. Also, the results show that privacy concern is not associated with social connectedness. Finally, social connectedness is shown to be a key determinant of SNS user satisfaction whereas privacy concern is not related to user satisfaction.

• Journal of Korean Library and Information Science Society
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• v.51 no.4
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• pp.313-332
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• 2020

The purpose of this study is to compare motivations for self-archiving across disciplines on an academic social networking site. We carried out an online survey with ResearchGate(RG) users, testing 18 motivational factors that we developed from a previous study (enjoyment, personal/professional gain, reputation, learning, self-efficacy, altruism, reciprocity, trust, community interest, social engagement, publicity, accessibility, self-archiving culture, influence of external actors, credibility, system stability, copyright concerns, additional time, and effort). We adapted Biglan's classification system of academic disciplines and compared motivations across different categories of discipline. First, we compared motivations across the four combined categories by the two dimensions - hard-pure, hard-applied, soft-pure, and soft-applied. We also performed a motivation comparison across each dimension between soft and hard disciplines and between pure and applied disciplines. We examined investigated statistical differences in motivations by demographic characteristics and RG usage of participants across categories as well. Findings showed that there were differences of motivations, such as enjoyment, accessibility, influence of external actors and additional time and effort, and personal/professional gains, for self-archiving across disciplines. For example, RG users in the hard-applied were more highly motivated by enjoyment than others; RG users in the soft-pure were more highly motivated by personal/professional gains than others. It is expected that findings could be used to develop strategies encouraging researchers in various disciplines contributing to share their data and publications in ASNSs.