• 제목/요약/키워드: Social Design

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소셜커머스에서 패션제품 구매행동에 관한 연구 (A Study on Fashion Product Purchasing Behavior in Social Commerce)

  • 주찬희;이영주
    • 한국의상디자인학회지
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    • 제16권4호
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    • pp.1-14
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    • 2014
  • In social commerce, consumers can buy products at much cheaper price if the required minimum number of buyers are made. Social commerce has showed rapid growth as an innovative distribution system receiving highlights, however it is true that it hasn't been sufficiently studied. The purpose of the study for presents the direction of growth of the fashion industry with social commerce through qualitative studies. This study is to make a preference group of four people and a non-preference group of four people of social commerce users for the fashion items sold social commerce market and lastly proposes some improvements. The 'preference group' showed high familiarity and preference to social commerce; and they had the tendency of the pursuit of convenience and voluptuous shopping. The revisit of 'non-preference group' preferred open market and, had the tendency of economical shopping and, they are favorable to other categories of social commerce. The reasons of preference were that accessibility was good in fashion products purchasing behaviors in social commerce and, it was convenient and, price was good and new information on cheap and good products were provided; the reasons of non-preference were that the quality of the products and genuineness of articles are doubtful or, the price is not the lowest or, the carried over products were majority. In the perspective of the fashion products in social commerce they answered that it would be brighter but improvements are needed such as supplying exact information, the lowest price, diversified products and the subdivision of category.

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Social Media Performance: From the Perspective of Social Media Apathetic Behavior

  • Inwon Kang;Sungjoon Yoo
    • Journal of Korea Trade
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    • 제26권3호
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    • pp.1-22
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    • 2022
  • Purpose - Social media platforms have presented individuals with an opportunity to create and maintain their social relationship through the use of social media services. However, such social relationship has a negative influence on users' interest in social media. Design/methodology - Using structural equation modeling, this study seeks to examines the effects of different social media conflicts (individual and social conflicts) on users' psychological internal state, especially user apathetic behavior Findings - The findings confirm that, among social media conflicts, social-related conflict, especially social interaction overload has a negative effect on cognitive resonance, while individual conflict has the highest effect on cognitive dissonance. Also, cognitive dissonance has a much greater effect than cognitive resonance on user resistance, this means that users' negative perception of social media has a greater influence on their resistance. Lastly, user's resistance was found to have a positive influence on user's apathetic behavior. Originality/value - In other to capture social media Apathetic behavior, this study focus on social media conflict perspective, which includes social-related conflict and individual conflict, which are found to influence users' internal states towards social media and further induce social media behavior. This study is unique because it is among the first to explore social media apathetic behavior by focusing on the influence of both external social media conflict and internal state. Also, this study proposed that social related conflict has a higher negative influence on WeChat user than individual related conflict.

모데르네 피나코텍의 공간구성과 디자인 방법에 관한 고찰 - 고전적 디자인과 현대 디자인의 조화와 공존을 중심으로 - (A Study on the Spatial Configuration and Design Method in Pinakothek der Moderne - Foused on the Harmony and Coexistence of the Classic and Modern Design -)

  • 박성호;박무호;장찬범;임채진
    • 한국실내디자인학회논문집
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    • 제13권4호
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    • pp.138-146
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    • 2004
  • The museum has been developed and changed variety by a social change and extention of its concept and social role. At modem times, context is a important fact in museum architecture in the city. These mean that museum architecture is combined with rather the relationship its surroundings than completion its constructing. Recently, Many studies were continued on the assumption that the function and role of museum has been changed variety by a social change. But most of them were centered on changing choronogical typology of museum layouts and classifing morphology of museum. This study is to analyze harmony and connection about pinakothek der moderne with surounding conditions and to know how to design its spacial configuration. As a result of this study, firstly, it was confirmed that pinakothek der moderne came up with an idea which was design method about planning of modern museum in classic museums district. Seondly, it come under the modern museum but has classical spacial form and faculty. These mean that it is not only a solution about required functions but also a trial that is a significance for solving historical context and esteeming the classic space.

사회복지 프로그램 구성요소개발활동의 실태 및 구성요소의 동질적인 범주성에 대한 실증적 연구 : 3단계 디자인 활동 중심으로 (An Empirical Study on the Contextual Features of the Program Components during the Process of Social Work Program Design in the Social Service Agencies)

  • 서인해;공계순
    • 사회복지연구
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    • 제44권3호
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    • pp.237-269
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    • 2013
  • 본 연구는 사회복지기관의 프로그램개발 활동에서 나타나는 프로그램 디자인작업의 구성요소의 특징을 이론적으로 분석하고, 이러한 개별 구성요소의 디자인 작업정도가 프로그램 실행지침개발단계 및 수행 평가단계에서 어떻게 나타나고 있으며, 동질적인 범주로 구성 및 변화되는지를 조사하였다. 연구의 분석틀은 프로그램 디자인 및 구성요소 개발과 관련된 이론과 선행연구를 토대로 사회복지 프로그램의 '3 단계 디자인 활동' 모형 속에서 8개의 구성요소 디자인 범주에서 24개의 프로그램 구성요소를 설정하여 사용하였다. 조사대상은 전국의 복지관에서 외부 재정지원 단체의 공식적인 프로그램 공모사업에 지원 선정되어 성공적으로 수행된 실제 사회복지 프로그램 사례이며, 이에 대한 자료 수집은 해당 프로그램의 개발 및 수행을 책임진 사회복지사를 대상으로 한 설문조사를 이용하였다. 최종분석에는 195개의 사례가 포함되었으며, 통계분석방법으로는 기술 분석과 요인분석이 사용되었다. 분석결과, 2단계 실행지침개발단계에서의 프로그램 구성요소 디자인 작업은 생각보다 활발하였으나 3단계 프로그램 수행 평가과정단계에서의 구성요소 디자인 작업은 상대적으로 낮은 편이었다. 프로그램 구성요소별로 디자인 활동의 정도는 편차가 매우 높게 나타났으며, 특히 개입모델, 프로그램 직원교육, 개입윤리 및 가치, 개입절차 및 과정과 같은 항목은 실행지침 및 수행 평가과정 디자인활동 단계 모두에서 매우 낮은 수준의 디자인 활동을 보여주고 있었다. 프로그램 구성요소에 대한 동질적 범주성에 대한 요인분석 결과로서는 이론적 배경에서 나온 8개의 디자인영역이 실행지침개발단계에서는 6개, 프로그램 수행 평가단계에서는 4개의 동질적인 범주(blocking)로 묶이는 특성을 보여주고 있었으며, 각 구성요소 디자인 범주의 세부적인 구성요소의 성격에서도 변화가 있었다. 본 연구자들은 연구결과를 토대로 사회복지 프로그램 개발에 대한 학술적인 함의와 현장의 사회복지 구성요소 디자인 활동을 보다 체계화시키기 위한 실천적 함의를 구체적으로 제시하였다.

국내 공공디자인 연구동향에 대한 메타분석 (A Research Trends for Domestic Public Design by Meta Analysis)

  • 황미영
    • 한국실내디자인학회논문집
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    • 제25권3호
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    • pp.102-111
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    • 2016
  • There are various form of public elements in modern urban space. These public elements mingle with sociocultural elements which consist of each city, determining urban environment's image. Especially, since the social value of design becomes important, the social role of public design has been emphasized as an effective value for public interest and environment. It is just about 10 years since design mind in the public sector has been made domestically. Even though domestic public design has been studied not so long, it has developed with radical change of social culture and science technology. This study targets public environment in modern dense urban space. Also, it grasps the trend of public design studies through analysing and documentary survey of the existing studies, and based on that result, aims at presenting the direction that domestic public design studies should progress. This study selected 253 theses(1989.6~2015.11) by collecting primary, secondary data about public design studies, and implemented overall meta-analysing about the trend of domestic public design studies. As a result, public design has been studied intensively in the field of design about environment, architecture, etc. The trend analyzing of study purpose and keyword has a tendency which is weighted towards exploratory study focused on suggestion and development about object and realm of public design. The trend analyzing of study area tends to study overall part of public space or public facility rather than specific area and object. The most parts of studies analyze domestic area, especially Seoul metropolitan area. Also, the study method weighted in favor of some qualitative analysis has been utilized.

미래지향적 관점에서 본 카림 라쉬드의 작품에 관한 연구 - 감성과 디지털 디자인을 중심으로 - (A Study On The Futuristic Design In Karim Rashid's Works - chiefly focusing on emotion and digital design -)

  • 정소미;천혜미
    • 한국실내디자인학회:학술대회논문집
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    • 한국실내디자인학회 2005년도 춘계학술발표대회 논문집
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    • pp.51-54
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    • 2005
  • In the contemporary, all social shifts as well as the fields of design have been changed much faster than past. And continually it will be changed in the future. In this situation, futuristic design will be much more important paradigm than now. Emotion and digital can be key issues in the futuristic design paradigms. Karim Rashid is one of most famous futuristic designers, and all his works are expressed emotion and digital. Also he uses various factors to express futurism such as curved line, futuristic colors, special materials, and so on. In the future, we will live in the emotion and digital culture age. According to social shifts, our life should be change with Futurism. Therefore his role will be more important, and he has to consider relationship between men and their surroundings as he designs all his work's range, specially housing design.

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사회계층 변인과 여가활동에 따른 과시적 여가의복소비 (Conspicuous Consumption of Leisure Apparel according to Social Stratum Variables and Leisure Activities)

  • 박은희
    • 한국의상디자인학회지
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    • 제19권2호
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    • pp.101-115
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    • 2017
  • This study classified social stratum variables of adults in their 20s to 50s by subjective and objective measurements and classified leisure activities into groups to examine the conspicuous consumption of leisure apparel. A total of 365 adults in their 20s to 50s living in Daegu and the Kyungbuk area were selected considering their jobs and residences. SPSS PC+ 20.0 was used to analyze the data with frequency analysis, factor analysis, reliability examination, cluster analysis, ANOVA, Duncan-test, Scheffe-test, and ${\chi}^2-test$. The results of this study are shown as follows. First, 'Jogging/Walking' was found to be the most favorable activity in the examination of leisure sports activities among the participants and showed a difference in gender. Second, leisure activities were pastime-culture activity, sports activities, static activity, volunteering, and relaxing, and these activities were grouped into non-participant, active and passive leisure activities. Conspicuous consumption of leisure apparel was classified into personality oriented, luxury goods-oriented, and other people-oriented. Third, there was a significant difference in the sub-factors of the conspicuous consumption of leisure apparel (personality oriented, luxury goods-oriented, other people-oriented) according to the sub-factors of subjective stratum(economic power, social position, level of consumption, cultural level and overall stratum consciousness). Fourth, there was significance in the objective social stratum variable by the types of leisure activities. Significant differences were found in personality orientation, luxury goods-oriented, and other people-oriented in conspicuous consumption of leisure apparel by the types of leisure activities. Finally, there were significant differences in economic power, level of consumption, cultural level of subjective social stratum by gender, sports activities and volunteering in leisure activities, as well as other people-oriented conspicuous consumption of leisure apparel. This study also found significant differences in economic power, level of consumption and cultural level of social stratum by age, as well as other people-oriented conspicuous consumption of leisure apparel.

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사회학적인 변인이 의복일탈 태도 및 경험에 미치는 영향 - 서울지역 여자고등학생을 중심으로 - (The Effect of Social Variables on the Attitude and Experience Toward Clothing Deviation - For Female High School Students in Seoul -)

  • 김지영;김준호
    • 한국의상디자인학회지
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    • 제9권2호
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    • pp.103-113
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    • 2007
  • Deviation behavior of adolescents is often expressed as clothing behavior being against the social or school rules. To understand the relationship between social variables and clothing behavior of adolescents, the study investigated the effect of social variables on the deviation attitude and behavior related to clothing. Survey was utilized to collect the data and subjects were 411 female high school students. Regression analysis were used to analyze the data. The results were as follows : The closer relationship female high school students had with their parents, the more negative attitude they took toward clothing deviation and the less they committed the deviant behaviors related to clothing. The results explained that the close relationships with adolescents and their parents kept adolescents from committing the deviant behaviors related to clothing. The subjects who were interested in studying and well adapted for their school life, not only took a negative attitude toward clothing deviation but also committed the deviant behaviors related to clothing less than the other subjects did. The level of social deviation of their friends had an effect on the attitude and experience toward clothing deviation more than the relationship with their parents or school life did. The understanding of the relationship between social variables and clothing deviation would help to decrease the clothing deviation of adolescents by controling the social variables.

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소비자 관점에서의 패션디자인 평가요소가 디자인 가치 및 브랜드 충성도에 미치는 영향 (The Effects of Fashion Design Evaluation Factors on Design Value and Brand Loyalty from the Consumer's Perspective)

  • 김유빈
    • 한국의상디자인학회지
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    • 제25권3호
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    • pp.69-80
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    • 2023
  • The purpose of this study was to analyze the effects of consumers' fashion design evaluation factors on design value and brand loyalty. After confirming a research hypothesis, 247 people were selected as subjects for empirical analysis, and the results of the study are as follows. As a result of the analysis of 'the influence of consumer's fashion design evaluation factors on design value', the fashion design evaluation factors of 'convenience', 'social activity usefulness' and 'fashion ability' had an effect on the emotional design value. 'Convenience', 'functional usefulness', 'social activity usefulness', 'fashionableness' and 'aesthetic' factors affected the rational design value. 'Convenience', 'fashionableness', 'aesthetic' and 'psychological self-conformity' had a positive (+) effect on kinesthetic design values. As a result of the analysis of 'Influence of consumer's fashion design value on brand loyalty', 'emotional design value', 'rational design value' and 'kinesthetic design value' affect attitude brand loyalty, and 'emotional design value' and 'kinesthetic design value' affect brand loyalty. It was found that 'kinesthetic design value' has an effect on behavioral brand loyalty. As a result of the analysis of 'the effect of consumer attitude brand loyalty on behavioral brand loyalty', it was analyzed that attitude brand loyalty had a statistically significant positive (+) effect on behavioral brand loyalty.