• The Journal of the Korea Contents Association
• /
• v.22 no.4
• /
• pp.145-158
• /
• 2022

Although the rapid development of technology has led to a swift increase in the number of companies using social networking services (SNS), it will not be accurate to say that they have fully "utilized" the functionality of SNS simply by "using" these services. Therefore, this study aims to increase the convenience of using digital technology and help SNS users in extending the functionality of these services beyond their regular use and thus, revitalize the field by increasing the service providers' efficiency. In this study, the Facebook usage status of a graduate school newspaper from an undisclosed university in Seoul was analyzed from February to December, 2021 using the participant observation method. The results of the study revealed the following: First, it is necessary to diversify the subject and type of content to ensure a continuous supply of quality content; Second, there is a need to examine the user categories and characteristics by utilizing SNS functionalities such as, the target reports and insights, and based on this, supply content that meets the needs of the users; Third, to resolve the problem of low levels of user participation and an inactive Facebook account, it is necessary to mobilize new marketing tools like online events. The significance of this study is that it confronts the real problems faced by some companies that cannot keep pace with market changes in a digital environment, identifies failure factors, and proposes solutions to them.

• Journal of Digital Convergence
• /
• v.15 no.4
• /
• pp.107-115
• /
• 2017

This study examined the SNS Factors and user awareness evaluate the relationship affect the degree of acceptance SNS. Additionally, the effect on the SNS uses the social media attributes and user relationship was confirmed what the critical factors applied. Through literature analysis, SNS characteristic factors were selected to interactivity and exchange views and usability, and relationship factors were selected the flow and attachment orientation. And these factors and verified the effect on the SNS also acceptable. It was accomplished by a regression analysis to achieve the purpose of research. results were as follows. First, the interactivity and exchange of ideas and useful characteristics had a significant impact on the SNS acceptance. Second, SNS relationship characteristic of flow and attached propensity has had a significant impact on the SNS acceptance. Third, SNS relationship factors are more influential than the SNS features a great degree of acceptance. These results will provide suggestions for necessary to have any experience as well as SNS should emphasize what characteristics you want the communicator to accommodate the height of SNS also allows the use of SNS users.

• Proceedings of the Korea Information Processing Society Conference
• /
• 2016.10a
• /
• pp.47-49
• /
• 2016

최근 SNS(social networking service)의 사용이 급증함에 따라 SNS에서 발생하는 데이터의 분석이 활발해졌다. 하지만 SNS 데이터는 빠르게 생성되며 정형화 되어 있지 않은 빅데이터이기 때문에 그대로 수집할 경우 분석하기가 어렵다. 본 논문은 분산 스트리밍 처리 기술인 Storm을 사용하여 트위터에서 실시간으로 발생하는 데이터를 수집 및 집계하고, 태그 클라우드를 사용하여 집계 결과를 동적으로 시각화하고자 한다. 또한 사용자가 쉽게 키워드를 입력하고 시각화 결과를 실시간으로 확인할 수 있도록 웹 인터페이스를 구현한다. 그리고 결과를 통해 태그 클라우드의 결과가 시간에 따라 바르게 시각화되었는지 확인한다. 본 논문은 빠르게 발생하는 SNS 데이터로부터 각 키워드와 관련된 정보를 시각화하여 각 사용자에게 제공할 수 있는 우수한 결과가 사료된다.

• Industrial Engineering and Management Systems
• /
• v.12 no.2
• /
• pp.130-142
• /
• 2013

Social Networking Service (SNS) is prevailing rapidly in Japan in recent years. The most popular ones are Facebook, mixi, and Twitter, which are utilized in various fields of life together with the convenient tool such as smart-phone. In this work, a questionnaire investigation is carried out in order to clarify the current usage condition, issues and desired functions. More than 1,000 samples are gathered. Bayesian network is utilized for this analysis. After conducting the sensitivity analysis, useful results are obtained. Differences in usage objectives and SNS sites are made clear by the attributes and preference of SNS users. They can be utilized effectively for marketing by clarifying the target customer through the sensitivity analysis.

• Asia Marketing Journal
• /
• v.19 no.4
• /
• pp.1-14
• /
• 2018

Social networking service(SNS) helps users manage, share and delivery a vast information as a communication tool. When users read crisis news in SNS, they communicate the information with others by considering not only their belief (i.e., cognitive risk perception) but also emotion (i.e., affective risk perception). However, few researches have been interested in the construct of communication behaviors of crisis in SNS. This study aimed to explore the role of risk perception (cognitive and affective risk perception) between crisis responsibility and communication behavior through dual processing theory. As a result of the empirical analysis, crisis responsibility had a positive effect on cognitive risk perception and affective risk perception. In addition, cognitive risk perception had no significant effect on communication behavior whereas affective risk perception had influence on communication behavior positively. Thus, our findings may predict that the affective risk perception through crisis responsibility is more potentially important to communication behavior such as sharing information rather than cognitive risk perception. The results give insightful ideas why marketer should reduce perceived emotion caused by risk to strengthen prospective SNS users understanding of communication behavior intention.

• Journal of the Korea Institute of Information and Communication Engineering
• /
• v.16 no.4
• /
• pp.752-758
• /
• 2012

SNS(Social Networking Services) is oneline service that enable users to construct human network through their relation on web, such as following relation, friend relation, and etc. Recently, owing to the advent of digital devices (smart phone, tablet PC) which embedded GPS some applications which provide services with spatial relevance and social relevance have been released. Such an online service is called LBSNS. It is required to use spatial filtering so as to build the LBSNS system that enable users to subscribe information of interesting area. For spatial filtering, user and tweet attaches location information which divide into static property presenting fixed area and dynamic property presenting user's area changed along the moving user. In the case of using a location information including dynamic property, Continuous query occurred from the moving user causes the problem in server. In this paper, we propose spatial filtering algorithm using Virtual Grid for reducing frequency of query, and conclude that frequency of query on using Virtual Grid is 93% decreased than frequency of query on not using Virtual Grid.

• The Journal of the Institute of Internet, Broadcasting and Communication
• /
• v.20 no.5
• /
• pp.1-7
• /
• 2020

We can build regular customer relationships combining SNS (social networking service) with shopping mall like offline trade. A customer who once purchased is registered as reaular and the relationship continues afterward. The registered regular customer get sthe information about objective product shipment and besides it, he contacts with a story of frams, growth of vegetables, sows to harvests. Consumer can purchase with one click necessary foods as he looks at timeline. Sellers give information about news. discounts to customers. Besides it, food storages, recipes can be given to consumers. The good point here is that selling and promoting can be performed within one account. This is better than link is provided for selling an promoting separately. Like this, besides personal connections using SNS, categorization function gives consumers on line shopping mall service. Once the consumer purchase, he is registered as regular. Besides, the consumers who do not know each other, can share information, suggest products, spread the news.

• The Journal of Information Systems
• /
• v.32 no.4
• /
• pp.69-94
• /
• 2023

Purpose Social networking service (SNS) platforms employ distinct networking strategies to meet the varying needs of their users, resulting in divergent sets of technological functionalities offered by each platform. Consequently, unique features on various SNSs give rise to distinct social issues. Moreover, the available technical coping mechanisms for users vary significantly across platforms. Design/methodology/approach Therefore, this study analyzes the factors affecting technical coping intention based on technical functions of SNSs for users exposed to cybercrime, such as sexual harassment. We divide coping intention into active and passive coping intention. Furthermore, this research focuses on trust as an antecedent of coping intention and verifies how human and system-like trust affects two coping intentions in different directions. Findings Findings reveal that system-like trust significantly affects both active and passive coping intention as a belief in whether the technology will work properly. However, in the case of human-like trust, trust in the platform provider was found to negatively affect passive coping, which is considered unsocialized behavior on SNS platforms. Therefore, both human-like and system-like trust for the platform must be appropriately applied to cope with the problem while activating the platform.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.16 no.2
• /
• pp.1064-1072
• /
• 2015

This study attempted to identify the motivational factors for using athletes' SNS among Chinese sports fans. The researchers posted a hyperlink of an online survey on a total of 8 Chinese Olympians' SNS(Weibo) accounts after obtaining the athlete's approval. A total of 274 surveys were gathered from the visitors of SNS. Of the 274 surveys, 33 were discarded because of missing values. Confirmatory factor analysis and structural equation modeling revealed the following. Diversion, pass-time, athlete support, and technical knowledge were significantly and positively related to social media consumption while information, socialization, and fanship had no significant predictive effect on social media consumption.

• Journal of Korea Game Society
• /
• v.12 no.2
• /
• pp.75-89
• /
• 2012

In this paper, the correlation which is at work between affecting factors and interpersonal relationships' dimension depend on developmental level has been studied to search for clues about how to develop the online based interpersonal relationships -the fundamental aims of SNS related services- efficiently. People who'd ever entered into a relation through the 'online-based generated relationship' by SNS were divided into two groups on the development level. They were conducted a survey, and the results were derived using PLS statistics. As the result, 7 kinds of factors as social attraction, physical attraction, reciprocity, content quality, coexistence perception, information provision and similarity had an impact on the initial level of relationships, and 6 kinds of factors as social attraction, physical attraction, reciprocity, content quality, web appearance and coexistence perception had an impact on the developed level of relationships. This study could be utilized for the service design for facilitating interpersonal relationships efficiently by their level of development.