• 한국정보시스템학회지:정보시스템연구
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• 제31권2호
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• pp.89-110
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• 2022

Purpose To verify the factors that encourage consumers' favorable reaction toward virtual influencer, we proposed consumers' perception of subjective and objective similarity. The purpose of this study is to comprehensively investigate the impacts of consumers' perception toward virtual influencer on purchase intention through psychological distance and parasocial relationship. Design/methodology/approach This study was designed to examine the structural relationships among consumers' perceived external similarity, internal similarity, controllability, animacy toward virtual influencer, psychological distance, parasocial relationship and purchase intention. Findings The results are as follows. First, perceived external similarity, internal similarity, perceived controllability, and animacy had a positive impact on psychological distance. Second, psychological distance had a positive impact on parasocial relationship, whereas it had no significant impact on purchase intention. However, we found that the relation between psychological distance and purchase intention was mediated by parasocial relationship. Lastly, parasocial relationship had a positive impact on purchase intention. Based on these results, this study can propose the way to generate revenue to companies that consider advertising campaign using virtual influencer.

• International Journal of Contents
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• 제5권4호
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• pp.19-29
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• 2009

This study is focused on the causal relationship between children's intimate behavior and the level of perception towards their grandparents. Their perceptions are related to factors such as proximity, similarity, superiority, favorableness, and self-disclosure. We clarified the relation between intimate behavior and perception using effect factors of children's behavior regarding their grandparents so that this study could be used as an elementary material in developing a solution to improve grandparent-grandchild relationship where the grandparent actively encourages grandchildren's intimate behavior. Regression analysis was used as a hypothesis testing method. The results indicated the following three points. First, perception factors affect active intimate behavior in the order of favorableness, superiority, self-disclosure, and similarity. Second, perception factors affect intimate behavior will in the order of favorableness, superiority, and self-disclosure. Lastly, it was shown that a child's active intimate behavior has an influence on their intimate behavior will.

• 음성과학
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• 제8권2호
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• pp.181-191
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• 2001

The acoustic quality of a vowel is known to be mostly determined by the frequencies of the first formant(Fl) and the second formant(F2). The perceptual(or psychological) dimensions of vowel perception were examined in this study. Also the relationships among perceptual dimensions, acoustical dimensions(Fl & F2), and articulatory gestures of vowel were discussed. Using multi-dimensional scaling(MDS) technique, the experiment was performed in order to identify the perceptual dimensions of the perception of Korean vowel. In the experiment 8 Seoul standard speakers performed the similarity rating task of 10 synthesized Korean vowels. Two-dimensional MDS solution based. on the similarity rating scores was obtained. The results showed that two perceptual dimensions, D1 and D2 were correlated strongly with F2 and F1(r = -.895 and .878 respectively), and were so interpreted as 'vowel advancement' and 'vowel height' respectively. The relationship between the perceptual dimensions of vowel and the articulatory positions of tongue suggested that perception may be directly linked to production. Further research problems were discussed in the .final section.

• 음성과학
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• 제12권2호
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• pp.43-56
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• 2005

This study was analyzed the syllable structure of Korean and Chinese using subjective sound similarity judgement tasks with both Korean-chinese and Chinese students in Shenyang, China. 86 college students were administered with the tasks which lasted about 20 min. in a small group setting. Both Korean-chinese and Chinese students showed the sensitivity for the CV sub-syllabic unit and the CV+C was the building block for phonetic representation for both languages. This syllabic similarity of Korean and Chinese may be a help for Korean-chinese to become horizontal bilinguals. Further studies are needed to specify the mechanism that will explain the syllabic perception of CV+C in both Korean and Chinese which was different from that of C+VC structure dominance in English.

• 유통과학연구
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• 제21권6호
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• pp.69-81
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• 2023

Purpose: The study investigates the moderating impact of interpersonal mindfulness (IM) on the link between perceived similarity (OPS), physical appearance (OPA), and suitable behavior (OSB) - three key factors of other consumer perception (OCP) and brand experience (BE) in distribution of OCP and brand. Research design, data, and methodology: This study collected data from 612 consumers at shopping malls. SmartPLS 3.3.9 software were used to assess the measurement model and structural model. Results: According to the study's findings, IM has a negative modality in the impact between BE and OPS, OPA, and OSB. That also demonstrates how distribution of OCP and brand can affect a person's brand experience. Conclusions: The distribution of OCP and IM interactions have a significant influence on the brand experience in brand distribution. The study's results show that IM including mindfulness will function as a moderator between perceived similarity, physical appearance, suitable behavior regarded proper by other consumers, and brand experiences; therefore, they impact to brand distribution. The findings give a foundation for further IM research and add to the brand distribution theory that already exists. The findings also have some managerial implications in brand distribution.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제18권5호
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• pp.1223-1237
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• 2024

Autonomous vehicles use onboard sensors to sense the surrounding environment. In complex autonomous driving scenarios, the detection and recognition capabilities are constrained, which may result in serious accidents. An efficient way to enhance the detection and recognition capabilities is establishing collaborations with the neighbor vehicles. However, the collaborations introduce additional challenges in terms of the data heterogeneity, communication cost, and data privacy. In this paper, a novel personalized federated learning framework is proposed for addressing the challenges and enabling efficient collaborations in autonomous driving environment. For obtaining a global model, vehicles perform local training and transmit logits to a central unit instead of the entire model, and thus the communication cost is minimized, and the data privacy is protected. Then, the inference similarity is derived for capturing the characteristics of data heterogeneity. The vehicles are divided into clusters based on the inference similarity and a weighted aggregation is performed within a cluster. Finally, the vehicles download the corresponding aggregated global model and train a personalized model which is personalized for the cluster that has similar data distribution, so that accuracy is not affected by heterogeneous data. Experimental results demonstrate significant advantages of our proposed method in improving the efficiency of collaborative perception and reducing communication cost.

• 감성과학
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• 제18권4호
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• pp.87-98
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• 2015

최근 국내 의류 시장에서 SPA 브랜드의 급격한 성장을 기반으로 관련 업체들이 기존 의류 이외에 다른 종류의 다양한 제품(SPA 브랜드 확장)을 출시하는 추세이다. 이와 같은 추세 이면의 심리적 기제를 알아보기 위해서 본 연구는 SPA 브랜드 확장에 대한 소비자 정보 처리 과정을 개념적으로 (1) SPA 브랜드 확장과 원 SPA 브랜드 간의 유사성 지각과 (2) 평가(태도와 구입의향)로 구분하였다. 이후 가상의 3종류 SPA 브랜드 확장(저, 중, 고 유사성 조건)에 대한 소비자의 유사성 지각 과정과 평가를 각각 아이트래커와 자기 보고식 설문지를 이용해 측정하였다. 통계 분석 결과, SPA 브랜드 확장의 유사성 지각 과정에서 외적 정보 탐색량과 정보 처리 수준은 '중>저>고 유사성 조건' 순으로 차이를 보였다. 또한 SPA 브랜드 확장에 대한 태도와 구입의향은 '고=중>저 유사성 조건' 순으로 높은 것으로 나타났다. 이와 같은 결과는 SPA 브랜드 확장에 대한 평가가 유사성 지각 정도와 유사성 지각 과정에서 투입된 인지적 노력량에 영향을 받는다는 점을 제안한다.

• Educational Technology International
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• 제19권1호
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• pp.61-91
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• 2018

The animated pedagogical agent has been implemented to promote learning outcomes and motivation in multimedia learning. It has been claimed that one of the advantages of using pedagogical agent is persona effect - the personalization or social presence of pedagogical agent can enhance learning engagement and motivation. However, prior research is inconclusive as to whether and how the features of the pedagogical agent have effects on the persona effect. This study investigated whether the similarity between a pedagogical agent and the real instructor in terms of the voice and outlook would improve students' perception of the agent's persona. The study also examined the effect by the size of pedagogical agent on the persona perception. Two experiments were conducted with a total of 115 college students. Experiment 1 indicated a significant main effect of voice on the persona perception. Experiment 2 was conducted to examine whether the size of pedagogical agent would affect the voice effect on the persona perception. The results showed that the instructor-like voice yielded higher persona perception regardless of the pedagogical agent's size. Overall, the study findings indicated that the similarity in voice positively fostered the agent's persona.

• 한국정보과학회논문지:컴퓨팅의 실제 및 레터
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• 제9권2호
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• pp.158-165
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• 2003

영상간의 유사도는 일반적으로 영상으로부터 추출한 특징벡터간의 벡터공간상의 거리를 계산해서 판단한다. 그러나 이러한 특징벡터가 유사도 계산을 위한 하나의 방법이지만 항상 인간의 유사도 개념을 충실히 반영하지는 않는다. 그러므로 현존하는 대부분의 영상검색시스템들은 각 특징간의 중요도를 선정하여 유사도에 반영하는 방법을 사용하고 있다. 본 논문에서는 영상검색을 위한 새로운 초기 가중치 설정과 갱신 알고리즘을 제안한다. 이를 위해서 먼저 데이터 베이스 영상을 인간의 인지도 판단에 의해 그룹화 한 후, 내부질의와 외부질의를 수행하고, 검색된 영상중 유사한 영상이 어느 그룹에 속하는지 알아내어 각 영상별로 유사도 계산에 필요한 최적 특징 가중치를 계산한다. 2000개의 영상 데이타에 대한 실험을 통해서 제안된 알고리즘의 우수성을 보인다.

• 한국어교육
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• 제29권1호
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• pp.1-23
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• 2018

This paper investigates how adult Mandarin- and English- speaking learners of Korean perceive Korean vowels, with focus on the effect of the first language (L1) and the second language (L2) acoustic relationship, as well as the influence of Korean language experience. For this study, native Mandarin and Canadian English speakers who have learned Korean as a foreign language, as well as a control group of native Korean speakers, participated in two experiments. Experiment 1 was designed to examine acoustic similarities between Korean and English vowels, as well as Korean and Mandarin vowels to predict which Korean vowels are relatively easy, or difficult for L2 learners to perceive. The linear discriminant analysis (Klecka, 1980) based on their L1-L2 acoustic similarity predicted that L2 Mandarin learners would have perceptual difficulty rankings for Korean vowels as follows: (the easiest) /i, a, e/ >> /ɨ, ʌ, o, u/ (most difficult), whereas L2 English learners would have perceptual difficulty rankings for Korean vowels as follows: (the easiest) /i, a, e, ɨ, ʌ/ >> /o, u/ (most difficult). The goal of Experiment 2 was to test how accurately L2 Mandarin and English learners perceive Korean vowels /ɨ, ʌ, o, u/ which are considered to be difficult for L2 learners. The results of a mixed-effects logistic model revealed that English listeners showed higher identification accuracy for Korean vowels than Mandarin listeners, indicating that having a larger L1 vowel inventory than the L2 facilitates L2 vowel perception. However, both groups have the same ranking of Korean vowel perceptual difficulty: ɨ > ʌ > u > o. This finding indicates that adult learners of Korean can perceive the new vowel /ɨ/, which does not exist in their L1, more accurately than the vowel /o/, which is acoustically similar to vowels in their L1, suggesting that L2 learners are more likely to establish additional phonetic categories for new vowels. In terms of the influence of experience with L2, it was found that identification accuracy increases as Korean language experience rises. In other words, the more experienced English and Mandarin learners of Korean are, the more likely they are to have better identification accuracy in Korean vowels than less experienced learners of Korean. Moreover, there is no interaction between L1 background and L2 experience, showing that identification accuracy of Korean vowels is higher as Korean language experience increases regardless of their L1 background. Overall, these findings of the two experiments demonstrated that acoustic similarity between L1 and L2 sounds using the LDA model can partially predict perceptual difficulty in L2 acquisition, indicating that other factors such as perceptual similarity between L1 and L2, the merge of Korean /o/ and /u/ may also influence their Korean vowel perception.