• Journal of Korea Trade
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• v.25 no.7
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• pp.56-74
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• 2021

Purpose - This study aims to identify consumer tendencies in Korea and Vietnam, focusing on the online platform called cross-border, to derive revenue generation measures and use them for strategies to advance into ASEAN. Design/methodology - The questionnaire collected 420 copies from December 1 to December 31, 2020, of which 408 were used for statistical processing. The structural equation model (SEM) and moderating effect analysis with Amos was used to test hypothesis in this research. Findings - The hypotheses were set as factors that positively influence the intention to use e-commerce, such as effort expectancy, social influence, facilitating conditions and variety seeking showed statistically significant results. Among them, the social influence factor had the greatest influence, followed by facilitating condition. The sample was divided into countries, Korea and Vietnam, and these changes and differences in influence were confirmed through moderating effect analysis. Originality/value - The moderating effect on both countries (Korea and Vietnam) was found to have a moderating effect on the intention to use. For Korean consumers, significant results were found in the effort expectancy, social influence, facilitating conditions, and variety seeking, but for Vietnamese consumers, there were significant effects on the social influence and facilitating conditions, but the effort expectancy and variety seeking had no significant effect.

• Journal of Korea Multimedia Society
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• v.12 no.1
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• pp.139-146
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• 2009

This paper deals with visualization that can appropriately show the characteristics deduced from relationships between pieces of information. The visualization of influence, which is used as an important index in deducing the characteristics of relationships in social network analysis, was selected as research topic, and first, the elements that show relationships within the network and the index that show influence were classified and organized. Second, the links between relational elements that show influence in social network were examined, and an influence visualization network was created. Third, an influence visualization framework was proposed which explains the interaction between social network analysis and visualization process. The influence visualization network and framework being proposed in this paper can be used not only to understand and analyze the elements that influence social network but also to make it possible to have a rational and efficient approach to network visualization. Hopefully, they will become a new methodological approach to information design.

• Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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• v.7 no.4
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• pp.37-46
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• 2017

In this research, we conducted an empirical study on the influence of social capital on cooperative governance for the Gwangju city social economy. The results of the study are as follows. First, the social capital factor commonly affecting cooperative governance is trust. Secondly, we were able to learn that there was a difference in the results of the hierarchical regression analysis to grasp the magnitude of the relative influence of detailed elements of social capital by cooperative governance factors in order. Network(4.843) exerted the most influence in Common Decision-making, followed by Trust(3.855). Trust(3.130) exerted the most influence on Management of Governance, followed by Network(2.936). Network(2.647) exerted the most influence on Cowork System, followed by Trust(2.244). Finally, Network(4.153) exerted the most influence on Partnership Building, followed by Trust(2.244). In particular, 'Participation' was an important factor in 'Co-work System'.

• International Journal of Costume and Fashion
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• v.10 no.2
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• pp.61-71
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• 2010

The purpose of this study was first, to examine the causes for the recent acceleration in the increase of textile/apparel waste and the current practices for reducing waste in the global textile and apparel industry; and second, to explore the influence of sustainability and social responsibility on fashion trends. Extensive literature on sustainable apparel and sustainable and socially responsible practices by global textile and apparel firms was reviewed in conducting this research. First, an accelerated fashion diffosion speed due to fast fashion was focused on as a cause for the increase in textile/apparel waste whereas mass customization was focused on as a potential solution for reducing waste. Then, the influence of the social trend toward sustainability and social responsibility on fashion trends was discussed, particularly the trends toward green products and recycled fashion, the trend against using real for or leather, and minimum-fabric-waste fashion in design and product development. This study furthers consumers' understanding of sustainability and social responsibility related to fashion trends and hopefully increases their consciousness in becoming socially responsible consumers. This study will also contribute to better decision-making in apparel and textile firms to produce sustainable fashion products.

• Journal of the Korea Society of Computer and Information
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• v.21 no.9
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• pp.127-137
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• 2016

This study is an objective research to verify causality between social worker's social capital and OCB in Jeon-nam province including Kwangjoo. Survey was done directly from 255 social workers working in social welfare facilities. Study methodology was the structural equation to verify the influence of social capital on organized citizens' activities and the mediator effect of job satisfaction and organizational commitment. Using Fornell and Locker's two-step approach, this study verified the similarity between direct effectiveness and indirect effectiveness through bootstrap. I hope that the result of this study will be used as objective and academic material for social workers who work hard with sense of duty at field and expect that there will be a intensive follow-up research which can make social workers' social capital and make it stronger.

• Journal of Information Technology Applications and Management
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• v.25 no.2
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• pp.1-21
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• 2018

This study aims to investigate the usage patterns of users in Social Network Services (SNS) where is an upsurge. Specifically, the paper considers the reason why young people more and more prefer online (or mobile) SNS activities rather than offline face-to-face social relationship. Furthermore, the drivers which affect SNS usages are considered from users' personal characteristics and social influences. User's personal characteristics include their personalities (extraversion and introversion), narcissism, and life satisfaction. Social influences involve subjective norm, visibility, and image. Affected by personal and social factors in SNS, users intend to show positive self-presentation, which refers to a behavior to selectively expose his/her goodness to others. As one of the most influential drivers affecting SNS usage, the positive self-representation has an effect on the level of SNS usage. Thus, this paper suggests the hypothesized research model focusing on positive self-representation in the relationship among personal characteristics, social influence, and user's behavior in SNS. Empirical data analysis with 100 questionnaires suggests that all hypotheses were adopted except for the effect of visibility among social influence factors on positive self-representation.

• Journal of Distribution Science
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• v.13 no.2
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• pp.35-44
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• 2015

Purpose - In this study, corporate social responsibility activities as perceived by customers visiting super-centers and the influence of the authenticity of such social responsibility activities on trust have been examined while attempting to verify how trust would influence consumers' attitude and purchase intention. Research design, data, and methodology - For data collection, a questionnaire survey has been conducted on 200 consumers who would visit super-centers, and 161 effective samples have been used for the final analysis. Methodologies such as Cronbach's α, factor analysis, correlation analysis, and structural equation modeling were used. Results - Among corporate social responsibility activities, legal responsibility in particular has turned out to influence consumers rather greatly. Thus, law observance has turned out to be a necessity rather than merely an economic or ethical responsibility; as for trust, trust in the product has turned out to exert more influence on consumers than trust in the enterprise. Conclusions - Corporate social responsibility activities can mean that the complete fulfillment of natural and proper corporate responsibility will secure consumer trust, thus influencing consumer attitude and purchase intention positively.

• The Journal of Korean Society for School & Community Health Education
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• v.14 no.2
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• pp.15-27
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• 2013

Objectives: The purpose of this study was to analyze factors affecting college adjustment and academic adjustment among nursing students according to social support. Methods: This study was a descriptive survey and questionnaires were collected from 290 nursing students from 2 colleges located in J province consented to participate in the study. Data were analyzed using frequency, percentage, mean, standard deviation, independent t-test, one-way ANOVA, scheff$\grave{e}$ test, pearson correlation, and hierarchical multiple regression. Results: In the model individual characteristics accounted for 17.2% of the influence on college adjustment and 9.9% of the influence on academic adjustment. In the model II with the addition of the 4 factors; tangible support, appraisal support, belonging support, self-esteem support and individual characteristics accounted for 39.5% of the influence on college adjustment and 22.8% of the influence on academic adjustment. Appraisal support and belonging support of the social support sub-variables were statistically useful as factors influencing college adjustment and self-esteem support was statistically useful as factors influencing academic adjustment. Conclusion: Social support for nursing students has great influence on college adjustment and academic adjustment of nursing students.

• The Journal of Information Systems
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• v.14 no.2
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• pp.191-214
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• 2005

The interests and impacts on the phenomena online are increasing, due to the development of the Internet. Above all, the importance of the online community, which is similar to the community in reality and has a feature being easily committed is on the rise. Firms are transformed into a relationship for successful e-business in line with the online community utilization, as the digitalization society develops. Hereby, this study was intended to empirically analyze the impacts of individual participatory motives (perceived usefulness, perceived. ease of use and perceived playfulness) in the online community and social influences (subjective norm, visibility and image) on the user's attitudinal and behavioral commitment. In the empirical study of this study, a questionnaire survey was conducted targeting individuals who participated in the online community, and the related data was collected through on/offline. Finally, 280 samples were used in the analysis. The results of the major hypotheses test using the covariate structural model analysis are as follows: First, there are differences in the impacts of individual participatory motives in the online community and social influence factors on the commitment. The individual participatory motives in the online community influence the behavioral commitment positively, but the social influence factors are not significant. Second, the attitudinal commitment in the online community shows a mediate effect on the behavioral commitment in the subjective norms and image variables excluding visibility. Third, the relationship between the attitudinal commitment and behavioral commitment is significant.

• Fashion & Textile Research Journal
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• v.11 no.2
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• pp.271-277
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• 2009

The purpose of this study was to examine the relationships among influence of Social Self-Efficacy, Appearance Concern, Body Cathexis, Appearance Management Behavior. The subjects of this study were 709 women aged for 20 to 50 living in Daegu. The questionnaires were conveniently sampled from December 20 to 31, 2007. The SPSS 14.0 package was use for data analysis which included Frequency analysis, Factor analysis, Cronbach's a and Analysis Structural Equation Modeling by utilizing of Amos 5.0. The results of this study were as follows; First, the social self-efficacy showed a positive influence on both appearance concern and the body cathexis. And the social self-efficacy had a negative influence on appearance management behavior. Second, appearance concern showed a positive influence on appearance management behavior, but there was not a significant relationship between appearance concern and body cathexis. Third body cathexis showed a positive influence on appearance management behavior.