• International Journal of Advanced Culture Technology
• /
• 제9권4호
• /
• pp.431-438
• /
• 2021

We conducted this study to identifythe impact of mobile social commerce service quality on customer satisfaction and repurchaseintentions. The survey method used the self-recording way in which the respondents selected for the study and distributed 300 questionnaires, and with due personal care, researchers collected all the distributed questionnaires. The service quality in mobile social commerce has been selected as a factor of price, convenience, interaction and information through previous research. The results of this study are summarized as follows: First, the mobile social commerce service quality attributes all affected significantly(p<.05) customer satisfaction and the beta value of Economic Efficiency was the highest among the service quality attributes. Second, also the customer satisfaction influenced on consumer repurchase intentions significantly(p<.05).Based on the results of this study, we should strive to establish effective marketing strategies in the mobile social commerce industry.

• 산업경영시스템학회지
• /
• 제41권4호
• /
• pp.101-110
• /
• 2018

This study aims to objectively measure the efficiency of nanotechnology R&D programs by systematically evaluating the inputs and outputs of nanotechnology R&D activities and to find implications for improving the efficiency of nanotechnology R&D programs. Data on input factors such as R&D investment, R&D manpower, R&D period, and output factors such as paper, patent, and commercialization for R&D projects which started from 2008 or afterwards and ended by 2011 are gathered through National Science and Technology Knowledge Information Service, which are used for efficiency evaluation. In this study, we analyzed R&D efficiency in detailed technology units in depth. The process taken in this study is as follows. First, the basic statistics of input and output factors to compare and analyze R&D investment, R&D manpower, R&D period, paper, patent, and commercialization status by technology unit are analyzed. Next, DEA models are utilized to derive the overall efficiency, pure technology efficiency, and scale efficiency by conducting the efficiency evaluation for each technology unit, from which implications for strategic budget allocation are derived. In addition, partial efficiency evaluation is conducted to identify advantages and disadvantages of each technology unit. In turn, cluster analysis is performed to identify similar technology units, from which implications for efficiency improvement are derived.

• Journal of Computing Science and Engineering
• /
• 제6권2호
• /
• pp.89-104
• /
• 2012

In dynamic Web service environments, the performance of the Internet is unpredictable; the reliability and effectiveness of remote Web services are also unclear. Therefore, it can hardly be guaranteed that the quality of Web service (QoWS) attributes of Web services do not fluctuate with the dynamic Web service environments. When a composite service is planned in the context of dynamic service environments, there is another aspect which has not been taken into account by existing works, namely, concurrency - the fact that multiple requests to a composite service may arrive at the same time. Considering the dynamics of Web service environments and concurrency of requests, we propose in this paper a service selection scheme which adopts top-k dominating queries to generate a composition solution rather than only select the best composition solution for a given request. The experimental results have investigated the efficiency and effectiveness of our approach and shown that it outperforms baseline and traditional methods for service selection.

• Journal of information and communication convergence engineering
• /
• 제6권4호
• /
• pp.396-404
• /
• 2008

Service discovery is the technology of finding needed services in networks, and a key point in pervasive computing environments. This paper presents a novel service discovery protocol: ASESDP(AIP and SRR Enhanced Service Discovery Protocol). In ASESDP, tow schemes are proposed to enhance its performance: AIP(Advertisement Information Piggybacked) and SRR(Shortest Reply Route). In AIP, parts of advertisement information are piggybacked in the service reply packet, which makes the advertisement information propagating along the reply path, and spreads its transmission area. In SRR, in order to reduce the service response time, the shortest reply route is chosen to forward the service reply packet to the source node sending the service request. With the theoretical analysis and Glomosim simulation results, it is verified that ASESDP can reduce the number of service request packets, save the response time, and improve the efficiency of service discovery.

• 전기학회논문지
• /
• 제65권11호
• /
• pp.1943-1947
• /
• 2016

Korea Electrical Safety Cooperation(KESCO) have provided the electrical safety speed-call service from 2007 year. Purpose of the service is to reduce discomfort of electricity use and to prevent electrical accident like as electrical fire and shock accident by providing emergency treatment service on fault of the residential electrical facilities notified in the specific house like as a lower-income group and a social welfare facility. But efficiency and economic evaluation of the electrical safety speed-call service is impossible because analysis on the quantitative effect of the service is difficult. This paper presents cost-benefit analysis method and result of the electrical safety speed-call service. The presented cost-benefit analysis method has a two-step process: the first step is to measure quantitative electrical fire prevention effect of the service by using electrical accident statistics and developing outcome analysis logic model of the service effect, and the second step is to analysis cost-benefit(B/C)of the service by calculating quantitative benefit analysis on the measured quantitative electrical fire prevention effect. The results showed that cost-benefit(B/C)of the electrical safety speed-call service is over 4 after 2010 year.

• ETRI Journal
• /
• 제34권3호
• /
• pp.341-351
• /
• 2012

We deal with a resource allocation problem for multimedia service discrimination in wireless networks. We assume that a service provider allocates network resources to users who can choose and access one of the discriminated services. To express the rational service selection of users, the utility function of users is devised to reflect both service quality and cost. Regarding the utility function of a service provider, total profit and efficiency of resource usage have been considered. The proposed service discrimination framework is composed of two game models. An outer model is a repeated Stackelberg game between a service provider and a user group, while an inner model is a service selection game among users, which is solved by adopting the Kalai-Smorodinsky bargaining solution. Through simulation experiments, we compare the proposed framework with existing resource allocation methods according to user cost sensitivity. The proposed framework performed better than existing frameworks in terms of total profit and fairness.

• 보건의료산업학회지
• /
• 제9권3호
• /
• pp.43-55
• /
• 2015

Objectives : This study analyzed the managerial efficiency of hospitals and identified the productivity trends for three years. Methods : Data were collected from 44 tertiary hospitals and 32 university hospitals from 2009 to 2011. Efficiency scores and productivity trends were evaluated with the DEA (Data Envelopment Analysis) method. The input variables were the numbers of beds, doctors, nurses, and health personnel, and the medical costs. The output variables were the numbers of outpatients, and inpatients, and the medical revenues. Along with the traditional input-oriented DEA analysis, the Malmquist Productivity Index(MPI) was calculated. Results : First, the mean values of the study variables showed gradual increases in all the variables for all the study years. Second, technical efficiency scores varied depending on the study year. Third, MPI decreased from 2009 to 2010 (MPI=0.986), and then increased from 2010 to 2011(MPI=1.011). The contributions of the Efficiency Change Index and Technical Change Index on the MPI varied depending on the study year. Conclusions : This study provides information to hospital managers about changes in hospital performances. External environments had more influence on hospital performances, and hospital managers will need to manage these influences from factors surrounding the hospitals.

• 디지털융복합연구
• /
• 제12권6호
• /
• pp.181-192
• /
• 2014

본 논문은 정부에서 시행하는 비영리민간단체 공익활동지원사업의 성과에 대한 효율성분석을 통하여 효율성이 낮게(비효율적) 나타난 단체에 대한 컨설팅방향을 제시하였다. 공익활동지원사업의7가지유형에 대하여 분산분석을 실시하여 유형별로 차이가 있음을 확인하였으며, 7개 유형별로 자료포락분석(DEA)중 CCB-I, BCC-I, 초효율성(Super Efficiency) 모형을 적용하여 성과에 대한 효율성을 분석하였다. 4개 입력요소(업력, 지원 금액, 회원수, 직원수)와 3개 출력요소(사업점수, 회계점수, 종합점수)를 분석한 결과, 7개 유형에서 사업성과에 대한 효율성이 높게 나타난 단체를 벤치마킹대상으로 도출하였고 초효율성분석을 통하여 벤치마킹 대상을 단기, 중기, 장기로 구분하였다. 이를 통해 각 단체에 맞는 사례를 배우고 개선함으로써 최선의 성과를 찾아낼 수 있는 정보를 제공하였다.

• 패션비즈니스
• /
• 제20권6호
• /
• pp.32-51
• /
• 2016

KakaoTalk has become a reputed mobile social network and an inseparable part of people's lives by leading the mobile industry in South Korea. However, there is a lack of studies in academia regarding perception of the consumers and assessment toward the mobile marketing and services by KakaoTalk. Based on the theoretical orientation of Elaboration Likelihood Model (ELM: Petty & Cacioppo, 1986) and electronic service quality (E-S-QUAL: Parasuraman, Zeithaml, & Malhotra, 2005), this study investigates the effects of information sources (Charles & Richard, 1988), and examines the consumer perception toward the service quality of KakaoTalk. A total of 209 responses were collected, using a self-administered survey in Seoul and Gyeonggi province, South Korea from March 2015 to June 2015. A seven-point Likert scale survey was developed to measure the information sources (i.e., argument quality, post popularity, and post attractiveness), electronic service quality (i.e., efficiency, fulfillment, privacy, and system availability), attitude (i.e., usefulness, preference, and overall attitude), and behavioral intention (i.e., like intention, share intention, and purchase intention). This study reveals a consensus that an online environment is different from the traditional retail context in terms of information source and service quality. Specifically, the results indicate that argument quality greatly impacts the attitudes of the individuals and their behavioral intention toward mobile shopping via social media channel. The most powerful factor among E-S-QUAL is "efficiency." This dimension of service quality influences the customer perception of usefulness and preference as well as share and like intention toward mobile shopping on KakaoTalk.

• 한국콘텐츠학회논문지
• /
• 제17권8호
• /
• pp.551-559
• /
• 2017

본 연구는 소비자들에게 병원에 대한 긍정적 감정이나 감정적 공감을 형성화하기 위한 효율적인 홍보내용을 제시하고자 병원 브랜드아이덴티티의 필요성과 서비스가치와의 관련성에 대한 소비자들의 인식을 살펴본 결과, 병원의 홍보내용인 브랜드아이덴티티에 대한 필요성은 시설환경, 의료서비스 특성화부문, 병원의 규모, 의사의 명성 순으로 인식하고 있었는데, 실질적인 병원이용이 낮은 경우에 병원의 홍보내용인 브랜드아이덴티티의 필요성을 더 높게 인식하고 있었다. 또한 병원브랜드아이덴티티의 서비스가치와의 관련성에 병원 홍보내용인 브랜드아이덴티티에 대한 필요성이 미치는 영향을 살펴본 결과, 병원의 규모와 의사의 명성에 대한 필요성이 유의하게 긍정적인 영향을 미치는 요인이었다. 따라서 중소병원들이 소비자들과의 관계에서 긍정적이고 감정적인 공감을 형성할 수 있는 홍보내용을 제시하기 위해서는 이러한 소비자들의 의견을 고려하여 각 병원들이 갖고 있는 고유한 특색을 찾아내는 과정이 중요할 것이며, 이러한 작업은 효율적 마케팅을 위해 가치가 있을 것으로 사료된다.