• Asia pacific journal of information systems
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• 제30권3호
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• pp.513-531
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• 2020

Online Word-of-Mouth communication, or eWOM, has dramatically changed the way people network, interact, and share knowledge. Studies have examined why consumers choose to share knowledge online, especially online product reviews, as well as the motivations of individuals to share product ideas online. However, the role of gender in shaping the motivation and types of knowledge shared online has been given little consideration. Using concepts from Social Exchange Theory and the Theory of Reasoned Action, we address this research gap by developing and testing a model of gender's influence on knowledge sharing in a social media context. A PLS analysis of survey data from 257 students indicates that reputation, altruism, and subjective norms are key motivators for knowledge sharing intention in social media. More importantly, that gender plays a moderating role within the motivation-knowledge sharing relationship. We also find that subjective norms have a greater impact on knowledge sharing with women than with men. Collectively, our research results highlight individualized factors for improving customer participation in external facing social media for marketing and product innovation.

• 한국아동복지학
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• 제58호
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• pp.205-229
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• 2017

본 연구의 목적은 성별에 따른 초등학생 또래집단의 비행경험이 초등학생 비행경험에 미치는 영향을 살펴보고, 공격성의 매개적 역할 차이가 있는지 검증하는데 있다. 이를 위해 한국보건사회연구원에서 실시하고 있는 한국복지패널자료(KoWePS) 중 10차(2015년) 아동부가조사 자료 458명(남학생 220명, 여학생 238명) 사례를 활용해 분석하였다. 연구의 이론적 배경으로는 Bandura의 사회학습이론과 Akers의 사회학습이론, Sutherland의 차별적 접촉이론의 학습기제가 적용되었다. 분석 결과 첫째, 성별에 따른 초등학생의 또래집단 비행경험, 공격성, 비행 경험의 차이는 통계적으로 유의미하게 나타나지 않았다. 둘째, 남학생의 또래집단의 비행경험은 자신의 비행경험에 통계적으로 유의미한 영향을 미치는 것으로 나타났으나 여학생은 영향을 미치지 않는 것으로 분석되었다. 셋째, 남학생의 경우 공격성이 또래집단 비행경험과 자신의 비행경험 간의 관계에서 매개효과가 있는 것으로 나타났으나, 여학생의 경우 매개효과가 없는 것으로 분석되었다. 본 연구의 결과를 바탕으로 초등학생의 비행 문제에 악영향을 미치는 또래집단의 비행경험 접촉 빈도 및 공격성을 낮추기 위한 실천적, 정책적 개입 방안을 제시하고자 한다.

• 유통과학연구
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• 제22권9호
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• pp.129-139
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• 2024

Purpose: This research aims to examine the impact of social media marketing on buy decisions in Indonesia's B2B market, considering the mediating roles of brand image, perceived quality, and perceived value in relation to interactive flat panel display technology. To better understand technology adoption and distribution, we utilize the innovation diffusion theory. Research Design, Data and Methodology: The Decision-Making Unit of each organization that buy interactive flat panel display technology conducted an empirical survey of 82 participants. The quantitative research design analyzed the data utilizing the PLS-SEM model. outcome: This research reveals that social media marketing significantly impacted perceived quality, brand image, perceived value, and buy decisions. The research also found that perceived quality does not significantly impact buy decisions, but perceived value and brand image significantly impacted buy decisions. This research contributes to understanding the key factorsinfluencing buy decisionsin Indonesia's B2B market. Conclusion: Thisresearch concludesthat B2B consumers in Indonesia are less concerned about product quality but prioritize the value they receive when purchasing interactive display technology. Social media marketing could impacted the distribution of interactive display technology in Indonesia's B2B market by affecting the DMU's purchasing decisions. Brands should leverage social media marketing to positively impact theirsuccess.

• 컴퓨터교육학회논문지
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• 제16권1호
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• pp.63-71
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• 2013

본 연구는 디지털 콘텐츠 저작권 침해가 가장 빈번히 일어나는 대학 교육 현장에서의 침해행위에 영향을 미치는 다양한 요인의 분석에 주된 목적이 있다. 이를 위해 합리적 행동이론에 이론적 기반을 두고, 대학의 학부 및 대학원 재학생의 저작권 침해의도와 태도, 사회적 영향, 저작권 침해 적발시 예상되는 처벌수준, 재미, 콘텐츠 접근의 용이성, 저작권 관련 지식수준, 촉진조건 등의 요인을 도입하고 설문조사를 통해 모형의 타당성을 검증하였다. 335개 설문자료를 이용하여 가설 검증을 시도한 결과, 태도와 사회적 영향은 모두 침해의도에 유의한 영향을 미치며, 사회적 영향, 재미성, 콘텐츠 접근의 용이성 등이 태도의 선행요인으로 유의한 것으로 분석되었다. 다만 지식수준이 태도에 미치는 영향은 미미한 것으로 나타났다. 사회적 영향의 선행요인도 접근 용이성, 처벌의 심각성 그리고 촉진조건 순으로 모두 유의한 영향을 미치는 것으로 분석되었다. 그 외 본 연구결과의 학술적, 정책적 시사점도 함께 제시하였다.

• 수산해양교육연구
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• 제27권3호
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• pp.735-746
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• 2015

Education is the study of work-related education and human aspects. Therefore, it should be understood first fully human. Education is not possible to leave the understanding of human nature. In particular, the history of educational development in China can be grasped by understanding the Humanism Theory. Therefore, to study the evolution of China Humanism Theory to find the historical footprints of Chinese education. Humanism Theory will be able to recognize the impact on educational theory development in China. In conclusion, character education is to increase the economic and social status is revealed and influenced. That the Humanism can grow through training and education is a common opinion of many scholars.

• 분석과 대안
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• 제1권1호
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• pp.17-30
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• 2017

This study takes a close examination of the Saturday protest movement in Korea and explores how the politics by social movements challenges the extant theorization of democratization. The paper begins with a brief description of the presidential scandal, the eruption of massive protests, and its impact on formal politics. By situating the Korean case in a comparative theoretical discussion, it engages with important debates in the latest scholarship of democracy that complicate given assumptions and conceptualization. The paper closes with theoretical suggestions of how the Korean drama of protest movements contributes to altering the imagination of democratic politics, both conceptually and substantively.

• 디지털융복합연구
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• 제11권11호
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• pp.683-691
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• 2013

본 연구의 목적은 복지관 노인교육프로그램 이용자들의 행동, 주관적 규범, 지각된 행동통제, 직원과의 공감성이 이용의도에 미치는 영향을 파악하는데 있다. 이를 살펴보기 위해 Fishbein과 Ajzen(1975)의 계획적 행동이론과 Parasuraman, Zeithaml 그리고 Berry(1988)의 서비스품질 중 직원과의 공감성이 이용의도에 미치는 영향에 대하여 연구문제을 설정하였다. 연구방법은 구조화된 질문지를 이용하여 충청남도 복지관 노인교육프로그램 이용자 336명으로 부터 자료를 수집하였고, 연구문제 검증을 위한 자료 분석은 회귀분석을 사용하였다. 본 연구 결과에 의하면, 복지관 노인교육프로그램 이용자의 태도, 주관적 규범, 지각된 행동통제, 직원과의 공감성 등이 이용의도에 밀접한 영향을 미친 것으로 나타났다.

• Journal of Information Technology Applications and Management
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• 제28권6호
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• pp.117-132
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• 2021

Based on the core value of the Q&A community, the contribution of knowledge and information has a great impact on users' community evaluation. As a small social group, the relationships and interactions among community members are quickly formed through information technology. As such, the cognitive evaluation of the relationship between community members will have an impact on the intention of information contribution. This research builds on the previous research based on the social exchange theory and establishes a dual model of swift guanxi in examining the relationship between guanxi and continuous knowledge contribution. In the current study, 305 survey questionnaires were used and 249 valid questionnaires were used for analysis. The analysis results are as follows: First, information support has a positive impact on dedication-based swift guanxi. While hypothesis between information support and constraint-based swift guanxi was not be supported. Second, emotional support has a positive impact on the formation of swift guanxi from a dual perspective. Third, the swift guanxi from the dual perspective has a positive impact on the intention of continuous knowledge contribution. Finally, although personal involvement has an adjustment effect, it is a downward adjustment effect, hypotheses are not supported. The current study offers theoretical and practical implications in field of knowledge management, specifically knowledge contribution in the virtual community.

• 무역학회지
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• 제47권6호
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• pp.71-96
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• 2022

This research will study the conversion intention of the users in China from fuel vehicle to new energy vehicles through the empirical methods. To this end, a questionnaire survey was conducted with car users as the object, combined with the theory of user migration and the PPM model to analyze the impact of fuel vehicle users' conversion intention to new-energy vehicles factor. The results showed that purchase experience contains the moderating effect, in which perceived risk and switching costs had a greater impact on the groups without purchase experience, whereas social identity, perceived value, personal attitude, and willingness to switch had a greater impact on groups with the purchase experience. Among all five factors, perceived risk had no discernible impact on the switching intention, but social identity, perceived value, attitude toward switching, and switching costs all had discernible impact on the switching intention. This study expects to come out with sustainable advises for the future growth of new energy vehicles from the study of car users' switching intention and the collective difference test of purchasing experience.

• 산경연구논집
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• 제9권1호
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• pp.51-65
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• 2018

Purpose - This paper aims to identify factors that influence the users' word-of-mouth intention (WOMI) regarding mobile apps, focussing on the impacts of technology acceptance model (TAM) and social network theory. Research design, data and methodology - Based on TAM, this study integrates social network theory into the research model. The 317 sets of data collected in a survey were tested against the model using SmartPLS. Results - Our findings suggest the following: 1) Personal innovativeness positively influences perceived usefulness (PU), perceived ease of use (PEU) and perceived enjoyment (PE); 2) PEU affects PU and PE; 3) Both PU and Satisfaction are directly correlated with WOMI. Although PEU and PE has no direct impact on WOMI, they may indirectly affect WOMI via Satisfaction, as PU, PEU and PE all positively influence satisfaction; 4) Network density and network centrality both play a mediating role in the relation between PEU and WOMI. Referral Reward Program have a positive moderating effect on the relation between PU and WOMI. Conclusions - The findings of this study illustrate the traits of Apps that can promote users' WOMI, as well as the characteristics of people who are more likely to participate in the word-of-mouth process. The findings provide a theoretical basis for app developers to make word-of-mouth a marketing strategy.