• Proceedings of the Korean Society for Information Management Conference
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• 2015.08a
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• pp.121-125
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• 2015

SNS(Social Networking Service)의 활용률이 높은 현대 사회에서 광범위하게 사용되고 있는 SNS 마케팅은 도서관계에서는 범위 및 확산되는 속도가 다른 영역에 비해 느리다. 이를 분석하기 위한 국내의 연구들이 있었지만 SNS 마케팅이 활성화되어 있는 해외의 사례에 비해 적은 국내의 자료로 인해 난항을 겪고 있음에 주목하였다. 특히 국내외 대학도서관의 SNS 마케팅 현황을 관찰하고 이를 확산 이론과 연결하는 것을 통해 다시 한번 현재 상황을 분석하였다.

• Journal of Service Research and Studies
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• v.4 no.1
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• pp.21-35
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• 2014

Many people have a social network service (SNS) by utilizing a variety of community activities, information sharing, and the creation of social networking. In terms of marketing academics view social networks between businesses and consumers in the new communication strategy, a new way to make them in terms of marketing a new business opportunity. That is, they are actively engaged in the various marketing activities targeting customers using SNS. According to H. A. Simon's needle theory, it is efficient to make a decision within the bounded rationality due to the difficulty of collecting data in decision-making as well as the inability to collect all information because of limited time and money. If the information or the informant can be trusted, the customers would be able to make a quick decision and get higher satisfaction from it. Therefore, this study examines and thereby empirically demonstrates what role customers' trust plays in a company's marketing using SNS by exploring how trust condition works in the mediated model and, theoretically, intends to introduce an empirical methodology on more strictly mediated moderating effects and, in practice, revisit the role of trust on direct and indirect effect the SNS's Information quality has on the performance variables such as customer satisfaction and loyalty. This study thereby aims to provide a strategic tool for the companies that plan to use the SNS in developing marketing strategies.

• Asia pacific journal of information systems
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• v.26 no.1
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• pp.22-40
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• 2016

Political activities through social networking service (SNS) are common in the political communication environment. The main aim of this study is to present logical and empirical evidence on the effects of politicians' SNS activities. To achieve this goal, this research analyzed the relationship between the SNS activities of politicians and the political efficacy and political participation of citizens through a survey of 644 people. The results of the survey analysis showed that politicians' SNS activities have a positive effect on both the internal and external efficacies of citizens and that these efficacies positively influence political participation. This finding means that the SNS activities of politicians promote political participation by increasing the political efficacy of citizens and states. The results also suggest that SNS, with its characteristics of communication and interaction, plays a crucial role as a political communication medium. Therefore, with SNS, a variety of information sources on politics can be offered, suggestions from citizens can be embraced, and such suggestions can be revealed to politicians as a means of promoting political efficacy and participation.

• Journal of Korean Academy of Nursing
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• v.47 no.4
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• pp.476-487
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• 2017

Purpose: This study aimed to examine the effects of cognitive behavior therapy for insomnia (CBT-I) based on the mobile social networking service (SNS) on dysfunctional beliefs and attitudes about sleep, sleep quality, daytime sleepiness, depression, and quality of life among rotatingshift nurses in a hospital in Korea. Methods: A nonequivalent control group pre-post test design was used. The participants included 55 nurses with rotating three-shift work (25 in the experimental group and 30 in the control group). For the experimental group, CBT-I using mobile SNS was provided once a week for 60 minutes over six weeks. Data were analyzed using descriptive statistics, $x^2-test$, independent samples t-test, and Mann-whitney U test with the SPSS 21.0 program. Results: In the homogeneity test of the general characteristics and study variables, there were no significant differences between the two groups. Nurses in the experimental group had significantly lower scores on dysfunctional beliefs and attitudes regarding sleep and sleepiness than nurses in the control group. Nurses in the experimental group had significantly higher scores on sleep quality and quality of life than nurses in the control group. Conclusion: These findings indicate that using the mobile SNS-based CBT-I is feasible and has significant and positive treatment-related effects on rotating-shift nurses' irrational thoughts and beliefs in association with sleep, sleep quality, daytime sleepiness, and quality of life. These contribute to expanding our knowledge of rotating-shift nurses' sleep issues and their preferences for intervention.

• Journal of Korea Multimedia Society
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• v.15 no.7
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• pp.931-940
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• 2012

Social networking services which spreading rapidly is a system using interrelationship of people by internet or mobile. SNS is a network system of the human-centered. In this paper, in order to make robot become a member of social networks we studied the necessary elements and formation. For robot with communication function and sensing, autonomous, collision avoidance method and communication protocol is needed to let Robot share the present conditions dangerous or special situation. We realized this after investigating necessary sensor for SNS, studying robot's collision-avoidance method, and defining protocol of robot for SNS. Also, we suggested and implemented the wired and wireless integrated communications method.

• Journal of the Korea Convergence Society
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• v.12 no.5
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• pp.147-155
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• 2021

This study covers the effectiveness of SNS utilization education for the elderly. Participants in the study conducted in-depth interviews with trainees currently participating in education and mentors of the same age who are working as assistive instructors. The study deals with whether SNS utilization education, which is considered difficult, can be a more valid class when an elderly person of the same age becomes a mentor and teaches a class. The results of the study said that it was a fun and rewarding education after using SNS for the elderly, free from fear of difficult devices due to the friendly consideration and empathy of the same age. If a mentor of the same age is used for education on SNS for the elderly, SNS education, which has been considered difficult and burdensome for the elderly, is expected to be activated with more flexible education.

• Science of Emotion and Sensibility
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• v.15 no.2
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• pp.283-296
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• 2012

The goal of this study is to determine the social emotion model as an emotion sharing relationship and information sharing relationship based on the user's relations at social networking services. 26 social emotions were extracted by verification of compliance among 92 different emotions collected from the literature survey. The survey on the 26 emotion words was verified to the similarity of social relation types to the Likert 7-points scale. The principal component analysis of the survey data determined 12 representative social emotions in the emotion sharing relation and 13 representative social emotions in the information sharing relation. Multidimensional scaling developed the two-dimensional social emotion model of emotion sharing relation and of information sharing relation based on online communication environment. Meanwhile, insignificant factors in the suggest social emotion models were removed by the structural equation modeling analysis, statistically. The test result of validity analysis demonstrated the fitness of social emotion models at emotion sharing relationships (CFI: .887, TLI: .885, RMSEA: .094), social emotion model of information sharing relationships (CFI: .917, TLI: .900, RMSEA : 0.050). In conclusion, this study presents two different social emotion models based on two different relation types. The findings of this study will provide not only a reference of evaluating social emotions in designing social networking services but also a direction of improving social emotions.

• The Journal of the Korea Contents Association
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• v.11 no.7
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• pp.60-69
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• 2011

As the mobile industry has developed, people have become to pursue more delicate information exchange and close relationships between individuals through it. According to such a request, Social Networking Services have been activated based on short messages. Moreover, in combination with smart phones, the needs for adding location information is recently increasing more and more. Security and Privacy problems, however, are raised because such location information is so sensitive and may be used maliciously by someone else. Especially, storing location information of family members in a public server may become a negative factor to hinder people from utilizing such services. Therefore, this paper proposes a location based SNS service using smart phones for home community that runs on a home server in a house so that relationships between family members at home may be closer and improved through utilizing the service.

• Journal of Information Technology Services
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• v.14 no.2
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• pp.355-373
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• 2015

Social networking services (SNSs) serve to strengthen people's social relationships by providing ways for people to utilize such relationships especially like workplace. With the development of the internet worldwide, the number of SNS users is rapidly growing and a wider range of service types have become available. In this study, we designed a research model with a focus on what makes people use SNSs at workplace and how it is associated with changes in relationship quality and their intention to continue using the services and analyzed data collected for the research model. Theoretically, intrinsic and extrinsic motivation was invoked and measured, in terms of hedonic and utilitarian values, and satisfaction and trust were adopted as variables of relationship quality. Data were collected from Facebook users using workplace, and a partial least squares (PLS) analysis was made on 188 data points. The analysis results showed that two forms of motivation-hedonic and utilitarian-are separated from each other in their influence and that utilitarian value is more important than hedonic value, especially when it comes to users' satisfaction. In addition, the analysis found a weak relationship between satisfaction and trust in SNS environments; this was a little different from the results of previous studies.

• Proceedings of the KAIS Fall Conference
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• 2011.12a
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• pp.235-237
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• 2011

현대 사회에서 대부분의 사람들이 SNS 어플리케이션을 선호하고 자주 이용하고 있다. 그 동안 삐삐, 휴대폰, 문자, 싸이월드&메신저 등 커뮤니케이션의 도구가 진화해왔으나 점차적으로 단순화를 추구하는 경향이 증가하고 있다. 또한, 인터넷을 이용한 인간관계가 대중화되면서 삶을 살아가는데 있어 SNS(Social Networking Service)는 매우 중요한 요소가 되고 있다. 따라서 본 논문에서는 현대 사회에서 SNS에 열광하는 이유와 SNS의 사용목적, 선호도 등을 설문 방식의 적용으로 조사, 분석하는 연구를 수행하였다.