• 대한지역사회영양학회지
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• 제18권5호
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• pp.429-441
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• 2013

This study was conducted to examine the interrelations among snack preference, purchasing behavior and intake of fifth and sixth grade students in elementary schools in Gyeongnam province. Frequency of snack intake was the highest in those who reported 'once a day' (45.6%) snack habit. Longer-time television viewers also showed higher frequency of snack intake than shorter-time viewers. Thirty-three percent of students purchased snacks by themselves and the frequency of snack purchasing had a significant positive relationship with TV watching time (p < 0.01). The main reason, place and time of eating snacks were 'hunger' (79.2%), their home environment (50.9%) and 'after school hours' (89.7%). The favorite snack was 'ice cream' and, this snack habit was significantly different by gender of the child (p < 0.01) and TV watching time (p < 0.01). 'Milk and dairy products' scored highest (3.47) in snack intake frequency among longer-time TV viewers (> 2hr) compared to shorter-time TV viewers and this difference was statistically significant (p < 0.001). The snack preference score was correlated positively (r = 0.454) with the intake frequency for snack and its explanation power ($R^2$) was 20.5%. With regard to snack purchase behaviors, the scores of 'checking the expiration date' and 'comparing the price with similar products' were high (in what group?). Female students (p < 0.001) and shorter-time TV viewers (< 2hr) (p < 0.01) had a more reasonable purchasing behavior. The total score of preference was significantly higher (p < 0.05) in shorter-timeTV viewers (< 2hr). In the correlation between snack purchasing behaviors and intake frequency, attractiveness (r = 0.208, p < 0.001) and preference (r = 0.330, p < 0.001) showed significant positive correlations. The result of regression analysis, preference only was selected ($R^2$= 0.108).

• 수산경영론집
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• 제48권3호
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• pp.1-14
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• 2017

The aim of this study is to examine profiles of consumers in Thai seaweed market segments. A total of 321 consumers were surveyed in bangkok, thailand. The multiple regression analysis performed indicates that consumer preference toward seaweed snack is significantly influenced by seaweed consumption frequency. The cluster analysis performed indicates that there are three segments based on consumer purchasing attributes toward seaweed snack : leading type, pursuing type, beginner type. The results show that there are consumer segment with different purchasing attributes level and seaweed preference. in this study Thai seaweed market's biggest consumer is leading type consumer(n=40.8%) that have high level of purchasing attributes toward seaweed snack when compared to other segments. pursuing type segment(n=27.4%) consists of consumers who have low level of purchasing attributes but have high consumption frequency. beginner type segment(n=31.8%) consists of consumers who rarely eat seaweed snack and have high price sensitivity. This study can inform Thai seaweed consumer's behavior and effective segment market strategies and target consumer based on purchasing behavior toward seaweed snack.

• 한국식생활문화학회지
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• 제36권4호
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• pp.373-381
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• 2021

The number of vegans has increased rapidly due to religious and ethical beliefs, environmental concerns, health, etc. Also, as interest in healthy and safe food increases, the demand for organic products or nutrition-enhanced products is increasing. Therefore, this study aimed to investigate the selection attributes and purchasing behavior for protein-fortified and vegan snacks. It is anticipated that the results would find use as basic data for developing protein-fortified snacks for vegans that can meet consumer needs and derive marketing strategies. A survey was conducted on 140 consumers. According to the analysis of their purchase behavior, the number of people who had purchased high-protein snacks and vegan snacks was higher than those who did not have prior experience. The reasons for the purchase of protein fortified snacks included 'meal replacement' at 'offline-convenient store/supermarket'. Vegan snacks were purchased for 'ethical beliefs, health, environment' at 'offline-vegan restaurant, bakery'. Both snacks showed above-normal preferences. However, it is necessary to improve taste and flavor when developing these products as these were the factors that negatively impacted the preferences. The attributes were factorized into the 'showing off factor', 'sensory factor', 'credence factor', and 'functional factor' and the 'sensory factor' was considered the most important.

• 한국식품영양학회지
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• 제27권6호
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• pp.1147-1155
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• 2014

Adolescence is the most important period of healthy development. The purpose of this study was to evaluate the food recognition, snack preference, and dietary behavior of 1st grade of middle and high school boys and girls. Subjects were 5,554 students from 16 schools with healthy tuck shop and 3,406 students from 9 schools without healthy tuck shop in Seoul, Korea. Students from schools with healthy tuck shop are significantly higher than control group for facility satisfaction and hygiene satisfaction (all p<0.05). For fruit, the preference (p<0.05) and recognition (attitude, p<0.001: intention, p<0.05: eating habit, p<0.001: social-environment, p<0.001: self-efficacy, p<0.001) of students in schools with healthy tuck shop are significantly higher than those in schools without healthy tuck shop. For the habit of checking the manufacturer, students in schools with healthy tuck shop were significantly higher than students in schools without healthy tuck shop (p<0.05). The result suggested that we have to create an environment in which fruits can be purchased easily at a tuck shop and to educate adolescents for the importance of healthy food purchasing behavior. In conclusion, healthy school tuck shop had a positive effect on accessibility to healthy food.

• 한국식생활문화학회지
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• 제20권5호
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• pp.594-602
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• 2005

The purpose of this study was to investigate eating behaviors related to snack and self-purchasing snack (SPS) among elementary school children. Self-administered questionnairs were completed by 352, 5th and 6th grade elementary school students living in 3 different regions which included apartment region in Bundangn, Sungnam (apartment group, n=116), residences in Seodaemun-Gu and Mapo-Gu, Seoul (kang-buk group, n=103) and residence in industrial region in Sungnam (industry group, n=133). The results were as follows: A significantly higher proportion (64.7%) of the apartment group had breakfast every morning than those of kang-buk (48.6%) or industry (52.1%) group (p<0.01). As for the frequency rate of snack and self-purchasing snack (SPS), 53.9% of the subjects answered taking snack more than once per day, 22.8%, once for few days and 23.3%, almost not. However, 15.5% of the subject had SPS once or more per day, 30.7%, 1-2 times per week and 22.4%, almost not. Those of apartment group showed significantly lower SPS frequencies (p<0.01), since higher proportions answered having SPS 1-2times per week (40.9%) and almost not (31.3%) compared to other groups. The reasons for having SPS turned out to be 'hunger' 54.7%, 'being habitual', 15.9%, 'bing bored', 15.7% and 'with peers' 13.7%. When subjects selected SPS foods, they considered taste (31.5%), price (23.0%), mood at the time (14.1%), sanitorial aspect (10.2%) and quantity (10.1%) rather than nutritional aspect (7.2%). Subjects' pocket money was estimated as 3736 won per week and SPS expense per time as 706 won. But subjects who spent more than 2000 won for SPS expense were significantly higher (33.0%) in apartment group than those of other groups (p<0.01). The favorite snack items that subjects having at home were fruit, ice cream, milk and yoghurt, cookies, ramen and bread in order. And favorite SPS items turned out to be ice cream, cookies, duckbokki, frozen bars, gum, chocholate and candy in order. The frequency rate of SPS were evaluated to be significantly related by several variables: those living in apartment area (p<0.01), those taking breakfast regularly (p<0.01), those of normal weight status by Rohrer index (p<0.05) and those receiving less pocket money (p<0.01) showed lower SPS frequency rate.

• 한국가정과교육학회지
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• 제26권4호
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• pp.1-19
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• 2014

본 연구는 전남 나주지역 중학생 424명을 대상으로 일반적 사항, 중학생의 간식 구매행동과 섭취횟수, 간식 구매태도, 식품과 영양표시의 이해에 관한 설문지를 통해 조사하여 청소년들이 올바른 식품을 선택하고 구매하는데 도움을 주고, 영양표시에 대한 인식과 활용을 향상시킬 뿐 아니라, 식생활교육에 필요한 기초 자료를 제공하고자 하였다. 성별에 따른 간식 구입장소는 성별 간 유의한 차이를 보였고(p<.05), 남 여 모두 편의점이 높게 나타났으며 하루 간식비는 남 여 모두 2,000원 이하가 가장 많았다. 간식 섭취횟수는 김밥이 남 여학생 간 유의한 차이를 보였는데(p<.05), 남학생은 일주일에 1~2회 먹는다가 가장 많았고 여학생은 한달에 1~2회 먹는다가 가장 높게 나타났다. 남학생은 일주일에 1~2회 섭취하는 간식으로 음료와 면, 과자, 빵, 김밥 순으로 조사되었고 여학생은 과자, 음료, 면, 빵 순으로 나타났다. 성별에 따른 간식 구매태도는 남학생 평균 2.76, 여학생 평균 2.87로 나타나 보통 이하 수준이었다. 성별에 따른 식품표시 확인 여부는 남 여 모두 확인하지 않는다가 높았고, 식품표시 확인 항목 중 가장 먼저 확인하는 것은 유통기한이었다. 성별에 따른 식품표시를 확인하는 이유도 유통기한이 가장 많았으며 식품표시를 확인하지 않는 이유는 습관적인 구매가 많았고 식품표시 내용이 어려운 이유는 글씨가 작고, 표시방법이 다양해서가 가장 높게 나타났다. 간식비에 따른 식품표시에 대한 이해는 간식비의 차이에 상관없이 식품표시를 확인하지 않는 학생이 많았으며, 식품표시 내용이 어려운 이유에 대해서는 간식비의 정도에 따른 유의한 차이가 나타났는데(p<.05) 간식비가 적은 집단에서 글씨가 작고, 표시방법이 다양해서가 높게 나타났다. 간식 구매태도에 따른 식품표시에 대한 이해는 유의한 차이를 보였고(p<.001) 간식 구매태도 점수가 낮을수록 식품표시를 확인하지 않았다. 성별에 따른 영양표시 확인 시 가장 먼저 확인하는 것은 성별 간 유의한 차이를 보였고(p<.01), 남 여학생 모두 열량이 가장 높았으며 여학생이 열량을 더 많이 확인하는 것으로 나타났다. 영양표시를 확인하는 이유는 성별 간 유의한 차이를 보였는데(p<.001) 체중관리를 위해서, 건강관리를 위해서 순으로 나타났고 특히, 체중관리를 위해서는 여학생이 두드러지게 높게 나타났다. 간식비에 따라 영양표시를 읽어 본 경험(p<.01), 영양표시 필요성에 대한 인식(p<.001)은 유의한 차이를 보였다. 식품/영양표시 교육 및 홍보 필요성 인식은 유의한 차이가 나타났고(p<.05) 간식비의 정도에 관계없이 모두 필요하다가 높게 나타났으며 간식비가 적을수록 필요하다가 높았다. 간식 구매태도에 따른 영양표시를 확인하는 이유는 체중관리를 위해서가 가장 높아 유의한 차이(p<.001)를 보였다. 영양표시 필요성에 대한 인식(p<.001)과 식품/영양표시 교육 및 홍보 필요성 인식(p<.01) 또한 세 집단에서 높게 유의한 차이를 보였다. 영양표시 인식 여부는 유의한 차이를 보였는데(p<.001) 간식 구매태도 점수가 높은 집단일수록 알고 있다가 높았고, 영양표시를 읽어본 경험도 간식 구매태도 점수가 높은 집단일수록 읽어본 경험이 높게 나타났다. 영양표시를 확인하는 이유는 세 집단 모두 체중관리를 위해서가 유의한 차이(p<.001)를 보였다. 식품/영양표시 교육 및 홍보 필요성 인식 또한 유의한 차이를 보였으며 (p<.01) 간식 구매태도 세 집단에서 모두 높게 나타났다. 위와 같은 결과로부터, 보다 적극적인 식생활 교육 필요성과 식품 및 영양표시 등을 확인하고 올바르게 선택할 수 있는 실천 교육이 이루어져야 하며, 이해하기 쉽고 보기 편한 식품 및 영양표시 방법의 제도 개선이 필요하고, 학부모 교육도 병행되어야 한다고 사료된다.

• 한국식생활문화학회지
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• 제35권5호
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• pp.426-439
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• 2020

This study surveyed Chinese elderly consumers to determine their purchasing behavior, importance, and satisfaction with HMR products in China. Three hundred and seventy people were surveyed: 184 males and 186 females aged 55 to 70 years. Two hundred and sixty-seven (72.25%) of the surveyed consumers had an average monthly income of 6,000 yuan or less, and 313 (84.9%) responded that they spend 3000 yuan or less on groceries per month. Three hundred and forty-eight (94.1%) showed a high interest in health management. Regarding the frequency of purchasing HMR products, most responded that they purchased HMR products more than once or twice a week, with a single purchase of 100 yuan or less for each purchase. The respondents preferred 2 or 3 serving packagings in a refrigerated form. For all forms of products, those made as in-house meals, outdoor meals, as a snack or night snack, for serving guests, for trips, camping, and on-the-go products, the participants mostly responded that they frequently purchased the product. When purchasing HMR products, the importance of hygiene, convenience in purchase accessibility, the freshness of ingredients, and an indication of the nutritional content were considered as a high rank. After purchase, the satisfaction of SNS and mobile application advertisements and promotions, amount per serving, take out convenience, and new menu were considered low-rank. The IPA results showed that marking the origin of the ingredients and new menu are areas needing improvement. The study results may be used as base data for developing elderly friendly HMR products and establishing its marketing strategies.

• 한국조리학회지
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• 제13권2호
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• pp.59-68
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• 2007

This research was to investigate the consumers' perception and purchase behavior of Korean rice cake as a meal. The rate of consumers who had eaten rice cake as a meal was 64.7% and that of those who had not was 35.3%.. For breakfast, 49.83% of them ate rice cake and for lunch 21.2% of them did. Reasons for eating rice cake for meal were investigated on 'easy to eat(63.21%), 'the others(13.0%)', 'good taste (12.3%)' and 'healthy food(10.8%)'. Reasons for not eating rice cake for meal were researched on 'snack(40.09%), 'difficult storage(21.9%)' and 'expensive(9.7%)'. After purchasing or making rice cake, 45.4% of consumers ate immediately and 30.9% of them ate within $1{\sim}2\;days$. In thawing methods of frozen rice cake as a meal, 51.3% of consumers used a microwave. Kinds of beverage with which rice cake was eaten were water(35.3%), coffee(14.9%), milk(13.8%) and Kimchi(dongchimi, 13.8%). The complementary points for purchase of rice cake as a meal were 'Small package(23.2%)', 'Good preference'(20.5%), 'Healthy food(15.0%)', 'Affordable price(12.7%)' and 'Low calorie(9.5%). Kinds of rice cake as a meal were Injeolmi(16.0%), Backsulgi(15.4%), Yaksik(9.3%) and Galaetteok(9.0%).

• Journal of Nutrition and Health
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• 제53권1호
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• pp.39-53
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• 2020

본 연구는 전북지역 유아기 자녀를 둔 어머니 359명을 대상으로 지속가능 식생활 유형에 따른 자녀의 식생활 관리, 간식제공 실태, 간식제품에 대한 요구도 등을 조사하였으며, 그 결과를 요약하면 다음과 같다. 지속가능 식생활 추구성향은 요인분석에서 얻어진 3개의 요인을 군집분석을 실시한 결과, '가족건강추구집단', '지속가능 식생활진행집단', '지속가능관심집단'의 집단으로 분류하였다. 군집별 인구통계학적 특성에 따른 차이를 분석한 결과, 어머니의 연령, 교육수준, 직업, 월수입, 자녀의 성별, 자녀의 나이에서는 유의적인 차이는 없었지만 자녀의 보육형태 (p < 0.001)와 가족형태 (p < 0.01)에서는 유의적인 차이가 있었다. 지속가능 식생활유형에 따른 자녀의 식생활관리에서는 '지속가능 식생활진행집단'이 모든 항목에서 '가족건강추구집단'과 '지속가능관심집단'에 비해 유의적으로 높게 나타났다. '지속가능관심집단'의 가정 내에서 간식제공 실태는 하루 2-3번 제공하는 비율이 높았고, '지속가능 식생활진행집단'은 '원할 때 수시로'의 비율이 높았다. 간식제공의 이유로 '영양 보충'은 '가족건강추구집단', '자녀가 좋아해서'는 '지속가능 식생활진행집단'과 '지속가능관심집단'에서 유의적인 차이를 보였다 (p < 0.05). 간식에 대한 정보원은 '가족건강추구집단'은 친척·병원·보건소의 비율이 높았다. '지속가능 식생활진행집단'은 인터넷과 친척·병원·보건소와 신문·잡지·책에서 정보를 얻고 있으며, '지속가능관심집단'은 인터넷 이용비율이 높게 나타나 군집별 유의적인 차이를 보였다 (p < 0.05). 조사대상 어머니의 92.8%가 영유아 제품의 구매경험이 있으며, 구매제품의 종류는 '가족건강추구집단'과 '지속가능관심집단'에서 과자류(43.0%, 45.9%), 음료·차·퓨레 (30.5%, 21.6%)가 높게 나타났고, '지속가능 식생활진행집단'은 이유식 (22.3%)과 반찬류 (22.3%)가 다른 두 집단에 비해 높게 나타났다. 영유아 간식제품에 대하여 95.2%가 만족하고 있으며 (p < 0.05), 만족이유는 '성장단계에 맞는 제품의 선택이 가능'하기 때문이며, 불만족 이유는 '제품이 다양하지 않아서'가 높게 나타났다. 향후 영유아 간식제품에 대하여 '가족건강추구집단'은 '영양성분이 강화된 간식', '지속가능 식생활진행집단'과 '지속가능관심집단'은 '친환경적인 간식'과 '전통조리법이용 간식'을 희망하였다(p < 0.05). 이상의 결과, 전북지역 어머니의 지속가능 식생활 유형에 따라 인구통계학적 특성과 유아기 자녀의 식생활관리와 간식제품 구매행태 및 제품 요구도에 차이가 있었다. 본 결과는 지속가능 식생활유형별 영유아 자녀 어머니의 간식관리를 이해하고, 어머니 대상의 식생활교육과 영유아 간식제품 개발을 위한 기초자료로 활용될 수 있겠다.

• 한국식생활문화학회지
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• 제33권4호
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• pp.394-401
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• 2018

This study was conducted to investigate the effects of health lifestyle on high protein snack selection attributes and purchase behaviors among individuals aged 20-30 with high protein snack intake. In addition, the relationship between perception, attitude, satisfaction and recommendation of high protein snacks was invested. Finally, this study aims to provide basic information for marketing high-protein snacks and customized high protein snacks. Analysis of the selection attributes most important for healthy lifestyle, revealed significant differences among all groups excluding the external seeking group (p<0.001). The free living group regarded trust as one of the most important attributes of high protein snack selection, and both the tempered control group and the low-interest group found sensation and price factor to be important. Therefore, when developing high-protein snacks, it is important to determine which attributes of the snack will be highlighted by segmenting the consumer into health lifestyles. Focusing on what ingredients are used to develop high-protein snacks and nutritional ingredients is also important when targeting a free lifestyle group as the main customer. In addition, developing snacks that do not offer depending on the protein content is important when targeting a temperate management group or a low-interest group.