• 한국산업정보학회논문지
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• 제21권4호
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• pp.95-110
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• 2016

본 연구는 서비스 청사진 기법을 활용하여 면세점의 서비스 청사진을 설계하고 면세점의 유형에 따라 서비스접점에서 발생하는 문제점을 분석하고 해결방안을 제시하고자 서비스 청사진의 구조를 설계하였다. 면세점은 도심과 공항면세점으로 나누어 유형별로 차이점을 분석하고, 가시선을 중심으로 고객과의 직접적으로 대면하는 상호작용선과 간접적으로 영향을 미치는 내부 상호작용선의 서비스접점 과정을 세부적으로 분석하여 고객의 대기지점과 고객 서비스 실패 요소를 파악하여 이를 해결 할 수 있는 개선방안을 제시하고자 하였다. 분석 결과 첫째, 서비스 청사진을 통해서 각 면세점의 서비스 전달 프로세스를 고객의 동선에 따라 확인함으로써 서비스 전달 프로세스 시스템 설계를 고객 지향적으로 설계 할 수 있었다. 둘째, 대기지점 W(Waiting)와 실패요소 F(Failure point)를 파악하였고, 지속적으로 보완되고 제공되어져야 할 면세점 서비스 품질 활동의 표적을 제공 할 수 있었다. 셋째, 면세점 서비스 전달 프로세스를 구성하고 있는 다양한 요인 간의 관련성을 파악함으로써 고객만족을 향상시킬 수 있는 전략적 방안을 제시하였다. 본 연구는 향후 연구될 면세점 서비스 전달 프로세스에 대한 객관적인 자료 제공에 기여할 수 있을 것이다.

• 한국IT서비스학회지
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• 제7권3호
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• pp.199-214
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• 2008

Unlike physical goods, service consists of a chain of activities that allow the service to function effectively. In order to enhance customer experiences, service providers should innovate service processes. Service innovation refers to new or considerably changed service processes that deliver added value to the customers. Unfortunately, many of the activities are invisible to both service providers and consumers. In terms of service innovation, service visualization is very critical. When we visualize the current service process, we can identify its problems. This study suggests service blueprinting as a service innovation methodology. In order to demonstrate the usage of the methodology, this study examines departure/arrival services at the airport.

• 품질경영학회지
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• 제45권1호
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• pp.129-138
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• 2017

Purpose: This research aims to analyze the service process of corporate courier services in order to offer service providers possible directions for adaptation of new technologies and assurance of better quality services. Methods: Through the analysis on the parcel service process of company Y by applying service blueprinting method, the overall process and failure service points of corporate courier services can be recognized and investigated. Next, the several newer technologies, augmented reality glasses, exoskeleton, and drone are applied to the service process of company Y as they are suggested by the literature review and referenced to DHL's report on the Fourth Industrial Revolution. Then, service options to overcome the service failure points to improve the service process can be produced. Results: The parcel service process of the company Y is utilized as a hub-and-spoke structure by having distribution and delivery centers which separates customers into two types, ones using the total services and the others only using the delivery service. In addition, the main cause of the service failures is determined that it is due to the limited working hours of delivery centers compared to the workload. Conclusion: This research contributes in better understanding of corporate courier services and providing information for benchmarking. An empirical research on the costs and the efficiencies of applying the new technologies is suggested for the further improvement in the processes of corporate courier services.

• 산업경영시스템학회지
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• 제38권4호
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• pp.168-176
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• 2015

Trends of integrating products and services lead to the emergence of Product-Service System (PSS). To implement and embody a PSS solution in new product development, a comprehensive design framework is allowed designers to facilitate the design factors of the PSS in complex business environments. A physical product, containing functionalities for services, is the role of medium between customers and a manufactures. Customers can access those metaphysical interfaces to utilize the product fully or expand its performances. The PSS is aiming to prolong its lifecycle while maintaining its expected quality. Since the quality can be represented as a measure which belongs to user's perspective, guaranteeing certain level of quality can be interpreted to sustaining customer satisfaction. The objective of this paper is to propose a PSS design framework to identify design factors for developing products and services by integrating object-oriented concepts and blueprinting in context of a business ecosystem. The proposed model is developed based on relationship products and services matching with their design factors. The products and the services are then brought together to form a PSS. Functions and processes can be categorized to identify the design factors in different levels using the object-oriented concepts. Objected-oriented concepts provide PSS analysis tools for describing a business process or a workflow process in the PSS. The blueprint is used to identify the relationships between the products functions and the service processes that are offered as part of a job. To demonstrate of the effectiveness of the proposed model, we use a case study involving a smart phone.