• Title/Summary/Keyword: Service Product

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A Study on Selection Determinant Factor in the China Market Entry of Korean Manufacture Firms (한국 제조업체의 중국시장 진입유형 선택 결정요인에 관한 연구)

  • Lee, Je-Hong
    • International Commerce and Information Review
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    • v.10 no.4
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    • pp.417-437
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    • 2008
  • Korean firms have had a short history of foreign direct investment and export in China market entry. This present study empirically analyzed determinants of the choice of foreign market entry modes, Particularly forcusing on the China market entry on Korean manufacture firms. This study developed a research model to determinant factor in the China market entry and collected 77 survey responses from the Korean manufacture firms. This study model construct in the third factor, China market character, company character and product character. In China market character, the variance are China trade barrier, culture different, competition power. The variance in company character are internationalization experience, enterprise rage and entry motivation. Also the variance in product character are product different, customer service and cost advantage. It is researcher's main interest that which type of China market entry format brought most positive evaluation form the Korean manufacture firms. therefor, these research results turned out to be different a little both export and direct investment in China market of Korean manufacture firms.

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Feature Analysis for Fisheries Electronic Catalog′s Standards (수산물 전자카탈로그 표준화를 위한 속성 분석)

  • 김진백
    • The Journal of Fisheries Business Administration
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    • v.33 no.1
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    • pp.19-41
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    • 2002
  • Recently, the number of Internet shopping malls increases dramatically Internet shopping malls offer direct sales by electronic catalogs. As compared with to physical stores and paper catalogs, electronic catalogs differ in terms of the varieties and types of products offered, promotional efforts, service, interface, ordering and delivering, and so on. This paper analysed the features of electronic catalogs for fisheries by 45 variables. By descriptive statistics of electronic catalogs for fisheries, most electron)c catalogs had sufficient product related information. But promotion and transaction security related features were scarce. And some development technologies of electronic catalogs for fisheries were obsolete. By factor analysis, there were 9 factors of electronic catalogs for fisheries, that was, design of product pages, transaction information, playfulness, convenience of product selection, interface design, design of homepages, product information, learning capability, other electronic catalog related factor. Thus in standardizing electronic catalog for fisheries products, the above 9 factors should be reflected significantly.

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A Study on Product-Customer Group Formation Using Neural Networks for CRM (고객관계관리에서 신경망을 이용한 제품-고객군의 형성에 관한 연구)

  • Hwang, In-Soo
    • Asia pacific journal of information systems
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    • v.11 no.4
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    • pp.27-41
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    • 2001
  • CRM is at the core of any customer-focused business strategy and includes the people, processes, and technology questions associated with marketing, sales, and service. In today's hyper-competitive world, organizations looking to implement successful CRM strategies need to focus on a common view of the customer using integrated information systems and contact center implementations that allow the customer to communicate via any desired communication channel. A CRM solution contains a number of sophisticated tools that enable to extract detailed information about customers. This information can be used to gain a better understanding of customers. From this we can determine trends, and so refine business toward customers' needs and target new products to particular customer groups. This paper presents an approach for forming the product-customer groups using neural networks for customer relationship management. The Carpenter-Grossberg's neural network, which has been used for manufacturing cell formation in group technology, is modified and applied for product-customer group formation. As a result of numerical experiments, it is also useful for more complex problems in which customers have different preferences for each product.

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A feasibility study on the adoption of dependability management system (신뢰성 경영시스템(IEC 60300) 도입 타당성에 관한 연구)

  • Kim, Jong-Gul;Ko, Jae-Kyu;Kim, Young-Sub
    • Proceedings of the Safety Management and Science Conference
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    • 2008.11a
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    • pp.611-622
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    • 2008
  • It is hot issue to get the competitiveness of product through reliability-growth as well as availability and safety in almost high-technology industry including military, chemistry, nuclear, telecommunication, transportation service and so on. In advanced countries, worldwide leading companies have tried to improve and develop high-reliability product as well as reliability management system(IEC60300). We investigate reliability certification systems for product and management system. Additionally, we study the feasibility on the adoption of dependability management system(IEC60300) by empirical survey on companies with product-reliability certification(R-mark) in Korea.

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A Study on the Awareness about Korean Fashion Product of Chinese Adult Women (중국(中國) 성인여성(成人女性)의 한국산(韓國産) 패션제품(製品) 인지도(認知度)에 관(關)한 연구(硏究))

  • Sohn, Hee-Soon;Lim, Soon;Wee, Hye-Jung
    • Journal of Fashion Business
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    • v.7 no.1
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    • pp.101-115
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    • 2003
  • The object of this study looks into the awareness and satisfaction about Korean fashion product of Chinese adult women inhabited in China, by comparing with foreign fashion product. The questionnaire used as a method of measurement, and the sample was 848 Chinese women from 20 to 50 age, living in China. The analysis of all data was handled by SAS(Statistical Analysis System) program, Frequency Analysis, ANOVA, Duncan's Multiple Range Test was also executed. The results from the study were as follows: 1. The preference about Korean fashion product of Chinese women is higher than American, English and Japanese fashion product, but is lower than Italy, French and Chinese fashion product in each age. 2. About the quality, design, service's satisfaction and brand reputation of Chinese adult women, Italy product is first ranked and Korean, Chinese is followed. 3. About the possession item on Korean fashion product of Chinese adult women, younger and younger chinese women on age, Ta-Ryun resident in area, a company employee on occupation hold the most. 4. About the recognition on Korean fashion product of Chinese adult women, younger and younger preferred the popularity and special design of Korean fashion product, the women inhabited in Ta-Ryun and Buk-Kyung recognized the Korean product as economical. 5. About the satisfaction on Korean fashion product of Chinese adult women, there is no significant difference on age, residential district and occupation.

Development of Design Identity for Service Robot (로봇의 디자인 아이덴티티 개발)

  • Kim, Hyun-Jeong;Kim, Jae-Wook;Oh, Hyo-Jung;Kim, Myung-Suk
    • The Journal of Korea Robotics Society
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    • v.4 no.2
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    • pp.81-87
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    • 2009
  • As expanding of service robots into the human life, the needs of robots are increased. The experts group forecasted that the robot market would grow rapidly in a short time, robot companies should compete with others for prior occupation in a market. In this research, we proposed a framework of robot identity design based on building methods of product identity and developed a case study. Identity is one of the strategies to distinguish from competitors through managing image united. It is possible to apply this identity approach on robot area, which was used for making image of companies, brands, and products. In general, identity has visual, invisual features, which can be classified into three elements; Robot Philosophy, Functional Affordance, Family Look. Robot philosophy means the vision or philosophy of a company through robot development, functional affordance is a character or role to serve and family look includes visual design elements like as shape, color, material, graphic, behavior etc. We suggest that this guide will be applied to build identity of following series of a model, models of same service group and all models of a company or commercial space.

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Medical Service with Design (의료 서비스와 디자인)

  • Choi, Won-Jae
    • Journal of the korean academy of Pediatric Dentistry
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    • v.43 no.4
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    • pp.473-479
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    • 2016
  • In connection with medical care, designs have been developed by forming relationships, typically supporting Visual Communication Design, Product Design and Environment Design healthcare environment aesthetically pleasing and convenient. However, in recent designs, expertise has increased, new areas specialized are merged with various areas and academic disciplines and subdivided. In addition, due to the development of technology, the design has been continuously changing, creating a new form of model by fusing with various industries, academics and services. Recognizing the changes and developments of these designs, we are promoting research on utilization of design in medical services, we can create a new value by getting out of design that we have limitedly used in areas of traditional design I will try to know about developing into a design.

Case Study of SNS (Social Networks Service) Application on Fashion Corporate - Focused on Twitter - (패션기업의 SNS (Social Network Service) 활용 현황에 대한 사례연구 - Twitter를 중심으로 -)

  • Sun, Se-Young;Lee, Joo-Hyun;Jung, Ye-Jin;Lee, Seung-Hee
    • Journal of Fashion Business
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    • v.15 no.1
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    • pp.158-170
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    • 2011
  • The purpose of this study was to examine how recently fashion corporate did use SNS applications for their product promotion strategies as case studies, and to provide what kinds of SNS marketing strategies would be developed for fashion corporate. Specifically, this study was focused on Twitter among SNS applications. For this study, Internet webs, news paper, articles, and other press work were used for resources. Five fashion corporate such as Buckaroo, MLB, North Faces, Kolon, and ABC Mart were analyzed. As the results, first, fashion corporate used Twitter as the marketing tool for their product promotion. Second, they tried to make an increase the numbers of Twitter follower from their customers. Third, Twitter was used for making higher customer loyalty by fashion corporate through a variety of program such as special events, game, music, or viral marketing. However, there were still some limitations on fashion corporate's Twitter usage, compared to other non-fashion corporate. Thus, fashion corporate needs to provide more creative and unique Twitter marketing strategies. Therefore, based on these results, fashion brand merchandising marketing strategies of fashion products would be provided from this study.

Overview of the Management Characteristics of Food (Livestock Products) Transportation Systems on International- and National-level HACCP Application (HACCP 적용을 중심으로 본 해외 식품운반 관리체계의 특징과 우리나라 축산물 유통단계 안전관리 현황 조사 연구)

  • Kim, Hyoun-Wook;Paik, Hyun-Dong;Hong, Whan-Soo;Lee, Joo-Yeon
    • Food Science of Animal Resources
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    • v.29 no.4
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    • pp.513-522
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    • 2009
  • HACCP is a scientific and systematic program that identifies specific hazards and gives measures for their control to ensure the safety of foods. Based on the Livestock Products Processing Act, the HACCP system is now being applied to Korean livestock products since December 1997, and Korea is accelerating its application from farm to table, including in farms, slaughterhouses, livestock product industries, retail markets, and transportation. The transport of livestock and its products is one of the vulnerable sectors in terms of food safety in Korea. Meats are transported in trucks in the form of carcasses or packaged meats in boxes. Carcasses may be exposed to microbiological, physical, and chemical hazards from the environment or through cross-contamination from other meats. Poor cleaning or maintenance of vehicles and tools may also raise the exposure of carcasses to microbiological or chemical hazards. HACCP application and its acceleration in distribution, particularly in transport, is regarded as critical to the provision to consumers of ultimately safe livestock products. To achieve this goal, steady efforts to develop practical tools for HACCP application should be carried out.

A Study on the Fire Risk of the Kimchi Refrigerator through Case Analysis of Fire Accidents (사례 분석을 통한 김치냉장고의 화재 위험성에 관한 연구)

  • Park, Nam Kyu;Ji, Hong Keun;Song, Jae Yong
    • Journal of the Korean Society of Safety
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    • v.35 no.2
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    • pp.1-7
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    • 2020
  • In this paper, we describe fire risk of Kimchi refrigerator. The Kimchi refrigerator has been widely spread and used starting from the first half of 2000 and recently fire accidents caused by the Kimchi refrigerator emerged as social concern. In particular, in products of a specific manufacturer, it is not an environmental factor, but a characteristic that the fire is caused due to a defect of the product itself is shown. These features are judged to be formed by unique defects regardless of external factor by forming electrically arc mark in the relay element. In this paper, we analyzed the cause of the fire occurring in the Kimchi refrigerator and finally confirmed the characteristic that the fire occurred mainly in the relay element due to insufficient capacity of the relay element. Therefore, when a fire occurs in a product of the same maker as the Kimchi refrigerator mentioned in this paper, it is always judged that the inspection of the relay element should be carried out.