• 마케팅과학연구
• /
• 제11권
• /
• pp.129-146
• /
• 2003

본 연구는 소비자들의 선택모형에서 널리 사용된 NBD (Negative Binomial Distribution) 타입의 계랑적 모델 접근법이 온라인 상에서 소비자들이 특정한 기업의 웹사이트를 방문하는 행위를 설명하는데 적용될 수 있는지를 탐구한다. 본 연구에서는 다음의 두 가지 연구 주제를 다루고 있다. 첫째, 소비자들이 웹사이트를 반복하여 방문하는 행위의 빈도에 관한 분포를 확률적으로 규정하며, 둘째로는 그러한 소비자들의 반복된 이용빈도의 분포에 소비자들의 일반적인 인터넷 사용패턴과 인구 통계적인 변수들이 어떤 영향을 미치는지를 조사하고 있다. 일련의 실증적 분석을 통하여, 이 논문은 마케팅의 선택모형 (Choice Model)들에서 널리 사용된 NBD 타입의 모댈들이 인터넷상의 사이트 방문빈도 연구에도 잘 적용될 수 있음을 보여주고 있다. 그리고 이 연구는 이러한 소비자들의 이용빈도에 관한 모델개발이 온라인 기업의 당면문제에 어떠한 영향을 미치는 지를 설명한다. 특히 본 연구는 반복된 이용빈도와 소비자들의 일반적인 인터넷사용 특징 및 인구 통계적인 변수들과의 상호관계를 규명했다. 본 연구에서 제시된 모델들을 추정하고 검정하기 위해 800,000번의 방문 기록과 1000개 이상의 상이한 방문사이트 수로 구성된 웹 패널 데이터를 사용하여 실증분석을 연구에서 제시하는 모델을 개발하고 검증하였다.

• 건축사
• /
• 통권647호
• /
• pp.106-113
• /
• 2023

• Journal of Information Technology Applications and Management
• /
• 제15권3호
• /
• pp.169-194
• /
• 2008

Recently, the concept of web site stickiness receives attention as a measure of strategy to influence user's visit and behavior on web sites. Web site stickiness means site visit frequency and stay duration. This study investigates the moderating effect of espoused national cultural values on Internet community stickiness with the assumption that dimensional values of national culture can be internalized as individual’s espoused values. Espoused values (i.e., espoused national cultural values) are defined as the degree to which an individual embraces the values of his or her national culture. Our findings can be summarized as follows. First, femininity and power distance moderate the influence of user participation on Internet community stickiness. Second, uncertainty avoidance and power distance moderates the effect of social influence on Internet community stickiness. However, femininity and collectivism do not moderate the effect of social influence on Internet community stickiness. Third, uncertainty avoidance, femininity, and collectivism moderate the influence of network effect on Internet community stickiness. Fourth, masculinity does not moderate the influence of usefulness on Internet community stickiness.

• 한국의류학회지
• /
• 제24권4호
• /
• pp.571-582
• /
• 2000

The purposes of this study were to segment department store customers based on patronage orientations of service facilities in a department store and to develop a profile of each segment using store visit behaviors, clothing purchase behaviors and demographics. A total of 453 responses collected from an on-site questionnaire survey to female department store customers was analyzed. Cluster analysis on patronage orientations of department store service facilities identified four groups including: Active patrons(27.3%); Comparison patrons(27.6%); Convenience seekers(27.3%); and Minimum patrons(17.8%). ANOVA and $\chi$$^2$ analyses revealed significant differences among the four groups on store visit behaviors(the extent of store visits and the extent of service facility visits), clothing purchase behaviors(6 store choice criteria and the extent of clothing purchase), and 5 demographic characteristics. The study developed a profile of each segment and provided marketing implications.

• Journal of Information Technology Applications and Management
• /
• 제12권2호
• /
• pp.145-161
• /
• 2005

In this paper, we present an experiment conducted to examine how the web site's architecture, content quantity and the user task complexity affect its usability. The experiment was performed in two phases on college students to visit existing web sites which are readily accessible via the Internet. The results of experiment show that the web site's architecture significantly affects the efficiency and the effectiveness interactively with its content quantity and the user task's complexity. On the other hand, none of the above three factors show significant effects on the satisfaction and the learnability. In particular, the web site's content quantity does not have any statistically significant effects on the satisfaction and the learnability. It implies that the factors affecting the satisfaction and the learnability are different from those affecting the efficiency and the effectiveness. The analysis reassures that it is essential to consider the context of use in designing a web site.

• 기술사
• /
• 제34권4호
• /
• pp.17-29
• /
• 2001

After participating in the 2nd, Asian Civil Engineering Conference which is subjected by Japan, a trip of site during construction recent was done. The country Is being developed to use effectvely by the methods of aqua-line, truss suspersion bridge. double deck bridge, etc. The Japanese engineers have a pride to do their best for the construction In the given environment. 1 want to notify that our civil engineers must have the responsibility to develop the technical engineering, to make the useful country and to resolve the environmental problem via the oversea experience like as.

• 대한안전경영과학회:학술대회논문집
• /
• 대한안전경영과학회 2002년도 추계학술대회
• /
• pp.239-246
• /
• 2002

In this report, we provide the focus on suggesting a method of estimating & measurement of CBM(Customer Behavior Model). Through the use of internet, a new trend of business for e-CRM on B2C Web Site which is now known as EC has emerged. The Purpose of this study is to identify the relationship between the customers of a shopping mall and CBM characteristics. Result showed that there is a significant relationship between the some customers pattern of shopping mall and CBM, CVM(Customer Visit Model).

• 건축역사연구
• /
• 제23권5호
• /
• pp.37-45
• /
• 2014

It was identified by the excavation that architecture remains were confirmed buddhist temple consist of ruins of main building of a temple, auditorium site, ruins of stone pagoda, embankment, pedestrian Facilities and drainage etc. in the Gwangmyeong-dong site. The site has been held temple arrangement with 1 main building of a temple, twin Pagodas from the Unified Silla period to Goryeo dynasty. The temple constructed after that was destroyed the architecture in the Unified Silla period. It seems that aristocrat or royalty power of within group of the nearby remains of city which was constructed in the Unified Silla period build and visit the temple. Considering there are excavations, it assumes that the temple had been constructed during the last days of the Unified Silla, was closed up during the mid-Goryeo Dynasty.

• 한국건축시공학회:학술대회논문집
• /
• 한국건축시공학회 2023년도 가을학술발표대회논문집
• /
• pp.165-166
• /
• 2023

Construction inspection and monitoring are key activities in construction projects. Automation of inspection tasks improves the limitations and inefficiencies of manual construction inspections, enabling systematic and consistent construction inspections. In this paper, an RTSP (Real-Time Streaming Protocol) system is used to remotely manage and supervise the construction site without having to visit the construction site by deploying a robot on site on behalf of four construction stakeholders (owner, supervisor, constructor, and designer). I would like to propose. The proposed system can contribute to identifying and monitoring the process process and work results at the construction site in real time.

• 동굴
• /
• 제41권1호
• /
• pp.27-33
• /
• 1994

Tourists visiting Korea's resort island of Cheju-do often hear the legend of how the founders of the island's three original clans emerged from holes in the ground. They can even visit the site where three depressions remain in the ground -- one each for the Ko, Yang and Pu families.(omitted)