• Title/Summary/Keyword: Social Network Model

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Relationship Identification of Diffusion Effect on High-speed Rail Demand Increase (확산효과를 통한 고속철도의 여객수요 증가현상에 관한 연구)

  • Kim, Junghwa;Ryu, Ingon;Choi, Keechoo;Lee, Myunghwan
    • Journal of the Korean Society for Railway
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    • v.19 no.4
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    • pp.539-546
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    • 2016
  • It is over 12 years since the launch of Korea Train eXpress (KTX) services. Demand for the KTX has been on the increase continuously but few studies have been produced related to this phenomenon. KTX passenger demand has been constantly increasing due to influencing factors such as the expansion of network, rise of oil prices, etc. In this study, our main focus is to verify that there are other types of elements that are causing an increase in KTX demand; our approach looks at changes in social and psychological aspect that have occurred due to the reduction of travel time and cost, as well as the imposition of a five-day workweek. In other words, we considered diffusion theory in the marketing area, which affects product selection and purchasing attitudes, as a key factor that is causing passenger demand to increase. That is to say that it is hypothesized that the demand for travel on the KTX has increased due to the train's utility, which is spread by the diffusion effect Therefore, the Bass diffusion model was applied to explain the dramatic increase in KTX passenger demand. Based on this foundation, it was also discussed how certain marketing strategies that incorporate the diffusion effect should be considered variously for sustainable management of rail transportation, while considering a steady passenger demand.

Sensitivity Analysis of Drought Impact Factors Using a Structural Equation Model and Bayesian Networks (구조방정식모형과 베이지안 네트워크를 활용한 가뭄 영향인자의 민감도 분석)

  • Kim, Ji Eun;Kim, Minji;Yoo, Jiyoung;Jung, Sungwon;Kim, Tae-Woong
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.42 no.1
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    • pp.11-21
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    • 2022
  • Drought occurs extensively over a long period and causes great socio-economic damage. Since drought risk consists of social, environmental, physical, and economic factors along with meteorological and hydrological factors, it is important to quantitatively identify their impacts on drought risk. This study investigated the relationship among drought hazard, vulnerability, response capacity, and risk in Chungcheongbuk-do using a structural equation model and evaluated their impacts on drought risk using Bayesian networks. We also performed sensitivity analysis to investigate how the factors change drought risk. Overall results showed that Chungju-si had the highest risk of drought. The risk was calculated as the largest even when the hazard and response capacity were changed. However, when the vulnerability was changed, Eumseong-gun had the greatest risk. The sensitivity analysis showed that Jeungpyeong-gun had the highest sensitivity, and Jecheon-si, Eumseong-gun, and Okcheon-gun had highest individual sensitivities with hazard, vulnerability, and response capacity, respectively. This study concluded that it is possible to identify impact factors on drought risk using regional characteristics, and to prepare appropriate drought countermeasures considering regional drought risk.

The Effects of Self-Congruity and Functional Congruity on e-WOM: The Moderating Role of Self-Construal in Tourism (중국 관광객의 온라인 구전에 대한 자아일치성과 기능일치성의 효과: 자기해석의 조절효과를 중심으로)

  • Yang, Qin;Lee, Young-Chan
    • The Journal of Information Systems
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    • v.25 no.1
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    • pp.1-23
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    • 2016
  • Purpose Self-congruity deals with the effect of symbolic value-expressive attributes on consumer decision and behavior, which is the theoretical foundation of the "non-utilitarian destination positioning". Functional congruity refers to utilitarian evaluation of a product or service by consumers. In addition, recent years, social network services, especially mobile social network services have created many opportunities for e-WOM communication that enables consumers to share personal consumption related information anywhere at any time. Moreover, self-construal is a hot and popular topic that has been discussed in the field of modem psychology as well as in marketing area. This study aims to examine the moderating effect of self-construal on the relationship between self-congruity, functional congruity and tourists' positive electronic word of mouth (e-WOM). Design/methodology/approach In order to verify the hypotheses, we developed a questionnaire with 32 survey items. We measured all the items on a five-point Likert-type scale. We used Sojump.com to collect questionnaire and gathered 218 responses from whom have visited Korea before. After a pilot test, we analyzed the main survey data by using SPSS 20.0 and AMOS 18.0, and employed structural equation modeling to test the hypotheses. We first estimated the measurement model for its overall fit, reliability and validity through a confirmatory factor analysis and used common method bias test to make sure that whether measures are affected by common-method variance. Then we tested the hypotheses through the structural model and used regression analysis to measure moderating effect of self-construal. Findings The results reveal that the effect of self-congruity on tourists' positive e-WOM is stronger for tourists with an independent self-construal compared with those with interdependent self-construal. Moreover, it shows that the effect of functional congruity on tourists' positive e-WOM becomes salient when tourists' self-construal is primed to be interdependent rather than independent. We expect that the results of this study can provide important implications for academic and practical perspective.

Using Big Data and Small Data to Understand Linear Parks - Focused on the 606 Trail, USA and Gyeongchun Line Forest, Korea - (빅데이터와 스몰데이터로 본 선형공원 - 시카고 606 트레일과 서울 경춘선 숲길을 중심으로 -)

  • Sim, Ji-Soo;Oh, Chang Song
    • Journal of the Korean Institute of Landscape Architecture
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    • v.48 no.5
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    • pp.28-41
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    • 2020
  • This study selects two linear parks representing each culture and reveals the differences between them using a visitor survey as small data and social media analytics as big data based on the three components of the model of landscape perception. The 606 in Chicago, U.S., and the Gyeongchun Line in Seoul, Korea, are representative parks built on railroads. A total of 505 surveys were collected from these parks. The responses were analyzed using descriptive statistics, principal component analysis, and linear regression. Also, more than 20,000 tweets which mentioned two linear parks respectively were collected. By using those tweets, the authors conducted the clustering analysis and draw the bigram network diagram for identifying and comparing the placeness of each park. The result suggests that more diverse design concept links to less diversity in behavior; that half of the park users use the park as a shortcut; and that same physical exercise provides different benefits depending on the park. Social media analysis showed the 606 is more closely related to the neighborhoods rather than the Gyeongchun Line Forest. The Gyeongchun Line Forest was a more event-related place than the 606.

The Self-governance of the Commons and the Socio-economic Sustainability of the Jeju Haenyeo Community (제주 해녀 공동체의 공유지 관리 특성과 사회경제적 지속가능성)

  • Jong-Ho Lee;Wonseob Song;Kyung Hee Kwon;Chul-Ki Cho
    • Journal of the Economic Geographical Society of Korea
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    • v.26 no.4
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    • pp.458-476
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    • 2023
  • This study analyzes previous research on 'The Self-Governance of the Commons' to overcome 'The Tragedy of the Commons', and derives elements for successful commons management. These factors are compared and analyzed with the social and economic attributes of the Jeju Haenyeo community, a successful community self-governance model. In addition, in the recently changing environment, it is revealed whether this internal community mechanism can be useful in the future. The goal is to reveal what social and economic factors will help the sustainability of the Jeju haenyeo community in the future. As a result of analyzing the internal operating mechanism of the Jeju haenyeo community, the production and distribution system that improves trust and reciprocity, the inherent sense of community, the division of roles between formal and informal organizations, and the institutionalized explicit and implicit norms within the organization served as internal and external strengths of community sustainability. However, the closure of the network, the crisis of productivity, the weakening of homogeneity, and the emergence of new subjects acted as internal and external weaknesses. In conclusion, for the sustainability of the Jeju Haenyeo community, it is necessary to reorganize the reproductive function of labor using the haenyeo school, to maintain clarity on the subject of livelihood and cultural transmission, and guarantee the income of Haenyeo.

A USN Based Mobile Object Tracking System for the Prevention of Missing Child (미아방지를 위한 USN 기반 보호대상 이동체 위치확인 시스템)

  • Cha, Maeng-Q;Jung, Dae-Kyo;Kim, Yoon-Kee;Chong, Hak-Jin
    • Journal of KIISE:Information Networking
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    • v.35 no.5
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    • pp.453-463
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    • 2008
  • The missing child problem is no more a personal problem. It became a social problem that all parents must consider. To this, this study applies USN/RFID technology integrated with GIS for the prevention of missing child. Although RFID is not designed for location sensing, but now it is regarded as a device to facilitate real time location awareness. Such advantages of RFID can be integrated with 4S(GIS/GPS/LBS/GNSS) achieving much synergy effects. In order to prevent kidnapping and missing child, it is necessary to provide a missing child preventing system using a ubiquitous computing system. Therefore, the missing child preventing system has been developed using high-tech such as RFID, GPS network, CCTV, and mobile communication. The effectiveness of the missing child prevention system can be improved through an accurate location tracking technology. This study propose and test a location sensing system using the active RFID tags. This study verifies technical applied service, and presents a system configuration model. Finally, this paper confirms missing child prevention system utilization possibility.

A Study on the Growth Proccess and Strategic Niche Management of New Energy Technology: A Case Study with Government Supporting Photovoltaic R&D Project (전략적 니치관리(SNM)를 활용한 정부 신재생 R&D 성장과정 분석)

  • Kim, Bong-Gyun;Moon, Sun-Woo
    • Journal of Technology Innovation
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    • v.20 no.2
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    • pp.161-187
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    • 2012
  • Recently, environmentally friendly technology are becoming important due to reconsideration about climate change and environmental pollution. In addition, as well as technical skills and social interaction through an analysis of the nonlinear transition management and policy implementation are emerging. This study of the development of photovoltaic industry in Korea 10 years analyze with strategic niche management (SNM) based on the theoretical and multi-layered perspective (MLP) is used as the analytical framework. Choose the gerverment-support project for niche technology, through a process of quantifying and alnalyze the phase transition to Regime with the numerical method and policy vision, learning effects, and network that key elements of SNM, MLP. Through the analysis of the photovoltaic industry technology-commercialization phase was investigated. This conventional overall and step-by-step model for technical management is proposed to replace exiting linear and narrow method and through the case study its validity was confirmed.

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A Macro Attacks Detection Model Based on Trace Back Information (트레이스 백 정보에 기반한 매크로 공격 탐지 모델)

  • Baek, Yong Jin;Hong, Suk Won;Park, Jae Heung;Kang, Gyeong Won;Kim, Sang Bok
    • Convergence Security Journal
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    • v.18 no.5_1
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    • pp.113-120
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    • 2018
  • Today, the development of information and communication technology is rapidly increasing the number of users of network-based service, and enables real-time information sharing among users on the Internet. There are various methods in the information sharing process, and information sharing based on portal service is generally used. However, the process of information sharing serves as a cause of illegal activities in order to amplify the social interest of the relevant stakeholders. Public opinion attack using macro function can distort normal public opinion, so security measures are urgent. Therefore, security measures are urgently needed. Macro attacks are generally defined as attacks in which illegal users acquire multiple IP or ID to manipulate public opinion on the content of a particular web page. In this paper, we analyze network path information based on traceback for macro attack of a specific user, and then detect multiple access of the user. This is a macro attack when the access path information for a specific web page and the user information are matched more than once. In addition, when multiple ID is accessed for a specific web page in the same region, it is not possible to distort the overall public opinion on a specific web page by analyzing the threshold count value.

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Development of Culinary Tourism in European Countries

  • Boiko, Viktoriia;Liubynskyi, Oleksandr;Strikha, Liudmyla;Zarakhovskyi, Oleksandr Y.;Neilenko, Sergii
    • International Journal of Computer Science & Network Security
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    • v.21 no.4
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    • pp.167-177
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    • 2021
  • The scientific paper studies the impact of tourism and traveling on the economic level of development of countries at the macro level and its relationship with other sectors of the economy. Tourism is one of the budget-forming factors of every economy. This work describes the main trends in the development of tourism. It is determined that about one third of tourism revenues are generated by the food sector, i.e., the culinary niche of tourism. Culinary tourism is a new direction of tourism, but it is developing quite dynamically in the EU. Culinary is an important part of rural tourism in the EU and culinary tourism is actively promoted at fairs and festivals. In recent years rural tourism has been developing both at the international level and in Ukraine, primarily due to its features, which include the implementation of the principles of sustainable community development, preservation of local traditions and cultural values, gastronomic events to promote them. The aim of the article is to study the theoretical aspects of the development of gastronomic tourism in the world, to analyze the actual condition of gastronomic tourism in the EU and Ukraine, identifying prospects and ways to develop regional gastronomic tourism. The methodological and informational basis of the work is analytical reports and researches related to the development of event tourism and statistics. Systematic and logistical approaches to the studied problems were used to achieve this goal. Various general scientific and special research methods were also used. Based on PESTLE analysis, key aspects of the external environment of gastronomic tourism in Ukraine are identified. We took into account the principles of sustainable development: political, economic, social, technological, legal and environmental. The main trends in the development of gastronomic tourism in the world are studied and it is found that the greatest development in the coming years will be the trend of combining gastronomic and event tourism on the basis of sustainable development. The main preconditions and possibilities of introduction of this holistic approach to the strategy of development of the tourist branch of Ukraine are determined. A model of sustainable value chain of gastronomic tourism in the region is formed and the main advantages of its implementation are identified: formation of a regional brand, preservation of culinary traditions, development of green farming, minimization of negative impact on the environment, sustainable development of communities.

Rationality of Passengers' Route Choice Considering Smart Card Tag Constraints : Focused on Seoul Metropolitan Subway Network (교통카드 Tag 제약을 반영한 통행자 경로선택에 대한 합리성 평가 연구 : 수도권 지하철 네트워크를 중심으로)

  • Lee, Mee Young;Nam, Doohee;Shim, Dae Young
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.19 no.6
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    • pp.14-25
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    • 2020
  • This research proposes a methodology to evaluate the rationality of passengers' route choice who make trips within Seoul metropolitan subway based on smart card data. The rationality of user route choice is divided into the degree of determinacy and similarity concepts as basic principle. Determinacy is the degree to which the route selected by the passenger is identical to the system optimal path. Similarity indicates the degree to which the route is similar to the system optimal path. The K-path search method is used for path enumeration, which allows for measurement of determinacy. To assess determinacy within similarity, transfer tag data of private operators is used. Consequently, the concept of similarity applied to the model is such that the passenger's path choice is identical to the path taken using the tag reader. Results show that the determinacy of appearance of the shortest path (K=1) is 90.4%, while the similarity of appearance as K=(2-10) is 7.9%, summing to 98.3%. This indicates that trips on the metropolitan subway network are being rationally explained. 1.7% of irrational trips are attributed to the unexplainable error term that occurs due to the diversity of passengers.