• Journal of the Korean Operations Research and Management Science Society
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• v.38 no.1
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• pp.89-101
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• 2013

With the growing importance of the financial industry, financial service companies need to better understand the behavior of consumers and develop effective marketing strategies accordingly. This study examines the key determinants in the satisfaction of financial services customers. According to the study, "satisfaction with branches," "product profitability," "corporate stability," "convenience" and "relational benefits" have an impact on the satisfaction levels. In particular, "branch satisfaction" was a vital factor for bank-centered customers, while "product diversity" was a key for securities-centered customers. This study will hopefully benefit not only financial companies, but also regulators and authorities in the finance industry.

• Proceedings of the Korean DIstribution Association Conference
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• 2006.08a
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• pp.119-131
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• 2006

Reverse logistics (RL) covering the flow of products/parts in a reverse direction from product returns to product disposal. Companies are faced with a decision on whether to manage RL in house or to outsource it to a RL third party service provider (3PSP). A survey was conducted in 2004 to study RL outsourcing practices. Through the survey, various RL functions outsourced in industry are identified, and the factors considered to decide between in-house vs. outsourcing RL management are studied along with their importance. In addition, this research presents the performance measures of a 3PSP and problems faced by companies while managing RL in-house and outsourcing.

• Journal of the Korean Professional Engineers Association
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• v.34 no.4
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• pp.74-77
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• 2001

Recently, many kinds of air-conditioners are supplied over the world. It is very Important that our winning against many competitors from any other countries. The room airconditioners, one of main export products are also developed for many other countries, but America is unique one of our markets at the point of product types after service and marketing. So, we need our new product development procedure and duality assurance system for the north America.

• Knowledge Management Research
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• v.12 no.5
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• pp.1-10
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• 2011

Forming a network, through Social Network Services (SNS), among a group of people who share the same hobby or interests could increase the information sharing among the members at an exponential rate. Moreover, SNS users' behavior extends beyond the traditional introverted consumption behavior to a proactive behavior by owning or actively sharing product information. For firms, such proactive consumer behavior translates into marketing effects such as the word of mouth (WOM) effect. Therefore, SNSs are accepted not only as a communications channel between firms and consumers but also as marketing channel, suggesting the possibility of a new revenue source. In this context, we will explore into the factors of SNS contents which conserve firms' image and product information, and effects of the factors on consumer attitude and WOM.

• Transactions of Materials Processing
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• v.12 no.3
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• pp.221-227
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• 2003

Heat treatment is widely used in various manufacturing Processes to enhance the quality of a Product such as strength, surface hardness, and service life. In the heat treatment, there is dimensional change or distortion of the product, which critically influences the dimensional accuracy of precision parts. In this study, the distortion of a straight bevel gear induced by heat treatment is investigated in two cases. In the first case, the distortion induced by heat treatment we compared between a forged bevel gear and a machined bevel gear. In the second case, the distortion of an annealed gen is compared with that of a quenched gear. And finite element analysis has been Performed to predict the distortion of a heat-treated and machined bevel gear. The predicted values are compared with the experimental values.

• The Journal of Society for e-Business Studies
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• v.2 no.1
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• pp.117-129
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• 1997

As the lifecycle of a product becomes shorter, the communication between a contractor and a supplier in product information has got more importance. The CITIS(Contractor Integrated Technical Information Service) is required to provide authorized users with access to both data and applications they need to complete a task for contract. With the growth of WWW, there has been much study for the use of WWW for the implementation of CALS. The WWW has been proved as an efficient tool for CALS implementation due to its of publicity, openness, and free accessibility. In this study, we suggest using WWW tools, here, an intranet tool, as a basis for the implementation of CITIS

• Journal of the Korean Home Economics Association
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• v.23 no.1
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• pp.59-69
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• 1985

Consumer satisfaction/dissatisfaction is a concept which is receiving increased attention from consumers, public policy makers, and marketers alike. The literature in this field is still meager, has been growing rapidly byt with diversity of direction. The purpose of this study is to review the conceptualization and taxonomy of CS/D in consumer research. Three types of the basic process in a general theory of CS/D are suggested; system CS/D, enterprise CS/D and product-service CS/D. It is also classified into macro marketing system CS/D, micro marketing system CS/D and consuming mix CS/D. The conceptualization of CS/D begins with a basic model of how CS/D results from the individual product purchase experience of individual consumer. Basic CS/D models are classified into process model which contains experience, information search, prepurchase evaluation and comparison process variables and psychological model which is derived from cognitive dissonance theory. Theoretical and empirical foundations about expectation model are asimilatin, contrast, generalized negativity and assimilation contrast theories.

• International Commerce and Information Review
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• v.11 no.2
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• pp.49-66
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• 2009

The DDA negotiations, in 9th multilateral trade round, has focused on nine sectors including agriculture, non-agricultural market access, and service. After August 2004, member countries have intensified negotiations in order to reduce gaps between countries perspective. So most attention of members countries has been focused on agricultural trade and non-agricultural market access. Agricultural negotiation confront tough challenges because of different positions among members countries, and are not expected to reach perfect forms of modalities. Nevertheless based on the fact that many countries nearly reached agreement on some core. Under this circumstance, Korea has to prepare more practical strategics and more effective individual commitments to minimized the agricultural market opening. The other way, some Korean agricultural products will be exported by the DDA negotiation. Recently the understanding of Third-Party Logistics and Logistics Outsourcing are receiving increased attention as means of becoming competitive in agricultural products export improvement. So this paper presents a in-depth analysis for third-party logistics and its implications for Korea agricultural product export system improvement in E-trade Era.

• Proceedings of the KIEE Conference
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• 2008.07a
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• pp.1061-1062
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• 2008

The project of advanced urban transit system (AUTS)development is developing the advanced vehicle and the core technologies for the cost down by system change, the transport safety and the environmental friendliness and the improvement of passenger service. The product data management(PDM) system is installed for management of each project. Various data and informations producted from each project are made for database. We developed the product data management system for advanced urban transit system. In past, it was AUTS-PDM of C/S version. Now, we develop AUTS-PDM of Web version.

• Proceedings of the KIEE Conference
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• 2007.04a
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• pp.380-382
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• 2007

As the society changes more to the aging society in future, many healthcare product are developed and distributed more on the market. The digital wrist band tye blood pressure device for home use are popular already in the market. It is useful for checking blood pressure level at home and control of hypertension. Especially. It is very essential home device to check the health condition of blood circulation disease. Nowadays many product types are available. But the measurement accuracy of blood pressure is not enough compared to the mechanical type. It needs to be upgraded to assure the precise health data enough to use in the hospital. The structure, feature and output signal of capacitor type pressure sensors are analyzed. An improved design fa capacitor sensor is suggested. It shows more precise health data after use on a wrist band type health unit. They can be applied for remote u-health medical service.