• Title/Summary/Keyword: Social Media services

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Perception of Library Personel Towards Socal Media Utilization for Information Service Delivery in University Libraries in Kwara State

  • Saliu Abdulfatai;Aishat Temitope Akinbowale
    • International Journal of Knowledge Content Development & Technology
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    • v.14 no.4
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    • pp.85-99
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    • 2024
  • The study examined perception of library personnel towards social media utilization for information service delivery in kwara state university library. It adopted the descriptive survey design with population consisting of 27 professional librarians in three selected university libraries in kwara State. Total enumerative sampling techniques were used because the population of the study is manageable by the researcher. Percentage and mean were used in analyzing the data. Primary data solicited would be cleaned, coded and entered into the Statistical Package for Social Sciences (SPSS) version 20 software for quantitative analysis. The findings of the study revealed the services rendered by library professional in university libraries in Kwara State, are Current Awareness Services (CAS), Photocopying services, Technical Services, Circulation/borrowing services, Internet services, and Bibliographic verification services. Majority of the respondent indicated Myspace, Google plus, Flickr, Telegram, Twitter, WhatsApp and Facebook are the social media platforms used for service delivery by librarians. Also, majority of the respondents in university libraries indicated Google plus, LinkedIn, Myspace, Skype, WhatsApp, Flickr, WeChat, Twitter and Facebook as social media space use for information service delivery effectively and Bandwidth problem, Limited fund, Lack of maintenance culture, Lack of Awareness, Copyright Issue, Technophobia are the major challenges inhibiting the use of social media for service delivery by the library staff. Lastly, the study concluded with recommendations.

The Study on Intention to Use for Social Commerce of Online Group-Buying : Focused on Chinese Users (온라인 공동구매형 소셜커머스의 이용의도에 관한 연구 : 중국 이용자를 중심으로)

  • Pang, Ying Ying;Kim, Hyun Mo;Park, Joo Seok
    • Journal of Information Technology Services
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    • v.16 no.3
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    • pp.127-146
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    • 2017
  • The convergence of e-commerce and social media have given rise to a social commerce of online group-buying. Social commerce of online group-buying is a subset of B2C (Business to Consumer) and uses social media for marketing to facilitate online buying of products and services. The social commerce of online group-buying offers new and popular products or services every day, and uses social media to bring together separated consumers. In these backgrounds, we think that personality trait associated with seeking new and popular products or services, and social influence from social media are likely to be related to intention to use in social commerce of online group-buying. This study aims to examine and analyze novelty seeking and social influence that influence intention to use in social commerce of online group-buying in China. Our research model, which included novelty seeking and social influence, was developed based on the technology acceptance model. A questionnaire survey was carried out for empirical analysis. The results of empirical analysis based on a sample of 218 users showed that novelty seeking has a significant positive impact on intention to use, and social influence has a significant positive impact on perceived usefulness. We suggested academic implications and practical implications based on our empirical research.

Design of Social Learning Platform for Collaborative Study (협력학습을 위한 소셜러닝 플랫폼의 설계)

  • Cho, Byung-Ho
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.13 no.5
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    • pp.189-194
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    • 2013
  • Social learning is a new study model of future knowledge information society. In different existing study, it lay stress on individual activity and collaborative study with others. It is useful to apply social media services to build social learning platform for collaborative study. In my paper, after existing social media services and social platforms are investigated and analyzed, an effective social learning platform applyng social media services is presented. Also differences and superiority compared to other social platforms is presented through new social learning platform architecture and screen design.

Comparative Study of Virtual Methods Used for Library Service Delivery among Librarians in Southern Nigeria Private Universities

  • Titilayo Comfort Ilesanmi
    • International Journal of Knowledge Content Development & Technology
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    • v.14 no.1
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    • pp.33-52
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    • 2024
  • This study examined the virtual methods of service delivery being deployed by librarians in private universities in Nigeria. The objective of the study was to analyse the virtual methods of service delivery among librarians and determine the predominant method used among the librarians. Survey research design was adopted for the study. Total enumeration technique was adopted for the study. A population of 181 librarians from 45 private universities in Southern Nigeria were involved. Data were gathered, analysed and presented using frequency counts, percentages, mean and standard deviation. The study found that librarians used different virtual methods of service delivery. Library website 157 (90%) and e-mail 132 (76.3%) were the prominent electronic media used by librarians while Facebook 59 (34%) and Whatsapp 57 (32.9%) were the predominant social media platforms applied for service delivery by librarians. Electronic media were more used for latest publications arrival, as well as library education and document delivery services while social media were more used for reference services and selective dissemination of information. In conclusion, virtual methods of service delivery were deployed by librarians in private universities for service delivery. In comparing the virtual methods, librarians used more of electronic media than social media to deliver services to their users. Therefore, electronic media were predominantly used than social media, many of the virtual methods were found to be underutilised while recommendations were proffered.

Text Mining of Online News, Social Media, and Consumer Review on Artificial Intelligence Service (인공지능 서비스에 대한 온라인뉴스, 소셜미디어, 소비자리뷰 텍스트마이닝)

  • Li, Xu;Lim, Hyewon;Yeo, Harim;Hwang, Hyesun
    • Human Ecology Research
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    • v.59 no.1
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    • pp.23-43
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    • 2021
  • This study looked through the text mining analysis to check the status of the virtual assistant service, and explore the needs of consumers, and present consumer-oriented directions. Trendup 4.0 was used to analyze the keywords of AI services in Online News and social media from 2016 to 2020. The R program was used to collect consumer comment data and implement Topic Modeling analysis. According to the analysis, the number of mentions of AI services in mass media and social media has steadily increased. The Sentimental Analysis showed consumers were feeling positive about AI services in terms of useful and convenient functional and emotional aspects such as pleasure and interest. However, consumers were also experiencing complexity and difficulty with AI services and had concerns and fears about the use of AI services in the early stages of their introduction. The results of the consumer review analysis showed that there were topics(Technical Requirements) related to technology and the access process for the AI services to be provided, and topics (Consumer Request) expressed negative feelings about AI services, and topics(Consumer Life Support Area) about specific functions in the use of AI services. Text mining analysis enable this study to confirm consumer expectations or concerns about AI service, and to examine areas of service support that consumers experienced. The review data on each platform also revealed that the potential needs of consumers could be met by expanding the scope of support services and applying platform-specific strengths to provide differentiated services.

Global Diffusion of Online Social Network Services : A Cross-Country Study (온라인 소셜 네트워크 서비스의 글로벌 확산에 관한 연구)

  • Son, In-Soo;Oh, Jin-Hee;Lee, Dong-Won
    • Journal of Information Technology Services
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    • v.11 no.1
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    • pp.305-323
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    • 2012
  • This study examines online social media diffusion across different countries that will help to provide a picture of current global online social network services (SNSs). Analyzing country-level data drawn from 78 nations, we find that non-technological factors such as culture and language as well as technological factors including Internet penetration rate and smartphone adoption rate have significant effects on online social media diffusion. These findings, derived from a broad range of different countries, not only provide theoretical insights into understanding critical factors that enable successful global expansion of online social media services but also help practitioners plan their marketing strategies more effectively in a global context.

Clustering Social Media Services and Messengers by Functionality

  • Fischer, Julia;Knapp, Daniel;Nguyen, Bich Chau;Richter, Daniel;Shutsko, Aliaksandra;Stoppe, Melanie;Williams, Kelly;Ilhan, Aylin;Stock, Wolfgang G.
    • Journal of Information Science Theory and Practice
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    • v.8 no.4
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    • pp.6-19
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    • 2020
  • The objective of this research is to analyze which functions make up web-based as well as mobile social media services and messengers. Services are clustered by their functionality. A total of 640 individual functions were identified, while investigating altogether 44 selected services in their web and mobile versions. Applying content analysis, functions were assigned to the services. The services were ranked by the number of implemented functions, and the functions were ranked by their occurrence in the services. Cluster analysis was applied to classify the services according to their functionality. Facebook and VKontakte were found to be the ones with the most functions; the most frequently implemented functions are support, profile, and account-related. Cluster analysis revealed six classes for mobile and seven classes for web applications. There is a noteworthy difference regarding the functionality scope between web and mobile applications of the same services. An example for this is Mendeley with 38 functions in the mobile and 91 functions in the web version. This is the first empirical attempt at clustering social media services based on their functionality.

Considerable Factors According to Classification of Social Robot Services (소셜 로봇 서비스의 유형화에 따른 유형별 고려 요소)

  • Lee, Ki-Lim;Jeong, Min-Ji;Choi, Seungyeon;Park, Jae Wan
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.8 no.8
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    • pp.883-892
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    • 2018
  • Recently, as interest in social robots to support physical convenience and emotional sympathy has increased, and social internet has developed, a social robot has evolved as various services simply beyond robot function. Therefore, to develop a social robot service effectively, it is required to study the functional application and methods of interaction between user and social robot service. The purpose of this study is to classify social robot services and to suggest the types of elements that need to be considered in service development. To do this, we conducted in-depth case studies and analysis based on the theoretical definitions and characteristics of social robots. Then, based on the sympathy and functions, we classified social robot services into 1) emotional support type, 2) companion type, 3) guide type, and 4) life support type. In addition, in this study, we derive the considerable factors according to the classified types for the development of effective social robot services. This study will contribute to the understanding and development of various services using a social robot.

Brand-Post Factors Affecting the Social Media Success : Case of Energy/Eco-Friendly Company Brands in Facebook (에너지·친환경 기업들의 소셜미디어 브랜드 게시글 성공요인 분석)

  • Kim, Eunji;Lee, Yonnim;Cho, Jaehong;Kwon, Ohbyung
    • Journal of Information Technology Services
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    • v.13 no.4
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    • pp.1-17
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    • 2014
  • Domestic and international energy and eco-friendly companies take advantage of social media for image enhancement and product promotion. However, there were no in-depth empirical analysis to verify specific effectiveness of social media use in these sectors. The purpose of this study is to reveal the key factors that are considered to use social media effectively for energy and eco-friendly companies. For this purpose, we regarded the effectiveness of social media as Post Awareness and Word of Mouth. Characteristics of social media as a medium were measured separately, media richness and media genre, as independent variables of social media effectiveness. We investigated 413 posts in Facebook brand page of energy and eco-friendly companies and conducted a content analysis. As a result, post awareness of users was greater when post has richer media such as video. For media genre, word of mouth appeared to be greater when the posts provide information.

The Trend of Snapchat Development (스냅챗의 발전동향)

  • Kim, Do-Goan
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2017.10a
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    • pp.132-134
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    • 2017
  • Recently, the market of social media have increased real time streaming services such as message, photo, video clip feed, and the use of Instagram and Snapchat services has rapidly increased and the market have been competitive. In this point, this research is to review the development and trend of social media services.

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