• Journal of Distribution Science
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• v.12 no.11
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• pp.15-23
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• 2014

Purpose - This study is one of a series of studies on the successful Sextic industry, which was conceived because of the urgency of transforming agriculture to cope with global market-opening pressures as well as to solve domestic difficulties facing Korean rural areas. Research design, data, and methodology - This study involved constructing a questionnaire based on evaluation standards proposed by prior research. Further, this study intended to lay the groundwork for the development of the Sextic industry through the use of IPA. It also sought to explore the possibility of developing scales capable of performing causality analysis. We conducted 149 effective questionnaires, and applied the paired t-test and IPA for the analysis. Results - The results of the analysis indicated that the degrees of producers' perceptions regarding the importance and performance with respect to five variables of the performance indicators were different. Conclusion - It was suggested that the implementing subjects of the Sextic industry should prevent possible problems relating to several factors by building close cooperative relationships with the interested parties of each industry.