• 패션비즈니스
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• 제18권3호
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• pp.14-28
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• 2014

The purposes of this study are to provide comprehensive reviews on multichannel consumer behaviors published in peer-reviewed academic journals from 2005 to 2014, to develop a conceptual framework that demonstrates multichannel determinants such as psychographics, demographics, social influences, and situational factors on consumers' search and purchase behavior based on customers' profits or costs judgment, and to provide possible direction for future research in multichannel consumer behavior. Three steps were taken in the process of analyzing consumers' channel determinants presented in the 37 studies, and 12 most frequently used factors that appear in the studies were extracted. These factors include convenience, service, trust/risk, saving money, product knowledge, experience, efficacy/usefulness, involvement, shopping environment/situation factors, demographics, product types, and social influence. With 12 determinants of multichannel consumers' search and purchase behavior, a conceptual framework was proposed based on expectancy theory. The directions for future research were also discussed.

• 산업경영시스템학회지
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• 제22권49호
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• pp.143-152
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• 1999

The competitive advantage of technologies is required for survival of enterprises in the social environments which change rapidly. So the strategy of technology development becomes more and more important. For the establishment of strategy, the situational analysis and the forecasting analysis are executed and they include the technology assessment and the technology forecasting. This research is intended to find out the problems and the difficulties in the current Matrix Method, and to improve the method, finally to help the R&D departments of enterprises applying the method. The suggested matrix(TSM : Technology Shift Matrix) method is designed so that one can judge the current situation of technology and future trend, by moving the matrix which is placed to the upside of the basic matrix.

• 한국콘텐츠학회논문지
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• 제17권11호
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• pp.398-409
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• 2017

기업의 위기 관리와 관련된 상황적 위기커뮤니케이션 이론에서는 위기 유형별로 서로 다른 전략이 사용되어야 한다고 본다. 기업의 책임이 높은 경우에는 사과, 개선 방안 제시 등 순응적 전략을 사용하고, 기업의 책임이 낮은 경우에는 공격, 부인 등 대응적 전략을 사용하는 것이 타당하다고 주장한다. 이에 본 연구에서는 기업에서 실제 홍보 업무를 담당하는 실무자들을 대상으로 설문 조사를 실시하여, 실제 위기 유형별로 사용하는 위기관리 전략에 차이가 존재하는지를 살펴보았다. 홍보 담당자들에 대한 설문조사를 분석한 결과, 실제 기업의 위기 유형별로 위기관리 전략에 차이가 존재 하였다. 기업의 책임이 없는 경우에는 부인 및 공격적 대응 전략이 상대적으로 선호되었고, 기업의 책임이 있는 경우에는 사과 및 개선 전략이 상대적으로 우세하였다. 또한 위기 유형별로 기업 내에서 홍보팀의 역할도 차이가 존재했다. 위기 수준이 높을수록 홍보팀의 역할이 증대되기는 하지만, 의사결정 권한은 약해지는 경향이 있었다. 이러한 본 연구의 결론은 한국에서 위기 관리 전략의 실태를 보다 깊이 있게 이해하는데 기여할 수 있을 것이다.

• 한국병원경영학회지
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• 제2권1호
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• pp.96-113
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• 1997

This study was performed to analyze of market segmentation of outpatient services on the based of consumption values. Self-reported questionnaires of six hospital outpatients 600 were analyzed by six consumption values categories: functional values, social values, emotional value, rarity value, situational values, health related values. The main results of this research is as following; 1. The consumption values were significantly different in that sociodemographic characteristics. Especially, the more older aged group, farmer and married people, the more they preferred to functional value, social value, emotional value and rarity value than younger aged group and unmarried people. But in the cases of situational vaue, younger aged people and white-callar workers recognized more positively. Also, housewives, married people and female recognized more positively than white-callar workers, unmarried people and male. 2. In the results of CHAID analysis, market of general hospital were analyzed by 9 categories and major market were groups who ignored or were unconcerned about newness/classiness and preferred to nearness to residence. The market of university hospital were analyzed by 8 categories and major market were groups who considered to reliability/social reputation importantly. The market of corporate hospitals were analyzed by 8 and major market were group who considered to classiness/newness importantly. Therefore, above results show that health care market can be divided to various market by demand and market segmentation is very important for marketing strategy.

• 한국콘텐츠학회논문지
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• 제5권5호
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• pp.255-265
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• 2005

본 연구에서는 디지털홈서비스를 대상으로 요인분석을 하고, 각각의 요인들이 이용자의 호감도와 수용의사에 어떻게 영향을 미치는지를 정량적으로 분석하여 보았다. 본 연구의 결과를 요약하면, 요인 분석한 결과 양방향서비스, 안전관리서비스, 가족관리서비스, 의료관리 서비스, 위치영상서비스 등 다섯 개의 요인으로 분류되었다. 양방향서비스의 경우 연령이 적을수록, 인터넷 사용시간이 많을수록 요구가 큰 것으로 나타났다. 안전관리서비스의 경우 나이가 많을수록 요구도가 높았다. 가족관리서비스의 경우 30대가 가장 요구가 높은 것으로 나타나 어린아이를 키우는 연령대를 대변하는 것으로 나타났다. 의료관리서비스의 경우 연령이 높을수록, 인터넷 사용시간이 작은 그룹이 요구가 높은 것으로 나타나 연령간의 관심도에 차이가 큰 것으로 나타났다. 호감도와 수용의사와의 관계에서는 결정계수가 0.661로 회귀선이 높은 설명력을 보였으며 호감도가 수용의사에 정(+)의 영향을 미치는 것으로 나타나 호감도가 높을수록 수용의사가 높은 것으로 나타났다.

• 한국의료질향상학회지
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• 제21권1호
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• pp.36-49
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• 2015

In Intensive Care Units (ICUs), where severely ill patients are treated, importance of reducing Hospital Acquired Infection (HAI) cannot be overstated. One of the simplest and most effective actions against HAI is proper hand hygiene (HH) behavior of Health Care Workers (HCWs). However, compliance varies across different cultures and different job types of HCWs (physicians, residents and nurses). This study aims to understand determinants of HH behavior by HCWs' job types in Korea. Qualitative analysis was performed based on Reasoned Action Approach style interviews with staff physicians, residents and nurses across 7 teaching hospitals. We found that all HCWs strongly believe HH is important in reducing HAI. There were, however, job type-specific HH behavior modifying factors; staff physicians stated feeling pressure to be HH behavior role model. Residents identified Quality Improvement team that measured compliance as a facilitator; a notable barrier for residents was senior physicians not washing their hands, because they were afraid of appearing impudent to their seniors. Nurses designated their chief nurse as a key referent. All participants mentioned heavy workload and lack of access to alcohol-based sanitizer as situational barriers, and sore and dry hand as deterrents to HH compliance.

• Asia Marketing Journal
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• 제14권3호
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• pp.119-135
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• 2012

The purpose of this research is to investigate the effects of the product display type on the consumers' purchase intention, attitude toward store, and revisit intention in the various mobile shopping situations. To test the hypothesis, between-subjects experiment with 3 mobile shopping situations (outdoor place, public transportation, commercial facilities) by 3 product display types (search, category, product) was conducted, and analyzed with ANCOVA (analysis of covariance). The result of the experiment shows there are no main effects of the mobile shopping situations and the product display types, but the interaction effects of the product display type and the mobile shopping situation on the purchase intention and the revisit intention are statistically significant. However the attitude toward the store is not affected by the treatments. Experiment results suggest that the positive consumer responses in terms of the purchase and revisit intention can be achieved when the product display is matched with the situation in the mobile shopping setting. Controlling consumers' evaluation on the product information and their experience of online shopping, we can take these effect as the results of match-up between the product display type and the situational factors surrounding mobile shopping. The result provides strong support for the location-based service in mobile shopping. Most of the mobile device can utilize the consumers' location which can be easily interpreted as the situational factors. With regard of the level of the external stimulation, the shopping service providers can offer the main interface with the right match with the consumers' situations. When the external stimulation level is high, they should provide the category display or product display in the target promotion in their mobile shopping apps. However if the target is on the way with the low external stimulation level, they should provide the search format as the main interface in their apps. More interestingly, this kind of manipulation does not affect the consumers' attitude toward the store according to our research result. Future research direction is discussed.

• 감성과학
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• 제26권3호
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• pp.129-148
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• 2023

본 연구는 자기인식이 정신건강 지표로서 삶의 만족과 우울, 불안에 미치는 영향을 검증하는 데 목적이 있다. 300명의 청소년을 대상으로 자기인식, 삶의 만족, 우울, 불안을 포함한 온라인 설문을 실시하였고, 다중회귀분석을 통해 변인 간 관계를 관찰해보았다. 연구 결과, 청소년의 전반적인 자기인식은 삶의 만족, 우울, 불안에 유의한 영향을 미치고 있었다. 또한 자기인식을 내적‧대인관계적‧환경적 자기인식의 세 차원으로 구분하여 정신건강에 미치는 효과를 확인한 결과, 삶의 만족은 대인관계적‧환경적 자기인식으로부터 예측된 반면, 우울과 불안은 내적 자기인식으로부터 예측되었다. 이 결과는 청소년의 자기인식이 전반적으로는 정신건강에 영향을 두루 미치지만, 긍정적‧부정적 정서요인은 자기인식의 유형에 따라 변별적으로 영향을 받는다는 점을 보여주고 있다. 본 연구를 통해 청소년기에 정신건강을 증진하고 삶의 질을 높이는 과정에서 자기인식이 중요하다는 점을 구체적으로 확인할 수 있었다.

• Journal of Information Technology Applications and Management
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• 제30권1호
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• pp.97-114
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• 2023

The purpose of this study is to derive practical implications by verifying the influence of MSME owners' leadership type and management performance on knowledge management. In addition, we tried to verify the mediating role of knowledge management between the leadership type and management performance of MSME owners. Leadership types were divided into transformational leadership and transactional leadership. Transformational leadership consisted of charisma and inspirational motivation, while transactional leadership consisted of situational rewards and management by exception. For data collection, we conducted a survey targeting workers in small businesses. After excluding insincere data that were inappropriate for analysis, we used the remaining 243 samples for empirical analysis. To test the hypothesis, we adopted regression analysis and three-step mediated regression analysis as analysis methods. As a result of the empirical analysis, all seven hypotheses derived were supported, and the main results are summarized as follows. First, we found that MSME owners' transformational leadership and transactional leadership had a positive effect on knowledge management and management performance. Second, we found that knowledge management of MSME owners had a positive effect on business performance. Third, both transformational leadership and transactional leadership of MSME owners were found to be partially mediated by knowledge management in relation to management performance. Based on these research results, we derived practical implications for MSME owners.

• 정보관리학회지
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• 제39권3호
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• pp.241-261
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• 2022

본 연구는 Chatman(1996)의 정보빈곤이론(Theory of Information Poverty)을 바탕으로 정보 빈곤이 북한이탈주민의 한국사회적응에 미치는 영향을 알아보고자 하였다. 연구를 위해 정보빈곤이론을 기반으로 정보빈곤의 개념을 은폐(Secrecy), 기만(Deception), 위험감수(Risk-taking), 상황적 관련성(Situational relevance)에 따른 정보 수용이라는 네 가지 변인으로 구성하였고, 선행연구 분석 결과를 바탕으로 한국사회적응을 사회적 적응과 심리적 적응으로 구분하였다. 또한 생명윤리위원회(IRB)의 승인을 거쳐 2021년 8월 4일부터 8월 30일까지 북한이탈주민 지원 단체 <우리온>을 통해 국내 입국 후 최소 1년이 경과한 민법상 성년인 만 19세 이상의 북한이탈주민을 대상으로 설문조사를 실시하였다. 수집된 100개의 유효한 데이터를 빈도 분석, 신뢰도 분석, 상관관계 분석, 다중회귀분석을 통해 분석한 결과, 정보빈곤은 북한이탈주민의 사회적 적응과 심리적 적응에 유의한 영향을 미치는 것으로 나타났다. 특히, "기만" 변수는 북한이탈주민의 사회적 적응과 심리적 적응에 유의한 부(-)의 영향을 미치는 것으로 나타났다. 본 연구는 북한이탈주민을 정보빈곤층으로 정의하고, 그들의 한국사회적응을 Chatman의 정보빈곤이론을 기반으로 설명하였다는 점에서 학문적 의의가 있다. 무엇보다도, 질적 연구를 수행한 선행연구들과 달리 변수의 조작화를 통해 양적 연구를 시도하였다는 점에서 의미가 있다.