• Journal of Korea Society of Industrial Information Systems
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• v.21 no.4
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• pp.79-94
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• 2016

Anytime, anywhere, we can be connected through the Internet and obtain information by using the smart device. However, people with disabilities are unable to take advantage of smart IT environment. Many studies pointed out that this has been the cause of the digital divide and social problems. In this study, we conducted an empirical study on the use of smart devices to help the blind acceptance of conduct. According to the study results, innovativeness had the impact on perceived usefulness, perceived ease of use, perceived enjoyment, and self-esteem and self-efficacy appeared to affect the perceived ease of use. In addition, the perceived usefulness, perceived ease of use, perceived enjoyment affected the intention to re-use. These study results contribute to both theory and practice.

• The Journal of the Korea Contents Association
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• v.13 no.4
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• pp.361-375
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• 2013

While the mobile application market is growing fast, the revenues of the majority apps are declining. Moreover, paid mobile application prices and purchases have been slow because of intensifying competition. However, the conventional studies focused only on the acceptance factor of mobile applications, so they cannot explain the phenomenon such as acceptance resistance for paid mobile applications. Therefore, our study tries to analyze the factors for the acceptance resistance of users for paid mobile applications. The research model in this paper, which is based on S-O-R model, verified through surveys how social influence and app characteristics affect user perception and how user perception affects to app resistance. The results of our study showed that paid mobile applications happened to be destroyed in front of the chasm because of the perceived loss. Consequently, the results implicate that the developers should lower the initial price and actively react to the negative reviews in order to lower the perceived loss. Moreover, the results verified that a sense of self-efficacy can lower application acceptance resistance by including personal properties to our research model as control variables.

• The Research Journal of the Costume Culture
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• v.14 no.3 s.62
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• pp.514-527
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• 2006

It can be said that the ultimate goal of advertising is creating consumers' buying intention and buying behavior toward advertised goods. But literature suggests that ads have both intended and unintended consequences, and one of the unintended consequences is that the idealized images of physical attractiveness found in advertising have negative impact on girls' and womens' self-perceptions. Thus, this study, using social comparison theory as a framework, was designed to investigate the influences of the images of models in ads portrayed in TV and fashion magazines on the purchasing intention, self-esteem and body satisfaction of college women. Using an experimental stimulus, a moving picture representing thin and attractive models in the context of advertising fashion goods, two conditions were manipulated and the subjects were placed into one of two groups randomly, the experiment group and the control group. The experiment group only was exposed to the ads portraying highly attractive models. Data were collected from two groups using same questionnaire. The data were analyzed using t-test, two-way ANOVA, and descriptive statistics. The findings were as follows: 1. The thin and attractive image of models in ads on buying intention had significant positive influence on buying intention(p<.05). 2. The thin and attractive image of models in ads had significant negative influences on self-esteem(p<.05). 3. The thin and attractive image of models in ads had significant negative influence on body satisfaction(p<.05). 4. The ideal body internalization had significant negative influences on body satisfaction(p<.05), but interaction effect of model's image and ideal body internalization on body satisfaction was not significant.

• Journal of Digital Convergence
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• v.18 no.7
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• pp.149-156
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• 2020

This study investigated the key factors affecting online relational intimacy in the context of SNS. Based on the use and gratification theory, self-presentation, relationship formation and information searching were identified as the main needs of SNS usage. These needs were expected to influence online relational intimacy through user satisfaction, subjective well-being, and disclosing information behaviors. The theoretical framework was validated by a longitudinal method. Hypotheses were tested by using the partial least squares to data from 199 Facebook users. Self-presentation and information searching had a significant impact on both user satisfaction and subjective well-being. However, relationship formation did not significantly affect both user satisfaction and subjective well-being. User satisfaction had a significant direct effect only on online relational intimacy. Subjective well-beings played a significant role in enhancing both disclosing information behaviors and online relational intimacy. Finally, it has been found that disclosing information behaviors are a key factor in enhancing online relational intimacy. The results of this study are expected to provide academic and practical implications for the key antecedents of online relational intimacy.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.15 no.5
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• pp.2758-2768
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• 2014

A research on differential effects of task and relationship conflicts claims positive effects of task conflict on innovation performance and negative effects of relation conflict on innovation performance. Yet, given the intimate interconnectedness of task conflict and relation conflict, task conflict, which has a beneficial impact on innovation performance, may have adverse effects on innovation performance as it goes through the process of being transferred to relation conflict. That necessitates the need for a way of management that can undermine the process of transference of task conflict to relation conflict, and team identification, which is a social identity of an individual and also a sort of positive, affective or cognitive bonds of such individual toward the team, can be an effective way of managing conflict. The research, which was conducted based on materials collected from 213 employees, confirms that such theory holds true for the real-life business environment. Based on the findings, this study suggested implications and directions for future research.

• Women's Health Nursing
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• v.17 no.5
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• pp.439-446
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• 2011

Purpose: Early diagnosis is the primary method aimed at controlling breast cancer. The purpose of this study was to analyze some factors affecting the performance of mammography screening among women with a family history of breast cancer in Korea. Methods: This study applied a descriptive design method through structured self-report questionnaires. The Care Seeking Behavior Theory provided a theoretical framework for the study. Factors measured in this study represent demographic, clinical, and psychosocial variables including anxiety, barriers, utility, habits, perception, and facilitators. A total of 212 participants, of at least 20 years old, were sampled from April 8, 2010 to March 31, 2011. The data was analyzed by logistic regression method using the Statistical Package for the Social Science 18.0 software. Results: Of the 212 participants, 122 women (57.5%) went through mammography screening. The results of the analysis showed that (a) age (Odds Ratio [OR] =1.10, p<.001), (b) facilitating influences (OR=1.83, p=.008), (c) perception of mammography importance (OR=1.92, p=.011), (d) barriers to mammography (OR=0.60, p=.031), and (e) utility of mammography (OR=2.01, p=.050) significantly affect mammography screening. Conclusion: The results underscore the impact that psychosocial variables in obtaining mammography have on adherence to screening. Women with a family history of breast cancer should be given accurate information and recommendation about mammography by healthcare provider and a regular source of healthcare.

• The Southeast Asian review
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• v.20 no.2
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• pp.31-72
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• 2010

This study is to explain the nature of transnational activities being involved in by Filipina intermarriage migrants in Korea by examining the institutional backgrounds of market, society and the state. The increasing number of Filipina intermarriage with Korean coincides with the advance of liberal market economy, which governs internal and bilateral interactions between and among the three institutions in both countries. While existing various reasons for engaging in intermarriage, a significant number of Filipina wives in Korea ventured into it with uncertain expectations that they might earn better lives and could support their families. Such hopes usually turn out in vain when they meet the real lives in Korea. It is mainly because their spouses in Korea would rather be those who left behind in the marriage market due to their lack of competitiveness. Filipina wives are also suffering from social isolation caused by language and other barriers such as family relations or rural life they might settle in. Their transnational activities usually tend to be their effort to breakthrough their unexpected condition of difficult lives in Korea. They usually make use of transnational sort of community activities to cultivate chances to engage in bread earning activity. Migrant's transnational activity has a great impact on sociocultural changes in the country of origin and of arrival. Transnational activity provides migrants with economic opportunities, and uplifts self-esteem as well. Intermarriage couples, especially with Southeast Asian wives, and their offsprings show a tendency of downward assimilation to Korean society. Korean state policy toward them should not simply apply undiscriminated assimilation theory, but take into account their possible strength of transnational identity with which they could find a means to integrate themselves successfully into the mainstream Korean society.

• East Asian Journal of Business Economics (EAJBE)
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• v.10 no.1
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• pp.35-45
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• 2022

Purpose - In spite of the growing importance of Taiwanese green industry, most of employees who work in this industry in Taiwan are dominated by males. Only a few females are working in this industry and their wage is lower. This research is applying role congruity theory which explains why females share only a small portion in Taiwan's green industry. This study addresses a research question, "How has the gender inequality and discrimination been reflected in the occupation structure of Taiwan's green industry? How has this gender occupation structure influenced females in the green industry?" Research design, data, and methodology - To find out the impact of gender role in the green industry, the dataset of the 2015 Taiwan Social Change Survey is used. Using STATA, t test has been implemented to address our research question with three hypotheses. Result -All of hypothesis were all supported. It is found there is a statistical difference in stereotypical thinking between female who work in the green industry and the non-green industry of Taiwan. The limited female representation in the green industry of Taiwan influences job matching and job satisfaction significantly. Conclusion - This study suggests the Taiwanese government should encourage STEM education for females and provide more relevant vocational education and training particularly for females' competency development in the green industry. By providing vocational education and training to meet the skill needs of greener economy resilient to climate change, Taiwan's green industry will grow further and will overcome gender inequality and discrimination.

• Journal of the Korea Society of Computer and Information
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• v.29 no.7
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• pp.53-71
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• 2024

Generative Artificial Intelligence (AI) has become the focus of societal attention due to its wide range of applications and profound impact. This paper constructs a comprehensive theoretical model based on the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2), integrating variables such as Personal Innovativeness and Perceived Risk to study the key factors influencing enterprises' adoption of Generative AI. We employed Structural Equation Modeling (SEM) to verify the hypothesized paths and used the Bootstrapping method to test the mediating effect of Behavioral Intention. Additionally, we explored the moderating effect of Perceived Risk through Hierarchical Regression Analysis. The results indicate that Performance Expectancy, Effort Expectancy, Social Influence, Price Value, and Personal Innovativeness have significant positive impacts on Behavioral Intention. Behavioral Intention plays a significant mediating role between these factors and Use Behavior, while Perceived Risk negatively moderates the relationship between Behavioral Intention and Use Behavior. This study provides theoretical and empirical support for how enterprises can effectively adopt Generative AI, offering important practical implications.

• Wind and Structures
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• v.39 no.1
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• pp.1-14
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• 2024

Widespread damages from extreme winds have attracted lots of attentions of the resilience assessment of power distribution systems. With many related environmental parameters as well as numerous power infrastructure components, such as poles and wires, the increased challenge of power asset management before, during and after extreme events have to be addressed to prevent possible cascading failures in the power distribution system. Many extreme winds from weather events, such as hurricanes, generate widespread damages in multiple areas such as the economy, social security, and infrastructure management. The livelihoods of residents in the impaired areas are devastated largely due to the paucity of vital utilities, such as electricity. To address the challenge of power grid asset management, power system clustering is needed to partition a complex power system into several stable clusters to prevent the cascading failure from happening. Traditionally, system clustering uses the Binary Decision Diagram (BDD) to derive the clustering result, which is time-consuming and inefficient. Meanwhile, the previous studies considering the weather hazards did not include any detailed weather-related meteorologic parameters which is not appropriate as the heterogeneity of the parameters could largely affect the system performance. Therefore, a fragility-based network hierarchical spectral clustering method is proposed. In the present paper, the fragility curve and surfaces for a power distribution subsystem are obtained first. The fragility of the subsystem under typical failure mechanisms is calculated as a function of wind speed and pole characteristic dimension (diameter or span length). Secondly, the proposed fragility-based hierarchical spectral clustering method (F-HSC) integrates the physics-based fragility analysis into Hierarchical Spectral Clustering (HSC) technique from graph theory to achieve the clustering result for the power distribution system under extreme weather events. From the results of vulnerability analysis, it could be seen that the system performance after clustering is better than before clustering. With the F-HSC method, the impact of the extreme weather events could be considered with topology to cluster different power distribution systems to prevent the system from experiencing power blackouts.