• Title/Summary/Keyword: Service creativity

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Effects of Importance Factors of Hotel Banquet Buffet Menus on Customer Satisfaction and Loyalty (호텔 연회뷔페 메뉴의 중요도 요인이 고객만족과 충성도에 미치는 영향)

  • Lim, Jong-Woo;Kim, Dong-ho;Cho, Yong-Bum
    • Culinary science and hospitality research
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    • v.21 no.4
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    • pp.29-41
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    • 2015
  • This study investigated effects of importance factors of hotel banquet buffet menus on customer satisfaction and loyalty. SPSS 18.0 was used to conduct various analyses, namely frequency, factor, reliability and regression. The findings are as follows. First, importance factors of hotel banquet buffet menu had a positive influence on customer satisfaction. Second, customer satisfaction with a hotel banquet menu had a positive influence on customer loyalty. Third, importance factors of hotel banquet buffet menu had a positive influence upon customer loyalty. Importance factors of the hotel banquet buffet menu should have customer satisfaction and loyalty. Findings also suggest that the effect of fresh food material upon health should be considered rather than buffet menu creativity and/or quantity to make use of the menu for various generations and to develop hotel banquet buffets.

Development of Baking Technology and Analysis of Domestic and International Bakery Market and Trends (제과제빵 기술의 발전과 베이커리 시장의 분석)

  • Lee, Kwang-Suck
    • Food Science and Industry
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    • v.45 no.4
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    • pp.16-20
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    • 2012
  • Although the technology of breadmaking simply goes through the process of mixing, fermentation, and baking, it is very hard to make a same product every day. The reason is that baking science begins with the very first process of breadmaking which is mixing, and every steps and working environments are so closely connected. The baking science has developed in short time since the theory of fermentation has released. If you check the development of baking technology synthetically, it is consisted of the discovery of nutritional and functional ingredients, the optimization process of new machines, and the maintenance of the quality as fulfilling social demands. Because the baking business is making and selling the product, baking itself is a business, and it has the form that manufacturing and service business coexist. In today's current domestic bakery market, the supply exceeds the demand. Moreover, the concept of bakery itself has been changing from the fixed image of bakery which is selling the bread to the differentiated bakery with others. As we look at the general bakery's trends, it is focused on going back to the basic or traditions, going to the functional, and working with automations. To conclude, the baking has a long history, but it actually has the short history in the technological development. Baking business can be viewed as the simple business, but many factors are related to the business. It has a few basic kinds of products in baking, but it has diverse kinds of products with the base of infinite creativity. Even though it is physically a hard working business, it is also a business that can face with fun. For managing a bakery, finally, the differentiated strategy with other bakery that maximizes the customers' value is needed.

A Conceptual Framework for Customer Experience Design, Implementation and Evaluation (고객 경험 디자인, 구현 및 평가를 위한 개념적 프레임워크)

  • Jiyoung Koo;Ken Nah
    • Journal of Digital Policy
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    • v.2 no.1
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    • pp.21-30
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    • 2023
  • Current research and practice have increasingly sought to focus on approaches to facilitate innovation due to its expanding growth of the experience economy over the past decade. Normally, customer experience design aims to maximize the effectiveness of positive experience with a brand or company's touchpoints when customers make a purchase as well as use a certain product or service. In order to design a product or service that can provide varying levels of experiences, there needs more beneficial design process strategies to help resolve the changing nature of customer experience. Design process is one such approach that provides designers as well as researchers across various academic disciplines as an integral source of creativity, driving innovation and growth. In this regard, this study aims to look specifically at the nature of customer experience and attempts to understand what extent that design process in both practice and theoretical perspective can assist in customer experience improvement. As a further consequence, this study will focus on implementing the idea of circular design into the customer experience process, namely the Circular CX Design Process-which is expected to increase effectiveness and efficiency in addressing customer needs and demands as well as delivering positive experiences at various touchpoints along the customer journey.

The Effect of Transformational Leadership of Hotel Managers on Self-Efficacy, Organizational Commitment, and Job Performance (호텔 관리자의 변혁적 리더십, 자기효능감, 조직몰입, 직무성과 간의 관계 연구)

  • Seo, Ye-Jung;Han, Jin-Soo
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.6
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    • pp.33-44
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    • 2019
  • In this rapidly changing era of infinite competition, many companies highlight the importance of internal resources to secure competitiveness. Especially in the service industry, because hotel employees provide service face-to-face with customers, their attitude at the moment of truth directly affects the customers satisfaction and consequently it is directly related to the survival and development of organization. The purpose of this study is to investigate the effect of transformational leadership of hotel managers on self-efficacy, organizational commitment, and job performance. This research aims to provide theoretical and practical implications through the exercise of manager's leadership in the hotel industry. As a result of the analysis, transformational leadership, self-efficacy, and organizational commitment have partially significant positive(+) effect on job performance. Thus, hotel managers should present a strong vision, establish the sense of target and show a careful and persistent interest on individuals to derive voluntary participation and creativity.

The Effects of Music Lesson Applying the Blended Learning-based STEAM Education on the Musical Knowledge and STEAM Literacy of Pre-service Kindergarten Teachers (블랜디드 러닝 기반 STEAM 교육 적용 음악수업이 예비유아교사의 음악지식 및 융합인재소양에 미치는 영향)

  • Kim, Ok-Ju
    • Journal of the Korea Convergence Society
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    • v.9 no.2
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    • pp.217-227
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    • 2018
  • The objective of this study is to analyze the effects of music lesson applying the blended learning-based STEAM education on the musical knowledge and STEAM literacy of pre-service kindergarten teachers. After conducting a pre-test on the musical knowledge and STEAM literacy targeting 20 students(3rd year) of early childhood music lesson in Dept. of Early Childhood Education of C University in O Metropolitan City and 19 students(3rd year) of early childhood music lesson in Dept. of Early Childhood Education of D University in B Metropolitan City, the effectiveness of the pre - post test design was verified. In the results of study, the experimental group with music lesson applying the blended learning-based STEAM education showed significantly improved results in all the areas of musical knowledge and convergence, creativity, and communication out of STEAM literacy than the control group with general music lesson. Such results of this study imply that music lesson applying the blended learning-based STEAM education could be usefully used as a teaching/learning method to improve musical knowledge and STEAM literacy of pre-service kindergarten teachers in university education site in the future.

A Study on the Perception, Importance and Satisfaction with Local Traditional Food among University students - Focused on Kyungsan City - (대학생의 향토음식에 대한 인식 및 중요도, 만족도에 관한 연구 - 경산시를 중심으로 -)

  • Jung, Woo-Seok;Hwang, Su-Jung
    • Culinary science and hospitality research
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    • v.20 no.1
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    • pp.120-132
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    • 2014
  • This study was to investigate the undergraduates in Gyeongsan city, an area heavily populated with students, on their awareness of and their satisfaction with the local traditional food to suggest an effective marketing direction to town restaurants and to provide them with useful information to activate their business. The samples were taken by the convenience sampling method and the measurement was done by 5 points-Likert. The result was as follows. The students recognized that cleanliness(4.69 points), food texture(4,57 points), the freshness of food materials(4,56 points) and food price(4.20 points) were important. However, they considered the legitimacy of local traditional foods(3.59 points), the supplementary explanation of food(3.58 points) and the quantity of food(3.34 points) as less important. On the level of satisfaction with the food, they were highly satisfied with food taste(3.55 points), food flavor(3.47 points) and quantity(3.39 points), while showing relatively low satisfaction with food creativity(2.94 points), food originality(2.75 points) and the explanation of food(2.61 points). The result of IPA indicated that the food texture, food cleanliness, the freshness of food materials, food flavor, food taste and food nutrients were thought to be important among customers, to be kept well by the restaurants and to be shown as the items to be maintained further. The customers took other items like menu price and the creativity of menu to be important, but their satisfaction with these items were low due to lack of practice. Therefore, those items should be managed intensively.

Innovation in Giorgetto Giugiaro's Automobile Design (Giorgetto Giugiaro의 자동차디자인의 혁신성)

  • Lee, Myung-Ki
    • Archives of design research
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    • v.19 no.5 s.67
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    • pp.383-394
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    • 2006
  • In 2005, Giorgetto Giugiaro unveiled the Ferrari GG50 at the 50th anniversary celebration of his design career. Beginning his career at the age of 17, he is a master designer who has achieved design revolution by uniting creativity, design methodology, and technology. He has been awarded a number of international prizes for his exquisite achievements and reputation for car design. Carrozzeria of ITAL DESIGN, founded by Giugiaro, is a company whose ideas combine cutting-edge technology and high quality craftsmanship. Beginning in car design, ITAL DESIGN achieved a positive reputation internationally and, since 1999, has expanded even more rapidly under its new name, ITAL DESIGN-GIUGIARO. The owner of 12 affiliates worldwide, all service systems are buyer-oriented, ensuring the highest level of technical consulting. Beginning with the 1971 Alfa Romeo Alfasud, the 1st major project, more than 100 cars have been designed in the past 35 years, leading to the production or in million cars by major motor companies around the world. Giugiaro has focused on practical performance as well as external beauty in his car design, the best of which enter the mass market. With his philosophy of "I want to be the 1st customer of my design" Giugiaro design invites customer participation and input to meet their needs and demands. Free from the routine, typical image, Giugiaro design has raised the bar for creativity and thinking beyond traditional values and ideologies.

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Designing a Conceptual Model of Knowledge Creation Type e-PBL Support System - Focused on Naval e-PBL Support System - (지식창출형 e-PBL 지원시스템의 개념적 모형 구안 - 해군 e-PBL지원시스템을 중심으로 -)

  • Park, Soo-Hong;Hong, Jin-Yong;Woo, Cha-Seop;Kim, Du-Gyu
    • Journal of The Korean Association of Information Education
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    • v.12 no.4
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    • pp.437-448
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    • 2008
  • As the importance of knowledge is emphasized and the environment of battlefields is changing, the military also demands competent people equipped with creativity, cooperativeness and communication ability, and in this situation it is required to apply PBL to education in the navy. The present study went through three stages in order to develop a prototype to implement a naval e PBL support system for knowledge creation. First, databases in Korea Education and Research Information Service, National Assembly Library, etc. were searched using keywords such as PBL, e-PBL, knowledge creation and knowledge ecosystem. In addition, we selected and analyzed frequently quoted literature and recent research reports related to this study among domestic and foreign theses, books, research papers, etc. recommended by specialists in contents, and derived the key values of a knowledge creation type e-PBL support system and design strategies. Second, we developed a primary prototype based on the contents of analysis and, revising it according to teaching design specialists' opinions, we proposed the final prototype of knowledge creation type naval e PBL support system and it has values as follows. First, the knowledge creation type naval e PBL support system provides learners with opportunities to apply e PBL and helps them improve their creativity, cooperativeness and communication ability and accumulate know how of services. Second, it improves work efficiency by circulating knowledge through sharing among individuals or groups, and produces synergy that promotes the organizational culture of learning. Third, the knowledge creation type naval e-PBL support system enables teachers who apply PBL to school education to find new applications of PBL in constructing knowledge bases.

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The Direction of Innovation in Curriculum of Universities in the Fourth Industrial Revolution

  • Hwang, Eui-Chul
    • Journal of the Korea Society of Computer and Information
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    • v.25 no.11
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    • pp.229-238
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    • 2020
  • Upcoming 4th industrial revolution era and the post-covid19 made procedure, contents, and the ways of education innovative changes. Thesis analyzed the changes of educational procedures of universities unsing Bigkinds of 'KPF', (which is Korea Press Foundation) and DataLab system of 'Naver'. The following three results were derived from relational analysis, monthly keyword trend, and related word analysis with 633 cases searched for the keyword of "university curriculum innovation, creativity, and convergence." Firstly, the frequency of relationship keyword analysis of recent 4 years(2016~2020) was ministry of education(190), industrial revolution(154), system(137), career(136), global(131), smart(97), and enrolled students(95) in order. Secondly, The frequency of keywords related to the related words was Human Resources Development (136), Industrial-Academic Cooperation (119), Education Ministry (86), Specialization (69), and LiNC (62), which showed the importance of supporting the government (Ministry of Education) and fostering human resources, industry-academic cooperation, LiNC, and characterization in order to foster human resources in universities. According to this study, the paradigm of education is the artificial intelligence environment of the fourth industrial revolution, which is meaningful in presenting the direction of specialization, industry-academic cooperation, smart, and globalization, and the future direction of education that fosters creative talent in the era of the fourth industrial revolution.

Theoretical Exploration of a Process-centered Assessment Model for STEAM Competency Based on Learning Progressions (학습발달과정에 근거한 과정중심 STEAM 역량 평가 모델에 대한 이론적 탐색)

  • Ryu, Suna;Kwak, Youngsun;Yang, Sung Ho
    • Journal of Science Education
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    • v.42 no.2
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    • pp.132-147
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    • 2018
  • The goal of this research is to suggest a theoretical process-centered assessment model based on Learning Progressions of key competencies in the context of STEAM instructions. The "Process-Products Combined Module-type (P2CM) STEAM Assessment Model (P2CM STEAM Assessment Model, hereafter) can be used both as an instructional model and as an assesment model, applicable for various STEAM topics and instructional types. consists of 3 axes. The first X axis stands for 4C competencies that should be emphasized through STEAM instruction. The second Y axis stands for the types and the hierarchy of STEAM instructions. The third Z axis stands for the assessment standards based on LP. We also exemplified an assessment module combined creativity competency with creativity-based instruction based on . Based on the research results, we suggested elaboration of assessment models based on Korean LP research outcomes, development and supply of formative assessment models through field-based in-depth research, modification of formative assessment models with the participation of teacher communities and in-service teachers, and the necessity of further research on assessment models for tracking LP.