• Title/Summary/Keyword: Social Network Model

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Social Vulnerability Assessment by Resident's Conflict Analysis on Rural Development Project of Region Unit (권역단위사업에서 주민 갈등 분석에 의한 사회적 취약성 평가)

  • Rhee, Shin Ho;Min, Heung Gi;Yoon, Sung Soo;Jung, Nam Su;Chang, Woo Seok
    • Journal of Korean Society of Rural Planning
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    • v.21 no.1
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    • pp.77-87
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    • 2015
  • In this study, we try to quantify resident's conflict by rural development project based on previous researches about community capacities required for residents and social networks in rural village for suggesting efficient project model. we analyzed conflict elements in six category such as 'conflict in residents', 'conflict in residents and leaders', 'conflict in leaders', 'conflict in villages', 'conflict in development fund', 'conflict in village by common income project'. These results also analyzed by personal background(age, role, education, income) of respondent in questionary survey. Results show that 'conflict in residents and leaders', 'conflict in leaders', 'conflict in development fund' are perceived differently by age, role, education, and income in 5% significance level. Especially, relatively young age(below 40 years old) expressed clearly about conflict and high scored in item of 'residents and leaders'. Regression model show statistical significance(F=39.807, P=0.000) in influence relation analysis of conflict, network, leadership, and project fund. In this model, network ${\beta}=-0.237$, leadership ${\beta}=-0.375$, project fund ${\beta}=-0.000$ show network and leadership have negative relation to conflict but project fund is difficult to find relation with conflict. In this study, we defined social vulnerability using conflict, network, and leadership and verified the vulnerability of rural village applying regional community capacity in analysis results; vulnerability increased by the size of region and show inverse correlation to future vision of residents.

Local Information-based Betweenness Centrality to Identify Important Nodes in Social Networks (사회관계망에서 중요 노드 식별을 위한 지역정보 기반 매개 중심도)

  • Shon, Jin Gon;Kim, Yong-Hwan;Han, Youn-Hee
    • KIPS Transactions on Computer and Communication Systems
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    • v.2 no.5
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    • pp.209-216
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    • 2013
  • In traditional social network analysis, the betweenness centrality measure has been heavily used to identify the relative importance of nodes in terms of message delivery. Since the time complexity to calculate the betweenness centrality is very high, however, it is difficult to get it of each node in large-scale social network where there are so many nodes and edges. In this paper, we define a new type of network, called the expanded ego network, which is built only with each node's local information, i.e., neighbor information of the node's neighbor nodes, and also define a new measure, called the expended ego betweenness centrality. Through the intensive experiment with Barab$\acute{a}$si-Albert network model to generate the scale-free networks which most social networks have as their embedded feature, we also show that the nodes' importance rank based on the expanded ego betweenness centrality has high similarity with that based on the traditional betweenness centrality.

A Formal Specification and Meta-Model for Development of Cooperative Collection·Analysis Framework

  • Cho, Eun-Sook;Song, Chee-Yang
    • Journal of the Korea Society of Computer and Information
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    • v.24 no.12
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    • pp.85-92
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    • 2019
  • Companies can identify user groups or consumption trends by collecting and analyzing opinions of many users on special subjects or their products as well as utilize them as various purposes such as predicting some specific trends or marketing strategies. Therefore current analyzing tools of social media have come into use as a means to measure the performances of social media marketing through network's statistical analysis. However these tools require expensive computing and network resources including burden of costs for building up and operating complex software platforms and much operating know-how. Hence, small companies or private business operators have difficulty in utilizing those social media data effectively. This paper proposes a framework applied into developing analysis system of social media. The framework could be set up and operate the system to extract necessary social media's data. Also to design the system, this study suggests a meta-model of proposed framework and to guarantee completeness and consistency, a formal specification of meta-model by using Z language is suggested. Finally, we could verify the clearness of framework's design by performing Z model checking of formal specification's output through Z-EVES tool.

The effects of the organizational characteristics and interorganizational network level on social welfare organizations' effectiveness -Focused on resource capability of women's welfare organization- (사회복지조직의 특성과 네트워크 수준이 조직효과성에 미치는 영향 -여성복지조직의 자원확보능력을 중심으로-)

  • Jang, Yeon Jin
    • Korean Journal of Social Welfare Studies
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    • v.44 no.3
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    • pp.147-175
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    • 2013
  • The purpose of this study is to examine the effects of the organizational characteristics and interorganizational network level on social welfare organizationas' effectiveness using structural equation model. For achieving this purpose, this study defined organizational effectiveness as financial, human and physical resource capability according to resource systems approach. Organizational characteristics variables included the number of qualified staff, degree of resource dependency, the proportion of government subsidies, the main organizational philosophy, establishment year, the attitude of top manager and the number of informal ties. Interorganizational network variables were divided by outdegree centrality and indegree centrality. The data collected from women's welfare organizations in Seoul through survey method. The analysis tools used the UCINET 6.245 for the network analysis and AMOS 18.0 for the structural equation model. The results of this study are as follows. The factors affected on the financial resource capacity were the number of qualified staff, the proportion of government subsides and the indegree centrality. Meanwhile, only indegree centrality directly influenced on the human resource capability. The significant affecting factors on physical resource capacity were the number of qualified staff, the attitude of top manager and informal ties. Based on these results, the implications of this study and the ways to enhance social welfare organization's effectiveness were discussed.

Dynamic Interactive Relationships among Advertising Cost and Customer Types of Social Network Game (소셜네트워크게임에서 광고비와 고객 유형 변수간 동적 상호관계)

  • Lee, Hee-Tae
    • Journal of Distribution Science
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    • v.14 no.4
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    • pp.47-53
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    • 2016
  • Purpose - The objective of this study is to investigate the dynamic relationships among Advertising Cost (AD), Newly Registered Users(NRU), and Buying Users(BU) of Social Network Game(SNG). SNG is getting pervasive mainly due to the rapid growth of mobile game and Social Network Service(SNS). It would be helpful for marketing researchers interested in SNG and related practitioners to understand the changes in AD, NRU, and BU with time as well as the effects on one another in mutual and dynamic way. Research Design, Data, and Methodology - Necessary data were collected from Social Network Game(SNG) company. AD, NRU, and BU are endogenous variables, but new event such as launching (event) and holidays(holiday) are exogenous dummy variables. Vector Auto regression (VAR) model is generally used to examine and capture the dynamic relationships among endogenous variables. VAR model can easily capture dynamic and endogenous relationships among time-series variables. Vector Auto regression with Exogenous variables(VARX) is a model in which exogenous variables are added to VAR. To investigate this study, VARX is applied. Result - By estimating the VARX model, the author finds that the past periods' NRU affect negatively and significantly the present AD, and past periods' BU have a positive and significant impact on the increase of AD. In addition, the author shows that the past periods' AD and BU have a positive and significant effect on the increase of NRU, and the past periods' AD affect positively and significantly BU. While the impact of AD on NRU happens after 3 or 4 days (carryover effect), that of AD on BU comes about within just 1 or 2 days (immediate effect). The effect of BU on NRU can be considered as word of mouth (WOM effect). Therefore, SNG companies can obtain not only the growth of revenue but also the increase of NRU by increasing BU. Through those results, the author can also find that there are significant interactions between endogenous variables. Conclusion - This study intends to investigate endogenous and dynamic relationships between AD, NRU, and BU. They also give managerial implications to practitioners for SNS and SNG firms. Through this study, it is found that there exist significant interactions and dynamic relationships between those three endogenous variables. The results of this study can have meaningful implications for practitioners and researchers of SNG. This research is unique in that it deals with "actual" field data and intend to find "actual" relationships among variables unlike other related existing studies which intend to investigate psychological factors affecting the intention of game usage and the intention of purchasing game items. This study is also meaningful by showing that the increase of BU can be a good strategy for "killing birds with one stone" (i.e., revenue growth and NRU increase). Although there are some limitations related with future research topics, this research contributes to the current research on SNG marketing in the above mentioned ways.

Capstone Design Coaching Model with SNS (SNS기반 캡스톤설계 코칭모델)

  • Oh, Soo Lyul
    • Smart Media Journal
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    • v.5 no.2
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    • pp.8-14
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    • 2016
  • In this paper, we propose a model for coaching and formal operating procedures performed capstone design advisor during the design done to allow effective guidance and management. Coaching model is proposed through coaching and capstone design proposed by coaching on the procedure for the implementation and management, Mokpo National University Department of Computer Engineering student in the program outcomes, performance assessment of the effective operation of the capstone design based social network service the demonstrated effectiveness of the coaching model.

Information Technology In The Management Of Students' Activities While Studying

  • Zozuliak-Sluchyk, Roksoliana;Tytova, Nataliia;Kozliuk, Oleksandr;Salata, Halyna;Ridei, Nataliia;Yashnyk, Svitlana;Litvinchuk, Svitlana
    • International Journal of Computer Science & Network Security
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    • v.21 no.2
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    • pp.14-20
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    • 2021
  • The method of analysis and research is applied in the work methods of managing student activities. Effective forms and methods of student quality management are determined. The model of management of educational process of students is offered. The model is to activate the student's potential, while maintaining the classical educational paradigm. The analysis of features of management of activity of students in modern model of education is carried out.

Technology forecasting from the perspective of integration of technologies: Drone technology

  • Jinho, Kim;Jaiill, Lee;Eunyoung, Yang;Seokjoong, Kang
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.17 no.1
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    • pp.31-50
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    • 2023
  • In the midst of dynamic industrial changes, companies need data analysis considering the effects of integration of various technologies in order to establish innovative R & D strategies. However, the existing technology forecasting model evaluates individual technologies without considering relationship among them. To improve this problem, this study suggests a new methodology reflecting the integration of technologies. In the study, a technology forecasting indicator was developed using the technology integration index based on social network analysis. In order to verify the validity of the proposed methodology, 'drone task performance technology' based on patent data was applied to the research model. This study aimed to establish a theoretical basis to design a research model that reflects the degree of integration of technologies when conducting technology forecasting research. In addition, this study is meaningful in that it quantitatively verified the proposed methodology using actual patent data.

The Effects of elderly's Depression and Social Capital on Successful Aging (노인의 우울 및 사회적 자본이 성공적 노화에 미치는 영향)

  • Jeon, Sang Nam
    • The Journal of Korean Society for School & Community Health Education
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    • v.20 no.3
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    • pp.29-42
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    • 2019
  • Objectives: This study aimed to examine the effect of successful aging on depression and social capital(trust, norm, participation, network) of the elderly. Methods: Samples were obtained from 184 people aged over 65 years old in one county of Kyungsangbukdo. Data were analyzed with t-test, ANOVA and regression analysis. Results: First, depression, social capital and successful aging were significantly different by age, economic status and religion. Secondly, regression analysis showed that depression affected a negative influence on successful aging in Model 1, which analyzed only depression. However, Model 2, which analyzed depression and social capital at the same time, showed that only social capital affected successful aging. Conclusions: It was suggested to develop health promotion and social participation program are required for successful aging of the elderly.

Why do We Share Information? Explaining Information Sharing Behavior through a New Conceptual Model between Sharer to Receiver within SNS

  • Seok Noh
    • Asia pacific journal of information systems
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    • v.31 no.3
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    • pp.392-414
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    • 2021
  • Social networking services (SNS) is an indispensable method in order to obtain information of the Internet participants. The study identified three variables of social media communication, sharing culture, and online trust in terms of social capital theory (SCT) and reviewed intention& behavior variables in terms of theory of planned behavior (TPB). The data were collected from 330 samples of SNS user, and were involved, and the research model uses AMOS to make confirmatory factor analysis. The findings confirmed our hypothesis that social media communication, sharing culture, and online trust affect individuals' behaviors to sharing information. This study emphasizes that not only social media communication but also sharing culture to SNS can stimulate information sharing. while previous research has predominately focused on personal cognition or social network, the study examines the integrated influence of communication, culture and trust on information sharing in SNS. In sum, by explicating the unique role of social capital, this paper aims at contributing to the continued development and success of SNS in general.