• 한국IT서비스학회:학술대회논문집
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• 2008.11a
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• pp.153-156
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• 2008

In recent years, IPTV attracts great attention along with the digital convergence of communication and media technologies. IPTV combines the advantages of TV and Internet and changes our lifestyle dramatically. In addition, the IPTV service is capable of becoming a new business model which has huge growth potentials in technology-converging marketplaces. This study examines critical factors on the consumer's adoption of the IPTV service. Based on the Innovation Diffusion Theory (IDT), IPTV specific attributes and personal characteristics, we derive eight key factors in the research model. compatibility, ease of use, image, diversity of contents, interactivity, monetary value, social influence, and user satisfaction. Using the partial least square (PLS) method on the data collected through a web-based survey, we test our research model with several hypotheses. From this study, we find that diversity of contents, compatibility and interactivity have a significant indirect effect on the use of IPTV service via user satisfaction, and user satisfaction and social influence also have a significant direct impact on the IPTV use. These findings not only provide practical insights on the consumer acceptance of new technology-converging services, but also help managers to plan their marketing strategies better.

• East Asian Journal of Business Economics (EAJBE)
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• v.9 no.3
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• pp.45-56
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• 2021

Purpose - The research was conducted to understand how the values of customers using airline SNS affects customer satisfaction and trust. By finding out which characteristics of customer values lead to customer satisfaction and gaining trust, research concludes with suggestions for various airlines to utilize such characteristics to maintain customers through SNS. Research design, data, and methodology - The data were collected from May to July 2020 for two months from the people who used SNS operated by domestic airlines. 342 samples were selected and used as final samples for the study. Result - The results of the relationship between customers' values and customer satisfaction amongst those who use airlines' SNS show that practical, pleasure and social components all have a positive effect on customer satisfaction. The relationship between customers' values and customer trust amongst those who use airlines' SNS show that practical and pleasure components have a positive effect on customer trust while social component didn't yield a positive impact on customer trust. Conclusion - Identifying and understanding SNS users' value structure and providing specific guidelines for customer value components can help demonstrate the causal relationship between customer value components, customer satisfaction, and trust. Also, evidence of applicable customer value theory could be provided.

• The Journal of Industrial Distribution & Business
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• v.13 no.11
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• pp.47-64
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• 2022

Purpose: This study's goal is to investigate how perceived risk of Japanese electronic product affect the negative emotion and the avoidance intentions. In addition, this is difference in the effect of perceived risk on negative emotions and avoidance intentions according to the presence or absence of substitutes. Research design, data and methodology: Perceived risks of Japan products are decided by four dimensions, they are economic risk, social risk, psychological risk and physical risk. The reach model is made by the theory of risk-avoid. We requested this survey to 5808 customers by panel and web site, received 559 replied. We used 528 questionnaires excluding unreliable data. For the analysis, smart PLS is used. Results: Psychological risk has influence on negative emotion and avoidance intension. Social risk and physical risk affected negative emotion, but did not directly affect avoidance intention. Economic risk affects avoidance intension, but it has no effect of negative emotion. The existence of Japanese products' substitute only effects the relationship of economic risk and avoidance intention. Conclusions: Korean consumers behavior their buying and using of Japan product as financial benefit and satisfaction, not only risk. It is suggested that Korean company should make and develop unique product with good price.

• Korean Journal of Culture and Social Issue
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• v.25 no.3
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• pp.231-248
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• 2019

According to the broaden and build theory of positive emotion, positive emotion brings positive results in various areas of life. Based on this, this study focused if positive emotions could improve satisfaction with college life and career preparation among undergraduate students. Futhermore we examined that calling mediates between positive emotion and satisfaction with college life/career preparation. The total of 473 respondents were surveyed in this study. The result showed that positive emotions improve college life satisfaction and career preparation. Also, calling of students played an significant role of mediation between positive emotion and satisfaction with college life/career preparation. Based on these results, we discussed the impact of contact and sense of community and implications of this study.

• The Journal of Asian Finance, Economics and Business
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• v.9 no.1
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• pp.213-218
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• 2022

The study's goal is to determine how factors affecting tourism resilience during the COVID-19 pandemic affect Ho Chi Minh Tourism's ability to respond to changes and disruptions. The model and research hypotheses were tested using Multiple Regression Analysis Models. The statistical findings showed that the tourism resilience components have a significant influence on the tourism resilience in Ho Chi Minh city. The analyses revealed that tourism resilience consisted of four latent dimensions. There are 4 explanatory variables with a significance coefficient < 0.05. Therefore, the variables Economic resilience, Ecological resilience, Institutional resilience, and Social resilience all have a significant impact on tourist resilience, which is consistent with Jamaliah and Powell (2017). The findings have important managerial implications for local governments, as well as factors that contribute to tourism resilience, as they must attempt to adapt to changes and turbulences during a pandemic, ensuring that the tourism system rebounds in the future. The four components of tourist resilience are defined in the theoretical contribution. The findings of the study could serve as a starting point for developing future tourist resilience strategies. Because the application of tourist resilience theory is still relatively new, this study presents two theoretical and methodological contributions.

• Journal of the Korean association of regional geographers
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• v.13 no.1
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• pp.68-81
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• 2007

The purpose of this study was to analyze the perceptions of local residents towards the impact of Geumsan ginseng festival. This study was trying to examine the perception differences between groups of resident by tourism relatedness. Self-administered questionnaire survey was administered for the Geumsan residents. Frequency analysis, factor analysis, regression analysis, and t-test was administered for the perception differences. Using social exchange theory, it was revealed that tourism relatedness was relatively useful to test the perceptions differences of residents towards festival impacts. Tourism related residents perceived positive impacts more strongly and negative impacts Jess strongly compare to non related residents. The result suggested that residents' perception of festival impacts was dependent on the level of tourism relatedness and implications are drawn for community tourism policy and management.

• Journal of Korea Technology Innovation Society
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• v.18 no.1
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• pp.176-203
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• 2015

While the importance of adopting cloud computing service has been emerged, comparatively little research has been conducted on examining factors of an individual user's intention to switch toward cloud computing service. Hereafter, this study presents and empirically tests users' intention to switch to cloud computing. Our model posits that the characteristics of cloud computing such as effectiveness, economics, accessability, switching cost, security concern, and satisfaction toward existing IT service to cloud service affect perceived value, which in turn, influences intention to switch. An experimental study using student subjects provided empirical validation for our proposed model. Survey data from 204 respondents was used to test the model using partial least square analysis. As the result of the analysis, five hypotheses out of seven hypotheses were supported. According to our results, among the characteristics of cloud computing, effectiveness, economics, switching cost, and security concern were found to have significant impact on users' intention to switch that mediated by perceived value. Based on our research findings, we hope that this research will stimulate researchers' interest in the emerging area of cloud computing adoption.

• The Journal of Korean Association of Computer Education
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• v.15 no.3
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• pp.49-59
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• 2012

This study focuses on a comprehensive set of potential determinants of teachers' attitude and efforts for preventing students' piracy of digital contents. The proposed model is based on the theory of reasoned action, developed by Ajzen and Fishbein. The model was tested using responses from 177 teachers. Partial least square method was used to analyze the results. The hypothesized model was largely supported by this analysis, and the overall results indicate that intention for preventing students' piracy of digital contents is mostly influenced by the attitude and the social influence. The perceived level of recognition as well as the punishment for digital contents piracy has also been found to have some direct and indirect impact on the intention. But, on the contrary to our expectation, the teachers' efficacy has no influence on either the attitude or intention. As a conclusion, the academic and practical implications of these findings are discussed.

• Journal of Korea Trade
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• v.26 no.4
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• pp.39-62
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• 2022

Purpose - Along with the growing awareness of environmental sustainability, international green entrepreneurship is expected to realize international sustainable development (ISD) by introducing ecological innovation results, using fewer resources consumption, and reducing negative environmental impacts. Building upon contingency theory and social network theory, this paper attempts to explore the role of home country-based networks (technology ties and business ties) as contingent factors that might impact the effectiveness of entrepreneurial orientation (EO) in promoting ISD among green ventures. Design/methodology - Original data were collected from 127 green ventures in China based on the random sampling technique. These green ventures mainly focus on the lower use of energy or materials, lower CO2 emissions, and higher ecological benefits located in the Fujian province, which highlights green economic growth and economic cooperation with international markets. Moderated hierarchical linear regression analysis was conducted to test our hypotheses concerning the main relationship between EO (innovativeness, proactiveness, and risk-taking) and ISD as well as the moderating effects of home country-based networks (technology ties and business ties) on the main relationship. Findings - Empirical results indicate that: first, both innovativeness and proactiveness positively affect ISD; second, both technology ties and business ties at home might significantly strengthen the positive relationship between innovativeness (or proactiveness) and ISD. However, this study did not find significant moderating effects of technology ties or business ties at home on the relationship between risk-taking and ISD. Originality/value - Since previous literature often gives more focus on the host country context of social networks, this study shifts to a home country-based network context. Therefore, our research might enrich the international green entrepreneurship literature by empirically investigating the contingent value of home country-based networks in the relationship between EO and ISD in the context of an emerging economy such as China.

• The Journal of Society for e-Business Studies
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• v.17 no.1
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• pp.173-187
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• 2012

As newspapers which have been major news media are being replaced by on-line news media in recent years, many researchers are paying attention to "comments(news users' short remarks on an article)", a newly emerged way of forming public opinion. This study is examining how the similarity between political disposition of on-line news visitors and that of news media impacts upon their evaluation on quality of comments from the viewpoint of 'social identity theory.' This study may have academic significance because it inspected the pattern of media usage and the cognition of comments in relation to political disposition for the first time and showed 'comments reading' and the function of comments to form public opinion(comments journalism).