• Title/Summary/Keyword: Service Product

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Determining the Importance of Customer Attributes with Kano's Model (카노 모형을 고려한 고객 요구 속성의 중요도 산정)

  • Kim, Kyung-Mee O.
    • Journal of Korean Society for Quality Management
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    • v.35 no.4
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    • pp.38-51
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    • 2007
  • The House of Quality(HOQ) is used in the development stage to identify important customer attributes and corresponding engineering characteristics. The importance of each customer attribute obtained in the HOQ affects to the quality of the final product or service. Traditionally, such importance is derived based on the assumption that customer satisfaction is linearly proportional to the product performance. In this paper, we propose a nonlinear function so as to relate the product performance with the customer satisfaction according to the Kano model. A performance goal is obtained by maximizing the total customer satisfaction under a cost constraint and the importance of each customer attribute is developed from the performance goal. Therefore, the proposed approach incorporates the Kano categories and the improvement cost in determining the importance of customer attributes.

An Empirical Study on the Integrated Customer Satisfaction Evaluation Model for New Product Development - Focused on Automobile Industry - (신제품 개발을 위한 통합 고객만족도 평가모델에 관한 실증적 연구 - 자동차 산업을 중심으로 -)

  • Kim Dong Nam;Cho Jai Rip
    • Journal of Korean Society for Quality Management
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    • v.32 no.4
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    • pp.113-124
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    • 2004
  • Customer satisfaction is becoming an increasingly salient topic in many firms and in academic research. One main rationale behind this interest is that customer satisfaction is believed to be associated with fruitful customer re-visit from the firm's point of view. Some country already had index models which can measure the degree of customer satisfaction. But, such models are ordinary models which used generally the scope of nation-wide /industry. Therefore, we needs some modifications to measure customer satisfaction for specific product & service and to provide the valuable feedback to specific firms. In this Perspectives, this study will evaluate the customer satisfaction index about automobile company and analyze it's result for valuable feedback. This study will present a model for an integrated customer satisfaction evaluation system which used structural equation modeling. Through this study, we anticipate that it will offer the measuring method about customer satisfaction and some guideline for product design process.

An Investigation on the Impact of Website Contents on Internet Auction Success

  • Ryu, Chung-Suk
    • Asia pacific journal of information systems
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    • v.20 no.4
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    • pp.81-100
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    • 2010
  • This study investigates the impact of website contents on Internet auction success. Based on the marketing concepts of stimuli, consumer behavior, and product involvement, the research model presents the theoretical relationships between the key factors of website contents and Internet auction performance. This study examines particularly four dimensions of website contents including transaction features, auction-specific features, seller's reputation, and information quality, which are deemed to have significant impact on the Internet auction performance, Each dimension of website contents is hypothesized to have a unique impact on a bidder's decision-making, which may vary depending on the bidder's level of involvement in the product. While transaction and auction-specific features serve as necessary components for successful auctions, a seller's reputation and information quality, as parts of satisfactory requirements, acutely affect bidders' decisions, especially those with high involvement to buy the product through a particular auction site. The outcomes of the analysis, in general, support the proposed model. The study results also provide meaningful Implications on ways in which auction websites can be improved for both sellers and auction service providers.

R&D quality assurance on a telecommunication equipment (통신장치의 연구개발 품질보증 활동)

  • 주운기
    • Korean Management Science Review
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    • v.13 no.2
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    • pp.177-191
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    • 1996
  • Quality is defined as several terms of fitness for use, conformance to requirements or specification, and loss of social effect. And the quality can be classified into design, production and service quality according to its formation of product (or servece). To be satisfactory product, the product must be controlled to maintain the specified level of quality at the whole life cycle of R&D step through disposal step. And the wrong design is one of the great source of cost. Therefore, the quality assurance on the R&D step is very important. This paper suggests a general procedure for the R&D quality assurance and discusses the methods for the reliable design. And a telecommunication equipment is considered as an applied example. Finally, it is discussed some subjects on the R&D quality assurance as further researches.

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Market Segmentation Cannibalization and Competition in Telecommunication Services (통신상품간 시장잠식현상과 경쟁도입의 효과분석)

  • 이상호;정충영;이현우
    • Journal of the Korean Operations Research and Management Science Society
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    • v.21 no.1
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    • pp.51-69
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    • 1996
  • We consider a consumer self-selection model in which a regulated firm faces two market segments with differing valuation of quality of telecommunication services and examine some economic implications from the behaviors of the firm. In the context of a regulated monopolist, even though the results depend on the degree of privatization, the firm could lower the quality of the low-end model and reduce the price of the high-end in order to alleviate cannibalization. This justifies the provision of universal service policy in the telecommunications market. Based on this self-selection model, we also analyze an extended model of product introduction and show that the monopolist will introduce new product with the same introduction time of social planner. However, when we consider competition among firms, the market equilibrium may not guarantee the efficient time of product introduction.

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A Study on the Intervention of Property Management Enterprises in Community Governance Model - Based on Property Management of Public Product in Attribute Perspective -

  • Ye, Zhi-Xiao;Choi, Myeong-Cheol;Kim, Seung-jin
    • International Journal of Advanced Culture Technology
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    • v.8 no.3
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    • pp.84-89
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    • 2020
  • At the end of 2019, there was the major outbreak of "COVID-19" in China. In this outbreak prevention and control campaign, the property management enterprises(PME) performed actively, playing a vital role in China. This paper puts forward that the property management enterprises(PME) should be included as subjects of national urban and rural community governance from the perspective of the public product attribute of property management. Based on the properties of public goods in property management, this paper redefines the functions and positioning of PME with public affairs management, establishes the qualification of PME to participate in one of the main bodies of community public governance. And it forms a new model of community governance with community residents committees, owner' committee and PME as the main body. This research provides implications for national urban and rural community governance models by applying existing theories and practical examples.

A Technique of ADD-based Architecture Design for Low Power Embedded Software (저전력 임베디드 소프트웨어 개발을 위한 ADD 기반의 아키텍처 설계 기법)

  • Lee, Jae-Wuk;Hong, Jang-Eui
    • IEMEK Journal of Embedded Systems and Applications
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    • v.8 no.4
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    • pp.195-204
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    • 2013
  • The embedded software has been developed in the forms of various versions that provides similar service based on product family. For increase usefulness of product family, software must has well-structured and reusable properties. Software architecture is important to improve adaptability in model-based development of embedded software mounted onto product family. In this paper, we proposed a technique of ADD(Attribute-Driven Design)-based software architecture design for low power software development. This technique provides a chance to consider the power consumption issue in design phase of software, and makes possible to develop low power embedded software.

An Effect of Brand Awareness and Involvement upon Choice of Product Quality (브랜드 인지도와 관여도가 제품 품질 선택에 미치는 영향에 관한 연구)

  • 한경희;조재립
    • Journal of Korean Society for Quality Management
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    • v.32 no.1
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    • pp.102-112
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    • 2004
  • Keep in step in trend that interest for brand is rising and enterprise should tries to customer to Inform own brand. The mayor is diversified and work this which make correct product or brand on customer need is work which our enterprise does now. And should judge the availability whether customer is satisfied to product according to the brand. Because this can be the most important matter which is kept customer and create profit that is enterprise's ultimate object. In this study, customer measured brand enforcing to blue jeans clothing company how is recognizing and distinguishes brand forefinger to low rank group with high position group. And, measured satisfaction by each group. Measured new concept that is when enforce customer satisfaction, expectation which is existent theory, result, Involvement with inconsistency theory making grafting and confirmed that involvement is factor influencing in customer satisfaction measurement.

A Study on Microbiological Quality & Safty Control of Hard-boiled Mackerel served by a Industry Foodservice Establishment (II) (산업체 급식소에서 제공되는 고등어조림의 미생물적 품질 관리에 관한 연구(II))

  • 주선의;김혜영
    • Korean journal of food and cookery science
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    • v.5 no.2
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    • pp.35-41
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    • 1989
  • This study was written to assess microbilogical quality by passage of time and holding method after making foods, by means of evaluating time, temperature and microbiological quality during vairous phases in product flow of hard-boiled mackerel served by an industry feeding operation for 500 persons a day, measuring pH & Aw and analyzing factors affecting nicrobiological growth conditions. The results were as fallows: 1. According to phases in product flow of hard-boiled mackerel, it showed 4.9 hours of mean of needed time, $27.5^{\circ}C$ of room temperature, 4.8~5.7 of pH value and 0.95~0.98 of Aw. these conditions were suitable for microbiological growth, and the phases with potential hygienic danger were pre-preparation and assembly & service. 2. As for holding methods and passage of time, holding as steam table was more effective than holding at room temperature as time past. 3. Food poisoning bacteria were not dectected from phases in product flow of hard-boiled mackerel.

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Study on the Traits of College Student-Consumers by their Lifestyle Types, the Images of Internet Fashion Shopping Malls, and the Purchasing Behaviors (대학생소비자의 라이프스타일 유형별 특성, 인터넷 패션쇼핑몰 이미지 및 구매행동에 관한 연구)

  • Kim, Kyung-Hee
    • Fashion & Textile Research Journal
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    • v.10 no.2
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    • pp.198-208
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    • 2008
  • The study applies lifestyles based on the list of values(LOV) to the college student-consumers, classifies them and compares traits. The study also looks into store images of internet fashion shopping malls and differences in purchasing behaviors. The results of the study show that there are three types, namely 'self-confidence and pursuit-of-success type,'family-oriented and responsible type', and 'passive and popular-culture-consumer type'. Among the elements constituting the store images of internet fashion shopping malls, there were considerable differences between groups on 'product and information service' element and 'convenience' element. On shopping mall purchasing behavior, the study confirmed some differences on 'information source', 'product purchase amount', and 'payment method' when purchasing a product. Furthermore, there were considerable differences on shopping mall satisfaction level and repurchasing intention between groups by lifestyle-type.