• Title/Summary/Keyword: Service innovation behavior

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The Effects of the change in Telecommunication Regulation on Advanced Network Investment (규제정책의 변화가 고도 통신망 투자유인에 미치는 영향분석)

  • Jung, Choong-Young;Jung, Song-Min
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.15 no.7
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    • pp.1405-1414
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    • 2011
  • This paper analyzes the impact of the change in telecommunication regulation on network investment such as the integration of telecommunication service. The integration of telecommunication service plays a role of separating the behavior regulation from entrance regulation and reducing a entrance constraints. Therefore, it is expected that the market spill over effect is high through the improvement of behavior regulation such as interconnection regulation, facilities provisions, retail price regulation, bundling, number portability of VoIP. This paper discusses the critical factor affecting the decision making process in respect of the firm level and analyzes the impact path guiding investment and innovation. Finally, the paper proposes the guideline for telecommunications policy.

Proposal for a Cognitive Reconstruction Program for Female College Students Experiencing Body Dissatisfaction (신체 불만족을 경험하는 여자 대학생을 위한 인지적 재구성 프로그램 제안)

  • Hyun Ju Lee;Helen Ha;Yuan Mei Cui;Jee Hyun Lee;Min Ju Kang
    • Human Ecology Research
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    • v.62 no.2
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    • pp.369-383
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    • 2024
  • The aim of this study was to develop and implement a program based on Cognitive Behavior Therapy (CBT) for female college students experiencing body dissatisfaction. To systematize the program development process, we adopted the service design method. First, we conducted In-Depth Interviews (IDIs) to identify the difficulties faced by six female college students who experience body dissatisfaction, and to determine what kind of help they needed. Second, content analysis of the findings revealed that female college students were experiencing emotional-behavior problems which derived from the discrepancy between their ideal body image and the reality. Third, a prototype of a cognitive reconstruction program was developed to help transform their perceived 'body distortion' to a rational cognitive concept and thus reduce maladaptive consequences of 'body dissatisfaction'. The overall program consisted of three therapeutic components and seven steps. Fourth, to assess the effectiveness of the program, survey and IDIs were conducted. The results revealed that it is appropriate to use a cognitive model to solve problems caused by body dissatisfaction, and that understanding and reconstructing one's own cognitive processes can be effective in reducing body dissatisfaction. However, based on feedback from participants, a number of revisions were proposed, such as including sufficient induction regarding the behavioral change.

The Analysis of Home Management by the Life Style Types among Housewives (생활양식유형에 따른 가정관리행동의 분석 -서울지역 아파트 거주 주부를 중심으로-)

  • 문숙재
    • Journal of the Korean Home Economics Association
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    • v.25 no.2
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    • pp.89-107
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    • 1987
  • This study aimed at providing basis data to understand homemanagement by patterning of the life styles of housewives and by analysing the disposition of homemanagement behavior and characterstics of the behavior pattern to the difference of the life style patterns of housewives. The result can be summarized as follows: 1. By utilizing factor analysis and cluster analysis, the life style types of housewives were classified into 4 types, namely, self-fulness type (28.4%), negative stagnation type (22.7%), fashion-convenience type (23.3%), innovation-urging type (25.6%). 2. The life style types of housewives which were classified, differed significantly according to all of the demographic variables except family size variable. 3. The disposition of homemanagement behavior which were classified into inner-directed type and other-directed type, differed significantly according to the husband's age variable. 4. The patterns of homemanagement behavior which were classified into market pattern and service pattern, differed significantly according to the all of the demographic variables. 5. The disposition and the pattern of homemanagement behavior differed significantly according to the life style types of housewives.

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An Empirical Research on Current Status and Developmental Countermeasures of Language Services Industry in China

  • Tong, Ying;Zhang, Mengze;Wu, Chanti;Bae, Ki-Hyung
    • International Journal of Contents
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    • v.15 no.2
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    • pp.44-52
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    • 2019
  • This paper uses Delphi Method and statistics provided by the State Administration of Market Regulation of China, attempts to develop the scale index of language service industry in China. Coupled with practical investigation and theoretical framework of SCP paradigm, a deep analysis on market behavior, market structure, and market performance of the industry have been explored. First, the study indicates that the scale index of Chinese language services industry has experienced an upward trend from 10.481million RMB in 2008 to 351.403 million RMB in 2017. Second, majority of language services enterprises are situated in Chinese coastal provinces and there are variations in demand for language services. Third, the standardization of language services are minimal while most of the talents involve a single discipline background. Fourth, most enterprises utilize language tools while there is lack of technological innovation for utilization of language resources and enhancement of service quality. The author mainly suggests four strategies which include: cultivating multilingual services, strengthening the development of industrial informatization and technical innovation, and optimizing the industrial talents structure while also adjusting for industrial distribution and regional coordination, which propose the meaningful implications for the development of language service industry in China.

Creative Leadership, Organizational Trust, and Job Enthusiasm of Public Officials in Educational Administration Structural Process of Impact on Innovation Behavior (교육행정직 공무원의 창의적 리더십, 조직신뢰, 직무열의가 혁신행동에 미치는 영향에 관한 구조적 과정)

  • Jung, Dong-Yeol
    • The Journal of the Korea Contents Association
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    • v.21 no.1
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    • pp.162-172
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    • 2021
  • This study was approached from the perspective of leadership as a study on innovation, a concept that can develop and maintain a continuous competitive advantage in the rapidly changing environment of management and public service organizations. the purpose of this study is as follows. first, it defines the concept of creative leadership and tests the relationship with innovation behavior through various variables. second, the relationship between conceptually defined creative leadership and job enthusiasm and organizational trust is tested in the organization of public officials in the educational administration. third, it examines the relationship between job enthusiasm and organizational trust, which are parameters, innovation behaviors of public officials in the educational administration. the finddings are as follows. job enthusiasm, organizational trust, and creative leadership were suggested as prerequisites that directly influence the innovation behavior of the organizational members of the educational administration office.

Inadividual Behaviors Regarding Financial MyData Service Resistance: Impacts of Innovation Resistance and Distruct (금융 마이데이터 서비스 수용저항에 대한 개인의 행동: 혁신저항과 불신의 영향)

  • Sanghyun Kim;Hyunsun Park;Changyong Sohn
    • Information Systems Review
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    • v.25 no.4
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    • pp.291-314
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    • 2023
  • The concept of Mydata emerged with the expansion of the data economy. MyData aims to empower individuals by enhancing their right to self-determination over their personal data. The use of MyData is expected to enable the provision of innovative service in various fields. Since 2022, MyData has been introduced and actively used in the financial sector. In the future, not only financial institutions but also Bigtech and Fintech companies are expected to actively join and demonstrate rapid expansion. To ensure steady growth for MyData in the financial sector, it is necessary to assess acceptance behaviors from multiple perspectives. However, the majority of existing research solely focuses on positive acceptance. This study analyzed the impact of users' personal characteristics and innovation characteristics on both innovation resistance and acceptance resistance. The analysis revealed that personal and innovation characteristics contribute to an increase in distrust and innovation resistance in the MyData service. In addition, it has been confirmed that it can lead to actions such as delayed acceptance and refusal to accept. The results of this study offer both theoretical and practical insights into user behavior within the MyData service market.

Study on measures to introduce Drone Delivery Service for domestic logistics (국내 물류기업의 드론배송서비스 도입방안에 관한 연구)

  • Yoo, Hyun Tae;You, Hak Soo;Jeong, Yoon Say
    • Journal of Convergence for Information Technology
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    • v.8 no.5
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    • pp.243-249
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    • 2018
  • This study is to verify the accommodation attitudes and intention of use of the end-users to use the drone distribution delivery service that is to be introduced in Korea. For a research purpose, the research model and hypothesis in this study have been set based on by using the SPSS 22.0. Upon these, the extended technology acceptance model has been used to verify the correlation service of new technology, and the result has shown that the user of drone distribution delivery service has a causal relationship with individual innovation and that the accommodation behavior and intention of use have a causal relationship with economic efficiency and convenience. However, there was no causal relation from a perceived risk. Hence, based on the results of study about accommodation behaviors and intention of use of the end users of drone distribution delivery service, the marketing implications have been provided for commercialization of drone delivery service.

A Study on the User's Acceptance and Use of Easy Payment Service - Focused on the Moderating Effect of Innovation Resistance - (간편결제 서비스 수용의도와 이용에 관한 연구 - 혁신저항의 조절효과를 중심으로 -)

  • Kang, Sun-Hee;Kim, Ha-Kyun
    • Management & Information Systems Review
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    • v.35 no.2
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    • pp.167-183
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    • 2016
  • This study has recognized easy payment service as one of the new types of application of information and communication technologies and proposed a modified acceptance intention model by adding perceived risk factor based on the unified theory of acceptance and use of technology(UTAUT) and then explored those variables that effect the acceptance intention of consumers. The results of this study can be summarized as the followings. First, expectation on the efforts, social impact have positive effect on the acceptance intention and perceived risk has negative effect on the acceptance intention but expectation on the efforts and promotion condition were found to have no effect on the acceptance intention. Second, among the factors suggested, social impact was found to have more effect of causing the acceptance intention of users than expectation on the efforts and perceived risk. Third, it was found that there is a significant association between the acceptance intention and use behavior of users of easy payment service. This means that, as was reviewed in the preceding researches, the acceptance intention affects actual acceptance behavior of users either directly or indirectly. Fourth, even though innovation resistance has regulation effect on the relationship between expectation on efforts or social impact and acceptance intention, it was found to have no regulation effect on the relationship between perceived risk and acceptance intention.

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Differences in Purchase Behavior of Men's Suits among Male Consumption Value Groups (남성 소비자의 소비가치에 따른 신사복 구매행동의 차이)

  • Kang, Yurim;Park, Kwanghee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.42 no.4
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    • pp.584-598
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    • 2018
  • This study classified respondents by consumption value and analyzed differences in the purchase behavior of men's suits among consumption value groups. Frequency analysis, factor analysis, cluster analysis, and analysis of variance were conducted in order to analyze research problems. Factor analysis results showed that male consumption values included safety-oriented value, individuality-oriented value, others-oriented value, pleasure-oriented value, aesthetic-oriented value, low price-oriented value, community-oriented value, utility-oriented value, innovation-oriented value, and self-expression oriented value. The study divided respondents into personal satisfaction pursuit group, beauty & functionality pursuit group, individuality pursuit group, and others-oriented & low cost preference group according to consumption value. There were significant differences in selection criteria for men's suit (product image, physical properties of product, and brand name), selection reasons of brand (fashion & ostentation, individuality, and refinement), store attributes (store environment/salesperson service, reputation/additional service, and product assortment/shopping convenience).

Token's function and role for securing ecosystem

  • Yoo, Soonduck
    • International Journal of Advanced Culture Technology
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    • v.8 no.1
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    • pp.128-134
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    • 2020
  • The purpose of this study is to investigate the role and function of tokens to form a healthy blockchain-based ecosystem. Tokens must be constructed in a way that enhances their desired behavior to grow into a healthy token economy. The actions required of ecosystem participants in designing tokens should enable each individual to receive appropriate incentives (rewards) and encourage voluntary participation in taking this action. Also, all ecosystem participants must design to make the token ecosystem self-sustainable by generating profits. For example, in Bitcoin's proof-of-work method, mining is designed as a desirable behavior. Token-based services should be designed to induce multiple engagements, to design penalties for undesirable behavior, and to take into account evolutionary development potentials. Besides, the economic value of the entire token ecosystem will increase if the value that is designed and designed to take into account the revolutionary Innovation Possibility is greater than the reward amount paid to tokens. This study will contribute to presenting relevant service model by presenting how to design tokens and criteria when establishing blockchain-based service model. Future research is needed to discover new facts through a detailed comparative analysis between Tokennomics models.