• Title/Summary/Keyword: SmartPLS 3.0

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The Factors Influencing on the Social Networking Service Fatigue and SNS Stresses based on the Smart Phone (소셜네트워크 특성이 스트레스 요인과 SNS 피로감에 미치는 영향)

  • Noh, Mi Jin;Jang, Sung Hee
    • The Journal of Information Systems
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    • v.25 no.4
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    • pp.163-179
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    • 2016
  • Purpose This study investigates the associations between SNS fatigue and stress of smartphone SNS, with SNS characteristics. The study focuses on two types of SNS characteristics: information and systems characteristics. We examine SNS stress factors that includes the communication and system overload. Design/methodology/approach To test the proposed hypotheses, the study conducted structural equation modeling with Smart PLS 3.0. The study conducted A sample of 286 participants was collected from SNS users. Findings The results indicated that the information relevance in the information characteristics had an effect on the communication overload, but it had not an effect on the system overload. The information accuracy had an effect on the communication and system overload. The app pace of change influenced the communication and system overload, but the app complexity influenced the system overload. Finally, the SNS stress showed significant relationship with SNS fatigue. The academic and managerial implications were discussed based on the this results.

In Relation to Entrepreneurship and Export Performance of Small and Medium Manufacturing Firm, the Mediating Effect of Product Differentiation Capabilities (중소제조기업의 기업가정신과 수출성과 관계에서 제품차별화 역량의 매개효과)

  • Cho, Yeon-Sung
    • International Commerce and Information Review
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    • v.14 no.3
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    • pp.113-138
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    • 2012
  • This study examined the determinants of export performance of small and medium sized manufacturing companies in Korea. Depending on the existing research, taking entrepreneurship and product differentiation capabilities as antecedents of export performance. In addition, the product differentiation capabilities examined whether the role of the mediating effects between entrepreneurship and export performance. Thus, the purpose of the study is look at the integrated model of entrepreneurship, product differentiation capabilities and export performance building and their relationship. On 152 domestic companies, empirical analysis was performed. Empirical analysis was conducted using the PLS(Partial Least Square). And analysis tools were used SmartPLS2.0. In the results of the analysis, risk tolerance and innovativeness of small and medium sized manufacturing businesses, entrepreneurs and product differentiation competence have positive impact export performance in both. Product differentiation capabilities also confirmed that it have a positive impact on the export performance of small manufacturing export enterprises. In analysis of the mediated effect in product differentiation capacity showed a significant mediated effect between innovativeness and export performance. But mediated effects did not indicate a significant risk tolerance. these results suggests the need to actively pursue innovation that more product differentiation capabilities required in export companies to small and medium-sized manufacturing. In other words, when attempting to highlight product differentiation, based on innovation, rather than risk tolerance. In terms of analyzing the mediated role of product differentiation capabilities, this study has theoretical implications for the future research to look at the antecedents of export performance from the perspective of dynamic capabilities and competitive advantage. Also, practical implications in this regard as the innovativeness and taking risks to all important to CEO of small manufacturing enterprises but, stranger in the foreign market competition environment, the role of innovation product is required on raising product differentiation capabilities are presented.

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The Effects of Live Commerce's Experience Economy Factors on Consumer's Flow, Attitude, and Purchase Intention

  • Na-eun Jung;Hyung-Seok Lee
    • Journal of the Korea Society of Computer and Information
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    • v.29 no.5
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    • pp.55-66
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    • 2024
  • The purpose of this study was to identify the experience factors (4Es) of live commerce that provide differentiated value for consumers based on Pine & Gilmore's experience economy and analyze the relationships between experience factors, flow, attitude, and purchase intention. This study conducted an online survey to collect live commerce user responses and employed a path analysis to test the research hypotheses, using Smart PLS 4.0. The results of the study were as follows: 1) all experience factors had significant effects on flow, 2) both entertainment experience and educational experience had significant effects on attitude, while esthetic experience and escapist experience did not have significant effects on attitude, 3) flow had a significant effect on attitude and purchase intention respectively, and 4) attitude had a significant effect on purchase intention. The findings of the study are expected to provide the implications for further research and marketing strategies grounded on the understanding of the experience factors in live commerce.

The Impact of Social Media Overload on Users' Unintentional Avoidance Behavior (소셜 미디어 과부하가 사용자의 비의도적 회피 행동에 미치는 영향)

  • Qiao, Xin;Oh, Se Hwan
    • The Journal of Information Systems
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    • v.32 no.3
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    • pp.165-181
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    • 2023
  • Purpose Digital platforms, together with the innovative technologies of modern society, are accelerating the digital innovation of the entire economy and society. Although social media platforms are gradually integrated into daily life, due to social media overload, users limit their use of the platform for a certain period of time or eventually choose to stop using it. In the context of social media platform, the purpose of this paper is to study the effects of information overload, social overload and system function overload on users' unintentional avoidance behavior, mediated by fatique and dissatisfaction. Design/methodology/approach This study empirically examines the influence of social media overload characteristics on users' unintentional avoidance behavior of platform utilization using the S-O-R framework. Data from 236 Chinese social media users were collected through a questionnaire survey, and the hypotheses were validated by evaluating the research model using the SmartPLS 4.0 program using Partial Least Square (PLS) method. Findings According to the empirical analysis result, based on the S-O-R model, first, it is confirmed that information overload and system feature overload have significant positive(+) effects on fatigue. Second, this study finds that information overload, social overload and fatigue have significant positive(+) effects on dissatisfaction. Thirdly, fatigue and dissatisfaction have significant positive(+) effects on unintentional avoidance. In addition, social overload has no significant effect on fatigue, while system feature overload has no significant effect on dissatisfaction.

The Usage Intention of Combined Guard System - Focusing on GOP Scientific Guard System - (통합경계시스템의 이용의도에 미치는 영향 요인 분석 - 한국군 GOP 과학화 경계시스템을 중심으로 -)

  • Jang, Jin-Hyuk;Moon, Hee-Jin;Lee, Choong-J.
    • The Journal of Information Systems
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    • v.19 no.4
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    • pp.183-206
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    • 2010
  • The technology acceptance model (TAM) is a lot of cited in information technology adoption and usage researches. But TAM has been conducted primarily in volitional environments of the adoption of new technology. This paper discusses technology acceptance in accounting information systems to examine TAM with Characteristics of Organizations and Individuals in mandated using Combined Guard System. Combined Guard System is a scientific guard system that is composed of automated surveillance system, automated sensing system and control system. GOP Scientific Guard System is operated by GOP unit in Korean Army O Division from 2006. In this study, using the extended technology acceptance model, we have analyzed factors which affect the usage intention of GOP Scientific Guard System in mandated using environment. Based upon previous researches, we have selected Support of management unit, Training, Perceived Risk, Subjective Knowledge and Computer Self-efficacy, perceived usefulness, perceived ease of use, and usage intention as variables and proposed a research model. We collected 253 survey questionnaires from Korean army officer and soldier who are serviced at GOP unit in O Division, and analyzed the data using SPSS 12.0 and SmartPLS 2.0M3. According to the results by PLS analysis, According to the results by PLS analysis, Training and Subjective Knowledge did not affect Perceived usefulness, but the other hypotheses were accepted. And Perceived usefulness, and Ease of use influenced the Usage intention. The results of this study will increase Characteristics of Organizations and Individuals on GOP Scientific Guard System and eventually contribute to establishing the activation of Combined Guard System.

Effects of LMX on Work Stressors, Work Role Performance, and Employee Loyalty in Franchising Hotels (프랜차이즈 호텔의 LMX가 종업원의 직무스트레스, 직무역할성과, 그리고 충성도에 미치는 영향)

  • Kim, Eun-Jung;Cha, Jae-Won;Kang, Tae-Won
    • The Korean Journal of Franchise Management
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    • v.9 no.4
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    • pp.33-43
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    • 2018
  • Purpose - In hotel industry, quality of leader-member exchange(LMX) relationship is very critical, because it impacts on the employee's work attitude and behaviors. Thus, this research examines the effect of LMX on employee loyalty in the context of hotel business and identifies mediating roles of work stressors, work role performance in the relationship between LMX and employee loyalty. This research suggests the guidelines for how hotel leaders should manage their employees and build employee loyalty that improve management and business performance. Research design, data, and methodology - This study tests the structural relationship between LMX, work stressors, work role performance, and employee loyalty. Work role performance divide into three sub-dimensions such as individual task proficiency, individual task adaptivity, and individual task proactivity. In order to examine the purposes of this research, research model and hypotheses were developed. All constructs were measured with multiple items developed and tested in the previous studies. The data were collected from 113 franchise hotel employees and were analyzed using SPSS 22.0 and SmartPLS 3 program. Result - The findings of this research are as follows. First, leader-member exchange(LMX) have significant positive impacts on work stressors, work role performance, and employee loyalty. Second, work stressors have significant negative impacts on work role performance and employee loyalty. Third, work role performance has significant positive impact on employee loyalty. Conclusions - The outcomes of this research indicate that hotel leaders should focus on the dyadic relationship with their employees how to improve employee productivity through LMX relationship. In turn, the quality of this relationship influences employees's work attitudes and behaviors. As a result of increasing job demands in hotel business which relies heavily on human resources, the hotel leader must find ways to prevent or reduce stressors and associated strains. If hotel employees perceive the high quality of LMX relationship, they improve their work role performance which influences loyalty. Therefore, the hotel leaders should develop monetary or non-monetary reward system for the employees and, make an efforts to have unique social exchange relationships with employees.

A Study on the Structural Relationship Between Fan Citizenship And Sports Marketing Achievement (팬 시민행동이 스포츠마케팅 성과 간 구조적 관계에 관한 연구)

  • Yun, Dae-Hong
    • Management & Information Systems Review
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    • v.37 no.2
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    • pp.125-147
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    • 2018
  • This study was intended to examine the structural relationship between fan citizenship and sports marketing achievement. For that, 220 questionnaires were distributed to the fans of Lotte Giant in Busan region and 205 questionnaires were used finally. The hypotheses were validated by using SPSS 25.0 and Smart PLS 2.0 based on the study model. All hypotheses were adopted, except for 4 hypotheses(Hypothesis 5-3, Hypothesis 6-1, Hypothesis 6-2, and Hypothesis 6-3), among a total of 17 hypotheses. For that, the results were derived as below: First, fan citizenship had a positive(+) influence on team equity(Hypothesis 1), sponsor assets(Hypothesis 2), and community equity(Hypothesis 3) as a whole. Second, team equity had a positive(+) influence on sponsor assets(Hypothesis 4) in all respects, and furthermore, had a positive(+) influence on local image(Hypothesis 5-1) and contribution to local community(Hypothesis 5-2). Meanwhile, team equity did not have a statistically significant influence on social interchange(Hypothesis 5-3. Finally, sponsor assets and community equity were found to have the relationship as follows: No statistically significant relationship was observed between corporate image and community equity. Corporate awareness had a positive(+) influence as a whole. The results of this study are expected to provide comprehensive understanding and theoretical and practical implications of the influence that fan citizenship would have on sports marketing achievement.

The Effect of Trustworthiness on Purchase Intention in Open Markets: Focusing on Trust and Distrust (오픈마켓에서 신뢰가치성이 구매의도에 미치는 영향: 신뢰와 불신을 중심으로)

  • Choi, Seul Bi;Ahn, Hyunchul;Kwahk, Kee-Young
    • The Journal of Information Systems
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    • v.26 no.1
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    • pp.171-188
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    • 2017
  • Purpose This study investigates the effects of trust and distrust on intention to purchase in open market, based on the idea that trust and distrust can co-exist. Specifically, this study approached the effects of trust and distrust of the open market on the intention to purchase from a two-dimensional perspective, and examined trustworthiness as the antecedents of trust and distrust. Design/Methodology/Approach In this study, we conducted a questionnaire survey on consumers who have actually purchased a product from open markets in Korea for two months. As a result, 141 users are chosen for the sample. We apply PLS (Partial Least Squares) structural equation modeling (SEM) to verify our theoretical model using the software application SmartPLS 3.0. Findings First, trust in open market positively affects intention to purchase, whereas distrust in open market negatively affects intention to purchase. Second, the three antecedents of trust (i.e. three factors constituting trustworthiness such as ability, benevolence and integrity) affect trust in open market. Third, integrity negatively affects distrust in open market. Since integrity plays an important role in building both trust and distrust in open market, the operators of open market should pay attention to managing their integrity.

Service Distribution Strategy on Business Performance of Padang Restaurants in North Jakarta

  • CHRISTIAN, Michael;HARIS, Kevin;INDRIYARTI, Eko Retno;WIBOWO, Suryo;SUNARNO, Sunarno
    • Journal of Distribution Science
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    • v.19 no.12
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    • pp.57-69
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    • 2021
  • Purpose: This study aims to measure whether the business performance of Padang restaurants in North Jakarta is primarily affected by service distribution strategy and other factors, specifically the local-based organizational culture and entrepreneurial orientation. Research design, data and methodology: This quantitative research has used Structural Model-Partial Least Square (PLS-SEM) with SMART PLS 3.0 as the analytical tool. The study's sample focus is the owner or person in charge of the Padang restaurant business in North Jakarta. Data has been collected using a questionnaire instrument with a Likert scale scale ('1-strongly disagree' to '5-strongly agree'). A total of 86 samples with a random technique were obtained from three areas in North Jakarta: Kelapa Gading, Pademangan, and Penjaringan. Results: Interestingly, this research finds that service distribution strategy does not affect business performance, either directly or indirectly. Business performance in this study is affected by entrepreneurial orientation. In additional results, the local organizational culture significantly affects the entrepreneurial orientation, but does not affect the business performance in terms of management process. Conclusions: This study provides practical implications for restaurant businesses regarding the use of local cultural concepts to consider strategies for survival in today's challenging times while continuing operations during limitations.

Business Performance Determinants of Salted Fish Distribution in Kapuk During the COVID-19

  • CHRISTIAN, Michael;DEWI, Dewi;REMBULAN, Glisina Dwinoor;INDRIYARTI, Eko Retno;WIBOWO, Suryo;YUNIARTO, Yustinus
    • Journal of Distribution Science
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    • v.19 no.6
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    • pp.29-39
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    • 2021
  • Purpose: This study aims to measure whether market orientation, entrepreneurial orientation, and marketing capabilities affected the business performance of salted fish distribution in Kapuk warehouse, West Jakarta at the beginning of the COVID-19 pandemic. This prolonged and difficult pandemic has had an impact on the business of selling salted fish, challenging organisations' ability to maintain business performance. Research design, data and methodology: This study uses a PLS-SEM model approach using Smart PLS 3.0 and a questionnaire as the instruments. The conditions during the observation include 77 distributors who chose to keep doing business, and the research sample were measured by the number of distributors (business actors or people in charge). In this study, the variables of marketing capabilities, market orientation, and entrepreneurial orientation were used to analyse business performance. Results: Interestingly, the results of the study succeeded in explaining that during a pandemic market, both entrepreneurial orientation and marketing ability affected current business performance, although marketing ability remains an inconsistent mediator. Conclusions: This result serves as a reminder that surviving is the priority which must be focused on now, rather than crafting strategies to excel in competition that consume valuable effort and resources.