• Journal of Navigation and Port Research
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• v.41 no.2
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• pp.63-70
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• 2017

Despite the remarkable continual growth of the world cruise industry, studies have yet to be attempted on many revenue management problems in cruise operations. This paper suggests two schemes that can be easily applied to cruise revenue management: optimal dual pricing and passenger safety level. In optimal dual pricing, a pair of higher and lower prices is applied to cabin reservation through market segmentation. This scheme can be executed with a linear price-response function for the current unreserved cabins. A cruise line could benefit from this scheme to maximize reservation revenue while attaining full occupancy. The dual pricing scheme is also devised to produce only integer demands to suit real management practices. The life boat capacity is an additional service capacity unique to the cruise industry, catering to passengers' safety. The concept of passenger safety level is defined and computed for any passenger life boat capacity of a cruise ship. It can be used to evaluate the passenger safety of a cruise ship in operation, as well as to determine the number of life boat seats required for a new cruise ship. Hypothetical examples are used to illustrate the operation of these two schemes.

• Journal of Information Technology Applications and Management
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• v.22 no.2
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• pp.43-70
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• 2015

Concerns have been growing about whether domestic internet protocol television (IPTV) can establish a solid foothold in the pay TV market, largely because of the lack of IPTV-only content and service differentiation. It has been difficult for IPTV providers to attract valuable PPs (program providers) to strengthen their positions, and IPTV providers have invested much money into procuring content. To survive this difficult situation, IPTV providers need to reappraise their profit sharing methods and content distribution structure to facilitate the expansion of their subscriber base. This can be done by attracting valuable PPs to IPTV providers and securing extra revenue by distributing more content for their PP partners. The IPTV industry has a different structure and value chain from the digital cable industry. Moreover, profit sharing schemes among participants in the IPTV industry are complicated. Thus it is essential to analyze the criteria for profit sharing, the selection of attributes in profit sharing, and their cause-effect relationship in developing fair pricing for broadcast content in the IPTV industry. This study introduces the attributes that need to be considered for the pricing of content and profit sharing among IPTV providers and PPs. In addition, this study uses system dynamics to analyze the relationship among those attributes along with additional associated factors for the pricing of content.

• Proceedings of the KIEE Conference
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• 2008.07a
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• pp.586-587
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• 2008

지난 논문 "Critical Peak Pricing 요금제를 이용한 일반 수용가 대상 수요관리의 방법" 및 그 후속 연구에서는 일반 수용가를 대상으로 한 효율적인 수요관리의 한 방법으로써 Critical Peak Pricing 요금제를 제안하였다[1]. 또한 이 요금제에서 핵심이 되는 최적 critical peak 시점을 푸는 하위 문제들 및 방법론을 제시하였는데, 이 논문에서는 그 하위 문제들 중 수용가의 부하를 예측하는 문제를 다룬다. 우리는 energy service provider(ESP)가 관리해야 할 수용가의 수가 매우 많다는 점에 주목하여, 각 수용가의 1일 부하 사용량 패턴을 몇 개의 그룹으로 나누어 각 그룹에 대해 critical peak 최적 시점을 결정하는 연구를 수행하였다. 이러한 수용가 부하량 패턴 그룹화를 위해 인공 지능의 여러 기법 중 하나인 self-organizing map(SOM)을 사용하였다.

• Journal of the Institute of Electronics Engineers of Korea TC
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• v.41 no.3
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• pp.179-179
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• 2004

In the near future we can expect a change in charging the Internet service. The flat charging maybe replaced with a usage-based charging. In line with this movement, we propose a method of charging the assured-quality Internet services for the next generation network by introducing a UBC (usage-based charging) scheme over the conventional flat charging platform. First, we investigate the attribute of elastic traffic generated by assured services in IP network. Next, we propose a new method to relate the bandwidth usage with the pricing for the elastic traffic, which is based partially on the usage rate of the network bandwidth. Next, we propose a charging function for elastic traffic, which is applicable to any type of assured Internet services. Finally, we discuss the implication of the work via simple numerical experiments.

• Journal of the Institute of Electronics Engineers of Korea TC
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• v.41 no.3
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• pp.21-28
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• 2004

In the near future we can expect a change in charging the Internet service. The flat charging maybe replaced with a usage-based charging. In line with this movement, we propose a method of charging the assured-quality Internet services for the next generation network by introducing a UBC (usage-based charging) scheme over the conventional flat charging platform. First, we investigate the attribute of elastic traffic generated by assured services in IP network. Next, we propose a new method to relate the bandwidth usage with the pricing for the elastic traffic, which is based partially on the usage rate of the network bandwidth. Next, we propose a charging function for elastic traffic, which is applicable to any type of assured Internet services. Finally, we discuss the implication of the work via simple numerical experiments.

• Journal of Fashion Business
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• v.8 no.3
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• pp.34-48
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• 2004

This study aims to determine any possible causation between identifying which major factors affect CRM(Customer Relationship Management) in terms of promotion strategies for fashion goods and classifying customers into several categories, so that it can seek reasonable strategic measures based on CRM. This study suggested a model by selecting several variables meeting its goals, and used total 672 sheets of questionnaire for final analysis. In addition, a structural equation model was analyzed As a result, it was found that pricing flexibility had more or less influential relationships with trust, satisfaction and commitment in CRM, although having a negative relationship with commitment. Salesperson's role was also significantly correlated with trust, satisfaction and commitment in CRM, and especially, there were more influential relationships with satisfaction than any other factor. Service quality had relatively high influential relationships with trust, satisfaction and commitment in CRM. Retained customers showed more or less influential relationships with trust, satisfaction and commitment, while loyal customers did so with satisfaction and commitment, except for trust.

• Journal of the Korean Operations Research and Management Science Society
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• v.41 no.2
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• pp.1-16
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• 2016

Yield management, which originated from the U.S. service industry, uses pricing techniques and information systems to make demand management decisions. Demand uncertainty is an important factor in the area of demand management. A key strategy to reduce the effects of demand uncertainty is substitution. The most generally known type of substitution is inventory-driven substitution, in which consumers substitute an out-of-stock product by buying a similar or other type of product. Another type of substitution is the price-driven substitution, which occurs as a result of price changes. In this research, we consider two market segments that have unique perishable products. We develop yield management optimization models with stochastic demand based on the newsvendor model where inventory-driven and price-driven substitutions are allowed between products in the two market segments. The most significant contribution of this research is that it develops analytical procedures to determine optimal solutions and considers both types of substitution. We also provide detailed theoretical analysis and numerical examples.

• Journal of Korea Technology Innovation Society
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• v.9 no.4
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• pp.740-758
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• 2006

This paper is related to the optimal pricing of Internet Backbone Services that are differentiated according to the size of the bandwidth required for applications with different quality sensitivities, Itdiscusses IBP (Internet Backbone Provider) optimal nonlinear pricing process in the presence of a congestion externality in addition to strategic behavior by users. In this scenario, the quality of service provided may reach its socially optimal level irrespective of strategic behavior by users and may be independent of the characteristics of the applications delivered over the Internet.

• International conference on construction engineering and project management
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• 2015.10a
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• pp.660-661
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• 2015

Building Information Modeling (BIM) is a nascent technology in Korea, and currently lacks formal guidelines to assist Architectural and Engineering (AE) firms in estimating BIM service fees, while also allowing government agencies to allocate budgets for the rendered BIM services. This research provides a method to estimate costs for BIM services based on the cost-plus pricing framework. The approach requires a generalized estimate of the man hour per floor area data to calculate the direct labor costs. Man-hour data were collected from forty five projects that have implemented BIM. Interpolation of the man-hours was performed to develop a general reference table for 'Type 2' (i.e., public schools and office buildings, etc.) projects. By providing an objective approach for estimating the costs of BIM services, it allows clients and AE firms to agree upon a fair cost for BIM related services, and thus expedite its adoption in Korea.

• International Journal of Contents
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• v.12 no.4
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• pp.45-52
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• 2016

This study focuses on finding ways to stimulate the growth of agricultural sectors in m-businesses, by analyzing and comparing the factors that influence the purchasing behavior of consumers in the open market, social commerce, and integrated shopping malls. Consumers at various mobile shopping malls answered a survey. Among the nine factors considered, one important factor was the frequency of purchasing agrifoods. Regression analysis produced three results. First, in the open market, in addition to various other advantages, the brand image, reasonable pricing, simple payment system, and convenience of using an app were important factors that influenced the purchasing behavior of the individual consumer. Second, in social commerce, the major factors influencing purchase were the reasonable pricing, quick delivery service, and convenience of using an app. Third, in integrated shopping malls, the brand image, guaranteed after-sale service, the variety of products, quick delivery service, and convenience of using an app were the significant factors.