• Title/Summary/Keyword: Social Network Analysis

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An Expert Recommendation System using Ontology-based Social Network Analysis (온톨로지 기반 소설 네트워크 분석을 이용한 전문가 추천 시스템)

  • Park, Sang-Won;Choi, Eun-Jeong;Park, Min-Su;Kim, Jeong-Gyu;Seo, Eun-Seok;Park, Young-Tack
    • Journal of KIISE:Computing Practices and Letters
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    • v.15 no.5
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    • pp.390-394
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    • 2009
  • The semantic web-based social network is highly useful in a variety of areas. In this paper we make diverse analyses of the FOAF-based social network, and propose an expert recommendation system. This system presents useful method of ontology-based social network using SparQL, RDFS inference, and visualization tools. Then we apply it to real social network in order to make various analyses of centrality, small world, scale free, etc. Moreover, our system suggests method for analysis of an expert on specific field. We expect such method to be utilized in multifarious areas - marketing, group administration, knowledge management system, and so on.

Analysis and Application to Customers' Social Roles Using Voice Network of a Telecom Company (이동통신사의 통화 네트워크를 이용한 고객의 사회적 역할 분석 및 활용방안)

  • Chun, Heui-Ju
    • The Korean Journal of Applied Statistics
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    • v.24 no.6
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    • pp.1237-1248
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    • 2011
  • Social network analysis(SNA) has been recently applied to business areas such as social network services (such as Facebook and Twitter). In addition, the mobile telecommunication field attempts to analyze CDR(call detail record) data and apply customer relationship management and customer churn management through the use of social network analysis. The paper analyzes links between ego and alter based on ego-network and discovers four kinds of customer roles and then provides insights as a tool for customer relationship management or customer management.

Positive and Negative Influence of Social Network on Self Rated Health and its Gendered Pattern (사회적 관계망의 긍정적, 부정적 기능이 성별 주관적 건강에 미치는 영향)

  • Park, Su-San;Cho, Sung-Il;Jang, Soong-Nang
    • Korean Journal of Health Education and Promotion
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    • v.28 no.4
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    • pp.39-49
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    • 2011
  • Objectives: This study was to examine the association between structural and functional characteristics of social network and self-rated health in middle-aged Korea population. We also explored gender difference in the relationship between social network and health. Methods: Data were collected from individuals aged 40-69 years old participating in the 2005 survey for the Korean Genome & Epidemiology Study. We examined the association between social network, social support, social conflict and self-rated health using multiple logistic regression analysis stratified by gender. Results: The extent and contact frequency of close people, and social participations were associated by not only the positive function but also the negative function of social network. Both the positive and negative functions of social network affected self-rated health. The relationship between the function of social network and health showed a gender difference: only positive function was significantly associated with health in men while only negative function had significant relationship with health in women. Conclusions: Social support and social conflict affected the health in both genders through different ways. The ambivalent effect of social network on health should be explored further.

The Marriage Stewardship and the Role and Status of Social Development Network in Singapore (결혼 책임주의와 싱가포르 Social Development Network의 역할과 위상)

  • Kim, Myung-Hee
    • Journal of the Korea Convergence Society
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    • v.9 no.1
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    • pp.143-149
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    • 2018
  • This paper focuses on how Singapore has adopted the 'Marriage Promotion Policy' for resolving the low birthrate and how it has been using the Social Development Network (SDN) to cope with the problem of low fertility. Social Development Network is an organization that shows Singapore's national stewardship to marriage, and has developed from the beginning to the social phenomenon of increasing number of highly educated women and decreasing fertility. The predecessor of Social Development Network is 'Social Development Unit' (SDU), absorbed the 'Social Development Service' (SDS) that was launched later, and reborn as Social Development Network in 2009. At its inception, Social Development Network has been recruiting and organizing its own memberships without the help of commercial marriage agencies, and since 2006 has been dedicated to delegating dating and matchmaking services to private companies and supporting projects. The purpose of this paper using literature analysis is to analyze the status and role of Social Development Network from the theoretical point of view of marital stewardship to the present, and to suggest meaningful implications for Korea which has the same social experience.

Multi-level Analysis of the Antecedents of Knowledge Transfer: Integration of Social Capital Theory and Social Network Theory (지식이전 선행요인에 관한 다차원 분석: 사회적 자본 이론과 사회연결망 이론의 결합)

  • Kang, Minhyung;Hau, Yong Sauk
    • Asia pacific journal of information systems
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    • v.22 no.3
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    • pp.75-97
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    • 2012
  • Knowledge residing in the heads of employees has always been regarded as one of the most critical resources within a firm. However, many tries to facilitate knowledge transfer among employees has been unsuccessful because of the motivational and cognitive problems between the knowledge source and the recipient. Social capital, which is defined as "the sum of the actual and potential resources embedded within, available through, derived from the network of relationships possessed by an individual or social unit [Nahapiet and Ghoshal, 1998]," is suggested to resolve these motivational and cognitive problems of knowledge transfer. In Social capital theory, there are two research streams. One insists that social capital strengthens group solidarity and brings up cooperative behaviors among group members, such as voluntary help to colleagues. Therefore, social capital can motivate an expert to transfer his/her knowledge to a colleague in need without any direct reward. The other stream insists that social capital provides an access to various resources that the owner of social capital doesn't possess directly. In knowledge transfer context, an employee with social capital can access and learn much knowledge from his/her colleagues. Therefore, social capital provides benefits to both the knowledge source and the recipient in different ways. However, prior research on knowledge transfer and social capital is mostly limited to either of the research stream of social capital and covered only the knowledge source's or the knowledge recipient's perspective. Social network theory which focuses on the structural dimension of social capital provides clear explanation about the in-depth mechanisms of social capital's two different benefits. 'Strong tie' builds up identification, trust, and emotional attachment between the knowledge source and the recipient; therefore, it motivates the knowledge source to transfer his/her knowledge to the recipient. On the other hand, 'weak tie' easily expands to 'diverse' knowledge sources because it does not take much effort to manage. Therefore, the real value of 'weak tie' comes from the 'diverse network structure,' not the 'weak tie' itself. It implies that the two different perspectives on strength of ties can co-exist. For example, an extroverted employee can manage many 'strong' ties with 'various' colleagues. In this regards, the individual-level structure of one's relationships as well as the dyadic-level relationship should be considered together to provide a holistic view of social capital. In addition, interaction effect between individual-level characteristics and dyadic-level characteristics can be examined, too. Based on these arguments, this study has following research questions. (1) How does the social capital of the knowledge source and the recipient influence knowledge transfer respectively? (2) How does the strength of ties between the knowledge source and the recipient influence knowledge transfer? (3) How does the social capital of the knowledge source and the recipient influence the effect of the strength of ties between the knowledge source and the recipient on knowledge transfer? Based on Social capital theory and Social network theory, a multi-level research model is developed to consider both the individual-level social capital of the knowledge source and the recipient and the dyadic-level strength of relationship between the knowledge source and the recipient. 'Cross-classified random effect model,' one of the multi-level analysis methods, is adopted to analyze the survey responses from 337 R&D employees. The results of analysis provide several findings. First, among three dimensions of the knowledge source's social capital, network centrality (i.e., structural dimension) shows the significant direct effect on knowledge transfer. On the other hand, the knowledge recipient's network centrality is not influential. Instead, it strengthens the influence of the strength of ties between the knowledge source and the recipient on knowledge transfer. It means that the knowledge source's network centrality does not directly increase knowledge transfer. Instead, by providing access to various knowledge sources, the network centrality provides only the context where the strong tie between the knowledge source and the recipient leads to effective knowledge transfer. In short, network centrality has indirect effect on knowledge transfer from the knowledge recipient's perspective, while it has direct effect from the knowledge source's perspective. This is the most important contribution of this research. In addition, contrary to the research hypothesis, company tenure of the knowledge recipient negatively influences knowledge transfer. It means that experienced employees do not look for new knowledge and stick to their own knowledge. This is also an interesting result. One of the possible reasons is the hierarchical culture of Korea, such as a fear of losing face in front of subordinates. In a research methodology perspective, multi-level analysis adopted in this study seems to be very promising in management research area which has a multi-level data structure, such as employee-team-department-company. In addition, social network analysis is also a promising research approach with an exploding availability of online social network data.

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A Social Network Analysis of Research Key Words Related Smoke Cessation in South Korea (연결망 분석을 활용한 우리나라 금연연구 동향분석)

  • An, Eun-Seong
    • Health Policy and Management
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    • v.29 no.2
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    • pp.138-145
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    • 2019
  • Background: The purpose of this study is supposed to figure out the keyword network from 2009 to 2018 with social network analysis and provide the research data that can help the Korea government's policy making on smoking cessation. Methods: First, frequency analysis on the keyword was performed. After, in this study, I applied three classic centrality measures (degree centrality, betweenness centrality, and eigenvector centrality) with R 3.5.1. Moreover, I visualized the results as the word cloud and keyword network. Results: As a result of network analysis, 'smoking' and 'smoking cessation' were key words with high frequency, high degree centrality, and betweenness centrality. As a result of looking at trends in keyword, many study had been done on the keyword 'secondhand smoke' and 'adolescent' from 2009 to 2013, and 'cigarette graphic warning' and 'electronic cigarette' from 2014 to 2018. Conclusion: This study contributes to understand trends on smoking cessation study and seek further study with the keyword network analysis.

A Study on Interest Issues Using Social Media New (소셜미디어 뉴스를 이용한 관심 이슈 연구)

  • Kwak, Noh Young;Lee, Moon Bong
    • The Journal of Information Systems
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    • v.32 no.2
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    • pp.177-190
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    • 2023
  • Purpose Recently, as a new business marketing tool, short form content focused on fun and interest has been shared as hashtags. By extracting positive and negative keywords from media audiences through comment analysis of social media news, various stakeholders aim to quickly and easily grasp users' opinions on major news. Design/methodology/approach YouTube videos were searched using the YouTube Data API and the results were collected. Video comments were crawled and implemented as HTML elements, and the collection results were checked on the web page. The collected data consisted of video thumbnails, titles, contents, and comments. Comments were word tokenized with the R program, comparing positive and negative dictionaries, and then quantifying polarity. In addition, social network analysis was conducted using divided positive and negative comments, and the results of centrality analysis and visualization were confirmed. Findings Social media users' opinions on issue news were confirmed by analyzing and visualizing the centrality of keywords through social network analysis by dividing comments into positive and negative. As a result of the analysis, it was found that negative objective reviews had the highest effect on information usefulness. In this way, previous studies have been reaffirmed that online negative information has a strong effect on personal decision-making. Corporate marketers will analyze user comments on social network services (SNS) to detect negative opinions about products or corporate images, which will serve as an opportunity to satisfy customers' needs.

Clustering Validity of Social Network Subgroup Using Attribute Similarity (속성유사도에 따른 사회연결망 서브그룹의 군집유효성)

  • Yoon, Han-Seong
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.17 no.1
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    • pp.75-84
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    • 2021
  • For analyzing big data, the social network is increasingly being utilized through relational data, which means the connection characteristics between entities such as people and objects. When the relational data does not exist directly, a social network can be configured by calculating relational data such as attribute similarity from attribute data of entities and using it as links. In this paper, the composition method of the social network using the attribute similarity between entities as a connection relationship, and the clustering method using subgroups for the configured social network are suggested, and the clustering effectiveness of the clustering results is evaluated. The analysis results can vary depending on the type and characteristics of the data to be analyzed, the type of attribute similarity selected, and the criterion value. In addition, the clustering effectiveness may not be consistent depending on the its evaluation method. Therefore, selections and experiments are necessary for better analysis results. Since the analysis results may be different depending on the type and characteristics of the analysis target, options for clustering, etc., there is a limitation. In addition, for performance evaluation of clustering, a study is needed to compare the method of this paper with the conventional method such as k-means.

Constructing a Social Contact Network based on Cellphone Call Records and Analysis of its Scale-free Property (휴대폰 통화기록 기반의 소셜 컨택 네트워크 구성 및 Scale-free 특성에 관한 분석)

  • Lee, Jinho
    • Journal of Korean Institute of Industrial Engineers
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    • v.40 no.1
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    • pp.1-7
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    • 2014
  • We consider a human contact social network that has connections through cellphone addresses. To construct such a social network, we use real call records provided by a large carrier, and connect to each other if there exists a call record between any two cellphone users. Due to its huge amount of data, we down-sample it in a way that the smallest-degree nodes are removed, in turn, from the network. For a moderate size of the networks we show that the degree distribution of the network follows a power-law distribution via linear regression analysis, implying the so-called scale-free property. We finally suggest some alternative measures to analyze a social network.

Development of the Children's Social Support Scale (아동의 사회적지지 척도의 개발)

  • 김명숙
    • Journal of the Korean Home Economics Association
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    • v.33 no.4
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    • pp.37-47
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    • 1995
  • The purpose of this study was to develop the Children's Social Support Scale to assess three potential aspects of social support in elementary school age children ; the children's subjective apprasials of family, peer, and teacher support ; the frequency of supportive behaviors available from the child's support network; and the size of children's social support network. The subjects of this study were 380 children of forth and sixth graders in elementary schools located in Seoul. The 68 items(perceived support scale 30 items, enacted support scale 35 items, and support network 3 items) were analyzed by the statistical methods of item analysis, principal factor analysis, Factor analysis revealed that a three factor solution was the best for the Perceived Support scale ; family peer, teacher support. Enacted Support scale comprised of three factors; emotional, self-esteem, and informational support. Support Network scale was composed of emotional, self-esteem, and informational support network. Reliabilities for the domains ranged form .75-89. It was concluded that the children's Social Support scale in general is acceptable for use in Korea.

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