• Title/Summary/Keyword: Smart market

Search Result 1,039, Processing Time 0.025 seconds

The Application Methods of Hologram Technology in Fashion Business (패션 비즈니스에서 홀로그램 기술을 이용한 마케팅 활용 방안)

  • Jeong, Hwa-Yeon
    • Journal of Fashion Business
    • /
    • v.20 no.2
    • /
    • pp.16-31
    • /
    • 2016
  • This study analyzed cases that applied hologram technology in the fashion industry in order to provide basic information for research on fashion marketing using hologram technology. The results of this study are as follows. A hologram was applied to fashion businesses in various ways including fashion shows, outdoor signboards, hologram windows or screens in stores, and launching shows or exhibitions. Most of these cases were foreign fashion brands, which utilized hologram technology actively for formulating a new brand image or for advertising products. Among Korean brands, however, there are not many cases of hologram application. Today, as-being the age of smart devices, the mobile advertisement market is growing rapidly among smart phone users. DKNY and Puma are providing information on styling through smart phone applications, and the Adidas stores in Germany also allow the customers to buy goods by entering a simple code through the smart phone. Recently, new devices are being introduced one by one, which display 2D digital contents in 3D holograms by combining mobile and hologram technologies. The marketing of fashion products is not just for supplying products but is required to satisfy the consumers' five senses. Therefore, the development of experiential contents based on the combination of mobile and hologram technologies will open new potential for profitable business models.

What Drives Residential Consumers Willingness to Use Green Technology Applications in Malaysia?

  • OTHMAN, Nor Salwati;HARUN, Nor Hamisham;ISHAK, Izzaamirah
    • The Journal of Asian Finance, Economics and Business
    • /
    • v.8 no.10
    • /
    • pp.269-283
    • /
    • 2021
  • The government policies and initiatives to guarantee sustainable energy and clean environmental conditions contributed to the introduction of green technology electricity appliances in the market. This study sought to determine the physiological and socio-economics-demographic factors driving residential electricity consumers to use green technology electricity appliances, mainly solar PV, smart meter, electric vehicle, and battery storage technology. By understanding consumer intention, the investors of solar PV, battery storage, electric vehicle, and smart meter can estimate the demand and upscale the market for the corresponding products. For that purpose, the intention to use the solar PV, smart meter, electric vehicle, and battery storage function is developed by utilizing the combination of the theory of planned behavior, technology acceptance, and reasoning action. A reliable and valid structured online questionnaire and stepwise multiple regression are used to identify the possible factors that drive consumer behavior intention. The results show that the social influence, knowledge on RE, and perceived price significantly influence residential consumers' willingness to adopt the technologies offered. The findings of this study suggest that the involvement of NGOs, public figures, and citizens' cooperation are all necessary to spread information about the government's objectives and support Malaysia's present energy and environmental policies.

Development of Smart Healthcare Contents using Virtual Reality Experiential Devices (가상현실 체험형 디바이스를 활용한 스마트 헬스케어 콘텐츠 개발)

  • Hong, Seong-Pyo
    • The Journal of the Korea institute of electronic communication sciences
    • /
    • v.17 no.4
    • /
    • pp.739-744
    • /
    • 2022
  • Modern people, who are fully enjoying convenience with improved technology, are pursuing health next to convenience. Accordingly, the smart healthcare industry is rapidly increasing, and various companies are launching healthcare system products with applied VR. However, existing products on the market are expensive or professional products. Therefore, there are parts that are difficult for the general public to use. In this paper, we propose smart health care contents that can experience virtual reality anytime and anywhere at an affordable price and take care of health through exercise using Arduino and general bicycles sold in the market.

Prospects and Analysis of Technological Trend To Smart Glasses Evolution (스마트안경의 기술동향 분석과 전망)

  • Park, Jong-Man;Hwang, Jae-Ryong;Kim, Ha-Jine
    • Journal of the Korea Safety Management & Science
    • /
    • v.15 no.3
    • /
    • pp.163-170
    • /
    • 2013
  • There are many pros and cons for whether smart glasses and watch would be further going technology or not beyond smart phone. What have to do domestically is to find acting ways to catch up with technological gap in short term basis through analyses and investigations in technological issues, patents profile, market forecast. In this paper, firstly we investigate and review technological issues and form factors of smart glasses and HMD, and secondly analyze technological tendency and identify their core technology and intension from global key player's patents analyses connected with smart glasses, and conclusively suggest technological prospects and it's countermeasures.

A Study on the Importance and Satisfaction of Purchase Decision Factor of Smart Phone : Focusing on Chinese Consumers (스마트폰 구매결정 요인의 중요도와 만족도에 관한 연구 : 중국 소비자를 중심으로)

  • Han, Lihua;Ahn, Jongchang
    • Journal of Information Technology Services
    • /
    • v.13 no.3
    • /
    • pp.275-298
    • /
    • 2014
  • The purpose of this study is to verify the difference between the importance level and the satisfaction level of each purchase decision factor of smart phone. Through review of literatures about purchase decision factors, we have derived about attributes of 6 factors. T-test, importance performance analysis (IPA), and regression analysis were conducted to identify priorities among the details of the importance and satisfaction and to analyze the effect relationship between satisfaction of each factor and overall satisfaction. Looking at a few high-priority order, battery capacity, memory capacity, fast and accurate repair, the adequacy of the repair cost, and processor in the top five factors were shown to be an important factor when purchasing smart phones. The results of this study can provide the marketing strategies for smart phone suppliers. In addition, these results imply what factors of smart phones should be more considered before launching into chinese smart phone market.

What do Smart Home Appliance Users Expect from Smart Washing Machines? -A Qualitative Exploration of Predictive Expectations for Smart Washing Machines- (스마트 가전 사용자는 스마트 세탁기에 무엇을 기대하는가? -스마트 세탁기에 대한 예측적 기대 탐색을 위한 질적 연구-)

  • Heekang Moon;Sunwoo Kim
    • Journal of the Korean Society of Clothing and Textiles
    • /
    • v.47 no.1
    • /
    • pp.85-109
    • /
    • 2023
  • Laundry has traditionally been regarded as one of the most demanding household chores, but the introduction of smart washing machines is changing this perception. Although smart washing machines have been on the market for several years and consumers' perceptions of washing machines have changed, little is known about consumers' perceptions of smart washing machines. The purpose of this study is to determine what users expect from smart washing machines. We conducted two focus group interviews with sixteen participants who had used smart home appliances to acquire qualitative data. Stimuli created by the interviewees were applied in the focus group interviews to collect more insightful data. We analyzed the data using the three-step method and QSR NVivo. Analysis revealed ten categories of predictive expectations, including seven utilitarian attributes (i.e., smart functionality, smart user interface, reliability, controllability, interactivity, functional value, and economic value) and three hedonic attributes (i.e., fashionable value, psychological value, and social value). The results of this study have implications for the development of smart washing machines that would satisfy consumers by taking user expectations into account.

Androfilter: Android Malware Filter using Valid Market Data (Androfilter: 유효마켓데이터를 이용한 안드로이드 악성코드 필터)

  • Yang, Wonwoo;Kim, Jihye
    • Journal of the Korea Institute of Information Security & Cryptology
    • /
    • v.25 no.6
    • /
    • pp.1341-1351
    • /
    • 2015
  • As the popularization of smartphone increases the number of various applications, the number of malicious applications also grows rapidly through the third party App Market or black market. This paper suggests an investigation filter, Androfilter, that detects the fabrication of APK file effectively. Whereas the most of antivirus software uses a separate server to collect, analyze, and update malicious applications, Androfilter assumes Google Play as the trusted party and verifies integrity of an application through a simple query to Google Play. Experiment results show that Androfilter blocks brand new malicious applications that have not been reported yet as well as known malicious applications.

Palliates the Attack by Hacker of Android Application through UID and Antimalware Cloud Computing

  • Zamani, Abu Sarwar;Ahmad, Sultan;Uddin, Mohammed Yousuf;Ansari, Asrar Ahmad;Akhtar, Shagufta
    • International Journal of Computer Science & Network Security
    • /
    • v.21 no.8
    • /
    • pp.182-186
    • /
    • 2021
  • The market for smart phones has been booming in the past few years. There are now over 400,000 applications on the Android market. Over 10 billion Android applications have been downloaded from the Android market. Due to the Android popularity, there are now a large number of malicious vendors targeting the platform. Many honest end users are being successfully hacked on a regular basis. In this work, a cloud based reputation security model has been proposed as a solution which greatly mitigates the malicious attacks targeting the Android market. Our security solution takes advantage of the fact that each application in the android platform is assigned a unique user id (UID). Our solution stores the reputation of Android applications in an anti-malware providers' cloud (AM Cloud). The experimental results witness that the proposed model could well identify the reputation index of a given application and hence its potential of being risky or not.

A Study on the novel ICT baced Services : Focused on N-Device Smart Education Services (새로운 ICT 기반 서비스에 대한 연구 : N-디바이스 스마트교육 서비스를 중심으로)

  • Kang, Sang-Ug;Park, Seungbum
    • Journal of Information Technology Services
    • /
    • v.11 no.3
    • /
    • pp.161-175
    • /
    • 2012
  • A novel concept of ICT based service, which is called N-device service, is proposed and implemented in the form of N-device smart education services. The N-device services are different from the existing N-screen services in terms of the number of devices a user is using for a specific service at the same time. A N-device service consists of several smart devices which are different in size, software and hardware platform, mobility, manufacturer and the like by fully utilizing the characteristic of each device. The major and unique features of N-device services are analyzed and depicted in a strict way. Those are shared role for each device, service by configurable device, one sensor multiple use, real-time data sharing, role shifting and new market creation. It is turned out that the N-device service is more human centric compared with existing ICT based services and can give richer digital experience to users because non-existent services become possible with the new concept. However, there exist several barriers to be implemented and commercialized in the real world. Those include high development cost and time, small market and different application platforms of devices. These barriers can be overcome by technical advances and cooperation between relevant parties. The smart education is very prominent area, in which the novel concept can be applied with high priority because Korean government announced its plan to boost up new educational services with big budget and these are acceptable by enthusiastic Korean parents and students. That's why the N-device service is implemented in the education area, which is called as "livessam(live teacher)," with four smart devices, IPTV, tablet PC, PC and smart phone. By providing both detailed service scenario and techniques, we shows that the novel education service is technically feasible and acceptable by teachers and students.

Optimal Heating Location for developing the Heating Smart Clothing based on Thermal Response of Body (발열 기능 스마트 의류를 위한 인체 온열반응 기반의 최적의 발열위치 연구)

  • Cho, Hakyung;Cho, Sangwoo
    • Science of Emotion and Sensibility
    • /
    • v.18 no.3
    • /
    • pp.93-106
    • /
    • 2015
  • In accordance with escalating demands for advanced technology products, the smart clothing that includes embedded ICT technology have expanded into fields of daily life. As a result of this trend, interest in smart clothing with digitally controllable heating has rapidly grown and the market for smart heated clothing has also expanded. Increasing of prospect in smart heated clothing market, the effectiveness and thermal sensation research of the location on the pad attached is insufficient. This study was conducted to find the optimal location of heated clothing via experimental research on changes in skin temperature and subjective thermal sensation when heating pads were placed on different areas of the body. For this experiment, the subjects consisted of 10 males in their 20's of standard physique. The skin temperature at 11 different areas of the body, rectal temperature, and subjective thermal sensation were taken at different stages (before testing, after a 20 minute rest period, 20 minute treatment period, and after a 40 minute recovery period) in an artificial-climate chamber at $-5^{\circ}C$. As a result, the optimal location for heating pads in smart clothing was estimated and suggested.