• International journal of advanced smart convergence
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• v.13 no.1
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• pp.162-179
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• 2024

With the acceleration of China's urbanization process, the economic development and market potential of small and medium-sized cities have been constantly enhanced, with the urbanization competition having been caught in the vortex of homogenization. However, small and medium-sized cities are exposed to limited resources and funds, and therefore need to be more flexible and innovative in the strategy implementation, while urban brand communication is one of the key factors to promote the competitiveness of cities. Taking the small and medium-sized cities in China as the research objects, this study, based on the domestic and foreign theories about the brand communication of small and medium-sized cities, as well as other city-related theories, analyzes textual materials about the current situation and new changes in brand communication of small and medium-sized cities with grounded theory, reflecting on the problems in brand communication in China's small and medium-sized cities. Combining the basic elements of urban brand communication, a model for constructing brand communication strategies for small and medium-sized cities is further proposed, so as to provide the differentiated and distinctive strategies for the construction and communication of urban brands in small and medium-sized cities in China, as well as provide a new perspective and strategy on how to enhance the competitiveness and contribute to the sustainable economic development of small and medium-sized.

• Journal of the Architectural Institute of Korea Planning & Design
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• v.35 no.4
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• pp.127-134
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• 2019

Recently, the city development policies are being switched to the policies focusing on recession worldwide. Even though South Korea is also facing the phenomena that small and medium-sized cities are downsized because of a decrease in population and an aging society problem, there is lack of solutions and even they are still planning city development policies based on prospect of high growth. This study is featuring 4 viewpoints depending on shrinking population trend in 7 small and medium sized local cities, which are chosen as downsized cities. It is dealing with population peak, current population, 2030 population, and 2040 population viewpoints. And this study uses downsizing simulation that suggests optimum area that fits population and then shows visual check of the status of the small and medium sized local cities. The area of the small and medium sized local cities are expanded more than needs when they are on population peak point. However, they need only 20% to 25% of current area in 2030 and 2040. The most important thing is realizing the seriousness and facing up to the 'shrinking' phenomena that each small and medium-sized cities suffer. Therefore, this study has significance for presenting the status of small and medium-sized cities' problems in South Korea.

• Journal of Korea Planning Association
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• v.53 no.7
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• pp.5-22
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• 2018

While the competitiveness of small and medium sized cities has become important for balanced development at the national scale, they have experienced continuous decline in population and employment, particularly those in non-capital regions. In addition, some of small and medium sized cities have been classified into shrinking cities that have declined due to their long-term structural reasons. To address these issues, a regional approach, by which a hub city and its surrounding small and medium sized cities can collaborate has been suggested. Given this background, the purpose of this study is to identify and delineate hub cities and their impact areas by using travel data as a functional network index. This study uses a centrality index to identify the hub cities of small and medium sized cities and Markov-chain model and cluster analysis to delineate regional boundaries. The mean first passage time (MFPT) generated from the Markov-chain model can be interpreted as functional distance of each region. The study suggests a methodological approach delineating the boundaries of regions incorporating functional relationships of hub cities and their impact areas, and provides 59 hub cities and their impact areas. The results also provide policy implications for regional spatial planning that addresses appropriate planning boundaries of regions for enhancing the economic competitiveness of small and medium sized cities and ensuring services for shrinking cities.

• Journal of Korea Planning Association
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• v.54 no.3
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• pp.63-74
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• 2019

Korean government has implemented policies to strengthen the competitiveness of small and medium sized cities. However, since it is often difficult to enhance the competitiveness through individual projects, many local governments in metropolitan areas are working together to pursue local growth. On the other hand, small and medium sized cities that are not included in metropolitan areas due to their spatial limitations have difficulties in implementing effective growth policies. Given this background, the purpose of this study is to identify the functional correlation based on urban interactions and develop functional econometric model for the economic growth of small and medium sized cities. This study uses spatial econometrics models and functional weight matrix to identify the effects of functional networks on small and medium sized cities. The results show the effect of functional networks on the growth of small and medium sized cities and provide policy implications for regional spatial planning that addresses effective management of small and medium sized cities.

• Journal of the Korean Institute of Rural Architecture
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• v.22 no.3
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• pp.41-48
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• 2020

The purpose of this research is to manage the physical sectors systematically, needed for the selection and direction of declining areas, such as urban regeneration and revitalization projects, by grading the density of decline indicators of buildings in small and medium cities. In five small and medium-sized cities in Jeollanam-do, the data were divided into three stages according to the density, according to the use, structure, and age of the building. Rating by element of Census Output Area, detailed designation, and management of declining areas in small and medium-sized cities are required, rather than setting the scope of declining areas based on administrative districts. It is also necessary to manage cities through complex and intra-element phasing rather than single elements in defining physical decline. The analysis based on the complex factors and boundary of the Census Output Area is meaningful in order to maintain and manage such cities in a more detailed and precise manner according to such characteristics of each region.

• Journal of the Korea Society of Computer and Information
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• v.23 no.12
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• pp.227-232
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• 2018

The purpose of this study is to empirically measure the consumer response to mobile phone price changes in small and medium cities that have been alienated from Chinese marketing research. To do this, we measured price response through consumer survey based on conjoint analysis. The results of this study are as follows. First, it show a typical pattern in which the part-worth decreases as the price increases. This suggests that there is room for improvement in profitability through pricing strategy for small and medium cities. Second, the decrease of the utility value according to the price increase was different for each city. This implies that difference of price response by city should be used strategically when planning price tactics. This study has contributed to understanding the expansion of research subjects from large cities to small cities and the price response phenomenon of small cities. And it will provide basic data on price response to mobile phone marketers of small and medium cities.

• Journal of the Korean Society of School Health
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• v.29 no.3
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• pp.256-266
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• 2016

Purpose: This study was to compare and to examine the factors related to risk behaviors of adolescents living in small and medium-sized cities and in rural areas. Methods: The subjects were 545 adolescents (295 from small and medium-sized cities and 250 from rural areas). The data was analyzed by descriptive statistics, Pearson corelation coefficients, and multiple regression with IBM SPSS 19.0 program. Results: The factors influencing the risk behaviors of adolescents in small- medium cities were school, peer risk factors and community risk factors, self- control among protective factors, positive communication with parents, positive peer associations, these variables explained 42.0%. The most important variable explaining the risk behaviors of adolescents in small- medium cities was positive communication with parents, followed by community risk factors, peer risk factors, positive peer relationships, school and self-control. The factors affecting the risk behaviors of rural adolescents were school, personal risk factor, peer risk factor, self- control factor, which explained 38.5% of the risk behaviors of adolescents in rural areas. Among them, the most important variable explaining risk behaviors was personal risk factors, followed by peer risk factors, school, and self-control. Conclusion: These finding suggest a need to develop a strategy to improve positive communication with parents for adolescents living in small- medium cities and a strategy to reduce personal risk factors and peer risk factors for rural adolescents.

• Journal of Environmental Science International
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• v.14 no.4
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• pp.435-444
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• 2005

A survey was conducted to 890 radiological technologists working at 44 general hospitals of 16 cities and provinces across the county to determine their stress level according to regions divided into the capital city, metropolitan areas and small- and medium-sized cities. For this purpose, such factors as their working environment, role playing, job conflict and job burden were compared and analyzed according to the regions. The findings may be summed up as follows: 1. In terms of working environment, radiological technologists in the capital city were found to have the least stress(23.46), followed by those in metropolitan areas(24.53) and small- and medium-sized cities(24.85). There was a significant difference according to the regions as for the item 'worry about influence of radioactive contamination(genetic, decisive and plausible)(P<0.001). 2. As for role playing, radiological technologists in small-and medium-sized cities appeared to receive the highest stress(l8.25) followed by metropolitan areas(l7. 71) and the capital city(l6.69). There was a statistically significant difference(P<0.001) according to the regions 3. Regarding job conflict, those who work in small- and medium-sized cities turned out to get the highest stress(15.66) compared to those in metropolitan areas(15.35) and the capital city(l4.44). In terms of job autonomy, there was no significant result from the survey in spite of the difference between metropolitan areas(14.87), small- and medium-sized cities(l4.79) and the capital city(l4.66). 4. Little difference was detected according to the regions as far as the job burden(excessive or too little) was concerned. But their was a significant regional difference in tenns of patient-related factors with the capital city(11.50), small- and medium-sized cities(l0.75), and metropolitan areas(1.63)(P<0.001).

• Journal of the Korean Institute of Rural Architecture
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• v.21 no.4
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• pp.17-24
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• 2019

It has been long time since the local small-and-medium cities had lost their vitality due to the progress of aging, economic decline in urban areas, the lack of new growth engines, and the declining population in korea. In addition, since the implementation of the local self-governing system, the creation of new urban areas and the transfer of the administrative institutions to the outskirts of a city have accelerated the decline of old downtown. Rather, local small-and-medium cities would have a problem to make urban regeneration impossible. Under the recognition of such problems, individual self-governing entities have come up with numerous policies and implemented various policies for the revitalization of local small-and-medium cities, but it is a condition that the effect of their efforts falls shorts of expectations, such as the space of the similar style, which has been widespread in developed countries, simple restoration, and a few structural changes. In this regard, the part to be realized anew is to enhance the attractiveness of small-and-medium cities. However, is not possible to raise the overall attractiveness in a short time in reality. To select local assets to be utilized in urban regeneration, it is judged that gathering opinions of local residents is more important than any other thing. Accordingly, this study intends to present positive outcome for the purpose of the revitalization of local small-and-medium cities by finding the factors which can remind us of the collective memory of Jinju city and selection the critical factors to determine a detailed project plan from the perspective of urban regeneration.

• Journal of environmental and Sanitary engineering
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• v.7 no.2
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• pp.37-52
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• 1992

Since the first sewage treatment plant was constructed in 1976, the sewerage systems of Korea have been rapidly expanded. As of the end of 1991, 22 sewage treatment plants with total capacity of 5.4 million tons/day are in operation which is equivalent of 3395 total daily sewage generation. Total extension of sewer 39.534 km in 1990 which is 55% of the target extension for the year 2001. However, the most sewage treatment plants employ activated sludge process which may not be suitable for medium and/or small scale plants. The poor existing sewer systems do not effectively collect and transport sewage to adversely affect the function of sewage treatment plant. To select the appropriate treatment system, the cities are classified into 3 categories such as large and medium size inland cities, small size cities and coastal cities. Considering the criteria suggested during this study, appropriate treatment processes were selected for each category. Conventional activated sludge process and step aeration process were found to be the most appropriate for big inland cities while biological nutrient removal processes should be considered for the cities discharge the effluent to lakes or reservoirs. RBC or Oxidation Ditch process might be appropriate for the medium size cities while several processes which do not require skilled operation and maintenance were suggested for the small cities. Ocean discharge after primary treatment can be considered for some east coast cities, Appropriate methodology to rehabilitate the existing sewers and strategy to convert combined sewer system to separate sewer system were proposed. This paper also include the appropriate management system for industrial wastewater, sludge and nightsoil.