• Title/Summary/Keyword: Service platform

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Design of PPL Service Platform for Smart Travelling based on Location (스마트 관광용 위치기반의 PPL 서비스 플랫폼 설계)

  • Kang, Min-Goo
    • Smart Media Journal
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    • v.5 no.4
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    • pp.138-142
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    • 2016
  • In this paper, a smart travel service platform is proposed with PPL(Product Placement) database based on the location of TV viewer who is 's marking by smart devices. This platform is designed with the active PUSH and smart kiosk signage with video clip of LTE/beacon's places. As a result, this PPL-DB platform is inter-worked for the PPL database of category, location, product, favor with interactive tagging in pictures and videos.

Dynamic Collaborative Cloud Service Platform: Opportunities and Challenges

  • Yoon, Chang-Woo;Hassan, Mohammad Mehedi;Lee, Hyun-Woo;Ryu, Won;Huh, Eui-Nam
    • ETRI Journal
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    • v.32 no.4
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    • pp.634-637
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    • 2010
  • This letter presents a model for a dynamic collaboration (DC) platform among cloud providers (CPs) that prevents adverse business impacts, cloud vendor lock-in and violation of service level agreements with consumers, and also offers collaborative cloud services to consumers. We consider two major challenges. The first challenge is to find an appropriate market model in order to enable the DC platform. The second is to select suitable collaborative partners to provide services. We propose a novel combinatorial auction-based cloud market model that enables a DC platform among CPs. We also propose a new promising multi-objective optimization model to quantitatively evaluate the partners. Simulation experiments were conducted to verify both of the proposed models.

Using Platforms as Market Creation Strategies for Small and Medium-Sized Service Robotics Companies in South Korea: The ROBOPRINT Case Study (국내 중소 서비스용 로봇 기업의 플랫폼을 이용한 시장 창출 전략: 로보프린트 사례연구)

  • Oh, Soo Jung
    • Korean small business review
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    • v.43 no.2
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    • pp.59-86
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    • 2021
  • The platform concept has been used for business operations in various forms: product platforms, transaction platforms and industry platforms. All these platforms have common characteristics of having 'core' that is reused frequently and 'peripherals' that are less reusable and changed often. Companies use platforms to enable efficient development and creation of product family, transactions and innovation. These platforms provide new opportunities for many small and medium-sized companies (SMEs) by bringing changes to traditional industrial structures focused on the products rather than platforms. The service robotics industry in South Korea is mainly composed of technology-intensive SMEs due to its small market size. Although these SMEs succeed in developing technologies, they have difficulties creating and expanding markets to sell products. Thus, this study addresses the characteristics and problems of the South Korean service robotics industry and analyses how ROBOPRINT, one of the SMEs in the service robotics industry, successfully creates and continuously expands the service robot market by adopting platform concept. The results indicate that ROBOPRINT has been applying two types of platforms: product and transaction platforms. First, ROBOPRINT created art robots that were apartment mural service robots. Rather than selling art robots, the company developed various robots such as painting robots, building exterior wall-cleaning robots by reusing the core technology of the robots. The company also developed various robots according to the buyers request. In addition, the company used the robots to directly provide apartment mural services for customers. This mural service has been extended into various areas, not only in apartments but also in soundproof walls, underground passages, and retaining walls. Besides, ROBOPRINT added new services continuously by developing technologies such as virtual reality. Second, ROBOPRINT mediated mural service buyers and mural designers. This platform reduced buyers' workload, which necessitates requesting mural services to ROBOPRINT and searching for mural designers. For designers, this opened up new opportunities to participate in the mural business. The platform attracted both mural buyers and designers who were scattered before. Finally, ROBOPRINT seeks to expand the platform's scope to outside company. To share internally reused ROBOPRINT's technology with other companies, the company participated in Daegu city's 'New Technology Platform Industry'. Furthermore, ROBOPRINT is trying to share the service platform by leasing robots to other companies. This allows external agents to develop technologies and provide services by reusing resources from ROBOPRINT. This study contributes to existing theories by showing that SMEs continuously create and expand markets by building various platforms. Moreover, it provides useful implications for practitioners by describing the firm's specific platform-building strategy.

Sensor Data Processing System using Sensor Service Description Language (센서 서비스 기술 언어를 이용한 센서 데이터 처리 시스템)

  • Hong, Hyeon-Woo;Kim, Yong-Woon;Yoo, Sang-Keun;Kim, Hyoung-Jun;Jung, Hoe-Kyung
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.11 no.6
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    • pp.1182-1189
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    • 2007
  • As ubiquitous environment rapidly emerges due to the development of network and information communication technology, ubiquitous computing is being noticed as a technology that will take the lead in information technology industry of the future. To the end, the data recognized from each sensors, collected and processed need be transferred to applied service so that they may be used as data for providing sum to users. However, in reality as the definitions of metadata and platform for each sensor are not clear, approach from applied service for data use is difficult and there are limitations in transferring sensor measurement data of the applied service because of the difference of platform and protocol. In this paper, we designed sensor service technology language that expresses sensor and measurement data and describes the service though sensor data service. Also the researcher implemented a sensor data processing system that transfers sensor data to the applied service by using web service. The thesis will apply a reference model for standardization to guarantee mutual compatibility in exchanging sensor data through the system.

A Study on the Development Strategy for Future GeoSpatial Open Platform (미래 공간정보 오픈 플랫폼의 개발전략에 관한 연구)

  • Kim, MoonGie;Yoon, DongHyeon;Koh, JuneHwan
    • Spatial Information Research
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    • v.23 no.2
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    • pp.59-68
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    • 2015
  • According to the NGIS (National Geographic Information System) project conducted since 1995, the central and local government has been accumulating huge amount of geospatial data. Korean Ministry of Land, Infrastructure and Transport started its GeoSpatial open platform (V-World) service in January 2012, also offering a wide range of functions and services. However, the National GeoSpatial open platform is still woefully deficient for the users to find their desired data, lack of data for private business area, insufficient in publicity of local government and public-private partnerships. Through analyzing current research trend after GeoSpatial open platform served for three years, study on overseas expansion, system links, service improvement, utilization and future strategy has been mainly conducted. This study, by analyzing the advanced overseas GeoSpatial platform as well as domestic research trend and combining the concept of new technology, business platform and SMG (Seoul Metropolitan Government)'s GeoSpatial platform, proposes a policy for the construction of future GeoSpatial Open Platform model.

An Analysis of the Effect of Platform Information Quality and Customer Information Quality on Customer Loyalty to Online to Offline Platforms (O2O 플랫폼 충성도에 플랫폼 정보 품질과 고객 정보품질이 미치는 영향 분석)

  • Park, Jun Sung;Park, Heejun
    • Journal of Korean Society for Quality Management
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    • v.52 no.1
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    • pp.23-42
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    • 2024
  • Purpose: This study aims to investigate the impact of two types of information quality, which are platform-oriented information quality and customer-oriented information quality, on customers' decision-making processes in the Online to offline (O2O) platform environment. Grounded in the product brokering efficiency model, which encompasses screening cost, evaluation cost, and decision quality, a model framework was developed. Furthermore, this study explores how these decision-making processes affect customer loyalty. Methods: Given that food delivery apps are the most widely used O2O service in Korea, this study targeted users of these apps for data analysis. We conducted hypothesis testing through a purposive sampling methodology focusing on food delivery app users. A Partial Least Squares Structural Equation Modeling analysis was conducted to analyze the data. The data collection occurred via an online survey from October to December 2021, with a total of 212 respondents participating. Results: The results of this study revealed the significant role of information quality in helping customers' decision processes while using food delivery apps. Specifically, it was found that platform-oriented information positively influences decision quality, while customer-oriented information significantly affects both the reduction of evaluation cost and the enhancement of decision quality. Additionally, the study indicated that lower evaluation costs and higher decision quality lead to increased platform loyalty. However, a reduction in screening cost did not have a significant impact on platform loyalty. Conclusion: While previous studies have overlooked the existence of two sides, service provider and user, in a platform, this research holds significance in its analysis of how information quality impacts loyalty by utilizing the two kinds of information quality. Practitioners can enhance customer loyalty to the platform by enriching customer-oriented information, thereby reducing customers' evaluation costs and encouraging more loyal usage of the platform.

A Study on convergence of Mobile Learning UX Platform Service for English Learning (영어학습을 위한 모바일러닝 UX플랫폼서비스 융합 연구)

  • Kim, Byung-Wan
    • Journal of the Korea Convergence Society
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    • v.7 no.5
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    • pp.155-160
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    • 2016
  • The education applications for English learning have been developing consistently by utilizing the smart-phone owing to the development of internet and ICT. Smart technology based study platform, the mobile learning which enables for the students to study beyond the time and space is expected to bring forth new paradigm of education in tune with the environment change and trends. But it is found that the current applications are mostly the contents patterned for English study institution information with single channel or made for thinking study concept with only the simple language learning once they were checked. Therefore, the understanding on the English study process shall be changed and the study on the platform service is required by accessing in the viewpoint of thinking exercise learning. This study is purposed to explore the scope and strategy of mobile learning UX platform development and suggest the service model via prototype for English study.

Design and Implementation of Gamified Tourtainment Service Platform (게임화 투어테인먼트 서비스 플랫폼 설계 및 구현)

  • Lee, Deuk-Woo;Cho, Byung-Sang;Hwang, Ho-Sung;Kim, Se-Hyeon
    • The Journal of the Institute of Internet, Broadcasting and Communication
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    • v.17 no.3
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    • pp.153-158
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    • 2017
  • With the fast increment of fusion ICT(Information and Communication Technology), new creative tourism model is required for the revival of local economy. We come up with new frame that is able to increase tourists and revive local economy through ICT fusion such as spatial informaion, contents, game, smart phone, wearable device and wireless internet. In this paper, we propose 'Gamified Tourtainment Service Platform' that can be provided tourists with user custom tour guidance and gamified tour services for motivation, fun, contest, reward in the environment of outdoor. This platform is a kind of framework for creating and providing gamified creative tour services and a gateway for increasing tourist and reviving commercial local economy. We also propose the real tourtainment service application that is implemented with this platform and smart phone.

Implementation of Dynamic Context-Awareness Platform for Internet of Things(IoT) Loading Waste Fire-Prevention based on Universal Middleware (유니버설미들웨어기반의 IoT 적재폐기물 화재예방 동적 상황인지 플랫폼 구축)

  • Lee, Hae-Jun;Hwang, Chi-Gon;Yoon, Chang-Pyo
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.26 no.8
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    • pp.1231-1237
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    • 2022
  • It is necessary to dynamic recognition system with real time loading height and pressure of the loading waste, the drying of wood, batteries, and plastic wastes, which are representative compositional wastes, and the carbonization changes on the surface. The dynamic context awareness service constituted a platform based on Universal Middleware system using BCN convergence communication service as a Ambient SDK model. A context awareness system should be constructed to determine the cause of the fire based on the analysis data of fermentation heat point with natural ignition from the load waste. Furthermore, a real-time dynamic service platform that could be apply to the configuration of scenarios for each type from early warning fire should be built using Universal Middleware. Thus, this issue for Internet of Things realize recognition platform for analyzing low temperature fired fire possibility data should be dynamically configured and presented.

The design of Next Generation Telematics Mobile Platform Architecture (차세대 텔레매틱스 모바일 플랫폼 구조 설계)

  • Shin Chang-Sub;Lee Hyun;Lee In-Whan;Oh Hyun-Seo
    • The Journal of The Korea Institute of Intelligent Transport Systems
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    • v.3 no.1 s.4
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    • pp.67-74
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    • 2004
  • Next generation telematics technology, offering new and diverse multimedia service by connecting car and wireless access network, has been presented with promising industry. Telematics technology was simply to monitor and control the in-vehicle devices and to navigate the road in the early days but nowadays, telematics technology has provided the mobile internet access service, LBS service, agent rescue service and multimedia service to us using connection of wireless access network. In this paper, telematics mobile platform architecture is proposed for service promotion and efficiency.

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