• Journal of the Korean Society of Clothing and Textiles
• /
• v.42 no.4
• /
• pp.584-598
• /
• 2018

This study classified respondents by consumption value and analyzed differences in the purchase behavior of men's suits among consumption value groups. Frequency analysis, factor analysis, cluster analysis, and analysis of variance were conducted in order to analyze research problems. Factor analysis results showed that male consumption values included safety-oriented value, individuality-oriented value, others-oriented value, pleasure-oriented value, aesthetic-oriented value, low price-oriented value, community-oriented value, utility-oriented value, innovation-oriented value, and self-expression oriented value. The study divided respondents into personal satisfaction pursuit group, beauty & functionality pursuit group, individuality pursuit group, and others-oriented & low cost preference group according to consumption value. There were significant differences in selection criteria for men's suit (product image, physical properties of product, and brand name), selection reasons of brand (fashion & ostentation, individuality, and refinement), store attributes (store environment/salesperson service, reputation/additional service, and product assortment/shopping convenience).

• Proceedings of the Technology Innovation Conference
• /
• 1999.12a
• /
• pp.123-158
• /
• 1999

This study examines the differences in the various characteristics of the firms along their growth stage based on the survey data of 2,515 Korean ventures. Venture characteristics include KSFs(Key Success Factors), environment attributes of their product markets, CEO roles, the use of OPR(Other Peoples Resource). Growth stage of the ventures are classified by their dominant management problems: foundation, the market launch of the first proprietary product or service, The Outset of second generation product or service, and the Initial Public Offering (IPO) and stabilization. The results of this study show substantial differences in many aspects among firms at different growth stages. Although common KSFs exist, KSFs are changing as the venture evolves. Differences in KSFs and environmental attributes along growth stage require CEO to do different role in business process. Different kinds and amounts of external resources are needed according to their growth stage. However, almost all of external resources are offered to ventures in later stage. Entrepreneurs need to change their role, as their firms grow, from visioning and strategic role to marketing and production emphasized role. Based on the results, this study suggests a number of new government policies and future research ideas. Other implications and limitations of this study are also noted.

• Korean journal of food and cookery science
• /
• v.31 no.2
• /
• pp.103-111
• /
• 2015

This study considered the intake patterns and realities of consumptions at bakeries in Korea. Based on a total of 442 customers obtained from empirical research, and self-administrated questionnaires were collected and analyzed by using frequency, chi-square, and one-way ANOVA. Satisfaction with the preferred bakery was shown to be in the order of taste, service, product, and price. A most considered factor in selecting the bakery was taste. The visiting frequency was shown to be the highest for 1~2 times a week. The expense per visit was shown to be won 5,100~10,000 on average. The purchase of refreshment was shown to be the most frequent propose of visiting. The product that was mainly being purchased was the sweet dough bread. It was answered to be difficult because of failing to know to contained materials when purchasing product at bakery. Limitations and future research directions are also discussed in this study.

• Culinary science and hospitality research
• /
• v.13 no.3
• /
• pp.137-147
• /
• 2007

This study aims to provide the preliminary information for developing a local marine product brand of Busan by investigating consumers' preference and behavior when they choose marine products. The results of the study confirm the importance of branding local marine products. Subjects think a brand of marine products plays an important role in their choice of marine products and has positive relationships with credibility, taste, price premium of products. The results also show that consumers' satisfaction with a marine product brand can be significantly influenced by its taste, package design, and price. When asked about developing a new Busan marine product brand, more than 80% of subjects answer that they are likely to purchase its products and even more respondents think developing a brand has a positive impact on the economy of Busan area.

• The Journal of the Korea Contents Association
• /
• v.16 no.4
• /
• pp.1-11
• /
• 2016

Calligraphy has become popular in recent years. Designers use calligraphy to draw consumer visual attention and liking by delivering friendly and gentle images. This paper analyzes the effects of calligraphy on consumer response to advertisement design. Regression analyses show calligraphy has a positive effect on consumer visual attention and liking, particularly in sensible product/service. In low involvement product/service, however, calligraphy has a negative effect. These results imply that designers should be careful when they use calligraphy.

• The Journal of the Korea Contents Association
• /
• v.13 no.11
• /
• pp.866-876
• /
• 2013

For the purpose of creating or maintaining a favorable customers' attitude tourism service firms use an advertising as a communication tool by changing ad-execution formats. Affective or informational ad-executions are normally applied for the service industry. In this study ad-attitude, products attitude, and purchase intention are tested whether the variables would be influenced by the ad-execution formats. As the result the study found that Ad-attitude influenced on product attitude but not on purchase intentions in the affective ad-execution format, whereas the Ad-attitude influenced both on product attitude and purchase intentions.

• Journal of Fashion Business
• /
• v.16 no.4
• /
• pp.75-87
• /
• 2012

This study was to investigate the conversion intent of fashion store among college undergraduates. The conversion intent in internet shopping mall and local store was associated with store attributes and relationship quality. A random sample of undergraduate students completed a questionnaire that contained measure of Store attributes, Relationship quality, Conversion intent of fashion store. The results revealed that store attributes of local store were store comport/salesman service, product diversity, store location, price and the store attributes of internet shopping mall were product diversity/easy of navigation, store reliability, screen configuration, sales promotion. Also, the result founded that the conversion intent of fashion store is related to store comport/salesman service in local store and is related to product diversity/easy of navigation, screen configuration, promotion in internet shopping mall. Relationship quality is highly effected of the conversion intent of local store and internet shopping mall. We expect that this research results can be used as a basic material for another study and setting up the marketing strategies in fashion store.

• Fashion & Textile Research Journal
• /
• v.12 no.4
• /
• pp.450-458
• /
• 2010

The purpose of this study was to investigate the effect of shopping orientation on price perception and the effect of shopping orientation and price perception on purchase satisfaction. This study administered a questionnaire survey to adults in their 20s and 30s who had once purchased fashion products in surrogate internet shopping malls. Among 327 questionnaires, 263 were collected through convenience sampling and 94 were collected from six internet communities. Data were analyzed by factor analyses and regression analyses. The results of this study are as follows. First, factor analysis of price perception revealed that two factors such as price reasonability and price reduction were extracted and the mean of price reduction was higher than one of price reasonability. Second, factor analysis of purchase satisfaction extracted four factors such as service quality, shopping convenience, product scarcity and product variety/price satisfaction. Mean comparisons showed that the mean of product scarcity was the highest among four factors. Third, regression analyses that recreational, economic, and convenience shopping orientation affected price reduction, a factor of price perception. Fourth, regression analyses showed that shopping orientations and the price perception had significant effects on the purchase satisfaction.

• Journal of Information Technology Services
• /
• v.11 no.4
• /
• pp.295-308
• /
• 2012

Software and Systems Product Line(SSPL) is a paradigm that has been developed and applied by European Union(EU) to achieve the productivity and competitiveness of EU industries on the world market. It is not just a simple system or software development methodology, but a sophisticated technology requiring capabilities for a high level of mass customization, platforms, processes and convergence of software and systems. EU has applied SSPL for the five selected industrial sectors including aerospace, automobile, medical equipment, consumer electronics and telecommunication equipment since 1990s and led the way to other industry sectors to stimulate the application of SSPL from 2006. In order for Korea to secure competitiveness in the manufacturing and service industries in the competitive borderless market, it is essential to gain the high level of capabilities for software development and convergence of software and systems. SSPL can be a powerful means to achieve this end. This paper discusses the paradigmatic concept of SSPL, how EU's major industries and companies have secured competitiveness through SSPL, key capabilities that are necessary for successful institutionalization of SSPL in Korea, and finally suggestions on core strategies to materialize the benefits of SSPL for Korea.

• Journal of Information Processing Systems
• /
• v.13 no.5
• /
• pp.1277-1298
• /
• 2017

Related to the maximum vector problem, a skyline query is to discover dominating tuples from a set of tuples, where each defines an object (such as a hotel) in several dimensions (such as the price and the distance to the beach). A tuple, an instance of an object, dominates another tuple if it is equally good or better in all dimensions and better in at least one dimension. Traditionally, skyline queries are defined upon single-instance data or upon objects each of which is associated with an instance. However, in some cases, an object is not associated with a single instance but rather by multiple instances. For example, on a review website, many users assign scores to a product or a service, and a user's score is an instance of the object representing the product or the service. Such data is an example of multi-instance data. Unlike most (if not all) others considering the traditional setting, we consider skyline queries defined upon multi-instance data. We define the dominance calculation and propose an algorithm to reduce its computational cost. We use synthetic and real data to evaluate the proposed methods, and the results demonstrate their utility.