• 융합정보논문지
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• 제8권5호
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• pp.219-228
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• 2018

본 연구의 목적은 화장품기업의 사회공헌활동에 대한 사례를 분석하여 향후 관련활동이 더욱 효과적으로 지속될 수 있도록 하는 방향을 제시하는 데에 있다. 연구방법으로는 선행연구와 개별기업의 사회적 책임활동에 대한 사례(사보, 공개정보, 담당자와의 면담 등)를 통하여 분석하였다. 이를 통하여 도출된 주요 결과는 다음과 같다. 첫째, 화장품기업의 사회공헌활동은 교육, 사업, 의료 보건, 환경보호, 문화 예술, 기부 등 매우 다양하게 수행되고 있다. 둘째, 기업의 사회공헌활동 및 다양성은 기업규모와 연관성이 높은 것으로 확인되었다. 셋째, 사회적 기업과 전문기관과의 협업을 통해 사회공헌활동의 효과가 배가될 수 있다. 넷째, 사회공헌활동에 대한 전략적 접근과 체계적인 홍보, CEO의 책임의식 등이 관련활동에 주요 영향을 미치는 것으로 볼 수 있다. 이러한 연구결과를 토대로 화장품기업의 사회공헌활동이 보다 효과적으로 이루어질 수 있도록 방향을 제시하였다는 점에서 본 연구의 의의를 찾을 수 있겠다. 아울러, 향후 국내 외 화장품기업의 사회공헌활동에 대한 비교분석의 필요성도 제기된다.

• The Journal of Asian Finance, Economics and Business
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• 제8권1호
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• pp.305-315
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• 2021

This article aims to explore the contribution of social media value to a company's financial performance in a digital environment economy since the awareness of companies and investors in the use of social media opens up new mechanisms for disseminating information. Quantitative method is used in this study with Multivariate Analysis of Variance as the analysis tool. The data used is secondary data gathered from Indonesia Stock Exchange (IDX) using 308 companies as samples. In the multivariate test, four kinds of multivariate significance tests were carried out, namely Pillai Trace, Wilk Lambda, Hotelling's Trace, and Roy's Largest Root. It was found that social media value has a small contribution in the difference of the level of profitability and the value of the company in Indonesia, but it doesn't have a contribution to the difference of the level of liquidity. The contribution was an implication of online Word of Mouth (WOM) motives which are interrelated with signal theory and as additional information for investors in relation to single-person decision theory. This study provides an insight into the importance of social media management considering that the world of digital economy will continue to develop, so companies in Indonesia need to take advantage of these opportunities.

• 한국가정과학회지
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• 제3권2호
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• pp.47-57
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• 2000

We study on the housewives'social contribution through their household labor. By the method of literature review, we discuss about the housewives'social roles, their negative problems and the private and public efforts to solve the problems, and ultimate direction to the solutions. We find their four roles-Invisible labors In this capitalist society. consumers without any sovereignty, substitutes for incomplete social welfare system and agents to develop and sustain the social network. A few solutions which they have found out or the Korean society has devised are not enough. The utmost and ultimate solutions should include the housewives'autonomy. subjectivity and community.

• 지식경영연구
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• 제16권1호
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• pp.55-69
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• 2015

Employees' knowledge contribution is one of the critical activities that maximize internal capability of the firm and facilitate organizational innovation by sharing scattered internal knowledge. This study integrates antecedents of knowledge contribution based on the theory of planned behavior(TPB). Utilizing TPB as a theoretical framework, expected reciprocity, subjective norm, and self-efficacy's direct effects on knowledge contribution were assessed. Additionally, interaction effects among expected reciprocity, subjective norm, and self-efficacy were explored. As the results of analysis, all the antecedents significantly influenced knowledge contribution. Interestingly, when the knowledge source's self-efficacy was high, the influence of expected reciprocity on knowledge contribution was decreased. Similarly, when the knowledge source's subjective norm for knowledge contribution was high, expected reciprocity's effect was weakened. This implies that when facilitating knowledge contribution, interaction effects among antecedents of knowledge contribution, as well as their direct effects, should be considered.

• 한국산학기술학회논문지
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• 제19권2호
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• pp.516-529
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• 2018

기업의 사회적 책임에 대한 인식과 요구가 증대되면서, 사회적 기여를 위한 기업의 활동이 다양해지고 있는 추세이다. 그럼에도 불구하고, 정기적으로 실시하는 관련 설문 조사에 따르면 기업의 사회 공헌활동에 대해 국민이 만족하지 못하는 것으로 나타났으며, 기업과 국민의 사회공헌활동에 대한 관점이 다른 것을 파악할 수 있었다. 이에 따라 다양한 사회공헌활동을 구체적으로 분류하여 사회에 미치는 영향을 파악하고자 한다. 본 연구에서는 기업 사회공헌활동과 성과에 대한 연관성을 파악하고자 사회공헌활동을 "사회문화적자원 활동", "사회간접적자원 활동" 및 "경제적자원 활동" 총 3가지 요인으로 분류하고, 요인별로 기업 간 연계활동과 지역발전성과에 미치는 영향을 파악하였다. 분석결과, 첫째, '사회문화적자원'과 '사회간접적자원' 활동은 지역 내 '기업 간 연계 활동'에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, '지역 내 기업 간 연계' 활동이 활발할수록 '지역발전성과'에 정(+)의 영향을 미치는 것으로 나타났다. 셋째, '경제적자원' 활동은 '지역발전성과'에 정(+)의 영향을 미치는 것으로 나타났으며, 넷째, '사회문화적자원'과 '사회간접적자원' 활동은 지역 내 기업 간의 연계를 통해 '지역발전성과'에 간접적인 정(+)의 영향을 미치는 것으로 나타났다. 본 연구를 바탕으로 기업의 사회공헌활동과 성과에 대한 연관성을 정량적으로 파악하고 제시하였다.

• 한국응급구조학회지
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• 제18권3호
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• pp.37-51
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• 2014

Purpose: This study aimed to evaluate the educational experience, re-demand, pre-post self-efficacy, subjective social contribution of disadvantaged youth after first-aid and cardiopulmonary resuscitation (CPR) education. Methods: The subjects in this study were 967 disadvantaged youth from the general population. Data analyzed were frequency, percentage, and results of the $x^2=test$, t = test, one-way analysis of variance, and Pearson correlation by using the SPSS 18.0 statistical program. Results: Of the subjects, 51.7% had educational experiences, mostly less than 1 year. First-aid and CPR education improved self-efficacy. In particular, a higher the self-efficacy resulted in a higher subjective social contribution. Conclusion: This study showed that first aid and CPR education positively affected the self-efficacy, and awareness of social contribution in disadvantaged youth. Therefore, appropriate first aid and CPR education program for disadvantaged youth is beneficial.

• 수산경영론집
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• 제45권1호
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• pp.49-61
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• 2014

This study investigates the effects of the purpose of fishery firms' social contributions on consumers' purchase intention as a mediator or their fishery firms' brand evaluation. We surveyed 300 consumers in order to empirically test the suggested relationship. The purpose of fishery firms' social contributions was divided into social contribution activities and public interest marketing strategies. Fishery firms' brand evaluation was divided into three aspects including brand awareness, brand image, and brand loyalty. The results showed that the purpose of fishery firms' social contributions significantly affect consumers' purchase intention, brand loyalty as well as brand image except brand awareness. Fishery firms' brand evaluation significantly affect consumers' purchase intention. This study suggests that social contribution activities and public interest marketing strategies are essential for the positive brand evaluation of fishery firms.

• 한국의류학회지
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• 제35권5호
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• pp.547-560
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• 2011

This study examines the effect of corporate social responsibility on the corporate image and purchase intention. The data were obtained from 320 male and female 'C' university students in Daejeon in October of 2010. The data were analyzed by descriptive statistics, factor analysis, reliability analysis, regression analysis using the SPSS-WIN 15.0 and AMOS 7.0 program. The results were as follows. First, corporate social responsibility consists of five dimensions: community/cultural service, social contribution, environmental protection, consumer protection/legal responsibility, and economic responsibility. Purchase intention consists of comparative purchase and priority purchase. Second, social contribution, consumer protection/legal responsibility, and economic responsibility affect the corporate image. Third, social contribution and consumer protection/legal responsibility also affect purchase intention. Forth, the corporate image affects purchase intention. The findings of this study are expected to be used as basic data for establishing differentiated marketing strategies in fashion company.

• 한국생활과학회지
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• 제22권1호
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• pp.167-179
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• 2013

In recent years, Corporate Social Responsibility (CSR) has received particular attentions from both practitioners and scholars. This study focused on Korean national fashion businesses and identified various types of CSR practices in addition to social contributions. Besides, comparison in corporation by size of the number of full-time employees and sales volume were examined. A total of 1054 cases of 147 brands, 86 corporations between 2000 and 2012 were collected from internet articles and brand home pages. Findings were as follows. First, the types of CSR activities were categorized into the following six: economic responsibility, legal responsibility, consumer protection, protection of worker's right, protection of environment, and social contribution. Social contribution took largest portion of CSR activities (67.7%), followed by environmental protection (14%), and protection of worker's right (6.2%). The other three types presented limited cases but included negative aspects of CSR. Social contribution consisted of six sub categories (culture & art, sports, education, donation, voluntary service, and campaign), and donation took the largest part of social contribution area. Second, comparing 86 corporations by the size of the number of full-time employees, companies more than 300 employees (38.1%) were more likely to practice CSR activities. Similarly, companies with more than 500 billion won sales (13.1%) were more active in their CSR activities than their counterparts. Suggestions are given for improving CSR practices to fashion business.

• 문화기술의 융합
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• 제5권1호
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• pp.319-325
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• 2019

사회공헌활동의 중요성이 대두되고 사회적인 인식의 전환으로 많은 대학과 기관에서 사회봉사 활동이 이뤄지고 있다. 자원봉사 포털 사이트는 성능이 우수하고 접근성이 좋지만 개인정보로 인해 특정 조직 구성원의 봉사실적을 종합적으로 관리할 수 없다. 조직의 사회봉사 담당자들은 대부분 사회봉사활동 관리 프로그램이 없이 수작업으로 구성원들의 사회봉사 활동을 관리하고 있다. 본 연구에서는 기존의 사회봉사 관리 포털 사이트의 특징을 분석하고, 사회공헌 관리 시스템에 대한 설문조사를 토대로 대학이나 기관이 구성원들의 사회봉사 활동을 체계적으로 지원하고 관리할 수 있도록 사회공헌 관리 시스템의 모델로서 프로토타입을 설계하고 개발하였다.