• Title/Summary/Keyword: Social Network Platform

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Real-time Complaint Handling Service Interworking with SNS for Multifamily Housing Management (다가구주택 관리를 위한 SNS 연동 실시간 민원 처리 서비스)

  • Ryu, Dae-Hyun;Choi, Tae-Wan
    • The Journal of the Korea institute of electronic communication sciences
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    • v.10 no.12
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    • pp.1381-1388
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    • 2015
  • The smartwork is future-oriented working environment that allows us to engage in work anytime, anywhere conveniently and efficiently by utilizing information and communication technologies in a variety of locations and mobile environments. We proposed a smartwork platform to support the efficient housing management for small housing management companies. Our systems interwork in real time with smart mobile devices and SNS to support high quality housing service for tenants and rental operators. In this paper, we describe real-time complaint handling service using SNS which is a part of smartwork platform for the efficient housing management.

Potential of an Interactive Metaverse Platform for Safety Education in Construction

  • Yoo, Taehan;Lee, Dongmin;Yang, Jaehoon;Kim, Dohyung;Lee, Doyeop;Park, Chansik
    • International conference on construction engineering and project management
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    • 2022.06a
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    • pp.516-524
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    • 2022
  • The construction industry is considered the most hazardous industry globally. Therefore, safety education is crucial for raising the safety awareness of construction workers working at construction sites and creating a safe working environment. However, the current safety education method and tools cannot provide trainees with realistic and practical experiences that might help better safety awareness in practice. A metaverse, a real-time network of 3D virtual worlds focused on social connection, was created for more interactive communication, collaboration, and coordination between users. Several previous studies have noted that the metaverse has excellent potential for improved safety education performance, but its required functions and practical applications have not been thoroughly researched. In order to fill the research gap, this paper reviewed the potential benefits of a metaverse based on the current research and suggested its application for safety education purposes. This paper scrutinized the metaverse's key functions, particularly its information and knowledge sharing function and reality capture function. Then, the authors created a metaverse prototype based on the two key functions described above. The main contribution of this paper is reviewing the potential benefits of a metaverse for safety education. A realistic and feasible metaverse platform should be developed in future studies, and its impact on safety education should be quantitatively verified.

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A Study on the Service Status of the Spatial Open Platform based on the Analysis of Web Server User Log: 2014.5.20.~2014.6.2. Log Data (웹 사용자 로그 분석 기반 공간정보 오픈플랫폼 서비스 사용현황 연구: 2014.5.20.~2014.6.2. 수집자료 대상)

  • Lee, Seung Han;Cho, Tae Hyun;Kim, Min Soo
    • Spatial Information Research
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    • v.22 no.4
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    • pp.67-76
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    • 2014
  • Recently, through the development of IT and mobile technology, spatial information plays a role of infrastructure of the people life and the national economy. Many kinds of applications including SNS and social commerce is to leverage the spatial information for their services. In the case of domestic, spatial open platform that can provide national spatial data infrastructure services in a stable manner has been released. And many people have been interested to the open platform services. However, the open platform currently has many difficulties to analyze its service status and load in real time, because it does not hold a real-time monitoring system. Therefore, we propose a method that can analyze the real-time service status of the open platform using the analysis of the web server log information. In particular, we propose the results of the analysis as follows: amount of data transferred, network bandwidth, number of visitors, hit count, contents usage, and connection path. We think the results presented in this study is insufficient to understand the perfect service status of the open platform. However, it is expected to be utilized as the basic data for understanding of the service status and for system expansion of the open platform, every year.

Analysis Results in Technological Trends of Military Small Giant Venture Tech-Fi Net via Social Network Analysis (사회연결망 분석을 이용한 국방 강소벤처 Tech-Fi Net 기술동향 분석)

  • Park, Jae Woo;Lee, Il Ro;Kwon, Jae Wook;Byun, Kisik;Cho, Sung-Yong
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.20 no.12
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    • pp.444-455
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    • 2019
  • The purpose of this research was to analyze technological trends of 「Military Small Giant Venture Tech-Fi Net」 from Defense Technology Information Service via social network analysis. 「Military Small Giant Venture Tech-Fi Net」, which was constituted for their fine technology for application to the military field, registered 847 technologies of 388 companies. In this research, we analyzed 847 technologies for the relations between "Military System" and "Military Technology Category" via centrality measurement, one of the social network analysis methods. The results indicate that the major technologies of domestic military small giant venture companies were "Sensor" and "ICT" for "C4I System" and "Surveillance and Reconnaissance System" and "Platform/Structure" for "Land System", "Aeronautical System" and "Naval Sea System". In contrast, we recognized inadequate technologies, such as "Propellant" and "Material" for "Missile and Ammunition system" and "Sensor" and "ICT" for "Defense System", We hope that our results and method will be conducive to the technological development of Small Giant Venture companies.

Exploring Sweepstakes Marketing Strategies in Facebook Brand Fan Pages (페이스북 브랜드 팬 페이지의 경품 이벤트 마케팅 전략에 관한 탐색적 연구)

  • Choi, Yoon-Jin;Jeon, Byeong-Jin;Kim, Hee-Woong
    • The Journal of Information Systems
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    • v.26 no.2
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    • pp.1-23
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    • 2017
  • Purpose Facebook is a social network service that has the highest number of Monthly Active Users around the world. Hence, marketers have selected Facebook as the most important platform to get customer engagement. With respect to the customer engagement enhancement, the most popular and engaging post type in the Facebook brand fan pages related to what was usually classified as 'sweepstakes'. Sweepstakes refer to a form of gambling where the entire prize may be awarded to the winner. Which makes customers more engaged with the brand. This study aims to explore sweepstakes-oriented social media marketing approaches based on the application of big data analytics. Design/methodology/approach we collect sweepstakes data from each company based on the data crawling from the Facebook brand fan pages. The output of this study explains how companies in each category of FCB grid can design and apply sweepstakes for their social media marketing. Findings The results show that they have one thing in common across the four quadrants of FCB grid. Regardless of the quadrants, most frequently observed type is 'Simple/Quiz or Comments/Quatrains [event type of sweepstakes] + Gifticon [type of reward prize] + Image [type of message display] + No URL [Link toother website] +Single-Gift-Offer [type of reward prize payment]'. So, if the position of the brand is hard to be defined by the FCB grid model, then this general rule can be applied to all types of brands. Also some differences between the quadrants of the FCB grid were observed. This study offers several research implications by analyzing Sweepstakes-oriented social media marketing approaches in Facebook brand fan pages. By using the FCB grid model, this study provides guidance on how companies can design their sweepstakes-oriented social media marketing approaches in the context of Facebook brand fan pages by considering their context.

Youtube Influencer's Startup Strategy Using Lean Startup Technique (린스타트업 기법을 활용한 유튜브 인플루언서의 창업전략)

  • Park, Jeong Sun;Park, Sang Hyeok;Kim, Young Lag
    • The Journal of Information Systems
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    • v.31 no.1
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    • pp.147-173
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    • 2022
  • Purpose As the use of social network services has become common, it has become possible to freely communicate and establish relationships with other people anytime, anywhere for communication and information sharing. Influencers who have a strong influence on consumers' perceptions and attitudes through their own opinions and stories have appeared on various social media channels such as YouTube. Recently, companies utilize influencers with a large number of followers to check interactions with customers to understand customer attitudes and opinions about products in real time. Start-ups with insufficient resources need to quickly examine customer responses to reduce the probability of failure after product planning. The Lean process of creating an MVP and quickly confirming and learning the market response should be repeated over and over again. Findings In this paper, we try to suggest that the YouTube platform can play a sufficient role as a customer experiment space through examples. The case company is a company that has successfully commercialized products by continuously interacting with customers through the YouTube platform for the first four months of its founding. This paper is expected to be helpful in the experimental process for prospective founders and early founders to examine customer responses to reduce the probability of market failure before commercialization. Design/methodology/approach This paper analyzed the YouTube channel data of case companies based on the netnography methodology and presented the contents of the lean process management carried out in the experimental stage and the post-production stage through interview research.

Ubiquitous Sensor Network based Localization System for Public Guide Robot (서비스 로봇을 위한 유비쿼터스 센서 네트워크 기반 위치 인식 시스템)

  • Choi, Hyoung-Youn;Park, Jin-Joo;Moon, Young-Sun
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.10 no.10
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    • pp.1920-1926
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    • 2006
  • With social interest, there hie been a lot of research on the Service Robot but now we are faced with the limitation of single platform. The alternative plan is the Ubiquitous-based Service Robot connected with a Ubiquitous network to overcome this limitation. Systems using RFID(Radio frequency Identification) and supersonic waves appeared for functions such as recognition of surroundings through Ubiquitous Sensor Networks. This was applied to the real robot and we have got good results. However, this has several limitations to applying to low power-based Sensor Network For example, if RFID uses a passive Sensor, the rate of recognition with the distance is limited. In case of supersonic waves, high power is required to drive them. Therefore, we intend to develop RSSI position recognition system on the basis of embodying a Sensor Network Module in this thesis. This RSSI position recognition system only measures RSSI of signals from each sensor nod. then converts them into distances and calculates the position. As a result, we can still use low power-based Sensor Network and overcome the limitation according to distance as planning Ad-Hoc Network.

Follower classification system based on the similarity of Twitter node information (트위터 사용자정보의 유사성을 기반으로 한 팔로어 분류시스템)

  • Kye, Yong-Sun;Yoon, Youngmi
    • Journal of the Korea Society of Computer and Information
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    • v.19 no.1
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    • pp.111-118
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    • 2014
  • Current friend recommendation system on Twitter primarily recommends the most influential twitter. However, this way of recommendation has drawbacks where it does not recommend the users of which attributes of interests are similar to theirs. Since users want other users of which attributes are similar, this study implements follower recommendation system based on the similarity of twitter node informations. The data in this study is from SNAP(Stanford Network Analysis Platform), and it consists of twitter node information of which number of followers is over 10,000 and twitter link information. We used the SNAP data as a training data, and generated a classifier which recommends and predicts the relation between followers. We evaluated the classifier by 10-Fold Cross validation. Once two twitter node informations are given, our model can recommend the relationship of the two twitters as one of following such as: FoFo(Follower Follower), FoFr(Follower Friend), NC(Not Connected).

Paid Peering: Pricing and Adoption Incentives

  • Courcoubetis, Costas;Sdrolias, Kostas;Weber, Richard
    • Journal of Communications and Networks
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    • v.18 no.6
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    • pp.975-988
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    • 2016
  • Large access providers (ISPs) are seeking for new types of business agreements and pricing models to manage network costs and monetize better the provision of last-mile services. A typical paradigm of such new pricing norms is the proliferation of paid peering deals between ISPs and content providers (CPs), while on top of this, some ISPs are already experimenting with usage-based tariffs, usually through data-plans, instead of the typical fixed-based charging. In this work we define as common platform, the infrastructure in which a single ISP transacts with several CPs through peering agreements. In this context, we examine whether, and under which market conditions, the profitability of the involved stakeholders improves when the establishment of this platform is accompanied by a monetary compensation from the CPs to the ISP (paid peering), v.s. a scenario where their deal is a typical settlement-free one. In both cases, we assume that the ISP implements a usage-based access pricing scheme, implying that end-users will pay more for higher transaction rates with the CPs. Our framework captures some of the most important details of the current market, such as the various business models adopted by the CPs, the end-users' evaluation towards the ISP's and CPs' level of investments and the traffic rates per transaction for the offered services. By analysing the equilibrium derived by a leader-follower game, it turns out (among other practical takeaways) that whether or not the profitability of a CP improves, it highly depends on whether its business model is to sell content, or if it obtains its revenue from advertisements. Finally, we extract that consumer surplus is considerably higher under paid peering, which in turn implies improved levels of social welfare.

The 4th Industrial Revolution's Impact on Network Marketing - Focused on ABN Korea Case - (4차 산업혁명 시대 정보통신기술(ICT)이 가져온 네트워크 마케팅의 현재와 미래 - 한국암웨이 사례 연구 -)

  • Park, So-Jin;Oh, Chang-Gyu
    • The Journal of Information Systems
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    • v.26 no.4
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    • pp.379-400
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    • 2017
  • Purpose The purpose of this study is to investigate the effects of ICT on multilevel marketing organizations (MLMs) whose members are both salespeople and consumers. This study explores the effects of the latest ICT convergence on the direct selling, which is the oldest sales method, and suggests the direction for the development of network marketing. Therefore, we will propose the changes in direct sales brought by ICT and predict the future direction of network marketing in preparation for the 4th Industrial Revolution era. Design/methodology/approach Exploratory case study was the methodology selected for this paper. The case study enables the use of multiple methods for data collection and analysis. This study applies qualitative case-study methodology on Amway Korea, which is the top seller of MLM organizations, to better understand the impact of ICT. This study conducted an in-depth interview with four different levels of MLM members (e.g. membership, ruby, emerald, diamond) which are based on the qualification system of MLM organizations and observed their behaviors. Findings This study revealed that the ICT impact on network marketing organizations(MLMs) could be summarized as follows : new membership growth, easier communication with customers, increase in work efficiency, increase in organizational trust, change in educational environment, and increase in the use of social media. Based on the interview, we propose the changes of network marketing organizations in the fourth industrial revolution era and the future strategy of Amway Korea as follows: (1) retention of royal ABOs, (2) harmony with SMEs, (3) utilization of Big Data, (4) creation of IoT business model, and (5) construction of successful O2O business platform.