• International Journal of Internet, Broadcasting and Communication
• /
• 제13권3호
• /
• pp.109-117
• /
• 2021

Although previous studies on social commerce have provided much insight, more studies in the perspective of social network are needed because social commerce happens within online communities or virtual groups, where buyers connect and interact with each other by sharing information. So, the purpose of this study is to investigate how transactive memory as network characteristic can affect social commerce behavior through social support and relationship quality. We verified the relational effect among social support, relationship quality, and social commerce intention in the Korean market context. Moreover, we found transactive memory capability also played an essential role in the field of social commerce. Specifically, we found consumer's transactive memory capability plays a significant moderating role in the relation between social support and relationship quality.

• 한국전자통신학회논문지
• /
• 제8권11호
• /
• pp.1763-1770
• /
• 2013

본 연구는 뇌성마비아동의 신체적 기능과 기능적인 능력에 관한 기존의 연구에서 벗어나 아동의 사회적 능력, 의사소통 능력, 일상생활활동, 대근육활동 간의 상관관계를 연구하였다. 뇌성마비 진단을 받은 아동 43명을 대상으로 평가를 실시한 결과 사회적 기능, 일상생활활동, 의사소통능력, 대동작활동과의 상관관계에서 네영역 모두 유의미한 상관관계를 보였다. 특히 사회적 기능과 일상생활활동과 하부항목 간의 상관관계에서 높은 상관관계를 보였다. 또한 사회적 능력의 하부항목들과 의사소통능력과의 상관관계가 높은 반면 대근육활동과의 상관관계에서는 낮은 상관관계를 보였다. 이러한 연구결과는 재활영역에서 뇌성마비 아동들의 실제 생활에서의 문제에 초점을 맞추기 위해 기능의 사회적인 측면을 고려해야 함을 시사한다.

• 융합정보논문지
• /
• 제7권3호
• /
• pp.117-125
• /
• 2017

본 연구에서는 서울시 내에 소재하고 있는 화장품 브랜드샵에 종사하고 있는 판매원들을 대상으로 하여 의사소통과 사회적 지원이 조직몰입에 미치는 영향을 실증적으로 분석하였다. 조직몰입에 미치는 영향요인으로 의사소통과 사회적 지원을 독립변수로 설정하였다. 하위변수로 의사소통 요인은 공식적인 의사소통, 상사와 의사소통, 동료와 의사소통으로 설정하였고, 사회적 지원 요인의 하위 변수는 상사의 지원과 동료의 지원으로 설정하였다. 분석 결과 공식적인 의사소통, 상사와 의사소통, 동료와 의사소통으로 설정된 의사소통 요인은 판매원들의 조직몰입에 유의한 영향요인으로 분석되었고, 상사의 지원, 동료의 지원으로 설정된 사회적 지원은 상사의 지원 요인만이 판매원들의 조직몰입에 유의한 영향요인으로 분석되었다. 그러나 동료의 지원은 판매원들의 조직몰입에 유의하지 않은 영향요인으로 분석되었다.

• 한국비블리아학회지
• /
• 제23권2호
• /
• pp.109-132
• /
• 2012

본 연구는 저자 동시인용 데이터를 이용하여 커뮤니케이션 분야의 학자들간의 네트워크를 연구하였다. 저자 동시인용 분석이란 두 저자가 제 3의 다른 저자에 의해 동시에 인용되는 경우를 말하는데, 본 연구에서는 International Communication Association의 가장 대표적인 학술지인 Journal of Communication의 편집위원회를 그 대상으로 하였다. 저자동시인용 데이터는 좌우대칭의 매트릭스에 입력되고, 그 행렬에서 얻어지는 저자들의 위치도(network map)를 통해 각 저자들의 전문분야들이 위치도 안에서 어떻게 구분되는지, 또한 네트워크 상에서 어떤 저자들이 다른 저자들에 비해 중심적인 지 보여주는 데 이용된다. 기본적인 저자동시인용분석 외에도 두 매트릭스의 연관성을 비교하는 QAP 분석을 통해 어떠한 요인들이 커뮤니케이션 분야의 지식구조에 영향을 미치는 지 조사하였는데, 저자들의 교육적 배경이나 현재 소속된 기관보다는 각자의 전문분야가 더 많은 영향을 미치는 것으로 나타났다. 저자동시인용분석에 필요한 데이터는 Social Science Citation Index (SSCI) 데이터베이스를 통해 수집되었고, 저자들의 네트워크 지도는 UCInet이라는 프로그램을 이용하여 만들어졌다.

• 한국인터넷방송통신학회논문지
• /
• 제13권5호
• /
• pp.189-194
• /
• 2013

소셜러닝은 미래 지식정보사회의 새로운 학습모델로 기존의 학습과 달리 개인의 능동성과 타인과의 협력학습을 중시한다. 협력학습을 위한 소셜러닝 플랫폼 구축에 기존 소셜미디어 서비스를 활용하는 것이 유용하다. 본 논문에서는 기존 소셜미디어 서비스 및 소셜플랫폼을 조사분석하여 소셜미디어 서비스를 활용한 효과적인 소셜러닝 플랫폼을 제시하고자 한다. 또한 새로운 소셜러닝 플랫폼의 구조 및 설계화면을 통해 소셜러닝 플랫폼의 동작 방법과 다른 소셜 플랫폼에 비해 차이점과 우수성을 제시하고자 한다.

• International Journal of Internet, Broadcasting and Communication
• /
• 제15권1호
• /
• pp.243-253
• /
• 2023

Social television encompasses the social media aspect of television viewing. This study attempts to investigate how social television influences Hispanic and national ethnic identification as well as social presence. Based on the theoretical framework of Tajfel and Turner's Social Identity Theory (SIT), this study focuses on the potential influence of social television on Hispanics' ethnic identifications and social presence. With a sample of 100 Hispanic students, we conducted a lab experiment to measure the effects of exposure to ethnic and non-ethnic related Twitter feeds on Hispanic and national ethnic identification along with social presence. Findings reveal that there was no significant difference between those exposed to the ethnic-identity related Twitter feed compared to those exposed to the non-ethnic identity related Twitter feed, followed by the control group not exposed to the Twitter feed at all. Implications were discussed.

• Journal of the Korean Academy of Child and Adolescent Psychiatry
• /
• 제32권3호
• /
• pp.112-117
• /
• 2021

Objectives: This study identified changes in social communication and interaction among children with autism spectrum disorder (ASD) through Theraplay. Methods: This study included 20 children who were diagnosed with ASD by a child and adolescent psychiatrist and were recommended to undergo Theraplay in 2012-2017. The Marschak interaction method was used to identify and analyze the interactions between parents and their children. The Korean version of the Social Communication Questionnaire (K-SCQ) was used to evaluate symptoms of ASD. The Wilcoxon signed-rank test was used to compare the differences before and after Theraplay. Results: Upon comparing the differences in total K-SCQ scores, there were statistically significant changes (z=-3.269, p=0.001) in children with ASD. Changes were also confirmed in each category, namely social interaction, communication, and limited and repetitive behavior patterns (p=0.011, p=0.025, p=0.039, respectively). Conclusion: This study found that Theraplay may cause significant changes in social communication in children with ASD. Further studies are needed to establish the effectiveness of Theraplay in children with ASD.

• International Journal of Contents
• /
• 제17권1호
• /
• pp.1-10
• /
• 2021

Visual analytics is an emerging research field that combines the strength of electronic data processing and human intuition-based social background knowledge. This study demonstrates useful visual analytics with Tableau in conjunction with semantic network analysis using examples of sentiment flow and strategic communication strategies via Twitter in a blockchain domain. We comparatively investigated the sentiment flow over time and language usage patterns between companies with a good reputation and firms with a poor reputation. In addition, this study explored the relations between reputation and marketing communication strategies. We found that cryptocurrency firms more actively produced information when there was an increased public demand and increased transactions and when the coins' prices were high. Emotional language strategies on social media did not affect cryptocurrencies' reputations. The pattern in semantic representations of keywords was similar between companies with a good reputation and firms with a poor reputation. However, the reputable firms communicated on a wide range of topics and used more culturally focused strategies, and took more advantages of social media marketing by expanding their outreach to other social media networks. The visual big data analytics provides insights into business intelligence that helps informed policies.

• 한국멀티미디어학회논문지
• /
• 제25권8호
• /
• pp.1188-1202
• /
• 2022

This study aims to investigate what communication phenomenon social viewing is associated with, and how satisfaction with using live commerce affects, taking into account that live commerce is a form of content consumption based on social viewing. In particular, social viewing is classified in this study as message production and sharing activities that influence users' satisfaction with live commerce viewing, as well as how two-dimensional social viewing behaviors are associated with users' perception of social presence. Then, the impact of these factors on improving viewing satisfaction is determined. It is also designed to investigate the moderating effect of social presence and viewing satisfaction as a function of the size of users' social networks by taking into account how social viewing affects the degree of social exchange among users. The findings of the analysis are as follows. First, social viewing behaviors. i.e., sharing and production behavior were identified as strong factors that have a direct impact on social presence and viewing satisfaction. Second, social presence plays a moderating role in the relationship between social viewing behavior and viewing satisfaction. Third, the impact of sharing behavior on social presence and viewing satisfaction was greater than the that of production behavior. Fourth, network size (number of followers and followings) had no direct effect on social reality or viewing satisfaction, but it had a moderating effect on the relationship between production behavior and social presence. Based on the findings, the implications and recommendations were discussed.

• Journal of Contemporary Eastern Asia
• /
• 제18권1호
• /
• pp.189-216
• /
• 2019

The frequent occurrence of overwhelming disasters necessitates risk communication systems capable of operating effectively in disaster contexts. Few studies have examined risk communication networks during disasters through social networking services (SNS). This study therefore investigates the patterns of risk communication by comparing Korean and international networks based on the social amplification of risk communication in the context of the Sewol ferry disaster (SFD). In addition, differences in language use and patterns between Korean and international contexts are identified through a semantic analysis using KrKwick, NodeXL, and UCINET. The SFD refers to the sinking of the ferry while carrying 476 people, mostly secondary school students. The results for interpersonal risk communication reveal that the structure of the Korean risk communication network differed from that of the international network. The Korean network was more fragmented, and its clustering was more sparsely knitted based on the impact and physical proximity of the disaster. Semantic networks imply that the physical distance from the disaster affected the content of risk communication, as well as the network pattern.