• Title/Summary/Keyword: Social Communication Network

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Examining Public Responses to Transgressions of CEOs on YouTube: Social and Semantic Network Analysis

  • Jin-A Choi;Sejung Park
    • Journal of Contemporary Eastern Asia
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    • v.23 no.1
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    • pp.18-34
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    • 2024
  • In what was labeled the "nut rage" incident, the vice president of Korean Air, Hyun-Ah Cho (Heather Cho), demonstrated behavior that exemplifies corporate transgression and deviation from societal moral standards toward a flight attendant aboard a flight. Such behavior instigated the public to express negative sentiment on various social media platforms. This study investigates word-of-mouth network on YouTube in response to the crisis, patterns of co-commenting activities across selected YouTube videos, as well as public responses to the incident by employing social and semantic network analysis. A total of 512 YouTube videos featuring the crisis from December 8, 2014 through November 11, 2018, and 52,772 public comments to the videos were collected. The central videos in the network successfully attracted the public's attention and engagements. The results suggest that the video network was decentralized, with multiple videos acting as hubs in the network. The public commented on various videos instead of focusing on a few. The contents of influential videos uploaded by popular news organizations revealed not only Cho's behaviors related to the nut rage crisis but also unrelated illegal behaviors and the moral violations committed by the family members of Korean Air. The public attached derogatory remarks to Cho and her family, and the comments also addressed ethical concerns, management issues of the company, and boycott intentions. The results imply that adverse public reaction was related to the long-standing problem caused by family ownership and governance in large Korean corporations. This Korean Air scandal illustrates backlash toward a leadership breakdown by the family business conglomerate prevalent in the Korean society. This study provides insights for effective handling of similar crises.

Social Network Services and Performing Arts: Value and potential of its application (소셜 네트워크 서비스와 공연예술: 활용가치와 가능성)

  • Choi, Hyun Ju;Ahn, Byung Ju
    • Knowledge Management Research
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    • v.12 no.5
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    • pp.59-69
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    • 2011
  • The popularity of the social media has enabled growth of the social network, which has a big impact on culture and arts sector. The impact is based on the fact that news and evaluation of performances are communicated actively through the use of on-line community, and that the advent of social commerce makes more people see better performance at a lower price. Besides, collaboration programs called Social Sourcing are springing up in the arts sector, and there is Crowd Funding for culture & arts which is a desirable form of social funding. In this way social media and social network service (SNS) have huge social influence not only on the performing arts sector but also on the whole culture and arts sector, and are expected to have growing dominance. With SNS - which opened new marketing, publicity and donation system not only for the whole society but also for the culture and arts sector - in mind, this paper handles the topics on understanding of close relationship between SNS and performing arts, and on its current usage, value and endless possibilities. By presenting the practical value and the possibilities, this paper will help in making smooth the communication between stakeholders and audience of performing arts, in making effective the means of performance delivery, and in making enlarged the mutual understanding between performers and audience. This paper will also be the basis of an alternative means, which presents the performing arts sector with possibilities to get out of the chronic deficit.

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Attributes of Social Networking Services : A Classification and Comparison (소셜 네트워크 서비스의 속성 : 분류와 비교)

  • Sohn, Jeong Woong;Kim, Jin Ki
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.41 no.1
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    • pp.24-38
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    • 2018
  • Since a social networking service (SNS) isconsidered as an effective means to communicate and interact with customers, companies are trying to utilize SNS effectively. There is a lack of theory relating to the attributes of SNS. This study aims to investigate the attributes of SNS to classify SNS. Based on the social network theory, and previous studies on internet, blog, homepage, communication attributes, this study proposes the seven attributes to classify SNS: interaction, communication, entertainment, information, sharing, intimacy and connection. A pre-test, a pilot test and a main test are conducted. In the main test, 239 SNS users are participated. Through a factor analysis this study verifies the seven attributes of SNS. An analysis of variance with multiple comparisons of $Scheff{\acute{e}}$ method identifies that three attributes, interaction, communication and connection, are found to play significant roles to differentiate SNS. Looking at the overall mean values of the SNS by attribute, interaction, sharing, entertainment, intimacy and communication were relatively high in Facebook. Facebook showed higher values in attributes of interaction, sharing, entertainment, intimacy and communication. Twitter shows the relatively high scores for information and connection. Regarding interaction, Facebook shows higher scores than Twitter and Cyworld. For connection, Cyworld showed a significantly lower score than Twitter and Facebook. Cyworld was separated from the others in the light of communication. Cyworld is relatively weak in communication as it is limited to the message exchanges. The results will help in identifying major attributes for each SNS and classifying SNS.

A Study on the Artistic Representation of the Cellular-Phone Addiction and the Personal Data Leakage of Modern Society

  • Lee, Joohun;Baek, Jiseon
    • International Journal of Internet, Broadcasting and Communication
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    • v.7 no.2
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    • pp.65-72
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    • 2015
  • Although the development of digital technology and network has brought great convenience in modern lives, amongst the aggravated complexity in the contemporary society, modern minds who have failed to create genuine relationships undergo a sense of alienation and solitude that may appear as a type of social pathology called cellular-phone addiction. Also, while the emergence of the information age seemingly brings about benefits including diverse acquisition regarding knowledge and broader communication, underneath exists side effects involving leakage of private information. Especially, being excessively addicted to relationship network may induce one to become insensitive towards leakage of private information without recognizing, and thereby instigating yet another social problem. Media art is very practical in terms of suggesting a critical perspective concerning social phenomena and elevating them into a work of art by rendering them artistically. Particularly, when social problems of the modern days are expressed through digital technology, media art provides the audience with a foundation that will enable them to sympathize without hostility. This dissertation calls attention to the contemporary problems regarding cellular-phone addiction and possible hazards of information leakage based on media art, while at the same time proposing the production process of a media art work that attempts to raise awareness and sympathy on such social issues.

The Cost Analysis of Network by The Function of Automatic Link Recovery (자동링크복구 기능에 따른 네트워크 비용분석)

  • Song, Myeong-Kyu
    • The Journal of Korea Institute of Information, Electronics, and Communication Technology
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    • v.8 no.6
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    • pp.439-444
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    • 2015
  • The Social infrastructure systems such as communication, transportation, power and water supply systems are now facing various types of threats including component failures, security attacks and natural disasters, etc. Whenever such undesirable events occur, it is crucial to recover the system as quickly as possible because the downtime of social infrastructure causes catastrophic consequences in the society. Especially when there is a network link-failure, we need an automatic link-recovery method. This means that customers are aware of network failures that can be recovered before you say that service. In this paper, we analysis the relation between Auto-recovery performance and cost.

A Study on the Types and Processes of Information Production In Online Communities

  • Kim, Young-Mi;Koh, Chan
    • Journal of Digital Convergence
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    • v.9 no.1
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    • pp.1-12
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    • 2011
  • The power of the internet community as a social network exerts great influence on all areas of our society not only on knowledge creation and knowledge sharing but also on politics, economy, and culture. This study aims to investigate how the diffusion process of information evolves on the internet in the new environment. The focus of the study is particularly on aspects of using information and the process of information production and the types and methods of online communities. It is the goal of the study to clarify aspects of the online community as an important mediator among universal means of communication in our society. Ways of social communication are changing rapidly and thus the reasoning for this change is very important policy issues to form a social consensus.

User Generated Storytelling based on Social Network in MMORPG - " World of Warcraft", "Mabinogi" - (MMORPG에서의 사회적 네트워크 기반 사용자 스토리텔링 - "월드오브워크래프트", "마비노기"를 중심으로 -)

  • Song, Mi-Sun
    • The Journal of the Korea Contents Association
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    • v.9 no.1
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    • pp.187-196
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    • 2009
  • This paper studied out the prototype and the structure of UGS(User Generated Storytelling) based on social network in "World Of Warcraf" and "Mabinogi" as MMORPG(Massively multiplayer online role-playing game) and started with issues based on SNS(Social Network Service) in Internet. SNS has been supported by storytelling which is made by users to go through the contents in game space as well as by developers. This study drew elements toward social network in game and its new possibility as storytelling applied by communication theories based on social psychology. Today SNS is a major topic in web environment and this issue has influenced the game design and UGC. Under this situation, this study has a significant meaning because it proves that the factors toward social network in MMORPG is analyzed by UGCs.

A Study on Metaphor Characteristics of Social Network Service (소셜 네트워크 서비스의 은유적 특성 연구)

  • Han, Hye-Won;Moon, ARum
    • Journal of Digital Contents Society
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    • v.15 no.5
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    • pp.621-630
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    • 2014
  • The purpose of this study is to extract metaphor characteristics of Social Network Service. Social Network Service is different from existing media only available in one-way communication, each individual expands opinion by sharing daily life and opinion directly and interpreting another user's post. This Study premise that the reason of converting from passive reader to active enunciator is the metaphor characteristics of Social Network Service by 'Source Domain' and 'Target Domain'. In addition, this study examines the meaning of structure user's text production and interpreting based triple mimesis of Paul Ricoeur. This study has significance as arguing with existing study on SNS as metonymic media and suggesting metaphor characteristics and meaning of Social Network Service.

Mobile Digital Forensic Procedure for Crime Investigation in Social Network Service (소셜 네트워크 서비스에서 사건 수사를 위한 모바일 디지털 포렌식 절차에 관한 연구)

  • Jang, Yu Jong;Kwak, Jin
    • Journal of Advanced Navigation Technology
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    • v.17 no.3
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    • pp.325-331
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    • 2013
  • Social network services(SNS) has been used as a means of communication for user or express themselves user. Therefore, SNS has a variety of information. This information is useful to help the investigation can be used as evidence. In this paper, A study of mobile digital forensic procedure for crime investigation in social network service. Analysis of database file taken from the smartphone at social network service application for mobile digital forensic procedure. Therefore, we propose a procedure for the efficient investigation of social network service mobile digital forensic.

The Issue-network: A Study of New User Research Method in the Context of a Car Navigation Design (이슈 네트워크를 활용한 사용자 조사 방법론: 자동차 내비게이션 디자인을 중심으로)

  • Kim, Dongwhan;Lee, Dongmin;Ha, Seyong;Lee, Joonhwan
    • Journal of Korea Multimedia Society
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    • v.22 no.4
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    • pp.502-514
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    • 2019
  • Existing user research methods are subject to a variety of research conditions such as the amount and variety of data collected and the expertise of the facilitator of a group research session. In this study, we propose a new user research methodology using an 'Issue-Network' system, which is developed based on the theory and methods of social network analysis. The Issue-Network is designed to define problem spaces from the issues raised by users in a group research session in a form of an interactive network graph. The system helps to break out of ordinary perspectives of looking into problem spaces by enabling an alternative and more creative way to connect issues in the network. In this study, we took a case study of generating the Issue-Network on behalf of the problems raised by users in various driving-related situations. We were able to draw three navigation usage scenarios that cover relatively important problem spaces: safety and being ready for the unexpected, smart navigation and notifications, making use of the spare time. In the future, the Issue-Network system is expected to be used as a tool to identify problems and derive solutions in group research sessions involving a large number of users.