• The Journal of the Korea Contents Association
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• v.11 no.6
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• pp.215-227
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• 2011

Recently, City has contributed to the various and convenient environment by public design projects. These projects have grown very attentive to the outdoor signboards in cities. From this background, the local governments including the central government have driven to the outdoor signboards through the city street scenery improvement projects. These the outdoor signboards improvement projects are strengthen the city's aesthetic function and city street scenery. In this research, we surveyed the satisfaction level of the outdoor signboards for shop which were engaged in this project and citizen by t-test method. We surveyed 30 stores and 41 citizen for the outdoor signboard's aesthetic function, a reflection of region and store's properties and communication effects. From our results, we researched the various understanding and satisfaction of the outdoor signboards improvement projects. Stores owner and citizens did not satisfy the outdoor signboards improvement projects. From our research, in order to advertise the city's aesthetic function and to create our own unique outdoor signboards culture, a variety of tools and intensive cases are demanded, in the future the research on the outdoor signboards improvement projects must revitalized.

• KIEAE Journal
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• v.9 no.6
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• pp.37-44
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• 2009

This study conducted an evaluation of the streetscape improvement project of the Gwangbok Street through analysis of correlations between psychological consciousness and physical elements in the street by comparing selected pictures of streetscape before and after the project. This work has conducted an analysis of Psychological characteristics by semantic differential method and an analysis of physical elements which influence psychological characteristics by regression analysis. According to the results of psychological analysis, the senses of interest, orderliness, esthetic and preference were highly improved in A district and the senses of openess, stability, orderliness were highly improved in B district. The results of analyzing physical elements influencing the improvement of these psychological consciousness in A district elucidated ; 1) the works of improving signboard and elevation of the building affected the whole these psychological consciousness, 2) the work of planting trees, making plant rests in the street improved the senses of orderliness, esthetic, 3) the work of changing finishing materials in the street enhanced the senses of esthetic, preference, 4) the work of adjusting the width between the road and the pavement, the work of improving traffic enhanced the senses of interest, preference. In the meantime in B district, the works of improving signboard and elevation of the building and those of planting trees, making plant rests in the street improved the senses of openess and orderliness. Also the work of improving traffic enhanced the senses of openess, stability and the work of expanding the pavement, that of changing finishing materials in the street improved the senses of openess, stability, orderliness.

• Korea Science and Art Forum
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• v.37 no.4
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• pp.149-159
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• 2019

This research was started to identify the color status of signboards at the target site and suggest the direction of improvement for the signboard project in Dongsang-dong, Jongno-gil, a central area of the old city center of Gimhae. The area under study forms a depressed street atmosphere with old facilities, and is a typical type of old city center sign that needs to be rebuilt. The purpose of this study is to investigate prior research related to signage and similar signboard improvement cases, and then to identify the current status of colors by sorting out the casting, auxiliary and highlighted colors through the survey of the color of the signboard in the target area, and to propose a desirable direction for the future sign business based on the basis of these findings. This paper divided the target sections by industry and conducted a color analysis of signboards. The results and contents of the research are as follows. First, cast-colored signboards in general businesses showed a variety of primary color distributions with high L* values, on average, with high intensity and high chromaticity. Second, the auxiliary colors were mostly white or black in color-free, making a contrast between the casting colors. Third, the highlight was that a* value showed a high distribution in positive water plus and was mainly distributed in obsolescence, such as red or yellow, and color was used to reflect the characteristics of each store. However, the stores in the entire section lack unity because they were using colors that were higher in color than middle colors, which was causing the street's aesthetic look to be undermined. Based on the results of these studies, it is thought that the future color scheme for Gimhae's signature improvement project will limit the number of colors to a certain extent and give a sense of security and visual comfort to the use of colorlessness and obscurity around the representative colors of Gimhae.

• Management & Information Systems Review
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• v.18
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• pp.91-113
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• 2006

Most merchant of traditional markets think that the condition of market management is getting worse because of decreasing customers caused appearance of large retail stores such as discount store and changing of consumer's life style. Therefore special law was legislated for the activation of traditional markets in 2005. This special law include important articles about surroundings improvement, business management modernization and redevelopment of traditional markets. According to the small and medium business administration data, korea government furnished 177billion and 11billion(won) separately for the facilities and management modernization of traditional markets. Traditional markets of whole country planned and practiced modernization of facilities and management of traditional markets. And most of traditional markets interested in a large project such as establishment of arcade and car parking, remodelling of building, pavement of passageway etc. By the way, under the long term viewpoint, a large project presented above are not the best solution for the traditional markets because of its effectiveness. Maybe, for example, improvement of store signboard and display stand is more effective for the long time. As the problem of management modernization, yet a credit transactions. is the most important factor, only four markets have a plan for the credit transactions. And above all, we must realize that activation of traditional markets can be accomplished by merchant's own initiative participation.

• The Journal of the Korea Contents Association
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• v.22 no.3
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• pp.380-389
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• 2022

Service design refers to an activity to design a user's service experience and a design area for professionally executing it. In order to design services from the people's point of view away from the supplier-oriented policy decisions in the past, the recent public participation business model using the service design methodology is increasing. In particular, the Ministry of Public Administration and Security formed the 'National Design Team' in 2014 to design services from the perspective of the public throughout the policy process. The public participatory policy model is being operated in which the public as policy consumers, service designers and public officials as suppliers participate in the overall policy process to develop and develop public services through service design techniques. This study is meaningful in that it presented the developmental direction of the actual project site through the case of the National Design Team sign improvement project with the goal of establishing a regional revitalization strategy using the service design methodology. However, as this study is about the current project, verification of the application of future project sites and user satisfaction evaluation have not been conducted. When the project is completed in the future, it is necessary to conduct a project satisfaction survey targeting consumers.

• The Journal of the Korea Contents Association
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• v.13 no.5
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• pp.159-169
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• 2013

As a part of public design, private signboard should be designed to help convenience of people with the consideration of urban landscape simultaneously; however, the lack of legislated design regulations and ignorance of managing entities have resulted in uncontrolled installation of private signboards, ruining city view and causing confusion in delivering information. To appease this problem, each provincial city including Seoul is carrying out an improvement project based on its own sign management guideline. Therefore, it is timely needed to study the design satisfaction on the changed (or changing) private boards from the viewpoints of information delivery and visual environment. In this study, we investigated the design satisfaction of private signboards in Daejeon city (where very recently the improvement project has been undergoing based on its design guideline) in terms of visual factors, information delivery, and city landscape. We note that our study has its own significance to provide an empirical research on the design satisfaction of private signboards, which shows that people are mostly satisfied with the new design from aspects of visual factors, information delivery, and city landscape.

• Proceedings of the KAIS Fall Conference
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• 2011.05a
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• pp.130-133
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• 2011

본 논문에서는 도시 공공디자인의 일부분으로서 간판개선사업의 발전에 필요한 체계적이고 지속적인 발전에 도움을 주고자, 간판사업에 대한 이론적 고찰을 토대로 최근 간판개선사업 지역인 '온양명동거리 간판이 아름다운 거리'의 옥외 간판의 시각요소가 효과적인 정보전달을 제공하고 쾌적한 도시경관을 조성하는지 알아보고, 실태조사와 도시가로 환경 구성원의 만족도 및 의식을 분석하였다.