• Title/Summary/Keyword: Social Impact Management

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The Effect of social presence and affection on usage and participation in the UCC service (UCC 서비스 이용과 참여에서의 사회적 실재감과 감정차원의 중요성에 관한 연구)

  • Kim, Yoo-Jung;Jung, Bang-Gi;Kang, So-Ra
    • 한국경영정보학회:학술대회논문집
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    • 2007.06a
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    • pp.94-99
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    • 2007
  • In this study, we investigate the effect of social presence and affection on usage and participation in the UCC service. We have conducted a face-to-face survey along with an e-mail survey and obtained a total of 329 responses. The findings show that social presence has a significant impact on pleasure and arousal. Social presence and pleasure in turn show a positive impact on using the UCC service. However, arousal has no significant influence on the UCC service usage. Participation in the UCC service appears to be a different behavior than the UCC usage. Pleasure shows a negative effect on the UCC service participation, while arousal very strongly and positively affects the UCC service participation. The significance of this study can be found in that it empirically demonstrates the importance of social presence and affection in promoting the UCC service usage.

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The Relationship Between Social Media Marketing Activities and Brand Attachment: An Empirical Study from Pakistan

  • KHAN, Mrestyal;RUBAB, Sana;AWAN, Tahir Mumtaz;KHAN, Maaz;MALIK, Nida;DANIYAL, Muhammad;ASHRAF, Muhammad Zaryab;KAKAR, Abdul Samad
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.6
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    • pp.219-230
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    • 2022
  • The goal of this research is to look into the relationship between social media marketing activities and brand attachment in the online marketing business, based on the indirect effect of perceived value and self-brand connections. For this reason, the study has used self-administered questionnaires to collect the data from 425 males from the major cities of Pakistan including Islamabad, Karachi, Lahore, and Sialkot. Furthermore, based on the PLS-SEM technique the empirical findings show that social media marketing activities positively affect perceived value, self-brand connections, and brand attachment. Perceived value has a significant positive impact on brand attachment and mediates the influence of social media marketing activities on brand attachment. In addition to this, self-brand connections have a positive effect on brand attachment, and self-brand connections mediate the relationship between them. Thus, firms employing social media marketing activities successfully in their branding build upon a positive perception of the brand in the customer's mind resulting in customer attachment with the brand. This study can assist the e-commerce managers and brand managers in building strong customer attachment via perceived value and self-brand connections.

A Study on the Impact of Employee's Person-Environment Fit and Information Systems Acceptance Factors on Performance: The Mediating Role of Social Capital (조직구성원의 개인-환경적합성과 정보시스템 수용요인이 성과에 미치는 영향에 관한 연구: 사회자본의 매개역할)

  • Heo, Myung-Sook;Cheon, Myun-Joong
    • Asia pacific journal of information systems
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    • v.19 no.2
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    • pp.1-42
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    • 2009
  • In a knowledge-based society, a firm's intellectual capital represents the wealth of ideas and ability to innovate, which are indispensable elements for the future growth. Therefore, the intellectual capital is evidently recognized as the most valuable asset in the organization. Considered as intangible asset, intellectual capital is the basis based on which firms can foster their sustainable competitive advantage. One of the essential components of the intellectual capital is a social capital, indicating the firm's individual members' ability to build a firm's social networks. As such, social capital is a powerful concept necessary for understanding the emergence, growth, and functioning of network linkages. The more social capital a firm is equipped with, the more successfully it can establish new social networks. By providing a shared context for social interactions, social capital facilitates the creation of new linkages in the organizational setting. This concept of "person-environment fit" has long been prevalent in the management literature. The fit is grounded in the interaction theory of behavior. The interaction perspective has a fairly long theoretical tradition, beginning with proposition that behavior is a function of the person and environment. This view asserts that neither personal characteristics nor the situation alone adequately explains the variance in behavioral and attitudinal variables. Instead, the interaction of personal and situational variables accounts for the greatest variance. Accordingly, the person-environment fit is defined as the degree of congruence or match between personal and situational variables in producing significant selected outcomes. In addition, information systems acceptance factors enable organizations to build large electronic communities with huge knowledge resources. For example, the Intranet helps to build knowledge-based communities, which in turn increases employee communication and collaboration. It is vital since through active communication and collaborative efforts can employees build common basis for shared understandings that evolve into stronger relationships embedded with trust. To this aim, the electronic communication network allows the formation of social network to be more viable to rapid mobilization and assimilation of knowledge assets in the organizations. The purpose of this study is to investigate: (1) the impact of person-environment fit(person-job fit, person-person fit, person-group fit, person-organization fit) on social capital(network ties, trust, norm, shared language); (2) the impact of information systems acceptance factors(availability, perceived usefulness, perceived ease of use) on social capital; (3) the impact of social capital on personal performance(work performance, work satisfaction); and (4) the mediating role of social capital between person-environment fit and personal performance. In general, social capital is defined as the aggregated actual or collective potential resources which lead to the possession of a durable network. The concept of social capital was originally developed by sociologists for their analysis in social context. Recently, it has become an increasingly popular jargon used in the management literature in describing organizational phenomena outside the realm of transaction costs. Since both environmental factors and information systems acceptance factors affect the network of employee's relationships, this study proposes that these two factors have significant influence on the social capital of employees. The person-environment fit basically refers to the alignment between characteristics of people and their environments, thereby resulting in positive outcomes for both individuals and organizations. In addition, the information systems acceptance factors have rather direct influences on the social network of employees. Based on such theoretical framework, namely person-environment fit and social capital theory, we develop our research model and hypotheses. The results of data analysis, based on 458 employee cases are as follow: Firstly, both person-environment fit(person-job fit, person-person fit, person-group fit, person-organization fit) and information systems acceptance factors(availability perceived usefulness, perceived ease of use) significantly influence social capital(network ties, norm, shared language). In addition, person-environment fit is a stronger factor influencing social capital than information systems acceptance factors. Secondly, social capital is a significant factor in both work satisfaction and work performance. Finally, social capital partly plays a mediating role between person-environment fit and personal performance. Our findings suggest that it is vital for firms to understand the importance of environmental factors affecting social capital of employees and accordingly identify the importance of information systems acceptance factors in building formal and informal relationships of employees. Firms also need to reflect their recognition of the importance of social capital's mediating role in boosting personal performance. Some limitations arisen in the course of the research and suggestions for future research directions are also discussed.

Factors Influencing Digital Transformation of Logistics Service Providers: A Case Study in Thailand

  • SINGHDONG, Putthiwat;SUTHIWARTNARUEPUT, Kamonchanok;PORNCHAIWISESKUL, Pongsa
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.5
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    • pp.241-251
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    • 2021
  • This research explores and develops digital transformation factors influencing the logistics service-provider sector in Thailand while also examining the impact sustainability factors associated with digital transformation. Divided into two parts, Part one of the theoretical study framework covers 21 factors relating to logistics, including drivers, objectives, implications, and success factors. The second part concerns 23 factors associated with logistics sustainability, including economic, environmental, and social aspects. This quantitative empirical research was conducted using an online questionnaire instrument, and a structural equation modeling (SEM) technique was used to test the proposed model. The findings from 545 samples collected between August and November 2020 from respondents working in logistics service-provider companies in Thailand show that digital transformation drivers and objectives seem likely to impact success factors and implications in digital transformation positively. Digital transformation success factors also positively impact logistics sustainability. In comparison, logistics sustainability has a significant impact on Thailand's logistics service-provider sector's economic, environmental, and social aspects. Lastly, this research highlights the significance of digital transformation success factors and extends the current knowledge about digital transformation factors and their potential impact on logistics sustainability.

Understanding the Continuance Intention of Knowledge Contribution in Q&A Virtual Communities: Focused on Moderating Effect of Personal Involvement (Q&A 가상 커뮤니티에서 지속적인 지식 기여에 영향을 미치는 요인: 개인적 관여도의 조절효과를 중심으로)

  • Zhao, Li;Jung, Chul-Ho
    • Journal of Information Technology Applications and Management
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    • v.28 no.6
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    • pp.117-132
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    • 2021
  • Based on the core value of the Q&A community, the contribution of knowledge and information has a great impact on users' community evaluation. As a small social group, the relationships and interactions among community members are quickly formed through information technology. As such, the cognitive evaluation of the relationship between community members will have an impact on the intention of information contribution. This research builds on the previous research based on the social exchange theory and establishes a dual model of swift guanxi in examining the relationship between guanxi and continuous knowledge contribution. In the current study, 305 survey questionnaires were used and 249 valid questionnaires were used for analysis. The analysis results are as follows: First, information support has a positive impact on dedication-based swift guanxi. While hypothesis between information support and constraint-based swift guanxi was not be supported. Second, emotional support has a positive impact on the formation of swift guanxi from a dual perspective. Third, the swift guanxi from the dual perspective has a positive impact on the intention of continuous knowledge contribution. Finally, although personal involvement has an adjustment effect, it is a downward adjustment effect, hypotheses are not supported. The current study offers theoretical and practical implications in field of knowledge management, specifically knowledge contribution in the virtual community.

Citizens' Perceptions of the Smart City Distribution Strategy and Its Impact on Quality of Life: A Generational Perspective

  • Yooncheong CHO;Jooyeol MAENG
    • Journal of Distribution Science
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    • v.22 no.4
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    • pp.115-126
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    • 2024
  • Purpose: This study aims to explore the citizens' perceptions of the smart city distribution strategy and its impact on quality of life, classifying generations into two groups: Generation X with Baby Boomers, and Millennials with Generation Z. This study formulated research questionsto explore how both generational groups perceive the impact of smart city experience, government's role, technology development, economic, social, and environmental factors, and institutional improvement on quality of life. Additionally, this study explored the influence of quality of life on city evaluation, life satisfaction, and the expected growth of the city. Research design, data and methodology: This study employed an online survey conducted by well-known research organization. This study utilized factor and regression analysis for data analysis. Results: This study revealed that the impact of smart city experience, technology development and social value on quality of life demonstrated significance in both generational groups. Additionally, the study identified significant results regarding the influence of quality of life on city evaluation, life satisfaction, and the expected growth of the city. Conclusions: The findings suggest that, for the development of smart cities, stakeholders should particularly consider economic value and environment aspects, as these factors ultimately impact on quality of life.

A Measuring Model of Risk Impact on The App Development Project in The Social App Manufacturing Environment (Social App Manufacturing 환경의 앱 개발 프로젝트에서 위험영향도 측정 모델)

  • Baek, Jung Hee;Lim, Young Hwan
    • KIPS Transactions on Software and Data Engineering
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    • v.3 no.9
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    • pp.335-340
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    • 2014
  • Crowd Sourcing-based Social App Manufacturing environment, a small app development project by a team of anonymous virtual performed without the constraints of time and space, and manage it for the app development process need to be automated method. Virtual teams with anonymity is a feature of the Social App Manufacturing, is an important factor that increases the uncertainty of whether the completion of the project or reduction in visibility of the progress of the project. In this study, as one of how to manage the project of Social App Manufacturing environment, the impact of risk that can be used to quantitatively measure the impact of the risk of delay in development has on the project also proposes a measurement model. Effects of risk and type of the impact of risks associated with delays in the work schedule also define the characteristic function, measurement model that has been proposed, suggest the degree of influence measurement equation of risk of the project in accordance with the progressive. The advantage of this model, the project manager is able to ensure the visibility of the progress of the project. In addition, identify the project risk of work delays, and to take precautions.

Methodology for Evaluating Transportation-Induced Regional Development (교통유발에 의한 지역개발 평가방법론)

  • 안승범
    • Proceedings of the KOR-KST Conference
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    • 1996.12a
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    • pp.7-16
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    • 1996
  • In this paper a modeling paradigm is described for answering the following questions: What would be the economic impact A, the social impact B, the demographic impact C, the land-use impact D, the environmental impact E and the user benefit F, over geographic scale G for a transport investment H at time T. The paradigm is illustrated for two ITS technologies: Advanced Transportation Management System (ATMS)and Advanced Vehicle Control Systems (AVCS).

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The Effects of Social Media on Music-induced Tourism: A Case of Korean Pop Music and Inbound Tourism to Korea

  • Oh, Sehwan;Ahn, JoongHo;Baek, Hyunmi
    • Asia pacific journal of information systems
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    • v.25 no.1
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    • pp.119-141
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    • 2015
  • With the rapid spread of social media, video-sharing social media like YouTube has emerged as a consumption and distribution channel for entertainment goods such as music videos and movie trailers. In tourism research, there has been a lot of research of how the visual media such as movies and soap operas induced tourism. However, no studies have attempted to examine the role of social media as a music consumption channel and its impact on tourism. Expanding a body of media-induced tourism, we analysed the impact of video-sharing social media on music-induced tourism with a case of Korean pop music and inbound tourism to Korea. Developing a Web-crawler, we collected YouTube users' comments data on 166 Korean pop music video clips which were released from 2009 to 2012 with over 1 million view counts. Controlling many of the determinants of tourism and analysing country-by-country impact of YouTube comments with the panel data, we found that engagement of Korean pop music video clips on YouTube is a significant predictor for the flow of inbound tourists to Korea.

The Introduction of Modern Technologies in Public Administration in the Context of Globalization

  • Dragomyretska, Natalia;Palagnyuk, Yuliana;Andriyash, Viktoria;Matvieienko, Iryna;Samofalov, Dmytro
    • International Journal of Computer Science & Network Security
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    • v.22 no.2
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    • pp.334-340
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    • 2022
  • The main purpose of the study is to determine the main aspects of the introduction of modern technologies in the public administration system in the context of globalization. Public administration is inherent in all known models of representation of social systems, characteristic management and other sciences of social management. This allows using the methods and technologies of management, marketing, social partnership and others in public administration and administration at a modern level. One of the main directions of public management and administration is social engineering, aimed at the development and development of the country's social system, and the tool is appropriate technologies. Based on the results of the analysis, the key modern technologies of the public administration system were identified in the context of the impact of globalization.