• Title/Summary/Keyword: Service satisfaction survey

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The Effects of Service Quality on Customer Satisfaction and e-Loyalty in e-learning Site

  • Han, Dae-Mun;Kim, Yeong-Real;Kim, Jong-Woo;Lee, Jung-Ho
    • Proceedings of the Korea Society for Industrial Systems Conference
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    • 2007.02a
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    • pp.110-113
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    • 2007
  • The purpose of this study was to investigate the nature of relationships among service quality, customer satisfaction and e-loyalty in e-learning site. In order to achieve the study purpose, survey method was applied As a result. it was revealed that service quality had significant effects on customer satisfaction in e-learning site. The influential factors of service quality on customer satisfaction included convenience of use, personalization, tangibles, responsiveness, and reliability in learning site. In addition, service quality had significant effects on e-loyalty as well.

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Impact of mobile social commerce service quality on customer satisfaction and repurchase intentions

  • Kim, Kyu-dong;Yun, Young-Seon;Kim, Jeong-lae
    • International Journal of Advanced Culture Technology
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    • v.9 no.4
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    • pp.431-438
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    • 2021
  • We conducted this study to identifythe impact of mobile social commerce service quality on customer satisfaction and repurchaseintentions. The survey method used the self-recording way in which the respondents selected for the study and distributed 300 questionnaires, and with due personal care, researchers collected all the distributed questionnaires. The service quality in mobile social commerce has been selected as a factor of price, convenience, interaction and information through previous research. The results of this study are summarized as follows: First, the mobile social commerce service quality attributes all affected significantly(p<.05) customer satisfaction and the beta value of Economic Efficiency was the highest among the service quality attributes. Second, also the customer satisfaction influenced on consumer repurchase intentions significantly(p<.05).Based on the results of this study, we should strive to establish effective marketing strategies in the mobile social commerce industry.

An Analysis Research on User Satisfaction of Public Library Comparison between Korea and USA (공공도서관의 이용자만족도에 관한 한.미간 비교사례연구)

  • Park, Jae-Yong
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.23 no.2
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    • pp.151-169
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    • 2012
  • This research analyzed and compared the public library satisfaction level between South Korea and USA public library user. This research looked at the public library user's nominal complains to the library from various countries and analyzed the impact variance of customer satisfaction level by using four key factors(faculty, facility, online service, books). The results were, first, overall customer satisfaction level of USA average(m=3.91) was higher then South Korea average(m=3.08) with a difference of m=0.83. Second, in the outcome of the survey conducted in South Korea, all four key factors were strongly related to customer satisfaction level, whereas the survey conducted in the USA, only two key factors showed relation to the customer satisfaction level which were facility and online service. Lastly, In the survey conducted in South Korea, out of the four key factors, Faculty(${\beta}$=.838) and online service(${\beta}$=.496) were the only two key factors that influenced the customer satisfaction level. In the survey conducted in the USA, Facility(${\beta}$=.441) and online service(${\beta}$=.471) were the two key factors that influenced customer satisfaction level. Therefore, South Korea should invest in increasing online service and educating faculty service as well as managing more intensively in software type field policies.

A Study on the Service Satisfaction of University Library Portal for Chinese Students in Korea (중국 유학생의 대학도서관 포털 서비스 만족도에 관한 연구)

  • Lee, Soo-Sang;Wei, Cheng-Guang
    • Journal of the Korean Society for Library and Information Science
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    • v.41 no.4
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    • pp.113-134
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    • 2007
  • This study deals with the role and responsibility of university library in multicultural society. For this purpose, centered the Chinese students in Pusan University, with internet questionnaire surveys on customer satisfaction to the current library portal service and set up a effective digital library evaluation model. In the meanwhile we borrowed evaluation methods and items from LibQUAL+ in part, a world wide famous model, and use Tsinghua University Library's evaluation statistic norms. To summarize the results of this survey, Chinese student's service satisfaction about Pusan University library is still fairly low. Undergraduate and graduate students(including doctor courses) group follows, undergraduates student's satisfaction level is lower than graduate. By analyzing simple satisfaction we can know that library portal service maintained low importance or influence to the user, to internet space user's satisfaction is a relatively high level. And compared with other dimension, statistic data show out that internet space user's satisfaction still maintained a relative high level.

Research on Improving City Bus Service Using Revised Importance-Performance Analysis: Focusing on Cheongju City, Chungcheongbuk-do (시내버스 서비스 개선방향 제시를 위한 수정된 IPA 기법 적용 연구: 충청북도 청주시를 중심으로)

  • Seul bi Hwang;Na yeon Kim;Tai-jin Song
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.23 no.5
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    • pp.199-221
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    • 2024
  • Transportation jurisdictions are making efforts to enhance the public transportation environment by implementing changes to bus routes, aiming to encourage a transition from private cars to city buses and to promote the use of public transport. However, as living standards improve, citizens are increasingly emphasizing not only mobility but also satisfaction with facility usage. To further boost the city bus services, it is essential to improve user satisfaction by addressing practical conveniences and meeting user demands effectively. This study conducted a satisfaction survey on city bus services targeting Cheongju citizens to assess the current service provision. The survey results indicate that enhancing user satisfaction is crucial for promoting the use of city buses. To identify main factors for improvement from a service perspective, this study analyzed potential enhancement points for city bus service satisfaction using two modified IPA techniques based on the survey results. Attributes were categorized into four aspects according to satisfaction and implicit importance levels. The authors believe that these results can serve as foundational data to formulate service improvement strategies and determine priorities for service enhancements, with the goal of increasing public transportation usage rates.

User's Satisfaction with Universal Design in Local Government's Public Service Center - Focusing on Public Service Centers in Gwangju Metropolitan City - (지방자치단체 민원실의 유니버설디자인에 대한 이용자 만족도 조사연구 - 광주광역시 구청사를 중심으로 -)

  • Choe, Ah-Jin;Kim, Mi-hee
    • Journal of the Korean housing association
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    • v.27 no.4
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    • pp.67-76
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    • 2016
  • The purpose of the study was to identify user' satisfaction about universal design in public service center that will be needed for helping planning and design the public service center. This study conducted a questionnaire survey targeting visitor in five district's public service center in Gwangju metropolitan city. A total of 253 responses were analyzed for identifying the level of satisfaction about universal design in public service center. The study also analyzed of the respondents depending on their demographic characteristics. The features of universal design were categorized into supportive design, communicability, safety-oriented design and accessible design, and total 25 specific items were included in the evaluation. Most of the respondents were satisfied with the waiting space, however they showed a lower level of satisfaction toward the information materials space. Those with a higher education attainment tended to be associated with stronger satisfaction with common space and information materials space. Groups with a lower age were more likely to be satisfied with common space and public service space. Also female tended to show a stronger degree of satisfaction with common space than male. The findings from this study should provide a guideline for planning and design the public service center.

The Survey on Satisfaction of Outpatient Using Physical Therapy in part of Kyeong-sang Province (경상도 일부 지역에서 물리치료서비스를 이용하는 외래환자의 만족도 조사)

  • Lee, Hae-Jung;Han, Jin-Tae
    • The Journal of Korean Physical Therapy
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    • v.21 no.3
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    • pp.103-108
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    • 2009
  • Purpose: The purpose of this survey was to assess the satisfaction of patients suffering from musculoskeletal pain with physical therapy (PT) in Busan, Daegu, and Kyeongsang provinces using a Korean-language version of the patient satisfaction questionnaire with physical therapy service (PSPT). Methods: A total of 654 patients, having PT for their musculoskeletal pains, participated. Consenting subjects completed a 20-item PSPT on their $6^{th}$ or last treatment day. Simple descriptive statistics were used for respondent characteristics, and mean of satisfaction score in each item. Regression analysis was performed on each item of the questionnaire. Results: 654 subjects responded during or after their PT services. 297 (45.5%) of them were male and the most common site of pain was the spine. The mean of each item score (1-5) ranged from 2.14 for "my therapist did not listen to my concerns" to 4.12 for "my therapist treated me respectfully". Receptionist's attitude, registration process, service time of the hospital, and answer to the patient's questions greatly affected the general satisfaction of the respondents. Conclusion: The results showed high levels of satisfaction to the general process for obtaining treatment as well as the therapist's attitudes toward their patients. They may provide valuable patients' feedback regarding PT service for musculoskeletal pain. Therefore, it may be used by physical therapists to improve future patient experiences with a view to improving the patient's attendance and compliance with the PT service protocols for patients suffering from musculoskeletal pain.

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Factors Affecting Customer Satisfaction of Franchise Hairshop Customers (프렌차이즈 헤어샵 고객의 만족도 향상을 위해 고려해야 할 요인들)

  • Lee, Seung-yon
    • Industry Promotion Research
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    • v.6 no.1
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    • pp.9-13
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    • 2021
  • In order to suggest the factors to be managed for customer satisfaction management in the franchise hair salon industry, a survey was conducted on the customers' experiences toward consumers who have experience using domestic franchise hair shop service in Korea. An online survey was conducted for 1,000 consumers who had used the top five franchise hair salon services within 6 months of the survey. According to the result of research on service quality(SERVQUAL)'s 5 factors- tangibleness, responsiveness, assurance, reliability, and empathy, assurance has the greatest impact on satisfaction, followed by responsiveness, empathy, reliability, and tangibleness. The service quality satisfaction of the five companies surveyed was 3.77 out of 5, indicating that there is much room for future satisfaction. This study aims to provide information on which factors should be invested more with limited resources to improve customer satisfaction.

The Effects on Satisfaction for Free Food Service of Elementary and Middle School Students in Chungnam Province (충남 지역 초·중학생의 무상학교급식 만족도에 미치는 영향)

  • Kim, Ho;Yang, Sung-Bum
    • The Korean Journal of Food And Nutrition
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    • v.30 no.3
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    • pp.427-432
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    • 2017
  • The objective of this study to investigate the satisfaction of elementary and middle school students in Chungnam province. We surveyed related to school food service, concerns about food ingredients and dietary life, perceptions of free school food service and satisfaction the quality and management of the school food service. Furthermore, this survey with the previous. Compared to year, frequency of education related to school food service and concerns about food ingredients and dietary life. Perception on free school food service increased 1.2%, not statistically significant. Satisfaction for the quality of the school food service statistically significant increase compared to 2015. ore individuals educated the foods' county-of-origin and a higher concern the food materials and dietary life, subsequently higher satisfaction for the quality and management of school food service. The results of this study suggest that concern and concentration on software of school food service such as education and guide are important.

The Effect of Characteristics of Hospital Choice, Security and Hospital Service Quality Characteristics on Revisiting Intent (병원 선택 특성과 보안성 및 병원 서비스 품질 특성이 재이용의도에 미치는 영향)

  • Park, Junghong
    • Korea Journal of Hospital Management
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    • v.24 no.1
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    • pp.57-76
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    • 2019
  • The purpose of this study was to investigate the effect of characteristics of hospital choice and hospital service quality on service value, customer satisfaction and hospital revisiting intent and a survey involving patients and their caregivers who used the hospital before was conducted for empirical analysis. Thus, the theory and factors concerning the characteristics of hospital choice, hospital service quality, service value, customer satisfaction and hospital revisiting intent and relevant preceding research were explored after examining the preceding research, the research model was developed accordingly. A total of 459 collected questionnaires were analyze after carrying out the survey on a national scale. The findings of this study have significance since it identified the motivation that affect the choice of hospital and provide information. Also, this study could be utilized as reference data for hospitals to survive in the fierce competition, as it carried out factual survey on considerations when making choice of hospital. Furthermore, due to the low expectation of patients and caregivers for hospital administration, the study indicated that it's linked to a significantly low chance of customer satisfaction and provide the cause. This study was differentiated with other research on hospital choice since it selected security as a factor of hospital choice, though it's not discussed in the preceding research and moreover, conducted the empirical analysis. And the results of empirical analysis revealed that customers felt that service value was improved when the information security was strengthened. In other words, the strengthening of hospital information security could be hospital choice motivation, which means this study provided practical implication.