• International Commerce and Information Review
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• v.14 no.3
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• pp.113-138
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• 2012

This study examined the determinants of export performance of small and medium sized manufacturing companies in Korea. Depending on the existing research, taking entrepreneurship and product differentiation capabilities as antecedents of export performance. In addition, the product differentiation capabilities examined whether the role of the mediating effects between entrepreneurship and export performance. Thus, the purpose of the study is look at the integrated model of entrepreneurship, product differentiation capabilities and export performance building and their relationship. On 152 domestic companies, empirical analysis was performed. Empirical analysis was conducted using the PLS(Partial Least Square). And analysis tools were used SmartPLS2.0. In the results of the analysis, risk tolerance and innovativeness of small and medium sized manufacturing businesses, entrepreneurs and product differentiation competence have positive impact export performance in both. Product differentiation capabilities also confirmed that it have a positive impact on the export performance of small manufacturing export enterprises. In analysis of the mediated effect in product differentiation capacity showed a significant mediated effect between innovativeness and export performance. But mediated effects did not indicate a significant risk tolerance. these results suggests the need to actively pursue innovation that more product differentiation capabilities required in export companies to small and medium-sized manufacturing. In other words, when attempting to highlight product differentiation, based on innovation, rather than risk tolerance. In terms of analyzing the mediated role of product differentiation capabilities, this study has theoretical implications for the future research to look at the antecedents of export performance from the perspective of dynamic capabilities and competitive advantage. Also, practical implications in this regard as the innovativeness and taking risks to all important to CEO of small manufacturing enterprises but, stranger in the foreign market competition environment, the role of innovation product is required on raising product differentiation capabilities are presented.

• Coupled systems mechanics
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• v.1 no.2
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• pp.205-217
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• 2012

A smart beam made of magneto-electro-elastic (MEE) material having piezoelectric phase and piezomagnetic phase, shows the coupling between magnetic, electric, thermal and mechanical under thermal environment. Product properties such as pyroelectric and pyromagnetic are generated in this MEE material under thermal environment. Recently studies have been published on the product properties (pyroelectric and pyromagnetic) for magneto-electro-thermo-elastic smart composite. Hence, the magneto-electro-elastic beam with different volume fractions, investigated under uniform temperature rise is the main aim of this paper, to study the influence of product properties on clamped-free boundary condition, using finite element procedures. The finite element beam is modeled using eight node 3D brick element with five nodal degrees of freedom viz. displacements in the x, y and z directions and electric and magnetic potentials. It is found that a significant increase in electric potential observed at volume fraction of $BaTiO_3$, $v_f$ = 0.2 due to pyroelectric effect. In-contrast, the displacements and stresses are not much affected.

• The Journal of the Korea Contents Association
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• v.14 no.10
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• pp.429-437
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• 2014

Product promotion App is developed using an interactive video in order to overcome the existing ATL marketing limitations and to respond to target age groups and lifestyle changes. The product promotion App which is positioned as a smart care center by analyzing customer needs with the Customer Journey Map, is comprised of 3 categories such as interest, information and management reflecting media characteristics of smart mobile contents. It intends to induce viral promotions with comical and interactive alopecia simulator directly described by a specialist doctor which ensures reliability of products. In addition, it is made for customers to continuously manage the alopecia through management tools, and company can expect an effect of being used as a core tool for marketing activities by offering promotional information along with product feedbacks.

• The Journal of the Korea Contents Association
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• v.15 no.5
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• pp.498-506
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• 2015

As smart phone market has been rapidly saturated, wearable devices have been emerging as a new growth power in the post smart phone era. This study aims to comprehend the influential factors of purchasing intention of product features(perceived usefulness, perceived ease of use) and individual characteristics(innovation, fashion leadership, self-efficacy, concern for health) of wrist wearable device. The result shows that fashion leadership and health concern among consumers' individuality, and perceived usefulness and perceived usability among product features are proved to be significant factors. This means that both usefulness and usability have significant impacts on purchase intention of wearable device and product development should be made to enhance user experience.

• Smart Media Journal
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• v.3 no.1
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• pp.39-45
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• 2014

The partial product matrix of a parallel squarer are symmetric about the diagonal. To reduce the number of partial product bits and the depth of partial product matrix, it can be typically folded, shifted and bit-rearranged. In this paper, an efficient design approach for the combined squarer, capable of operating on either unsigned or signed numbers based on a mode selection signal, is presented. By simulations, it is shown that the proposed combined squarers lead to up to 18% reduction in area, 11% reduction in propagation delay and 9% reduction in power consumption compared with the previous combined squarers.

• Journal of the Ergonomics Society of Korea
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• v.33 no.6
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• pp.543-551
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• 2014

Objective: The purpose of this study is to identify visual perception of and satisfaction with the orange peel effect of surface. The orange peel effect is a type of finish on painted or coated surface. Background: Gloss paint sprayed on a smooth surface (such as car body, smart phone, and electric home appliances, etc.) should also dry into a smooth surface. Then, a surface resembling the texture of an orange peel can be caused by some factors. The orange peel effect can degrade user's satisfaction with a product. Method: Visual perception and emotional satisfaction were subjectively evaluated using Likert scale. The significance of orange peel effect on visual perception and satisfaction were then analyzed by the analysis of variance. The correlation between visual perception and satisfaction was also analyzed. Results: Surface roughness significantly influenced visual perception and emotional satisfaction. The level of visual perception increased and emotional satisfaction decreased with the increase of orange peel effect. Emotional satisfaction decreased with the increase of visual perception level. Conclusion: It was identified that orange peel phenomenon on surface was a very important factor for emotional satisfaction. The orange peel effect on the surface of a product should be minimized to improve the emotional satisfaction of the product. Application: The result of this study can be applied to the texture design of the body of a car, smart phones, and electric home appliances, etc.

• East Asian Journal of Business Economics (EAJBE)
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• v.8 no.4
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• pp.1-18
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• 2020

Purpose - The current study attempts to reveal the causal relationship and identify the interrelationships among individual value, product selection attribute, and re-purchase intention of consumers when purchasing kimchi. Research design, data, and methodology - The surveys were distributed and retrieved to kimchi consumers in Seoul and Gyeonggi Province who were over 20 years old and who had purchased kimchi before. The current study utilized the self-reporting survey as the research method. Result - First, as a result of hypothesis 1 test, both internal value and external value had a significant effect. Second, as a result of hypothesis 2 test, while internal value had a significant effect, external value did not have a significant effect. Third, as a result of hypothesis 3 test, while internal value had a significant effect, external value did not have a significant effect. Fourth, as a result of hypothesis 4 test, all quality, brand, and price had a significant effect. Fifth, as a result of hypothesis 5 test, while internal value had a significant effect, external value did not have a significant effect. Conclusion - The current study aims to establish marketing and service strategies to maximize profits and secure competitive advantage in the kimchi industry through changes in the management strategy of the Korean kimchi industry.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.46 no.3
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• pp.23-31
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• 2023

In this study, a smart bench was developed and researched smart benches that can contribute to user convenience and satisfaction by installing them in parks, bus stops, and tourist attractions in line with the rapidly changing construction of smart cities. The smart bench is automatically operated by the control system according to the external temperature and provides additional functions such as charging, lighting, and advertising to improve general bench functions as well as heating in winter and cooling in summer, making it suitable for smart urbanization. The developed smart bench is designed to be strong enough to withstand loads of about 2,500 N. It minimizes the visible parts such as assembled bolts and 220V power supply wires, It can also give aesthetic effects. The development was carried out with the aim of waterproofing and dustproofing of IP44 grade in accordance with the climate of Republic of Korea, which has four seasons, and it is advantageous for long-term use because the paint was selected for the weather ability (discoloration) grade 3 or higher. If smart bench is commercialized, it is believed that various options can be provided to the smart bench market, where buyers had few product options, as the parts were developed in an assembled type so that all functions can be responded in an optional form according to the installation environment and the buyer's budget.

• Asian Journal of Business Environment
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• v.4 no.1
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• pp.37-40
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• 2014

Purpose - This objective of this study is to analyze the factors that impact Chinese consumers' purchasing intent for high-tech products. The study examines smart phones'features, Chinese personal consumer characteristics, and social influence. Research design, data, and methodology - The study employed survey data based on 200 questionnaires in principal Chinese cites between October and December 2011. SPSS 17.0 was employed to analyze the data used to test the hypotheses the analysis results confirmed some hypotheses proposed. Results - Hypothesis 1, Hypothesis 4, and Hypothesis 7 proposing that utilization, social image, and attractiveness, respectively, of smart phone elements influence the Chinese consumers' purchasing intent are supported. Conclusions - This study found the factors that impact purchasing intent for high-tech products among Chinese consumers, with some factors like social image, attractiveness, and utilization playing critical roles; however, hypotheses proposing factors such as ease of use, pleasantness, personal innovativeness, and compatibility were rejected. In future, more research focusing on the elements of smart phones is required.

• Proceedings of the Korean Society of Precision Engineering Conference
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• 2000.11a
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• pp.23-26
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• 2000

This paper descrtbcs our prlmary study for a new mncthod of recogninng materials. which is need for precision work system. This IS a study of dynarnlc characteristics of sensor. new melhod ($R_{SAI}$) has thc sensing ability of distinguishing materials. Experiment and annlysis are executed for proper dynamic scnslng condition. First. we developed advanced smart sensor Second, we develop new methods that have a sensing ability of distinguish matarialsAccording to frequency changing. mtluence of smart sensor are evaluated through new recognition Index ($R_{SAI}$) that ratioof sensing ability index. Disungush of object is cxucuted wllh RsA, method relalivcly according to liequency changing. Wecan use the RsAl for finding materids. Applfciltionr of thls method are linding abnormal condition of obicct (automanufacturing).keling ofobject (medlcal product). tobolics, safety diagnosis of structure, etc