• Journal of the Korea Society of Computer and Information
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• v.29 no.6
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• pp.211-221
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• 2024

Live streaming commerce has emerged as an innovative e-commerce model. This study, based on the Elaboration Likelihood Model (ELM), aims to explore the impact of Key Opinion Consumers' (KOCs) attributes in live streaming commerce on purchase intentions on short video platforms. A survey was conducted with 411 consumers, and data analysis and hypothesis testing were performed using SPSS 24.0 and AMOS 23.0 software. Research has found that differences in consumers' information processing abilities lead to different pathway selections. Central route factors such as recommendation consistency, product involvement, and professionalism, as well as peripheral route factors such as recommendation timeliness, all have significant positive effects on consumers' purchase intention. However, visual cues in the peripheral route do not have a significant impact. This study aims to provide theoretical support and practical guidance for the development of the live streaming commerce industry, and to help companies adjust their promotion strategies based on differences in consumer information processing, thereby improving purchase conversion rates.

• Journal of Broadcast Engineering
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• v.16 no.3
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• pp.520-529
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• 2011

In this paper, we propose the extension of the MPEG-2 Transport Stream (TS) header for efficient adaptation of multi-layer coded video such as scalable video coding (SVC) and multiview video coding (MVC) in the HTTP streaming. First of all, the limit of the existing TS in terms of flexible adaptation of multi-layer video is investigated, and the signaling by extending TS header is proposed to provide efficient adaptation in a TS level. The proposed extension utilizes the private data field in the adaptation field of TS header to signal scalability and/or view information, which enable us to support diverse adaptation that suits underlying constraints of client capabilities, network conditions and user preferences. In short, the extension enables adaptation of scalable video with full scalability as well as view selection of multiview video in a TS level while keeping backward compatibility with the existing TS syntax/semantics. The performance of the proposed extension is compared with the existing adaptation using PID (packet ID) in terms of efficiency and complexity of adaptation. Furthermore, the increase of TS overhead caused by proposed extension is analyzed and an extension scheme to minimized the overhead is proposed.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.31 no.10B
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• pp.919-928
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• 2006

A periodic broadcasting is known as an efficient technique for delivering popular videos to reduce bandwidth requirements for transmitting streaming video to viewers in video-on-demand (VoD) services. However, the most periodic VoD schemes approach needs frequency channel hopping, many segments of video managing, and using many channel at the same time. These make it difficult to implement. In this paper, we propose a Staircase Staggered broadcasting scheme which has a simple structure and substantially improved VoD efficiency. The numerical results demonstrate that the viewer's waiting time of the Staircase Staggered broadcasting scheme is close to the staircase broadcasting scheme and the maximum buffer requirements of this can be adapted for demanding rate by adjusting the short front part of a video sizes.

• Journal of Broadcast Engineering
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• v.25 no.2
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• pp.143-150
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• 2020

Huge amounts of contents are being uploaded every day on various streaming platforms. Among those videos, game and sports videos account for a great portion. The broadcasting companies sometimes create and provide highlight videos. However, these tasks are time-consuming and costly. In this paper, we propose models that automatically predict highlights in games and sports matches. While most previous approaches use visual information exclusively, our models use both audio and visual information, and present a way to understand short term and long term flows of videos. We also describe models that combine GAN to find better highlight features. The proposed models are evaluated on e-sports and baseball videos.

• Journal of Korea Multimedia Society
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• v.14 no.1
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• pp.54-75
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• 2011

PoC(Push-to-talk Over Cellular) is an integrated technology of group voice calls, video calls and internet based multimedia services. If a PoC user can not participate in the PoC session for various reasons such as an emergency situation, lack of battery capacity, then the user can use the PoC Box which has a similar functionality to the MM Box in the MMS(Multimedia Messaging Service). The RTSP(Real-Time Streaming Protocol) method is recommended to be used when there is a transmission session between the PoC box and a terminal. Since the existing VOD service uses a wired network, the packet size of RTSP-based VOD service is huge, however, the PoC service has wireless communication environments which have general characteristics to be used in RTSP method. Packet loss in a wired communication environments is relatively less than that in wireless communication environment, therefore, a buffering latency occurs in PoC service due to a play-out delay which means an asynchronous play of audio & video contents. Those problems make a user to be difficult to find the information they want when the media contents are played-out. In this paper, the following techniques and methods were proposed and their performance and superiority were verified through testing: cross-over dual reception buffering technique, advance partition multi-reception buffering technique, and on-demand multi-reception buffering technique, which are designed for effective picking up of information in media content being transmitted in short amount of time using RTSP when a user searches for media, as well as for reduction in playback delay; and same-priority packetization transmission method and priority-based packetization transmission method, which are media data packetization methods for transmission. From the simulation of functional evaluation, we could find that the proposed multiple receiving buffering and packetizing methods are superior, with respect to the media retrieval inclination, to the existing single receiving buffering method by 6-9 points from the viewpoint of effectiveness and excellence. Among them, especially, on-demand multiple receiving buffering technology with same-priority packetization transmission method is able to manage the media search inclination promptly to the requests of users by showing superiority of 3-24 points above compared to other combination methods. In addition, users could find the information they want much quickly since large amount of informations are received in a focused media retrieval period within a short time.