• 복식문화연구
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• 제10권4호
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• pp.364-376
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• 2002

The Main objective of this study was to investigate the relationship between shopping orientations and Knit wear Buying Behavior of college female students. A questionnaire was developed to measure knit wear purchasing motives, fashion information sources of knit wear, evaluation criteria of knit wear product, and general clothing buying behavior. The questionnaire was administered to 505 college female students in Chonbuk and Chonnam. The data was analyzed using percentage, frequency, mean, factor analysis, Cluster Analysis and ANOVA, Duncan Multiple Range test. The results of the study were as follows: 1. The college female students were classified into fifth subdivisions by the cluster analysis; convenient shopping group, recreational shopping group, self-confident shopping group, those of Fashion-pursuit group, economic shopping group. 2. The knit wear purchasing motives of consumers were significantly different according to shopping orientation subdivision in social, personal, rational. 3. In the case of fashion information sources of knit wear, significant differences were found according to shopping orientation subdivision in mass media information, information by marketer, mail order advertisements, information by consumer. 4. The evaluation criteria of knit wear product of consumers were significantly different depending on shopping orientation subdivision in esthetic, practicality, individual expression, external criterion. 5. In the case of dissatisfactory factors for wearing knit wear product, significant differences were found according to shopping orientation subdivision. 6. In the case of asking factors to the manufactures of knit wear product, significant differences were found according to shopping orientation subdivision.

• 복식
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• 제52권7호
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• pp.57-69
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• 2002

The Purpose of this study were to find out general characteristics of apparel purchase behavior of high-income consumers, and to segment the high-income consumers according to their shopping attitude. One hundred and ninety-five high-income consumers living in Kang-nam area of Seoul were surveyed. and the following results were found : 1) high-income consumers were less conscious of 'price'. and more conscious of'prestige'and'design'compared to the ordinary consumers. (2) and prefer information they gain during store shopping to mass communication information. (3) High-income consumers were more agreed on 'price-conscious shopping attitude' than 'conspicuous' & 'hedonic shopping attitude'. (4) According to shopping attitude, high-income consumers were divided into two different segments. 'conspicuous&hedonic group' and 'reasonable shopping group', and their age, income, and purchase behavior factors were significantly different from each other.

• Asia pacific journal of information systems
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• 제13권1호
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• pp.141-170
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• 2003

This study investigates internet shopping behavior of consumers. The rapid growth of the internet shopping markets is solely dependent on the voluntary adoption of internet shopping medium by the personal users. But the studies on this topic are very limited. Based on these facts, this study, recognizing the internet shopping medium as an innovation, studies how consumers understand and use innovative internet shopping medium by applying and extending the technology acceptance model proposed by Davis et. al.(1989). The results of the survey on 947 consumer panel reveal that compatibility, system quality have positive impact on the formation of perceived ease of use. And it is also shown that the perceived ease of use, system quality, and compatibility have positive influence on perceived usefulness, but computer-efficacy has no effect on perceived usefulness. Meanwhile, it is confirmed that perceived usefulness and compatibility have positive effect on attitude toward internet shopping behavior, but perceived ease of use has no effect. In addition, perceived security and social norm, as opposed to the hypotheses, are shown to have no effect on internet shopping behavior. Lastly, applications and related limitations are discussed.

• 한국의류학회지
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• 제23권2호
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• pp.314-325
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• 1999

The purposes of this study were to classify the types of consumers' emotion experienced in-store by shopping motivation and to examined the effects of store environmental factors on emotion and on shopping behavior. The questionnaires were administered to 330 women shopped in department store. Data from 299 women were analyzed by using frequency t-test and regression analysis by SPSS for windows PC program The results of this study were as follows : 1. The consumers' emotion experienced in -store were composed of five factors. But it could be divided by positive negative factors. 2. There was not significant difference in positive emotion between he Product Pu-rchasing Motive Group and the Window Shopping Motive Group. But there was significant difference n negative emotion between two groups. 3. It was found that the effect of environmental factors of apparel store on emotion was significant in both groups. Especially salespeoples' pressure significantly influenced negative emotion in both groups. 4. The emotion experienced in -store significantly influenced clothing shopping behavior.

• 복식문화연구
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• 제18권2호
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• pp.217-228
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• 2010

The purpose of this study was to examine the post-purchasing behavior focusing on dissatisfaction and complaint behavior. There were some studies concerning dissatisfaction in on-line shopping related to satisfaction and intention to re-buying, but did not focus the relationship with complaint behavior, or identified the factors specifically related to consumer's dissatisfaction. In this study, it was examined to minimize the consumer's dissatisfaction and complaint behavior by investigating the detailed factors relating dissatisfactions and complaint behaviors after shopping apparel goods on the internet. Two hundred fifty five customers who had purchased fashion products in internet shopping had participated in this study. The data was analyzed by factor analysis, regression analysis using SPSS program. As the result, first, product, delivery, returning and price factor were extracted as factors of dissatisfaction, and as factors of complaint behavior, legal action, private action, remedial action were investigated. Second, dissatisfaction was significantly effected on complaint behavior. Specially, returning factor and price factor had effect on legal action, product, delivery factor had on private action and returning factor had affected remedial action. Third, more purchasing frequency, less dissatisfaction. Also, female had more dissatisfaction than male. Finally, more dissatisfaction and compliant behavior, less repurchasing intention. Based on these results, internet shopping fashion marketing strategies were suggested.

• 한국전자거래학회지
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• 제4권1호
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• pp.21-36
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• 1999

Using user monitoring techniques on web, marketing decision makers in cyber shopping malls can gather customer behavior data as well as sales transaction data and customer profiles. In this paper, we present a marketing rule extraction technique for customer behavior analysis in cyber shopping malls, The technique is an application of market basket analysis which is a representative data mining technique for extracting association rules. The market basket analysis technique is applied on a customer behavior log table, which provide association rules about web pages in a cyber shopping mall. The extracted association rules can be used for mall layout design, product packaging, web page link design, and product recommendation. A prototype cyber shopping mall with customer monitoring features and a customer behavior analysis algorithm is implemented using Java Web Server, Servlet, JDBC(Java Database Connectivity), and relational database on windows NT.

• 유통과학연구
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• 제19권7호
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• pp.5-17
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• 2021

Purpose: The distribution of goods and the flow of information, determined by consumer behavior toward online shopping, is drastically popular worldwide. This study examines some factors such as brand trust, online sales promotion, consumer personality, delivery service, quality assurance, information search, and online consumer satisfaction influence online shopping behavior. Research design, data, and methodology: A constructed questionnaire in an online survey was conducted with 241 random cluster respondents in the greater Jakarta Area. Structure equation model was utilized to analyze and verify all the data. Results: Research finding indicates online sales promotion, delivery service, quality assurance, and online consumer satisfaction positively influence information search. Meanwhile, brand trust, quality assurance, and information search positively influence online shopping behavior. However, the result illustrates that consumer personality negatively influences both information search and online shopping behavior. Conclusions: To influence online shopping behavior, the most important factors that need to be considered by marketplaces are quality assurance. It positively motivates Indonesia's citizens to collect information and make unplanned purchases. The study finding can be a reference for brands to maintain and build outstanding product quality, an informational website, and an excellent marketing strategy so that customers can meet their expectations. Besides, it also broadens both companies' and individuals' knowledge about the digital revolution on consumer behavior.

• 한국의류학회지
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• 제24권4호
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• pp.549-559
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• 2000

In a few studies about product involvement there was confusion in the construct of involvement especially in association with importance. Due to the confusion of the construct unanticipated and inconsistent results were reported in some cases. So this study was mainly to identify the relationship between clothing importance and clothing involvement and also investigated the casual relationships among consumers n, value, clothing importance, clothing involvement fashion opinion leadership, and shopping behavior. The data were collected from 429 female adults using questionnaire, and were analysed with actor and path analysis. Results can be summarized as follows. First, clothing importance was the separate concept from clothing involvement, though they were closely related. Second. it was revealed that the main casual path was valuerlongrightarrowclothing importancelongrightarrowclothing involvementlongrightarrowfashion opinion leadership, shopping preference, shopping frequency, and shopping time. On the whole, the affective dimension of clothing involvement mainly affected them, and consumer's age negatively affected fashion opinion leadership and shopping behavior.

• 패션비즈니스
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• 제9권3호
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• pp.125-133
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• 2005

The purpose at this study was to examine and understand shopping behaviors and body image among Korean females in U.S. Subjects for this research were 20 Korean housewives. They were interviewed for this study using an interview schedule. As a result, most at the subjects have enjoyed shopping in U.S. stores. They showed that they go shopping more often in U.S. than in Korea due to more time to shop. They considered refund policy and kind salespersons as th positive characteristics in U.S. stores, while they complained about size, quality, and style in even their favorite stores. Also, subjects tend to be dissatisfied with their bodies. Compared to how they feel in Korea, they especially feel lower body image and lower self-esteem in the U.S. Ninety percent of subjects considered their body affected their shopping behaviors. To compensate how they felt about their bodies, they responded that they limit or change clothing styles or colors when they shopped. Based on these results, socio-cultural body image regarding ideal beauty and shopping behavior would be discussed.

• 유통과학연구
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• 제22권5호
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• pp.67-79
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• 2024

Purpose: The purpose of this study is to shopping medium determinants and consumer behavior differences based on the value of consumption. Methodology: The subjects of the survey were adult men and women in their 20s or older living in Korea, and 283 valid responses were obtained. A Logit model was used to identify consumption value factors and shopping medium choices. A t-test was conducted to analyze the differences between consumer behavior based on preferred shopping medium (on/offline). Results: The inclusion of community-oriented factors such as eco-friendliness and social contributions lead to higher likelihood of choosing offline shopping. In addition, consumers who value self-expression and who are price sensitive are more likely to choose online stores. Conclusions: It was found that community-oriented factors lead shoppers to choose offline shopping, and the need for self-expression lead shoppers to choose online stores.