• The Journal of the Korea Contents Association
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• v.16 no.4
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• pp.644-654
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• 2016

The purpose of this study was to identify the elements of virtuous cycle to lay a foundation for the coevolution of corporations(organizations) and communities through corporate growth and distribution based on the social capital of social enterprises. The study aimed to categorize social capital into structural, cognitive, and relational capital and examine their effects on the economic and social performance of social enterprises. The subject companies include 250 of social enterprises registered at and certified by the Korea Social Enterprise Promotion Agency through random sampling. The study set two hypotheses and 6 particular hypotheses and performed correlation and regression analysis to empirically analyze the effects of social capital on social enterprise performance. The findings were summarized as follows: First, the study looked into the effects of social capital on economic performance and found that relational capital was proper for it. Second, the study also looked into the effects of social capital on social performance and found that relational capital was proper for it.

• Journal of the Korea Fashion and Costume Design Association
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• v.21 no.3
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• pp.25-35
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• 2019

The purpose of this study was to identify the relationships among credibility toward publicity (CP), the attitude toward publicity (AP), enterprise images, ethical obligations, and purchase intention, and then to demonstrate the differences in the relationships according to the three socially valuable creations: job creation, environmental protection, and fair trade. The hypotheses of this study were empirically tested with data collected via an online survey. The results of path analysis indicated that CP and AP positively affected enterprise images and ethical obligations respectively. Purchase intention was influenced by AP, enterprise images, and ethical obligations, but not by CP. In addition, this study highlighted the lack of a difference in consumer responses to publicity according to the three types of socially valuable creations. These findings provide guidelines for publicity strategies to induce consumers to purchase social enterprise products for marketing managers and entrepreneurs operating social enterprises.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.14 no.5
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• pp.175-185
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• 2019

Despite the rapid growth and importance of social enterprises in recent years, most social enterprises have many limitations such as small business size, financial dependence on government, lack of professional management personnel and knowledge, and low consumer awareness. Therefore, empirical research in the field of marketing is needed for economic independence of social enterprises. This study is based on the following: First, the identity of the social enterprise and the self-image of the consumer, second, the functional correspondence between the consumer's expectation and actual performance of the social enterprise's product, and third, the social value of the social enterprise product, the purpose of this study was to examine the effects of consumer value consistency on customer satisfaction and loyalty to social enterprises. Finally, this study aimed to suggest the moderating role of social enterprise clubs in this process to give implications for the long-term marketing of social enterprises. The results of this study are as follows. First, self-image consistency, functional correspondence, and value correspondence all have positive effects on the satisfaction of social enterprise and its products and form a loyalty. Secondly, whether or not the social enterprise club belonged to them is a moderating variable that raises sensitivity in the effects of self image consistency and functional consistency on customer satisfaction and customer satisfaction on loyalty. It was found to be.

• Korean journal of food and cookery science
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• v.32 no.1
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• pp.65-75
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• 2016

The purpose of this study was to investigate the consumer's current use and recognition for foodservice social enterprises type cafe. During the research, problems regarding the developmental directions of foodservice social enterprises type cafe. A one-to-one survey method was used for data collection, and 301questionnaires among the 309 distributed questionnaires to consumers were analyzed (97.4% response rate). The main results of the study were as follows : with reference to the awareness of the foodservice social enterprise type cafe, a majority of respondents (81.1%) replied that they had knowledge related to the business of social enterprise. Furthermore, regarding how customers came to know about the foodservice social enterprise type cafe results showed that 28.2% of respondents knew about the cafe by acquaintances such as friend, co-worker, family, 23.2% by mass media, and 27.2% by others. Data concerning a companion when visiting the cafe, revealed that more than half of the respondents (80.0%) had visited with friend and co-worker. On problems with using the cafe, approximately 46.2% of the respondents replied that there was lack of public relation and 28.9% replied that it was an uncommon store. Since the findings suggested that the major problem is a lack of promotion, foodservice social enterprises type cafe should prepare organized brochures and guide system to attract customers with various purposes and values. Finally, the promotion for foodservice social enterprise type cafe requires a guidance map.

• The Journal of the Korea Contents Association
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• v.16 no.5
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• pp.46-57
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• 2016

The purpose of this study was to identify the elements of virtuous cycle to lay a foundation for the coevolution of corporations and communities based on the entrepreneurship and social capital of social enterprises. The study first set out to add the pursuit of social goals to the components of entrepreneurship, namely innovation, progressive spirit, and risk sensitivity and categorized social capital into structural, cognitive, and relational capital. The study set six hypotheses and performed correlation and regression analysis to empirically analyze mediator effect of social capital in relationship between entrepreneurship and social enterprise performance. The findings were summarized as follows: First, relational capital had full mediated effect between entrepreneurship and economic performance of social enterprise. Second, relational capital had full mediated effect between entrepreneurship and social performance of social enterprise.

• Journal of Digital Convergence
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• v.19 no.9
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• pp.135-144
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• 2021

Social and economic polarization such as the collapse of self-employed people and job losses are becoming social problems due to the COVICD-19 crisis, and the role of social enterprises in providing social services to vulnerable people in various business sectors is very important. Social enterprises are complaining of difficulties in sustainability due to the hybrid nature of creating social value and economic value. Support for professionals matching the business sector of social enterprises is urgently needed for sustainability, but support for professionals is very insufficient due to insufficient budget. This study studied how specialized personnel affect the sustainability of social enterprises through the medium of social enterprise characteristics, indicating that specialized personnel affect the expansion and sustainability of the corporate main business sector. Based on the above findings, practical implications of social enterprise financial support projects were presented.

• Management & Information Systems Review
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• v.32 no.1
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• pp.289-309
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• 2013

Social enterprise has moved from periphery to take center stage. Social enterprises are a truly global phenomenon and associated with solving social problems with business approaches. While the numbers of social enterprises have grown and their impact is likely to continue to do so, it would be dangerous to assume that the revolutionary momentum will automatically continue, because social enterprise faced sustainability challenges. This study collected the data from directory of Korean Social Enterprise to conduct a quantitative research on the growth of social enterprise in South Korea. This study conducted longitudinal analysis of 491 social enterprise certified between 2007 and 2010, of economic performance with financial index and social impact with employment structure. Though global financial crisis, Korean social enterprises show that there is a considerable increase in all of quantitative and qualitative aspects. Korean social enterprises have provided meaningful work to those normally excluded from the labour market and tried to raise their life of working. In the future, Korean social enterprises should find a way to balance social and financial performance and ensure the sustainability of the business.

• International Journal of Quality Innovation
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• v.9 no.2
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• pp.11-30
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• 2008

The purpose of this study is to develop BSC model of social enterprise. Performance analysis tool of BSC have been brought over from the business world, designed and created from the perspectives of profit-based businesses. The BSC is a strategic performance measurement and management tool designed for the private sector acting as a communication/information and learning system, to measure 'where we are now' and 'where to aim for next'. It prescribes a plan for translating 'vision' and 'strategy' into concrete action across four perspectives at different stages, depending on the business. These perspectives are 'financial', 'customer', 'internal processes' and 'learning and growth', each of which is connected by cause-and-effect relationships that reflect the firm's strategy. Social aims of social enterprise are to accomplish desired outcomes which are to employ vulnerable people and to provide social services. The measurement factors of financial perspective are stable funding, efficiency of budgeting, stakeholders' financial supports, and trade profit. The measurement factors of customer perspective are government, social service users, employees, local communities, sup plier, social activity company, and partnership with external organizations. The measurement factors of internal process perspective are organizational culture, organizational structure/management, internal/external communication, quality of products and services, information sharing. The measurement factors of learning and growth perspective are training and development, management participation, knowledge sharing, leadership of CEO and manager, and learning culture.

• Journal of the Architectural Institute of Korea Planning & Design
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• v.34 no.5
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• pp.139-150
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• 2018

This paper aims to elaborate the role and availability of the community enterprise as a form of methodology in local regeneration, dealing with urban social problems generated in the process of urban development. In a situation of the increasing skepticism in the capitalism, the instability in public welfare system and disintegration of community, social economy has come to the fore as an alternative. The community enterprise, especially, has shown the potential to form a virtuous cycle in local regeneration system; residents recognize local problems by themselves; discover and utilize the local resources and assets in the process of solving the problems as an entrepreneurial form; and consequently create social and economic capital which can be reinvested in the local community. Given these aspects, Korean government has implemented supporting policies for the promotion of community enterprises, and new government's "Urban Regeneration New Deal Project" are putting more importance on the role of social and community enterprises as a propulsion unit. In this regard, this paper first explores the concept and features of community enterprise in economic and social aspects, whereby it analyzes the capacity of community enterprises as principal agencies or implements in local development. Then, the development status and institutional supports for community enterprises in the UK is revealed, and investigates case studies which are playing a revolutionary role in urban regeneration or local economic revitalization. Based on this analysis, it draws the main factors for the sustainable and autogenous community enterprise as follows: flexibility in legal forms, community owned assets, diverse fund streams and invigorating social investment market, active partnership between public and private sectors, ardent enterprisers and intermediate support organizations.

• Journal of Korea Society of Industrial Information Systems
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• v.21 no.6
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• pp.95-107
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• 2016

This paper discussed the status of a social enterprise that is being actively pursued in recent years. In addition, the study looked at the social enterprise in Gangwon actually about what the factors affecting the sustainability of social enterprises. The most important priority is 'value creation and communication of the stakeholders' category i) Communication with the social mission of an ongoing quest and corporate internal and external stakeholders, efforts to enhance the social reputation, ii) social organizations in the community and productive relationships with suppliers were two appeared to be the most important factor, "Finance and support" sector, was found to be an important factor in the efficient operation through the effective use of government policy support and sponsorship projects generate operating income. Second, the it was a 'internal business processes' communication efforts and conflict resolution mechanisms through the involvement of employees in the internal affairs division appeared to be important, Finally, we showed that expression and whether the existence of a successor group of entrepreneurial leadership, learning and innovation sector is an important factor affecting the sustainability of the social enterprise.