• 한국콘텐츠학회논문지
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• 제12권12호
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• pp.427-438
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• 2012

본 연구의 목적은 생활체육 동호인의 여가활동 참가정도와 조직동일시 및 조직몰입의 관계를 밝히는데 있다. 이를 위해 서울시 거주 자전거 동호인을 모집단으로 설정하고 목적표집법을 이용하여 265명의 표본을 추출하였다. 수집된 자료는 SPSS 18.0 통계 프로그램을 이용하여 분석하였으며 도출된 결과는 다음과 같다. 첫째, 배경변인에 따라 자전거 라이딩 참가정도와 조직동일시 및 조직몰입에 부분적으로 차이가 있었다. 둘째, 배경변인 중 연령과 소득은 참가정도와 조직동일시 및 조직몰입에 부분적으로 유의한 영향을 미치는 것으로 나타났다. 셋째, 참가정도는 조직동일시를 통하여 직 간접적으로 조직몰입에 유의한 영향을 미쳤다. 이상의 연구결과의 영향력으로 볼 때, 자전거 동호인들의 조직동일시와 조직몰입을 설명하는데 연령이나 소득과 같은 배경변인이 상당히 큰 영향을 미치고 있다는 사실을 알 수 있다.

• 동의생리병리학회지
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• 제26권3호
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• pp.367-375
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• 2012

The goal of current study is to make a standard pattern identification for post stroke depression using a delphi method. Finally, ten experts of oriental medicine, especially of stroke or depression, participated in Dephi examination. At the first meeting, experts conducted free discussion and determined to use the previous published questionnaires of Deficiency-Excess identification and Cold-Heat identification. From the second round, experts participated in evaluating and correcting the questionnaire by email. New seven questions were added to the questionnaire of Deficiency-Excess identification through the second round. Finally, the standard pattern identification of Cold-Heat or Deficiency-Excess is composed 20 questions and 11 questions, respectively. These pattern identifications for post stroke depression will contribute to research and treatment of oriental medicine.

• 복식문화연구
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• 제24권4호
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• pp.417-430
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• 2016

This study had two aims. First, the study intended to identify the influences of product benefits and product identification on consumers' purchase intention, Second, it wanted to assess the moderating effects of consumers' aesthetic seeking tendency on their decision-making process. Based on the stimulus-organism-response (S-O-R) paradigm and the product personality-brand identification-purchase intention model, this study proposed a research model, the benefits-product identification-purchase intention model. To test the model, a survey was conducted of female college students; a total of 298 questionnaires were analyzed. The stimulus used was a popular model of Nike running footwear: the Luna Eclipse+2. Factor analysis and structural equation analysis were conducted to analyze the research model. The results indicate : (1) The aesthetic benefit influenced product identification positively. The aesthetic benefit, functional benefit and product identification were all positively related to purchase intention. (2) The aesthetic seeking tendency mediated the influences of product benefits on consumers' purchase intention in the decision-making process. For consumers in the 'high' level group of aesthetic seeking tendency, aesthetic benefit and social benefit affected purchase intention and for consumers in the 'low' level group of aesthetic seeking tendency, the functional benefit only affected purchase intention. Based on this study, we find evidence that product benefits and aesthetic seeking tendency play important roles in consumers' decision-making process in product purchase.

• 정보처리학회논문지:컴퓨터 및 통신 시스템
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• 제2권12호
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• pp.511-516
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• 2013

20여년 이전의 사회적 여건과 행정환경을 전제로 만들어진 현행 신분증은 매년 위 변조 사례가 증가하고 있다. 이에 따라, 신분증 위 변조로 인한 불법대출 등 각종 범죄행위가 증가하고, 공공기관의 업무지장이 초래되는 등 많은 선의의 피해가 발생하고 있다. 또한, 정보화 사회가 진전되면서 프라이버시 보호가 매우 중요해지고 있다. 하지만 주민등록증은 이름, 주민등록번호, 사진, 주소, 지문 등 사용자의 개인정보가 그대로 노출되어 개인정보 도용사고가 지속적으로 증가하고 있다. 이에 따라, 본 논문에서는 주민등록증의 위 변조 및 프라이버시 보호의 문제점을 살펴보고 이를 보완할 수 있는 차세대 본인확인수단을 제안한다. 이는 국가신분증의 가장 중요한 기능인 사용자 본인확인에 충실하기 위해 위 변조 방지 및 프라이버시 보호를 최우선 목표로 하였다.

• 한국프랜차이즈경영연구
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• 제15권3호
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• pp.1-15
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• 2024

Purpose: The insurance market is steadily growing, with General Agencies (GA) experiencing rapid sales increases. GAs need marketing strategies to boost contract renewal intentions by effectively managing customer relationships. This study examines the impact of perceived customer orientation and sales orientation on customer trust, identification, and renewal intentions with GA insurance planners. Research design, data, and methodology: The study surveyed customers who subscribe to insurance products from GA-affiliated insurance planners. Out of 615 respondents, 251 valid responses were analyzed using frequency analysis, measurement models, and structural equation modeling (SEM) with SmartPLS 4.0. Result: The study revealed that customer orientation positively affects cognitive trust and sense of identification. In contrast, sales orientation did not significantly impact customer trust or identification. Additionally, customer trust positively influences sense of identification, and both trust and identification positively affect the intention to renew the contract. Conclusions: Implementing a customer-oriented marketing strategy is essential for providing tailored customer management services and maintaining or improving the quality of customer relationships for insurance planners. Given that insurance products require long-term management, it is crucial for planners to build trust, enhance customer identification, and offer continuous customer management to meet customers' needs effectively.

• International journal of advanced smart convergence
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• 제9권2호
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• pp.195-202
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• 2020

The ultimate goal of CSV activities is to increase consumer loyalty to the company, brand or organization concerned. Thus, for a professional sports club, CSV activities will ultimately aim to enhance the loyalty of spectators who are consumers of the club. Subjects of this study are the spectators of professional volleyball. We distributed 300 survey to people who were aware of the club's CSV activities among the home spectators of Hyundai Capital SkyWalkers. Data processing was performed using SPSS 23 and AMOS 18 for the analysis of confirmed factors, correlation analysis, reliability analysis, and structural equation model analysis. From these results, we were able to come up with the social problem resolution and long-term orientation among the CSV activities of professional volleyball clubs which affect the club identification. And the identification formed within the spectators of the clubs through CSV affects the club loyalty directly or through the medium of club emotion. Professional volleyball clubs need to identify the problems the community has in planning and proceeding with CSV activities and seek strategies to address them together, and approach them from a long-term oriented perspective.

• ETRI Journal
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• 제38권1호
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• pp.174-184
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• 2016

Information identification with image data by means of low-level visual features has evolved as a challenging research domain. Conventional text-based mapping of image data has been gradually replaced by content-based techniques of image identification. Feature extraction from image content plays a crucial role in facilitating content-based detection processes. In this paper, the authors have proposed four different techniques for multiview feature extraction from images. The efficiency of extracted feature vectors for content-based image classification and retrieval is evaluated by means of fusion-based and data standardization-based techniques. It is observed that the latter surpasses the former. The proposed methods outclass state-of-the-art techniques for content-based image identification and show an average increase in precision of 17.71% and 22.78% for classification and retrieval, respectively. Three public datasets - Wang; Oliva and Torralba (OT-Scene); and Corel - are used for verification purposes. The research findings are statistically validated by conducting a paired t-test.

• 산경연구논집
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• 제9권11호
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• pp.25-38
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• 2018

Purpose - This study aimed to identify the sub-dimensions of fashion social media quality (information quality, social quality, service quality, system quality) and investigate how they affect purchase intention through fashion information use behavior (information acceptance, information diffusion). Research design, data, and methodology - Data collection was carried out twice for systematic verification of the research model. In the first data collection, the reliability and validity of research variables were verified through 238 respondents and questionnaires were revised and supplemented based on their responses. In March 2018, the final survey was conducted from 755 respondents the age of 20 to 49. Using SPSS 23.0, descriptive statistics, exploratory factor analysis, correlation analysis were performed. In order to test hypotheses, structural equational modeling technique was employed using AMOS 23.0. Results - First of all, fashion Social media quality consists of four factors including information quality, social quality, service quality and system quality. Second, fashion Social media information quality, social quality, and system quality were shown to have a positive(+) effect on information acceptance behavior, and social quality, service quality and system quality were shown to have a positive(+) effect on information diffusion behavior. It was also determined that the acceptance and diffusion behaviors of fashion information through fashion Social media had positive(+) influence on purchase intention. Conclusions - This study holds academic significance in its identification of the components of fashion Social media quality and for conducting an empirical analysis on the causal relationship between fashion information acceptance and diffusion behaviors, and purchase intention. The results of this study indicate that fashion involvement is the key factors in determining the quality of Social media, the acceptance of information through Social media, and, by extension, the purchase of fashion products. Practitioners in the fashion industry may use the findings of this study in order to build more effective Social media strategy.

• 한국의류산업학회지
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• 제15권1호
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• pp.73-83
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• 2013

This study explores the ideal corporate social responsibility(CSR) that fashion consumers expect from a fashion firm in the identification of dimensions and levels of consumer expectations as well as examines the impact of CSR expectations on customer-base brand equity. The data of 315 adults were collected through a nationwide online survey. In order to analyze the data, this study employed Confirmatory factor analysis (CFA), paired t-test, structural equation modeling(SEM), and descriptive analysis. This study first identified seven fashion CSR expectations (environmental, ethical, social, internal management, philanthropic, economic, and legal expectations). Internal management and environmental activities were highly expected from fashion firms; however, economic activity was low in expectations. Five models separately tested the relationship between CSR expectations and brand equity (trustworthiness, attachment, performance, social image, and value). Economic, environmental, internal management, social and ethical CSR expectations influenced customer-based brand equity; however, philanthropic and legal expectations did not influence any dimension of customer-based brand equity. This study provides a framework of ideal CSR from a consumer perspective and suggests that fashion marketers should focus on economic, environmental, internal management, social and ethical CSR activities to meet the expect Haitians of fashion consumers and build stronger brand equity.

• 대한간호학회지
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• 제29권4호
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• pp.780-789
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• 1999

This study was conducted to identify the attributes constituiting Korean social support and to validate the results of the previous study ‘Search for the meaning of social support in Korean Society.’ The informants were 41 Korean middle-aged women in three cities Seoul, Daejun and Daeku. The data were collected through indepth interviews using the interview guide from Jun. 1994 to Jun. 1995. The interview guide was developed in the simulated situations of ‘Stroke attack’ which expected to be in need of social support. The women were asked to answer what they felt and the appropriate terms representing the situations. Data analysis were conducted by content analysis. Consequently, the Korean social support pyramid was modified as follows ; Support is the apex of the pyramid. The four sides of the pyramid are made up of ‘Jung’(Bound by ties of affection, regard or shared common experience, Connectedness), Do-oom(both emotional and material help), Mi-dum(Faith or belief in) and Sa-Rang(Love). The base of the pyramid is ‘yun’(the basic network of relationships in Korean culture) that connote the meaning of Eunhae(Benevolence), Euimu(duty, responsibility) and Dori(obligation).