• Title, Summary, Keyword: Social Connectedness

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Individual Brand Loyalty and the Self-Corporate Connection Induced by Corporate Associations (기업연상이 소비자의 자아연관성과 개별브랜드의 충성도에 미치는 영향)

  • Choi, Nak-Hwan;Park, Deok-Su
    • Journal of Distribution Science
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    • v.9 no.1
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    • pp.5-15
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    • 2011
  • Research regarding corporate associations in marketing has generally been approached using the association theory. However, limited research investigates the effect of corporate associations on consumer loyalty to individual brands by examining the role of self connectedness with a corporate image. The activation of behavior-related constructs can influence individuals' behaviors without their intention or conscious awareness. A recently developed body of research suggests that self connection can play an important role in affecting subsequent behaviors. Although these effects have received considerable attention, the set of mechanisms involved in self connectedness and loyalty to individual brands is not clear. An active self account in which associative constructs can affect behavior by temporarily altering the active self-concept may lead to behavior or evaluation. If the exposure to a corporate brand can induce consumers' cognitive associations and goal-primed effects through the role of active self accounting, the connectedness between the consumer's self and the corporate brand could be developed and this connectedness could be explained by associative and connection models and the goal priming theory. Therefore, this study investigates the influence of corporate associations on loyalty to individual brands through connections between the corporate and the consumer's self. There are three main purposes of the research. First, theories regarding corporate associations will be explored. Second, theories of self-concept will be investigated and self connectedness with corporate brands will be explored. Third, the effects of the connectedness between the self and the corporation on corporate identification and loyalty to individual brands will be investigated. For the purposes of this research, the types of corporate associations are classified into corporate ability (CA) associations and corporate social responsibility (CSR) associations. Furthermore, the connectedness between the consumer's self and the corporate image are divided into two concepts: the connectedness between the individual self-concept and the corporate identity and the connectedness between social self-concept and the corporate identity. This study suggests the hypotheses that the types of consumer self connections with the corporate image could vary according to the types of corporate associations created and further that the connectedness between the corporate association and the consumer's self-concept have positive effects on loyalty to corporate individual brands. The results of testing these hypotheses are as follows. First, corporate ability associations enhance the connectedness between the consumer's individual self and corporate brands. That is, corporate ability associations influence individual connectedness between the corporate and individual self-concept positively from the viewpoint of the consumer's personal ability and branding success. In addition, corporate social responsibility associations have a positive effect on social connectedness between the corporation and the consumer's social self-concept. Second, the connectedness between the corporate brand and the consumer's self-concept affects identification with the corporation. The consumer's personal self and social self connectedness induces corporate identification. Third, individual self connectedness has a positive effect on loyalty to corporate individual brands, while social self connectedness does not. This also means that individual self connectedness with the corporate image or brand plays a more important role in forming individual brand loyalty than social self connectedness with the corporate does. In addition, social connectedness cannot influence individual brand loyalty until it passes through identification with the corporate. Fourth, consumers who experience identification with a corporate identity also show positive responses to corporate individual brands. That is, consumers also develop loyalties toward individual brands through the corporate identification because self-pursued goals that are induced by corporate associations can be achieved by consuming the individual brands that are sold by the corporate that the consumers identify with.

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The Moderating Effects of Internet Shopping Experience on the Relationship between Appearance Management in Elder People and Psychological Adaptation and Social Connectedness: Based on the future needs of Virtual Reality Art Convergence (노인의 외모관리가 심리적 적응과 사회적 유대관계에 미치는 영향에서 인터넷 쇼핑경험의 조절효과: 가상현실예술융합의 필요성 탐색을 기반으로)

  • Jeon, Hye Seong;kim, Kyoungnam;Rho, Seungmin;Kim, Mucheol;Kim, Jung Yoon
    • Journal of the Korean Society for Computer Game
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    • v.30 no.3
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    • pp.77-85
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    • 2017
  • The purpose of this study was to identify the moderating effects of internet shopping experience on appearance management in elder people, psychological adaptation and social connectedness. Data were collected from 257 elder people who living in Seoul or Gyeonggi-do. Collected data were analyzed by frequency, descriptive statistic analysis, moderated stepwise regression. The results of the study were as follows: First, appearance management of elder people was significantly related to psychological adaptation and social connectedness. Second, internet shopping experience moderated between appearance management and social connectedness. Third, internet shopping experience is not a moderator variable on between appearance management and psychological adaptation, it just was a influential factor on psychological adaptation. Based on these results, it suggests that there are strong needs of approaching of practical and political interventions to development internet shopping system for social connectedness and psychological adaptation of the elderly in future aging society.

The Mediating Effect of Social connectedness and responsibility in the relationship between Self-leadership and Cultural competency on Nursing Students (간호대학생의 셀프리더십과 문화적 역량 관계에서 사회적 유대감과 책임감의 매개효과)

  • Kwon, Jong Sun
    • Journal of Digital Convergence
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    • v.16 no.9
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    • pp.257-268
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    • 2018
  • Purpose: The aim of this study was to examine the mediating effect of social connectedness and social responsibility in the relationship with self-leadership and cultural competency on nursing students. Method: The participants in the study were 207 nursing students in two college located in C province. Data were analyzed with the SPSS/WIN 24 program. Result: There were significant correlations among self-leadership, social connectedness, social responsibility, cultural competency. Social connectedness and responsibility showed partial mediating effect in the relationship between self-leadership and cultural competency. Conclusion: To enhance nursing students' cultural competency, it is necessary to develop effective strategies and education program to enhance self-leadership, social connectedness, social reponsibility.

An Analysis of Player's Behavior Attributes on Social Network Game focused on the Genre of Management Simulation (소셜 네트워크 게임 플레이어의 행동속성 분석 -경영·시뮬레이션 장르를 중심으로-)

  • Kim, Mi-Jin;Kim, Yeong-Sil
    • Journal of Korea Game Society
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    • v.12 no.3
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    • pp.3-10
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    • 2012
  • Social network game induces to continue participation among the players through asynchronous connection mode. This characteristic of SNG that is required active social connectedness and that is the main purpose of SNG. The player's behavior attributes related with social connectedness can be divided by the environmental conception. In this paper, the player's behavior is divided into two types : Social Connectedness(SC) and Non-Social Connectedness(NC). Each type is categorized in specific actions of players that is explored. Also, experimental data collected from player's playing-game is analyzed in the comparison of each behavior and the relation of playfulness. Those results have suggested the scope for designing a appliable model on SNG development and represented the guideline to verify speedy the massive player's behavior through simplifying the player's behavior derived in SNG play experiences.

A Study on the Effects of Participation Types on Social Connectedness, Collaboration Intention, and Psychological Well-Being among the Members of Consumer Cooperative (소비자생활협동조합 조합원의 참여 유형이 사회적 연대감, 협력의지, 심리적 웰빙에 미치는 영향)

  • Kim, Mee-Sung
    • The Journal of the Korea Contents Association
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    • v.19 no.7
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    • pp.258-270
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    • 2019
  • The purpose of this research is to investigate the effects of the participation type of members of consumer cooperatives on social connectedness, collaboration intention and psychological well-being. For this, research hypotheses and models were developed from the theoretical background, and an empirical study was conducted with a survey. The results of this research are as follows: first, among the customer participation types, emotional participation and physical participation promoted social connectedness. Second, physical participation showed positive effects on collaboration intention. Lastly, social connectedness improved collaboration intention, and collaboration intention had significant effects on psychological well-being.

The structural relationships among user citizenship behavior, aberrant user behavior, social connectedness, privacy concern, and user satisfaction (SNS 이용자 시민행동, 불량행동, 사회적 유대감, 프라이버시 침해 우려 및 이용자 만족도간의 구조적 관계)

  • Kim, Yoo-Jung;Kim, Jae-Young;Han, Jae-Min
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.13 no.11
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    • pp.4994-5004
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    • 2012
  • This paper aims at investigating voluntary user participation such as user citizenship behavior and aberrant user behavior in the SNS context. Also it examines on how user participation behavior affects social connectedness, privacy concern, and user satisfaction. The empirical assessment of the research model was conducted using a total of 143 responses. The findings show that user citizenship behavior impacts on social connectedness positively and significantly whereas aberrant user behavior does not influence on social connectedness. Aberrant user behavior is proven not to be related to social connectedness, and to has positive relationship with concern for privacy invasion. Also, the results show that privacy concern is not associated with social connectedness. Finally, social connectedness is shown to be a key determinant of SNS user satisfaction whereas privacy concern is not related to user satisfaction.

The Effects of the Local Community Resident-Participation Factors and the Formation of Social Capital (지역사회 주민참여 결정요인과 사회자본 형성에 미치는 영향 : '마을만들기' 참여지역 주민을 중심으로)

  • Lee, Insook
    • Korean Journal of Social Welfare
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    • v.67 no.2
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    • pp.237-257
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    • 2015
  • The purpose of this study is to analyze the effects of local community resident-participation factor on the local community resident-participation determinant and the formation of social capital. Accordingly, questionnaire method was used for 389 residents in A-dong that have participated in community building projects in Busan region to analyze their demographical factor & residential area factor and local community resident-participation factors of satisfaction of neighborhood environment, satisfaction of administrative support, local attachment and neighbor connectedness effects. The analysis results showed that first, the satisfaction of outside support and neighbor connectedness were found to be the main factors. Second, the satisfaction of outside support, local attachment and neighbor connectedness showed meaningful effects in the state where these factors were controlled. Third, the effects of each social capital sub-element were verified and the results showed that while trust and network had meaningful effects on satisfaction of outside support, local attachment and neighbor connectedness effects, norm of reciprocity showed meaningful effects on gender, house ownership status, local attachment and neighbor connectedness, thereby showing differences. Based on these study findings, implications and suggestions were presented.

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The Influence of Intra-SNS on Knowledge Sharing Behavior: Social Psychology Perspective (기업 내 SNS가 지식공유 행위에 미치는 영향에 대한 연구: 사회심리학적 관점을 중심으로)

  • Lee, Seo Han;Lee, Ho;Kim, Kyung Kyu
    • Knowledge Management Research
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    • v.15 no.4
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    • pp.189-206
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    • 2014
  • Knowledge management is considered an important factor for competitive advantage and sustainability for firms. As many knowledge management systems failed to achieve the desired results, enterprise social media (ESM) has received considerable attention as an alternative solution for knowledge sharing within a firm. This paper attempts to investigate the influence of various aspects of ESM on knowledge sharing. While previous literature mainly focused on structural aspects of ESM, this study focuses on social psychological aspects, such as social connectedness, social awareness, and social presence, along with reputational aspects (such as self-presentation). Further, in order to clarify knowledge sharing behavior, this study classifies knowledge sharing behavior into two categories, knowledge contribution and knowledge acquisition. The data used in this study was collected from 179 individuals who have experience in their own ESM. The results show that both social connectedness and self-presentation positively influence the two types of knowledge sharing behavior, i.e., acquisition and contribution. Meanwhile, social awareness turns out to be a significant determinant of knowledge contribution only. Contrary to our expectations, however, social presence does not significantly influence knowledge sharing behavior.

A Social Cultural Approach to Illegal Digital Contents Sharing (디지털콘텐츠 불법 파일공유에 관한 사회문화적 접근)

  • Park, Kyung Ja
    • Knowledge Management Research
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    • v.17 no.1
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    • pp.113-133
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    • 2016
  • Why illegal digital contents sharing happens? This study pays attention to the fact that file sharing is an exchanging behavior between people and it is expanding despite of an illegal behavior and proposes that it is necessary for the phenomenon to be understood from social cultural point of view beyond a personal dimension. Based on the social exchange theory, this study demonstrates effects of file sharing attitudes and continuity, regarding 'group norm', 'popular demand', 'reciprocity' and 'social solidarity' as main factors. The main findings of this study are as followed;- First, it is shown that a tacit agreement of a group on file sharing is a determinant of positive attitude to file sharing and the intent of continual file sharing. Second, it is not found that the social relationship factors that are regarded as potential influential factors on file sharing attitude have effects on file sharing behavior, except for 'group norm'. Unlike previous studies, the results may come from the fact that this study deals with an illegal behavior. The third finding indicates a structural relationship between social relationship factors. When members of a group have more amicable attitude to file sharing including silence or a tacit agreement on file sharing, more people ask illegal sharing of files that they need. Such public demand creates expectation of reciprocity. As reciprocity maintains, social connectedness is strengthened. Then, strong social connectedness escalates the intent to maintain file sharing. It is important to notice that this study promotes understanding of how digital contents sharing happens by structuring and demonstrating influential relationship between characteristic factors of the social relationship.

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Effects of Indirect Experience of Forest Healing Factors on Stress Reduction, Self-Esteem and Social Connectedness Improvements in the Elderly Participating in Horticultural Activities Program

  • Park, Gue Hong;Shin, Chang Seob;Hahn, Yang Soon
    • Journal of People, Plants, and Environment
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    • v.21 no.5
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    • pp.411-421
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    • 2018
  • The purpose of this study was to investigate the effect of indirect experience of forest healing factors on stress reduction and increased self-esteem and social connectedness in group-based horticultural activities. The subjects of this study were 24 elderly people aged from 60 to 77 years old. The group of 12 subjects acted as a control and participated in only gardening activities, while the other group of 12 subjects was the experimental group and participated in both forest healing session and gardening activities. In forest healing session, subjects in the experimental group watched 15-minute videos consisting of forest landscapes and sounds of water and birds in an indoor lecture hall. The program was conducted once a week for a total of 14 sessions from April to July 2017. As the result of this study, the cortisol levels, which was significantly reduced (p=.001) from 3.24ng/ml to 2.19ng/ml in the experimental group, proved that stress levels were decreased after the program. The self-esteem of the experimental group and control groups were both significantly increased (p=.001 and p=.036). Also the social connectedness of the experimental group and control groups were both significantly increased after the program (p=.001 and p=.018). However, verification of differences between two groups showed that the differences in social connectedness in the experimental group before and after the program was significant at the p-value .05 level. Group-based gardening activities are effective in building better mental health, such as increased self-esteem and social connectedness in the elderly but applying forest healing programs with auditory and visual factors to conventional horticultural activities programs could enhance the effect of mental and physical health promotion in the elderly.