• 한국생활과학회지
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• 제18권2호
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• pp.523-534
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• 2009

The purposes of this study were to identify brand equity factors influencing on brand preference and to investigate the effects of preference, price acceptability, distribution proximity, and appropriateness on brand performance of domestic and imported cosmetics brands. A total of 300 women aged between 20 and 49 years were surveyed on two domestic brands and two imported brands that were well-known to consumers during the month of September, 2006, in Seoul, Daejeon, Gyeonggi-do, and Chungcheong-do. The data were analyzed with factorial analysis, multiple regression analysis, ANOVA, Cronbach's ${\alpha}$, etc., using the SPSS 12.0. The result of the study included: 1) Four factors of brand equity were identified: brand image, social reputation, quality, and brand awareness. 2) Brand image, quality, appropriateness, and brand performance of the domestic brands were higher than those of the imported brands. But brand awareness of the imported brands was higher than that of the domestic brands. 3) Brand preference of the domestic brands was affected by social reputation, quality, brand image, and brand awareness in order of significance. And brand performance of the domestic brands was affected by brand preference, appropriateness, price acceptability and distribution proximity in order of significance. 4) Brand preference of the imported brands was affected by brand image, social reputation, brand awareness, and quality in order of significance. And brand performance of the imported brands was affected by appropriateness, price acceptability, brand preference, and distribution proximity in order of significance.

• 패션정보와 기술
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• 제6권
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• pp.43-53
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• 2009

• 한국콘텐츠학회논문지
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• 제18권9호
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• pp.482-497
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• 2018

본 연구는 커피전문점 기업의 메세나 활동이 동일시, 기업이미지, 러브마크, 충성도에 미치는 영향을 살펴보고자 하였다. 표본추출을 위하여 커피전문점에 직접 방문한 조사원이 고객들에게 설문조사를 실시하였고, 2018년 5월 23일부터 6월 2일까지 11일간 800부를 배포하여 회수된 설문지중 불성실한 설문지를 제외한 711부를 최종분석에 사용하였다. 분석결과, 사회공헌, 순수성, 공익성, 호감도가 높아질수록 동일시가 높아지는 것으로 나타났고, 사회공헌, 공익성, 호감도가 높아질수록 기업이미지도 높아지는 것으로 나타났다. 반면, 순수성은 기업이미지에 부(-)의 영향을 미치는 것으로 나타났다. 순수성과 호감도는 러브마크에 긍정적 영향을 미치는 것으로 나타났지만, 사회공헌은 영향을 미치지 않았고, 공익성은 부(-)의 영향을 미치는 것으로 나타났다. 동일시는 기업이미지에 긍정적 영향을 미치는 것으로 나타났고, 동일시와 기업이미지는 러브마크에 긍정적 영향을 미치는 것으로 나타났으며, 동일시, 기업이미지, 러브마크는 충성도에 긍정적 영향을 미치는 것으로 나타났다. 이러한 연구결과는 향후 커피전문점 기업의 마케팅 기법에 실무적 시사점을 제공할 것으로 기대되며, 나아가 커피전문점 기업의 메세나 활동을 경험하는 소비자들의 삶의 질에 긍정적 역할을 하게 될 것으로 사료된다.

• 치위생과학회지
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• 제12권4호
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• pp.392-403
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• 2012

부산, 경남 지역 성인의 일반적 특성과 치과이용 특성에 대해 조사하였고, 치과위생사에 대한 인식도와 요구도를 파악하여 분석함으로써 바람직한 치과위생사의 정체성 확립에 이바지 하고 치과위생사의 발전 방안을 모색하는데 기초자료를 제공할 목적으로 조사되었다. 이에 임의로 선정한 부산, 경남 지역의 성인 300명을 대상으로 설문조사를 실시하였으며, 일반적 특성, 치과이용 특성, 치과위생사에 대한 인식도와 요구도간의 연관성을 조사 분석하여 다음과 같은 결과를 얻었다. 1. 치과위생사에 대한 명칭을 인식하고 있는 대상자는 69.8%였으며, 치과위생사의 교육과정은 대부분 전문대 70.5%로 인식하고 있었다. 치과위생사를 구별하는 방법은 42.5%로 복장(가운, 명찰)을 보고 판단하는 경우가 가장 많았다. 치과위생사를 간호사로 호칭을 부르는 경우 27.6%로 가장 많았으며, 치과의료기관을 방문했을 때 치과위생사로부터 받아본 서비스를 복수응답으로 물었을 때 예방업무 58.2%가 가장 많았다. 2. 치과위생사에 대한 인식도를 척도형으로 조사했을 때 이미지 요인은 '전문직이다'가 가장 높았고, 역할 요인은 '환자의 문제를 잘 파악하여 치료의 과정, 결과, 효과에 대해서 말해준다'가 가장 높았으며, 지식 요인은 '병원 서비스에 대한 친절 교육을 받는다'는 인식이 가장 높게 나타났다. 3. 치과위생사에 대한 요구도를 척도형으로 조사했을 때 이미지 요인은 '친절하면 좋겠다'가 가장 높았고, 역할 요인은 '업무전문성과 숙련도가 좋았으면 좋겠다'가 가장 높았으며, 지식 요인은 '치과치료에 필요한 주기적인 교육을 받으면 좋겠다'가 가장 높게 나타났다. 4. 50대가 치과위생사의 역할에 대한 인식도가 가장 높았으며, 20대, 대학교졸, 전문직이 치과위생사의 지식에 대한 인식도가 가장 높았다. 학생이 치과위생사의 이미지, 역할에 대한 요구도는 학생이 가장 높았으며, 주부가 치과위생사의 지식에 대한 요구도가 가장 높게 나타났다. 5. 종합병원이 치과위생사의 이미지에 대한 인식도가 가장 높았으며, 방문횟수 10회 이상이 치과위생사의 역할에 대한 인식도가 가장 높았고, 자가치료, 구강건강 관심도 '매우 많은 편이다' 가 치과위생사의 지식에 대한 인식도는 가장 높았다. 자가치료가 치과위생사의 이미지, 역할, 지식에 대한 요구도는 가장 높았고, 방문횟수 5~9회가 치과위생사의 이미지에 대한 요구도는 가장 높게 나타났다. 6. 치과위생사의 역할(${\beta}$=0.273)에 대한 인식도가 증가하면 이미지에 대한 요구도가 증가하고, 치과위생사의 이미지(${\beta}$=-0.144)에 대한 인식도가 증가하면 이미지에 대한 요구도는 감소한다. 치과위생사의 역할(${\beta}$=0.228), 지식(${\beta}$=0.205)에 대한 인식도가 증가하면 역할에 대한 요구도가 증가하고, 이미지(${\beta}$=-0.137)에 대한 인식도가 증가하면 이미지에 대한 요구도는 감소한다. 치과위생사의 지식(${\beta}$=0.224)에 대한 인식도가 증가하면 지식에 대한 요구도도 증가한다.

• 한국IT서비스학회지
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• 제12권4호
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• pp.145-164
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• 2013

With the rapidly expanding social network service, the distribution of information shows that social networks have evolved into platforms of communication and new information sharing among users. Previous studies are focused on the motivational factors of information sharing through social networking service. However, in this study, we focus on the factors that affect intention to share information in terms of both user's psychological motivation and functional characteristics of social network service. This study shows that factors such as enjoyfulness, image, identity and communication positively affect the attitude and intention of information sharing.

• 한국경영과학회지
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• 제28권1호
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• pp.97-113
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• 2003

In numerous studios of Technology Acceptance Model ( TAM ), the social Influence construct has been operationalized as subjective norm. This study Proposes to stretch two construct to Include two more constructs : image and visibility. This paper also questions about the paths regarding this comprehensive construct. Due to the controversies regarding the significance of social Influence on IS usage, this study taps the possibility that social influence works as an antecedent to PU (Perceived Usefulness) and PEU ( Perceived Ease of Use) We could find the significant differences In path coefficients depending on how social Influence Is operationalzied.

• International Journal of Advanced Culture Technology
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• 제12권3호
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• pp.213-224
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• 2024

This study utilizes Roland Barthes' semiotic theory to explore how interface design elements of beauty camera apps, such as filters and stickers, icons and buttons, layout and structure, function as symbols of self-expression, and their impact on users' social identity and personal image. Through in-depth analysis of applications like BeautyPlus, Ulike, MeituPic, and Faceu, this research found that these apps emphasize usability, visual appeal, and social interactivity in their design. These elements not only enhance user experience and operational efficiency but also reflect popular cultural trends and aesthetic preferences. From Barthes' perspective, these interface elements have become "myths" with specific social meanings, which are naturalized in daily use and promote the widespread acceptance of particular aesthetic standards. These interface design elements are not just tools for self-expression; they are also powerful cultural symbols that shape modern social interactions and visual culture. This research offers a new perspective to understand the interactions between individuals and society in the digital age, emphasizing the role of technology, culture, and social interaction in shaping contemporary human behavior and social relationships.

• 유통과학연구
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• 제17권10호
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• pp.49-59
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• 2019

Purpose - This study aims to verify the effect of sports sponsorship recognition on corporate image and the relationship between image and identification, corporate image and purchasing intention, brand identification and purchasing intention Research design, data, and methodology - To carry out the purpose of this study, a set of data was collected from 320 surveys and 305 of them were used. Statistic programs, SPSS 18.0 and AMOS 20.0, were used to analyze the data. Results - It was found that emotional sports sponsorship recognition and social sponsorship sports sponsorship recognition had positive effects on corporate image and brand identification. Corporate image also had a positive effect on brand identification. Besides, it was analyzed that corporate image and brand identification had positive effects on purchasing intention. Conclusions - The results show that sports sponsorship recognition can influence brand identification and purchasing intention, and contribute to the enhancement of corporate image. Since brand personality that matches the self-image of the targeted customer will have a more positive effect on the relationship with the consumer, marketing activities should be carried out so that the brand image can be identified with the company image of sports sponsorship activities.

• 간호행정학회지
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• 제7권1호
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• pp.97-110
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• 2001

An image exists in the thought of every subjective person and it exercises its influence over everything, having a great power in the real world. An positive image of the nurse has an influence on her faith, value and confidence, therefore increasing her job satisfaction, helping to upgrade her level of profession of nursing through qualitative nursing service as a result, considering the necessity of such an image when it comes to improvement of the profession, the confirmation of the image is indispensable to its evaluation of a speciality in nursing. This study is intended to help that improvement of the nursing profession in the present so that the total effort in every field of nursing is made and to offer basic material for developing a strategy to improve the image of nurses. This study is designed to investigate such an image descriptively. The subjects include 105 nurses, 60 doctors, 68 office workers, 88 medical engineers, 127 patients and there protectors with a total of 448 adapted with accidental sampling, who work at Y and W general hospital in Chonju. The measuring instrument consists of 40 question, with the researcher amended and made from on of Inja Song(1993), Donsoon Lee(1995), Ilsim yang(1998), and its Cronbach's alpha coefficient is .95. Data were collected from March 1 2000 to March 20, 2000 using self-reported questionnairs, analyzed with SPSS WIN 7.5 after encoding. The results are as follows: 1. Most of the subjects thinks the nursing as a hard, stressful, always busy job(more than 75%), and consider nurses as good-looking, supportive and responsible to co-workers to above average degree($50.0{\sim}74.9%$), especially it shows the idea that nursing is independently academic job and has come to fasten itself upon the public. But it shows below the everage($25.0%{\sim}49.9%$) in regard to self development as a specialist, affection for there job, an association activity, service to the community, high intelligence level and direct given patient nursing service. It also rated low as a recommendable job, independently nursing accomplishment, social position. 2. The nurses, patients and there protectors expressed more positive opinions than doctors, medical engineers, office workers about the image of the nurse(F=18.80, p=.00). This fact indicates that the former group evaluated the image similarly contrary to lowness of the latter. 3. In the study on what influenced upon the image, it defines to 79.8% by direct contact in the hospital or acquaintance with nurses, and 16.3% by mass media. 67.3% answered that they saw the image in a new light through hospitalization, which suggests an important source for the image management originates from caring for the quality of nursing service. Considering the evaluation of the image above, we need strategies to lead a unique professional knowledge and technological development, insurance of professional self-determination, high social position, participation in group activities, dedication to lifetime job, in order that nursing comes to expand as a professional occupation. Also, as for generating more positive images, we must take the quality of nursing service into account and offer and monitor correct information about the expanded role and function of the nurse continuously so that mass media reflect a more accurate image of nurses in general.

• 한국측량학회:학술대회논문집
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• 한국측량학회 2007년도 춘계학술발표회 논문집
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• pp.169-173
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• 2007

Nowadays the aerial photos is using to get the information around our spatial environment and it increases by geometric progression in many fields. The aerial photos need in a simple object such as cartography and ground covey classification and also in a social objects such as the city plan, environment, disaster, transportation etc. However, the shadow, which includes when taking the aerial photos, makes a trouble to interpret the ground information, and also users, who need the photos in their field tasks, have restriction. This study, for removing the shadow, uses the single image and the image without the source of image and taking situation. Also, this study present clustering algorism based on HIS color model that use Hue, Saturation and Intensity, especially this study used I(intensity) to extract shadow area from image. And finally by filtering in Fourier frequency domain creates the intrinsic image which recovers the 3-D color information and removes the shadow.