• Title/Summary/Keyword: Service orientation

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A Study on the Relationship between Market Orientation and Marketing Performance, and Mediators in Food Service Company (외식기업의 시장 지향성과 마케팅 성과 및 매개 변수에 관한 연구)

  • Kim, Ki-Young;Kim, Yi-Su
    • Culinary science and hospitality research
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    • v.11 no.3 s.26
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    • pp.56-69
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    • 2005
  • The world is changing so rapidly and being globalized and competitive. Also, food service companies in Korea have been making a speedy growth. In order that food service companies ran take long-term viability, they should introduce the market-orientation concept. Because market-orientation requires to investigate the factors of ever-diversified market environment on a regular basis, they can build up more detailed, practical and differentiated strategies than before. Thus, this study aimed to establish that the strategy of competitive edges based on the concepts could yield excellent marketing performance.

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The Relationship Between Learning Orientation and Incremental Innovation, and the Moderating Effect of Tenure (학습지향성이 점진적 혁신에 미치는 효과 및 재직기간의 조절효과)

  • Ahn, Kwan-Young
    • Journal of the Korea Safety Management & Science
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    • v.12 no.3
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    • pp.249-255
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    • 2010
  • This paper studies the relationship between learning orientation and incremental innovation(process innovation, operational innovation, and service innovation), and the moderating effect of tenure in tele-communication service sector. Based on the responses from 241 employees, the results of multiple regression analysis show that learning orientation have positive relationships with process innovation, operational innovation, and service innovation. The results of moderating analysis showed that longer tenure employees have more positive relationships with all incremental innovation factors(process innovation, operational innovation, and service innovation) than short tenure employees.

A Study on Relationship between Service Orientation, Employee Satisfaction, Customer Orientation and Business Performance of Liner Shipping Company (정기선사의 서비스지향성, 종업원의 만족 및 고객지향성, 기업성과의 관계에 관한 연구)

  • Song, Dae-Kil;Shin, Han-Won;Choi, Young-Ro
    • Journal of Korea Port Economic Association
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    • v.25 no.2
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    • pp.25-56
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    • 2009
  • The purpose of this study is to analyze the components and to verify the relationship between service orientation, employee satisfaction, customer orientation and business performance of liner shipping company. In order to achieve the purpose of this study, literature survey related to service orientation, employee satisfaction, customer orientation and business performance was carried out and took a empirical analysis by the use of questionnaire method for employees in liner shipping company. The final results and conclusions are as follows; Service orientation of liner shipping company is a major element which has an effect on employee satisfaction. It has also effect on employee's dedicational attitude to achieve company's goal with pride on their duty and organization. In addition to, the relationship between service orientation, employee satisfaction, customer orientation and business performance finally reach to valuable attitude related in customer's satisfaction, and then it will read up high business performance and successful attainment.

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A Study on the Influence of the Organizational Culture of Korean Network Marketing Companies on Customer Orientation and Service Orientation (한국형 네트워크 마케팅 기업의 조직문화가 고객 지향성과 서비스지향성에 미치는 영향에 관한 연구)

  • Kim, Moon-Jun
    • Industry Promotion Research
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    • v.5 no.4
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    • pp.29-37
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    • 2020
  • The purpose of this study was to confirm the influence of the types of organizational culture perceived by members of Korean network companies on customer orientation and service orientation. Therefore, the results of the valid survey for the final 165 among the results of 204 applicants for about two weeks from September 7th to 25th, 2020 using the SSP 24.0 and AMOS 24.0 statistical package programs showed the following results. First, as a result of the analysis of the impact of organizational culture on customer orientation, the sub-factors of the organizational culture, such as relationship-oriented culture, innovation-oriented culture, hierarchical-oriented culture, and task-oriented culture types, all had a positive (+) effect on customer-oriented. It was analyzed as crazy. In other words, it can be seen that the organizational culture has a statistically significant impact on customer orientation in that it gives positive meaning through a comprehensive operation rather than a single substructure. Second, as a result of analyzing the effect of organizational culture on service orientation, organizational culture showed positive (+) influence on service orientation. In other words, it was analyzed that relational orientation, innovation orientation, hierarchical orientation, and task orientation, which are sub-constituent factors of organizational culture, act as positive factors for service orientation.

A Study on Personal Adornment Associated with Sexual Orientation and Psychological Characteristics

  • Lee, Eun-Sil;Lee, Myoung-Hee
    • The International Journal of Costume Culture
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    • v.3 no.3
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    • pp.223-234
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    • 2000
  • The objectives of this study were to investigate hair style preferences, and use of cosmetics according to sexual orientation and demographic variables, to examine the relationship among hair style preferences, use of cosmetics, and anxiety and self-esteem. The subjects were 536 men (heterosexual : 353, gay : 183) of 20's and 30's living in metropolitan area of Seoul. Homosexuals preferred individualistic adornments and appearance, and the higher the ability anxieties and the miscellaneous anxieties they in both sexual orientation groups preferred unique individualistic hairstyles and used coloring cosmetics more. In the sales and service workers and students both sexual orientation groups preferred individualistic personal adornment while in the office workers they both preferred conservative appearance. In the same occupations, there were significant differences in the physical adornments according to sexual orientation in the sales and service workers and students groups. Homosexuals used individual adornments according to their sexual orientation. Both homosexuals and heterosexuals had low use of physical adornments.

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Relationship between Market Orientation, Service Quality and Business Performance in the Firms of Private Security Guards (민간경호경비 회사의 시장지향성과 서비스품질 및 경영성과의 관계)

  • Kang, Min-Wan
    • The Journal of the Korea Contents Association
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    • v.9 no.12
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    • pp.261-269
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    • 2009
  • This study was to analyze the effect of market orientation on service quality and business performance in the firms of private security guards. To attain the goal of the study described above paragraphs, some peoples held in Seoul were set as a collected group. Then, using the purposive sampling method, finally drew out and analyzed 235 peoples in total. The material collection device was the brochure named . The result of reliability check up was here below; Chronbach' $\alpha$=.732. To analyze materials, reliability analysis, SEM were used as statistic analysis techniques. The conclusion based on above study method and the result of material analysis are here below. First, market orientation have influence on service quality. Second, market orientation have influence on business performance. Third, service quality have influence on business performance.

The Study on the Relationship of Logistics Service Quality, Relationship Orientation, and Customer Satisfaction for the Repurchase Intention in On-Line Shopping Mall (온라인쇼핑몰 환경에서 물류서비스품질, 고객만족, 관계지향성이 재구매의도에 영향을 미치는 관계에 관한 연구)

  • Kim, Do-Goan;Ryu, Il
    • Journal of the Korea Society of Computer and Information
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    • v.13 no.2
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    • pp.251-258
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    • 2008
  • The purpose of this study is to examine the structural relationship among logistics service quality, relationship-orientation for on-line shopping malls, customer satisfaction and repurchase intention in on-line shopping malls. Based on extensive review of relevant literature, nine components of logistics service quality and six components of relationship orientation are introduced in this study. And a conceptual model is developed and four research hypotheses are empirically examined using structural equation modeling. The findings indicate that logistics service quality is positively and significantly associated with customer satisfaction, and relationship- orientation is the antecedent variable of repurchase intention in the on-line shopping mall. In conclusion, it is revealed that logistics service quality and relationship-orientation play a major role in the success of on-line shopping mall.

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EA as an Actionable Architecture

  • Jeong, Chanki
    • Journal of Information Technology and Architecture
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    • v.9 no.2
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    • pp.133-142
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    • 2012
  • Gartner predicts that by 2012, 40% of EA programs will be stopped due to poor execution and the failure of delivering business value. An organization needs a practical solution to achieve an EA vision. The EA essential approach should be that of business service and process orientation than systems and IT orientation. We propose an Actionable Enterprise Architecture (AEA) which is based on BPM (Business Process Management) and SOA (Service Oriented Architecture), and connected to service & process orientation and engineering. The architecture proposed provides traceability between service-oriented enterprise architecture and its solution. The proposed architecture can transform enterprise architecture from conceptual to physical levels (solutions) with a service and business process paradigm.

The Effects of Core Competencies on the Management Performance of Hospitals : With a Focus on the Mediating Roles of Medical Service Orientation and Internal Customer Orientation (의료기관 핵심역량과 경영성과의 구조적 인과관계 분석 : 의료서비스 지향성과 내부고객 지향성)

  • Kim, In Yong;Lee, Sang Hyeok
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.9 no.3
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    • pp.107-117
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    • 2014
  • The Purpose of this study was to empirically investigate the effects of core competencies on the management performance of hospitals and the mediating roles of medical service orientation and internal customer orientation. The sample of this study was composed of 307 employees from 18 general hospitals in Incheon Metropolitan City and Bucheon City. Data were collected with self-administered questionnaires and analyzed using structural equation modelling technique. This study found that core competencies had positive effects on the management performance of hospitals and that medical service orientation and internal customer orientation mediated the relationship between core competencies and the management performance of hospitals. The theoretical and practical implications of the results were discussed and the directions for future research were suggested.

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A Comparative Study on Importance-Performance Analysis of Perceived Foodservice Quality between the Contractor and the Contractee (단체급식 서비스품질에 대한 고객사와 위탁급식회사 중요도-수행도 비교 연구)

  • Kim, Hong-Geun
    • Journal of the East Asian Society of Dietary Life
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    • v.23 no.6
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    • pp.850-861
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    • 2013
  • This study aimed at investigating any differences perceived between the contractor and the contractee based on an importance-performance analysis (IPA) of foodservice quality attributes. Questionnaires were distributed to 200 personnel concerned in the Busan, Ulsan and Kyungnam areas and a total of 134 valid responses were used for analysis. Of the 23 foodservice quality attributes, the factors of 'food quality', 'employee service', 'hygiene and safety', 'customer orientation' and 'operation quality' were induced from a scale purification process through the exploratory factor analysis. The level of importance (p<0.01) of the 'hygiene and safety' factor and 'employee service' factor was not found to be significantly different between the groups. In the level of performance, the factors of 'food service', 'employee service', 'customer orientation' and 'operation quality' were found to be perceived significantly lower than expected by the contractor group. In the importance level, 'food quality', 'employee service', 'hygiene and safety', 'customer orientation' and 'operation quality' were rated by the contractor as 4.03, 4.30, 4.27, 4.01 and 4.12 points, respectively. In contrast, in the performance level, perceived 'food quality', 'employee service', 'hygiene and safety', 'customer orientation' and 'operation quality' were evaluated as 3.57, 3.94, 4.06, 3.83 and 3.95 points, respectively.