• Title/Summary/Keyword: Social Network Quality

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Hedonic or Utilitarian : Why People Keep Using Social Network Services

  • Lee, Seyoon;Park, Jun-Gi;Lee, Hyejung;Oh, Jungsuk;Lee, Jungwoo
    • Journal of Information Technology Services
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    • v.14 no.2
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    • pp.355-373
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    • 2015
  • Social networking services (SNSs) serve to strengthen people's social relationships by providing ways for people to utilize such relationships especially like workplace. With the development of the internet worldwide, the number of SNS users is rapidly growing and a wider range of service types have become available. In this study, we designed a research model with a focus on what makes people use SNSs at workplace and how it is associated with changes in relationship quality and their intention to continue using the services and analyzed data collected for the research model. Theoretically, intrinsic and extrinsic motivation was invoked and measured, in terms of hedonic and utilitarian values, and satisfaction and trust were adopted as variables of relationship quality. Data were collected from Facebook users using workplace, and a partial least squares (PLS) analysis was made on 188 data points. The analysis results showed that two forms of motivation-hedonic and utilitarian-are separated from each other in their influence and that utilitarian value is more important than hedonic value, especially when it comes to users' satisfaction. In addition, the analysis found a weak relationship between satisfaction and trust in SNS environments; this was a little different from the results of previous studies.

The Analysis of the Quality Impact of Airline SNS from the Viewpoint of System and Information (시스템 및 정보서비스 관점에서 항공사 소셜네트워크 서비스의 품질영향분석)

  • Park, Hyun-Jee;Kim, Jung-In;Kim, Young-Ha
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.16 no.10
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    • pp.2309-2315
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    • 2012
  • The objective of this research is to suggest how to keep the continuous customers and how to build business model and marketing strategy. In detail, this research aims to closely examine the relationship among SNS quality(service quality, information quality, system quality) for airline customers, relational benefit(social benefits, psychological benefit, customization benefit, economic benefit) and customer satisfaction. As a result, if SNS quality is getting better, relational benefit better is higher. Specifically service information quality is more impactive to relational benefit than system quality. The effect of psychological customization benefits from SNS quality is the strongest to customer satisfaction of all factors. To conclude, the results of this research can be the guideline when designing marketing strategies for airline customers and for traditional tourism customers who use SNS.

The Research Trend and Social Perceptions Related with the Tap Water in South Korea (수돗물 이용에 대한 국내 연구동향과 사회적 인식)

  • Kim, Ji Yoon;Do, Yuno;Joo, Gea-Jae;Kim, Eunhee;Park, Eun-Young;Lee, Sang-Hyup;Baek, Myeong Su
    • Korean Journal of Ecology and Environment
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    • v.49 no.3
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    • pp.208-214
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    • 2016
  • We analyzed research trend and public perception related with tap water to identify major factors affecting low consumption of tap water. 805 research articles were collected for text mining analysis and 1,000 on-line questionnaires were surveyed to find social variables influencing tap water intake. Based on the word network analysis, research topics were divided into 4 major categories, 1) drinking water quality, 2) water fluoridation, 3) residual chlorine, and 4) micro-organism management. Compared with these major research topics, scientific studies of drinking behavior, or social perception were rather limited. 22.4% of total respondents used tap water as drinking water source, and only 1% drank tap water without further treatments (i.e. boiling, filtering). Experience of quality control report (B=0.392, p=0.046) and level of policy trust (B=1.002, p<0.0001) were influential factors on tap water drinking behavior. Age (B=0.020, p=0.002) and gender (B= - 1.843, p<0.0001) also showed significant difference. To increase the frequency of drinking the tap water by social members, the more scientific information of tap water quality and the water policy management should be clearly shared with social members.

Collaborative Consumption Motivation Factor Model under the Sharing Economy (공유경제 모형에서의 협력적 소비 영향요인)

  • Roh, Tae-Hyup;Choi, Hwa-Yeol
    • The Journal of Information Systems
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    • v.27 no.2
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    • pp.197-219
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    • 2018
  • Purpose The purpose of this study is to examine what motivates users to adopt one of the emerging applications for collaborative consumption of sharing economy. Using the self-determination theory, motivation theory and TAM(Technology Acceptance Model) as the theoretical framework, this study illustrates important factors that influence adoption of collaborative consumption service. We develops the ICTs(Information and Communications Technologies) initiatives and motivation model to collaborative consumption. Design/methodology/approach This paper makes use of a quantitative methodology using survey questionnaire that allows for the measurement of the eight constructs(System Availability, Contents Quality, Design & Personalization, Security & Privacy, Emotional & Social Value, Economic Value, Attitude, Adoption & Consumption) contained in the hypothesized theoretical model on the basis of the prior literatures. Data collected from a sample of 227 respondents who have used the collaborative consumption services and provided the foundation for the examination of the proposed relationships in the model. Findings This study has the following implications for the users and providers of CC platforms and services. The ICTs initiatives (System Availability, Contents Quality, Design & Personalization, Security & Privacy) are the influential factors that motivate the emotional and social value to CC. On the other hand, The ICTs initiatives (System Availability, Contents Quality) are not very significant factors of economic value to CC. The empirical analysis result indicate that there are significant causal effect among emotional & social value, economic value, and adoption to CC. This study provides important theoretical implications for innovation adoption research through an empirical examination of the relationship between ICTs initiatives, motivation factors to collaborative consumption in the sharing economy.

System Design for a Urban Energy Monitoring and Visualization Environment Using Ubiquitous Sensor Network and Social Sensor Networking (Ubiquitous Sensor Network 및 Social Sensor Networking을 이용한 도시 에너지 모니터링 가시화 시스템 설계)

  • Choe, Yoon;Jang, Myeong-Ho;Kim, Sung-Ah
    • Journal of the HCI Society of Korea
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    • v.5 no.2
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    • pp.7-14
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    • 2010
  • Urban Data collected through Sensor Network is becoming crucial to understand and analyse a city. Thus, the Ubiquitous Sensor Network builds the foundation of the u-City development. This research aims to develop an energy monitoring application with an intuitive visualization environment which integrates energy usage information on top of urban geospatial information. Such a system will be able to facilitate effective energy supply plan at the early stages of urban planning, and eventually to encourage citizens to conserve energy by giving them real time monitoring information in an easy to understand visual environment. The system provides multiple layers of energy-related information coupled with the geospatial information layer in order to accommodate multiple viewpoints. On the other hand, the system provides logical Level of Detail control based on urban spatial information hierarchy. We defined the system concept and functions, and designed the data structure and the methods of information visualization. This paper presents the visualization methods, data structure, interactions scenarios which combines spacial information, E-GIS data and the energy related sensor data. Furthermore this research tries to introduce the concept of Social Sensor Networking to enhance the monitoring quality.

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A Study on the Mediating Effect of Social Support in the Relationship between Child Rearing Stress and Satisfaction with the Parental Roles of the Mother (어머니의 양육 스트레스와 부모역할 만족도의 관계에서 사회적 지지의 매개효과 연구)

  • An, Myung Hyun;Kim, Young Ae
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.1
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    • pp.259-267
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    • 2019
  • The purpose of this study is to examine the inner side of those who raise the children, that is, the mothers, through the satisfaction with the parental roles and the child-rearing stress of them, with a view to emphasize the importance of an alternative for the mothers to cope with child-rearing stress and enhancing their satisfaction level with their role as a parent as well as the importance of social support in order to enhance the quality of rearing. For this purpose, the researcher conducted a survey with 312 mothers with preschool children of age 4 to 7 in Seoul and Gyeonggi Area from October 1, 2018 to October 15, 2018. To analyze the data, the researcher conducted frequency analysis, exploratory factor analysis, confirmatory factor analysis, confidence analysis, correlation analysis, structural equation model, and Sobet-test, using SPSS 22.0 and AMOS 22.0. The results of the analyses showed that social support and satisfaction with the parental role were significantly influenced by child-rearing stress, while social support influenced the satisfaction with the parental role significantly. Also, it turned out to have a mediating effect in the relationship between the mother's child-rearing stress and the satisfaction with the parental role. Based on these findings, the study highlights that the social network that is connected with the mothers may function to reduce the negative influence of child-rearing stress on the satisfaction with the parental role when the social network channels appropriate support, tangible assistance, appealing of difficulties, and encouragement.

An Empirical Study of Social Entrepreneurial Orientation as an Influence on Sustainability Performance of Social Enterprise: The Moderating Effect of Social Network Capabilities (사회적기업의 지속가능 경영성과에 영향을 미치는 사회적기업가 지향성에 관한 실증적 연구: 사회 네트워크 역량의 조절효과)

  • Chang Bong Kim;Tae Ho Yun
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.19 no.4
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    • pp.69-85
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    • 2024
  • Social enterprises, hybrid organizations that blend the logic of the public and market economies, have emerged as an alternative to market failure. However, due to the government-led compressed growth of social enterprises, many social enterprises rely on government financial support, and when the support ends, the survival rate drops significantly and the scale remains at the microenterprise level, raising concerns about the quality growth and sustainability of social enterprises. Therefore, the purpose of this study is to identify the social entrepreneurial orientation that affects the sustainable management performance and to empirically analyze the moderating effect of network utilization capabilities in this process. To achieve the purpose of this study, a questionnaire was distributed to a random sample of member organizations in the metropolitan area, including the Incheon City Small Business Association, the Gyeonggi-do Small Business Association etc. The survey was conducted for about two months and a total of 1,300 questionnaires were distributed and 180 were returned, of which 173 were used for empirical analysis, excluding seven that were not returned. The collected survey data were subjected to structural equation modeling test using Smart PLS ver. 4.1 statistical package. The results showed that entrepreneurial value orientation and social value orientation positively influenced both economic and social performance. Convergent value orientation was only found to have an effect on economic performance, but not on social performance. Finally, the moderating effect of network capabilities was also found, suggesting that social entrepreneurial orientation positively affects organizational performance when social network capabilities are higher.

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Future water quality analysis of the Anseongcheon River basin, Korea under climate change

  • Kim, Deokwhan;Kim, Jungwook;Joo, Hongjun;Han, Daegun;Kim, Hung Soo
    • Membrane and Water Treatment
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    • v.10 no.1
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    • pp.1-11
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    • 2019
  • The Intergovernmental Panel on Climate Change (IPCC) Fifth Assessment Report (AR5) predicted that recent extreme hydrological events would affect water quality and aggravate various forms of water pollution. To analyze changes in water quality due to future climate change, input data (precipitation, average temperature, relative humidity, average wind speed and sunlight) were established using the Representative Concentration Pathways (RCP) 8.5 climate change scenario suggested by the AR5 and calculated the future runoff for each target period (Reference:1989-2015; I: 2016-2040; II: 2041-2070; and III: 2071-2099) using the semi-distributed land use-based runoff processes (SLURP) model. Meteorological factors that affect water quality (precipitation, temperature and runoff) were inputted into the multiple linear regression analysis (MLRA) and artificial neural network (ANN) models to analyze water quality data, dissolved oxygen (DO), biological oxygen demand (BOD), chemical oxygen demand (COD), suspended solids (SS), total nitrogen (T-N) and total phosphorus (T-P). Future water quality prediction of the Anseongcheon River basin shows that DO at Gongdo station in the river will drop by 35% in autumn by the end of the $21^{st}$ century and that BOD, COD and SS will increase by 36%, 20% and 42%, respectively. Analysis revealed that the oxygen demand at Dongyeongyo station will decrease by 17% in summer and BOD, COD and SS will increase by 30%, 12% and 17%, respectively. This study suggests that there is a need to continuously monitor the water quality of the Anseongcheon River basin for long-term management. A more reliable prediction of future water quality will be achieved if various social scenarios and climate data are taken into consideration.

The Role of Fundamentalization of Education in Improving the Future Specialists Professional Training with Usage of Multimedia Technologies

  • Palshkov, Kostiantyn;Kochubei, Olena;Tsokur, Olga;Tiahur, Vasyl;Tiahur, Liubomyra;Filimonova, Tetiana;Kuzminskyi, Anatolii
    • International Journal of Computer Science & Network Security
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    • v.22 no.9
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    • pp.95-102
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    • 2022
  • The article considers the fundamentalization of education in improving the future specialists professional training with usage of multimedia technologies by various scientists. Various points of view and approaches to defining the concepts of fundamentalization of education and multimedia technologies are identified. The concept of fundamentalization of professional training of a future specialist is based on the goals and functions of fundamentalization and - on the ways and means of achieving it, etc. Most authors agree only in their views that the fundamentalization of education is aimed at improving the quality of education and the education of the individual. Others involve the formation of a culture and worldview, increasing the creative and intellectual potential, forming the professional competence of a specialist and the potential for further education, and so on. The term multimedia refers to interactive systems that provide processing of moving and still video images, animated graphics, high-quality audio and speech. It is found out that professional training of a specialist by means of multimedia technologies includes not only the activities of the teacher and student, which form the learning process, but also the independent activity of the subject, self-development, assimilation of experience by the subject through analysis, comprehension and transformation of the field of activity in which he is included. It is revealed through the implementation of which approaches to the fundamentalization of higher professional education, it becomes possible to fully present theoretical training courses and effectively pass practical training by students, which contributes to improving the quality of training of future specialists in higher education institutions. Theoretical analysis of scientific views indicates a fairly serious attention of scientists to the problem of professional readiness of specialists and the possibility of higher educational institutions in preparing for it. At the same time, professional readiness is considered from different positions: as an active state of a person, which manifests itself in activity; as a result of activity; as goals of activity; as a quality that characterizes the attitude to solving professional problems and social situations; as a prerequisite for purposeful activity; as a form of activity of the subject; as an integral formation of personality; as a component of socio-professional culture; as a complex professionally significant neoplasm of the individual.

How Much Impact do Social Media Make on Chasm and Buyer's Value? : The Information Accessibility and Trust Effect among Adopting Groups (소셜 미디어는 캐즘(Chasm)과 구매 가치에 얼마나 영향을 미치는가? : 채택 집단간 정보력 및 신뢰도 효과)

  • Jung, Byungho;Kwon, Taehyoung
    • Journal of Information Technology Services
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    • v.13 no.1
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    • pp.221-251
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    • 2014
  • This paper is to investigate the degree of impact of social media use on buyer's value. Buyers of innovative digital devise are classified into three groups based on adopting behaviors. This study focuses on the degree of changes in information accessability and trust, and their associations with increased value perceived in resulting quality life. The result shows the gap in information accessability has disappeared while the one in trust remained. This implies that the gap among adopters in diffusion curve, so-called the chasm notion is very likely to be lessened or disappeared due to social network openness. Also, shown are the relationship of these variables with the degree of purchase value more stable with information accessability than with trust, all in varying patterns though. It implies that information sharing through social media be accompanied with source credibility in order to be of more value not only to buyers but also to sellers especially for new interactive devices.