• Journal of Fashion Business
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• v.14 no.5
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• pp.49-65
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• 2010

The purpose of this paper is to derive the categories of negative e-WOM (electronic word of mouth) via consumer review. Disclosing the details of negative e-WOM based consumer reviews has never been done before. For this reason, a content analysis was adopted to provide knowledge and understanding of the phenomenon. This paper analyzes the content of 630 consumer reviews posted on the open market internet site, www.auction.co.kr. The analysis was conducted from October 20th, 2008 to March 10th, 2009. The results indicated that the negative e-WOM based consumer reviews can be divided into two categories: the cognitive evaluation and the expression of consumer's emotion. The category of cognitive evaluation is consisted of negative e-WOM of product, negative e-WOM of service, and warning about the risk of purchasing products. The category of expressing consumers' emotion are composed of venting customers' dissatisfaction and passive response of dissatisfaction. Investigating the details of negative e-WOM has a number of implications. Most importantly, the results revealed multidimensional structure of negative e-WOM. This understanding of negative e-WOM communication allows marketers to improve products and services that better meet customers' current and future needs.

• Journal of the Earthquake Engineering Society of Korea
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• v.25 no.6
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• pp.293-303
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• 2021

Seismic fragility functions for unreinforced masonry buildings were derived based on the incremental dynamic analysis of eight representative inelastic numerical models for application to Korea's earthquake damage estimation system. The effects of panel zones formed between piers and spandrels around openings were taken into account explicitly or implicitly regarding stiffness and inelastic deformation capacity. The site response of ground motion records measured at the rock site was used as input ground motion. Limit states were proposed based on the fraction of structural components that do not meet the required performance from the nonlinear static analysis of each model. In addition to the randomness of ground motion considered in the incremental dynamic analysis explicitly, supplementary standard deviation due to uncertainty that was not reflected in the fragility assessment procedure was added. The proposed seismic fragility functions were verified by applying them to the damage estimation of masonry buildings located around the epicenter of the 2017 Pohang earthquake and comparing the result with actual damage statistics.

• Journal of the Earthquake Engineering Society of Korea
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• v.1 no.4
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• pp.21-28
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• 1997

The aseismic capacity of a traditional three-bay-straw-roof wooden house for soft soil site condition is quantitatively estimated. One 1/4 scale model was tested for the Imperial Valley Earthquake up to failure. The natural frequency of the wooden house measured in elastic range is 1.66 Hz and 1.76 Hz in the longitudinal and transversal direction, respectively. Damping ratio of the house measured in elastic range is 7%. The peak horizontal acceleration response of the house was reduced compared with input motion due to the nonlinear inelastic characteristics of the wooden frame. The horizontal displacement response was significantly increased as the level of input motion was increased. The model was collapsed at 0.25g due to the low frequency contents of the input motion. The results of nonlinear seismic analysis were compared with the test results.

• Earthquakes and Structures
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• v.2 no.4
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• pp.357-376
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• 2011

Ground motion models predict the mean and standard deviation of the logarithm of spectral acceleration, as a function of predictor variables such as earthquake magnitude, distance and site condition. Such models have been developed for a variety of seismic environments throughout the world. Some calculations, such as the Conditional Mean Spectrum calculation, use this information but additionally require knowledge of correlation coefficients between logarithmic spectral acceleration values at multiple periods. Such correlation predictions have, to date, been developed primarily from data recorded in the Western United States from active shallow crustal earthquakes. This paper describes results from a study of spectral acceleration correlations from Japanese earthquake ground motion data that includes both crustal and subduction zone earthquakes. Comparisons are made between estimated correlations for Japanese response spectral ordinates and correlation estimates developed from Western United States ground motion data. The effect of ground motion model, earthquake source mechanism, seismic zone, site conditions, and source to site distance on estimated correlations is evaluated and discussed. Confidence intervals on these correlation estimates are introduced, to aid in identifying statistically significant differences in correlations among the factors considered. Observed general trends in correlation are similar to previous studies, with the exception of correlation of spectral accelerations between orthogonal components, which is seen to be higher here than previously observed. Some differences in correlations between earthquake source zones and earthquake mechanisms are observed, and so tables of correlations coefficients for each specific case are provided.

• Journal of the Korean Geotechnical Society
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• v.34 no.11
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• pp.71-80
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• 2018

In this study, the seismic response of cut-and-cover box tunnels is evaluated from pseudo-static analyses and the fragility curves are derived. A series of site profiles were used to evaluate the effect of soil conditions. A total of 20 ground motions were used. The fragility curves were developed as functions of peak ground acceleration for three damage states, which are minor, moderate, and extensive states. The damage indices, defined as the ratio of the elastic moment to the yield moment, correlated to three damage states, were used. The curves are shown to greatly depend on the site profile. The curves are further compared to those derived in previous studies. The widely used empirically derived curves are shown not to account for the site effects, and therefore underestimate the response for soft sites.

• Journal of Ocean Engineering and Technology
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• v.19 no.1 s.62
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• pp.26-32
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• 2005

Recent earthquakes, measuring over a magnitude of 5.0, on the eastern coast of Korea, have aroused interest in earthquake analyses and the seismic design of caisson-type breakwaters. Most earthquake analysis methods, such as equivalent static analysis, response spectrum analysis, nonlinear analysis, and capacity analysis, are deterministic and have been used for seismic design and performance evaluation of coastal structures. However, deterministic methods are difficult for reflecting on one of the most important characteristics of earthquakes, i.e. the uncertainty of earthquakes. This paper presents results of probabilistic seismic hazard assessment(PSHA) of an actual caisson-type breakwater, considering uncertainties of earthquake occurrences and soil properties. First, the seismic vulnerability of a structure and the seismic hazard of the site are evaluated, using earthquake sets and a seismic hazard map; then, the seismic risk of the structure is assessed.

• Journal of the Society of Disaster Information
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• v.15 no.4
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• pp.570-577
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• 2019

Purpose: The purpose of this study is to develop a system that enables quick on-site response using real-time decision-making by sharing the results of measurement and management performed in the field for safe temporary construction. Method: It is possible to take preemptive responses during construction by identifying the safety factors of construction conditions from measurement results and determining the risk factors such as soil properties and variability of climate change that can occur during construction by simultaneously using the back analysis method reflected in the measurement system and structural review. Result: we developed a back analysis algorithm of the SUNEX program to cope with the discrepancies between the design results and measured results due to inconsistency between site conditions and design properties, unexpected loads, and outdoor environment. The process of matching the measurement result with the analysis result can be confirmed in the safety management system. Conclusion: Gateway was used to communicate with real-time measurement results and safety management system program. It was made possible to preemptively respond to risk factors that may occur in the field.

• Journal of the Earthquake Engineering Society of Korea
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• v.26 no.5
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• pp.181-190
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• 2022

In assessing the seismic safety of nuclear power plants, it is essential to analyze the structures using the observed ground motion. In particular, spatial variation in which the characteristics of the ground motion record differ may occur if the location is different within the site and even if the same earthquake is experienced. This study analyzed the spatial variation characteristics of the ground motion observed at the structure and site using the earthquake records measured at the Hamaoka nuclear power plant. Even if they were located on the same floor within the same unit, there was a difference in response depending on the location. In addition, amplification was observed in Unit 5 compared to other units, which was due to the rock layer having a slower shear wave velocity than the surrounding bedrock. Significant differences were also found in the records of the structure's foundation and the free-field surface. Based on these results, the necessity of considering spatial variation in the observed records was suggested.

• Korean Journal of Remote Sensing
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• v.37 no.2
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• pp.305-319
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• 2021

The overseas calibration sites such as Mongolia used for Korea Multi-purpose Satellite (KOMPSAT-5 or K5), have a disadvantage in that maintenance and repair costs are high and immediate response is difficult when an unexpected problem occurs. Accordingly, the necessity of establishing a domestic SAR calibration site was suggested, but the progress of related research is insignificant. In this paper, we investigated what conditions should be satisfied in terms of backscattering characteristics to construct a site for SAR satellite image quality evaluation and calibration. First of all, it was selected first by applying general indicators such as accessibility and availability among places recommended as satellite image calibration candidate sitesin Korea. Next, three places, site A (Goheung-gun, Jeollanam-do), site B (Jeonju-si, Jeollabuk-do), and site C (Daedeok Research Complex, Daejeon), were selected as the final candidates because they are relatively wide and easy to install AT or CR. Site A, located in Goheung-gun, Jeollanam-do, was best considered in terms of slope measurements, minimum site area to obtain ISLR, uniformity of DN values and backscatter coefficients, interference by strong reflectors, and backscatter clutter level.

• Knowledge Management Research
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• v.14 no.4
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• pp.1-17
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• 2013

As online communities proliferate, online news sites have received great attention in news media research. Although most of the online news sites provide contents for free, some have adopted the Pay-What-You-Want (PWYW) model by offering a voluntary payment option to the readers. In this study, we investigate the factors which influence subscribers' voluntary payment behavior on an online news site. Drawing upon both the Stimulus-Organism-Response (SOR) framework and the Elaboration Likelihood Model (ELM), we hypothesize that appreciation has a direct effect on the subscribers' voluntary payment behavior, whereas central factors (positive emotional content, cognitive content) and peripheral factors (news sharing, news article length) of the news articles have indirect impacts on voluntary payment behavior through the enhanced appreciation. Based on an empirical analysis of 172 news articles from the Korean online news site that adopted the PWYW pricing model (i.e., Ohmynews.com), we find that appreciation plays a critical role in voluntary payment behavior and that peripheral factors have significant impacts on appreciation. However, the impacts of central factors on appreciation are not found. By identifying influencing factors of subscribers' voluntary payment behavior on online news sites for the first time, this paper suggests a prospective alternative profit model for online news providers faced with fierce competition.